Can negative ET7 still support Weilai’s future？

If Weilai, who is now beset with lawsuits, is a target, then ET7 has become Weilai’s "bull’s eye". In the past month, frequent negatives have pushed Weilai ET7 to the sealing wave.

A few days ago, the owner of Weilai ET7 said in the community that before his vehicle left the delivery center, the low-voltage module of the vehicle failed, and the on-site "armpit" could not be started, and the car was not taken away that day. This news is tantamount to adding fuel to the fire for Wei at this time.

In fact, it’s not the first time that Weilai ET7 paws.

In June this year, a owner of Weilai ET7 said that he had just bought a new car for 13 days, and suddenly the power was cut off on the road, and all the electrical equipment failed, even the double flashing lights could not be turned on. Fortunately, no one was injured.

Wei Lai made a positive response to the armpit incident, saying that this phenomenon belongs to a very rare situation and maintenance personnel will repair it. Due to the failure of the charging module of the low-voltage battery, the vehicle suddenly stopped while driving. At the same time, Weilai also said that it will urgently develop the latest software version 1.0.1b to fix the reminder problem, and the vehicles delivered from tomorrow will be refreshed to the software version 1.0.1b for delivery. For the delivered vehicles, Weilai will push them to the owners through Fota as soon as possible.

It is worth noting that after each incident, Wei Lai said that he would actively upgrade the system. However, for two consecutive months, there have been complaints from car owners about the phenomenon of vehicle squatting, which has proved that Weilai has not cured the problem, which makes people have to suspect that Weilai’s quality control has some shortcomings. .

You know, ET7, a high-end model carefully built by Weilai, was established in 2017 and was not officially delivered until 2022. ET7, which was born after five years, shoulders the great trust of Weilai.

In fact, the market performance of Weilai ET7 is also improving by leaps and bounds.

According to public data, from March to May this year, the sales volume of Weilai ET7 was 163, 693 and 1,707 respectively. However, in June this year, the sales volume of Weilai ET7 increased rapidly to 4,349 vehicles, far exceeding the sum of the cumulative sales volume in the previous three months. You know, this is a medium-sized and large-sized pure electric car with a price of 500,000, with a monthly sales volume of 4,349 vehicles, which directly entered the list of high-end cars.

However, just when many netizens exclaimed that Wei Lai would usher in spring, the reality gave Wei Lai a hard slap. Successive negatives pushed Weilai ET7 to the darkest hour.

At about 17: 20 on June 22nd, a Weilai test vehicle fell from a height on the 3rd floor of Building 8, Shanghai Automobile Innovation Port, Lane 56, Antuo Road, Anting Town, Jiading District, Shanghai, resulting in the death of two test drivers.

But a whole day later, Wei Lai’s official response came late. Moreover, this response is not satisfactory. The phrase "this is an accident, which has nothing to do with the vehicle itself" triggered the criticism of netizens.

For this casualty, Weilai did not have any humanistic care for the first time, but was eager to clear the relationship. This disregard for life made countless loyal fans of Weilai feel cold. Therefore, under the pressure of public opinion, Wei Lai had to revise the statement and reissue it.

At 21: 02 on June 23rd, Weilai deleted the first statement on Weibo, but the second statement after revision and re-release still kept the statement that it was not caused by vehicles.

Perhaps, this incident is indeed "non-vehicle-related", but such an expression cannot convince users.

As soon as the incident came out, there was a "craze" for the transfer of Weilai ET7 orders on the Internet. Many users said that high prices can’t buy a sense of security, and they no longer believe in the quality of their products and cancel their orders. At this point, the incident of Weilai ET7 falling from the building will bring further pressure to the sales of Weilai ET7. Weilai, whose sales improved slightly, was returned to its original shape. Is there a future?

Write at the end:

According to the data of the Federation, from January to June, 2022, Weilai delivered 50,827 new cars, a year-on-year increase of 21.1%. A total of 217,897 Weilai vehicles have been delivered. "But still lower than LI, Nezha Auto, Xpeng Motors and other new car-making forces. Moreover, in terms of delivery volume, Weilai Automobile is also in the last place in "Wei Xiaoli". Weilai, once the first sales force of the new car-making force, has fallen out of the top three and even ranked fifth.

In the past two years, the competition between the new forces of building cars has become increasingly fierce, and Wei Lai, the former leader, has gradually fallen out of the first echelon. I wanted to avenge myself with the new model Weilai ET, which was carefully built, but I got off to a bad start. Not only did the quality problems occur frequently, but also the public relations behavior of the falling building failed, which undoubtedly seriously affected Weilai’s user reputation and brand image. I have to say that these negative news are slowly devouring Weilai, and Weilai still faces great challenges.