CCTV News:Born in poverty, he grew from a fledgling technical school graduate to the chief senior technician of AVIC, and has six national inventions and new utility patents. He said: "It’s not only when you have a dream that you persist, but when you persist, you make your dream clearer." He is Hong Jiaguang, a senior technician of AVIC Shenyang Liming Aeroengine Co., Ltd.

Turn the bus into a "mobile library"

In 1978, Hong Jiaguang was born in a rural family in Shenyang. Because the family is poor, the sisters have been self-reliant since childhood and helped the family with farm work. In summer, when other people’s children are eating popsicles and running around the street, Hong Jiaguang is helping his mother push the garbage, smelling the disgusting stench every day; In winter, when other children sit around the heater and do their homework, he can only accompany his mother to push the cold garbage truck.

In order to earn money to support his family as soon as possible, Hong Jiaguang chose a technical school after graduating from junior high school. From Hong Jiaguang’s home to the technical school, you need to take the train first and then transfer to the bus. It takes more than 4 hours to get back and forth by bus. While others were sleeping in the car, Hong Jiaguang, who cherished time, chose to read books and turned the shuttle bus into his "mobile library". In three years, he taught himself four technical books on the bus. In 1999, he was assigned to avic Shenyang liming aero-engine co., ltd with the first graduation.

When he first entered the factory, Hong Jiaguang’s monthly salary was only 180 yuan, and he ate a bowl of pulled noodles from 2 yuan every day to satisfy his hunger. At this time, he has no goal and talks about hope. But he didn’t give up his efforts. He used his spare time to cram his professional knowledge and arm his technical level. In the eyes of workers, Hong Jiaguang is a "freak". He shuttles in the machine tool workshop every day, even thinking about how to improve his "craft work" when eating.

"Desperate Saburo" learns from the teacher

In order to master more profound technology, Hong Jiaguang decided to learn from Meng Xianxin, a national model worker. But at that time, Meng Xianxin neither knew Hong Jiaguang nor was in the same workshop with him. How to learn from the teacher became a difficult problem. Hong Jiaguang used the most stupid method — — Die grinding hard foam. For several days in a row, he went to Master Meng and took the initiative to be his little assistant. He found that when cutting internal threads, the average worker can only work at 600 revolutions per minute, and when it is fast, he will directly punch the knife, but Master Meng can work at 1200 revolutions per minute without reversing the knife. "I was really shocked at that time, and I strengthened my belief in learning from teachers," Hong Jiaguang said.

In the following days, Hong Jiaguang paid equal attention to practice and thinking, and kept learning in his work, accumulating in his study, and his skills advanced by leaps and bounds. At that time, it was not easy for others to complete 4000 working hours a year, and Hong Jiaguang completed more than 7000 working hours a year.

In 2000, the company’s production tasks were extremely heavy. Hong Jiaguang simply moved his luggage to the factory and stayed there for more than a month. Due to overwork and exhaustion, the workpiece hurt his left hand during handling. In order not to affect the progress of the work, Hong Jiaguang didn’t go to the hospital and endured the pain and continued to work. Until the evening, he rolled in bed in pain, and his lover dragged him to the hospital, and he was diagnosed with severe comminuted fracture. The doctor asked him to rest at home for 2 months. However, thinking of the workpieces piled up on the workbench, Hong Jiaguang finally ignored his lover’s dissuasion and returned to work after 3 days’ rest. His left hand was bandaged and his right hand operated the machine tool. He worked for two months. Since then, everyone has nicknamed Hong Jiaguang "Desperate Saburo".

Hong Jiaguang said: "We young people love to talk about fairness. I think that if you want to make faster progress and gain more than others, you have to pay more than others. This is fairness. If you are as comfortable as others and live slowly, you will be better than others. This is an unfair dream. "

Let China Power be famous for its thick soil and liaojiang.

Near the Spring Festival in 2002, the company issued an urgent task — — Diamond roller, a correction tool for machining the core blade of a key engine. Because it is a correction tool for core blades, it requires extremely high accuracy, and all dimensional tolerances are required to be within 0.003 mm, which is equivalent to 1/20 of human hair. If one dimension is out of tolerance, the whole part will be scrapped, and if the diamond roller is ultimately unqualified, thousands of blades will be scrapped.

At that time, only Master Liu mastered the technology in the company, but at that time Master Liu happened to be ill and hospitalized. Time waits for no one, and Hong Jiaguang volunteered to undertake the task with the strength of "newborn calves are not afraid of tigers".

At first, Hong Jiaguang processed the parts according to Master Liu’s method. Unexpectedly, after more than ten hours of hard work, none of the products were qualified! That night, Hong Jiaguang stayed up all night. After that, he tried to improve the processing method and worked continuously for more than 14 hours every day. When he was hungry, he took two bites of the pie in his pocket. In this way, the technology that others seem to take several years to master was broken in a short period of 10 days.

Since then, he has successively solved the machining problem of diamond roller, a new generation of key engine blade grinding tools in many countries, rewritten the history that the company’s diamond roller can’t be machined, and created a great achievement that surprised his peers. The application of this technology has created an output value of more than 92 million yuan for the company, and has been successfully authorized as a national invention patent. This important breakthrough was written "Made in China", leaving Hong Jiaguang’s name.

Over the past ten years, Hong Jiaguang has completed more than 100 technological innovations and solved more than 300 technical problems.

"Someone asked me, are you so hard, so hard? My feeling is that the strugglers are hard in the eyes of onlookers, but in fact, their spiritual world is rich and full of happiness because of struggle. " Hong Jiaguang said, "I may not make such great contributions as outstanding scientists like Wu Zhonghua, Shi Changxu and Wu Daguan, but I am willing to be a stone in the aero-engine industry, send China’s heart to the sky, and make China Power famous!"

　　Cctv newsAccording to the news of China Weather Network, today (March 25th), the heavy rainfall areas in the south of the Yangtze River and South China will be pressed to the south, and the heavy rain will be mainly concentrated in Guangxi, Guangdong and Fujian, and the local area will still be accompanied by strong convective weather. In terms of temperature, this Sunday, the north will gradually enter the warming mode; However, due to the continuous rainy weather in South China, the temperature will be suppressed until the end of March.

　　Heavy rainfall in South China continues to exert its strength. Guangdong, Fujian and other places need to be alert to secondary disasters.

　　Yesterday, heavy rainfall continued in Jiangnan and South China, and the local area was still accompanied by strong convective weather. Monitoring shows that from 08: 00 on the 24th to 06: 00 on the 25th, heavy rains fell in parts of southeastern Hunan, southwestern Jiangxi, southern Fujian, north-central Guangdong and northeastern Guangxi, and heavy rains occurred in Ganzhou, Jiangxi, Longyan, Fujian and Shaoguan, Guangdong.

　　Today, the heavy rainfall area will be pressed to the south, and the heavy rain will be mainly concentrated in Guangdong, southern Fujian and eastern Guangxi. From tomorrow, the precipitation in the south will be weakened, especially in the south of the Yangtze River and east of South China.

　　The Central Meteorological Observatory predicts that today, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, eastern Qinghai and central Gansu, and there will be medium snow in the local area. There are moderate to heavy rains in parts of southern Jiangnan and central and eastern South China, among which there are heavy rains or heavy rains in parts of southeastern Fujian and northern Guangdong.

　　Tomorrow, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, southern Qinghai, southern Gansu and northern Sichuan Plateau, and there will be medium snow in the local area. Some areas in southeastern Tibet, eastern Northwest China, southwestern Shanxi, eastern Southwest China, south-central Jiangnan, southern China, Taiwan Province Island and Hainan Island have moderate to moderate rain and local heavy rain.

　　Generally speaking, some areas in Guangdong, Jiangxi, Fujian and other places will be hit by continuous heavy rainfall, and the accumulated rainfall is large, and the rain is urgent. Attention should be paid to preventing secondary disasters such as geology and mountain torrents that may be induced by rainfall. However, the recent rainfall is beneficial to alleviate the meteorological drought in South China. After this round of heavy rainfall, Guangdong may meet the flood season standards and start the first flood season in South China.

　　The rainy weather in the south is frequently suppressed and warmed up, and the north is gradually warming up.

　　Under the combined influence of cold air and rainy weather, the temperature in South China will continue to drop today. The cumulative cooling in Guangxi and Guangdong will exceed 10℃, and the highest temperature today will mostly drop to around 20℃. Moreover, due to the frequent subsequent rainfall, the temperature in South China will not improve much until the end of March.

　　This Sunday, the temperature in most parts of the north will rise one after another, and the highest temperature on Sunday will generally return to a higher level than normal, and the warmer range will continue to increase at the beginning of next week. From the 27th, the highest temperature in most parts of Northeast China will return to above 15℃, and the cumulative temperature rise will generally exceed 10℃. The highest temperatures in North China and Huanghuai will gradually rise above 20℃, and the warmth will return.

　　In big cities, the highest temperature in Shenyang was only about 9℃ yesterday, and then the temperature will rise all the way, reaching 18℃ on the 28th and 20℃ on the 30th, or it will set a new high this year.

　　However, it should be noted that most of the north is still in the alternating period of winter and spring, and the temperature rises rapidly during the day, and it is still cold in the morning and evening, and the temperature difference will also widen. Around the 27th, the temperature difference between day and night in many places in the north will exceed 15℃, and even reach above 20℃ locally, reminding the public to pay attention to adding clothes to keep warm and avoid catching a cold.

Our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.
Financial living water helps the transformation and upgrading of strong chain and complementary chain

Recently, Nanjing Branch of the People’s Bank of China released the information about financial support for the real economy in the first quarter of 2022: By the end of March, the balance of local and foreign currency loans in Jiangsu’s manufacturing industry was 2.39 trillion yuan, an increase of 247.643 billion yuan over the beginning of the year, up 11.54% year-on-year. Among them, the balance of manufacturing loans increased by 18.7% in March. So far, our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.

The continuous rise of manufacturing loans is behind the constant adaptation between the flow rate of financial living water and the growth rate of manufacturing development. Especially in the context of the current epidemic situation in many places, the province’s financial industry focuses on industrial chain reinforcement and transformation and upgrading, constantly innovating products and services, tilting credit resources, and comprehensively improving the quality and level of high-quality development of financial service manufacturing.

Solve the problem of "supply chain finance" and "support" the strong industrial chain

Some time ago, Mr. Wang of Taizhou had mixed feelings. Happily, his company successfully got an order of 10 million yuan from a large downstream enterprise; Worryingly, due to the epidemic situation and rising raw material prices and other factors, enterprises are short of funds for the time being and cannot afford to pay for raw materials. Knowing this situation, Bank of Jiangsu Taizhou Branch immediately issued a 10 million yuan "e-financing bill" on the "supply chain financial cloud platform". With the "e-financing bill", Mr. Wang obtained online financing and solved the urgent need.

"e-finance" is a supply chain financial product. In view of the financial difficulties in the manufacturing industry’s strong chain replenishment, transformation and upgrading, supply chain finance has become the key content of current financial industry innovation. Its innovation lies in transmitting its credit to small and micro enterprises in the upstream and downstream of the industrial chain without affecting the use of funds by large and medium-sized enterprises to meet the financing needs of small and micro enterprises.

To enhance the core competitiveness of manufacturing industry, financial innovation cannot be slow. Focusing on the "Three-year Action Plan for" Strong Industrial Chain "in Jiangsu Province (2021-2023)", the province’s financial industry is tailored and deeply connected, and efforts are made to break through the "blocking points" and "difficulties" of services.

In the past two years, Jiangsu Agricultural Bank’s manufacturing loans have shown a rapid growth trend, with an average annual increase of 27%. "We give priority to guarantee manufacturing loans from the aspects of separate credit plans, further optimizing the mechanism, and reducing fees and profits to reduce costs." Zhang Jianliang, president of the bank, said that in response to the three-year action plan of "strengthening the industrial chain", 50 service plans for key industrial chains have been completed, with an additional credit of 28 billion yuan.

Grasping real investment and expanding effective investment in manufacturing projects are the "highlights" of financial institutions. Bank of China Jiangsu Branch has formulated 18 measures for financial services in advanced manufacturing fields such as integrated circuits and new energy. Since the beginning of this year, the bank has successively lent $210 million and $150 million to Likai Precision and SK Hynix respectively, and invested 520 million yuan in Trina Solar. Data show that as of the end of February, the bank’s manufacturing loans increased by 16 billion yuan compared with the beginning of the year.

On the one hand, financial institutions increase manufacturing loans from their own perspective; on the other hand, the regulatory authorities vigorously guide them through policies. A few days ago, Suqian Central Sub-branch of the People’s Bank of China issued the Implementation Plan of "Four Billion Plans for Financial Services to the Real Economy", proposing to implement the "Billion Manufacturing Loan Strong Chain Plan" and actively guiding banking institutions to increase manufacturing credit support.

Give timely assistance to small and micro enterprises, and strengthen financial assistance to enterprises to help them out.

In March this year, a batch of Covid-19 antigen detection reagent products were approved, and Jiangsu Nantong Xiaoyu Environmental Protection Technology Co., Ltd. provided jamming for two of them. However, even if the daily production capacity exceeds 2 million sets, it still cannot meet the demand, and enterprises urgently need funds to purchase automated production equipment to expand production capacity and reserve raw materials.

Upon learning of this situation, Nantong Central Sub-branch of the People’s Bank of China immediately reported the relevant information to China Bank. Bank of China quickly opened up a "green channel" for enterprises, appropriately increased credit granting and reduced costs, and completed the credit granting in only three working days. According to the new credit scheme, the original 6 million yuan secured loan was optimized and upgraded to the current 10 million yuan credit loan, and the annual comprehensive financing interest rate was reduced from 5.1% to 3.7%. Xia Keyong, the person in charge of the enterprise, calculated an account: "In this way, we can build seven new automated production lines, add 1 million sets of jams per day, and reduce interest expenses by 140,000 yuan per year. It’s really great!"

Small and micro enterprises are the new force of economic development and the "capillary" of manufacturing industry. Since the beginning of this year, many places in Jiangsu have promoted financial institutions to make profits to the real economy, increase loans to small and micro enterprises, give play to the complementary role of social forces and government forces, and increase liquidity support for enterprises. According to the data of Nanjing Branch of the People’s Bank of China, in March, the short-term loans of enterprises in the province increased by 113.3 billion yuan, 2.7 times that of the same period of last year.

The relevant person in charge of the Nanjing Branch of the People’s Bank of China told the reporter that since the beginning of this year, the two direct tools have been successively converted through market-oriented methods, the rediscount quota for refinancing has been increased, and financing for small and micro enterprises has been supported in a more sustainable way. At the end of March, the rediscount balance of the province’s refinancing increased by 20.7% year-on-year, while the service coverage of inclusive finance continued to expand steadily.

At present, the epidemic situation is stable, and financial assistance to enterprises is constantly expanding. A few days ago, the four departments of Jiangsu jointly issued 12 measures to strengthen financial assistance to enterprises from four aspects: credit supply, fee reduction and profit reduction, and work together to smooth the operation of enterprise funds and fully help enterprises tide over the difficulties.

Solve the problem of "stuck neck" and empower science and technology enterprises with financial precision.

Jiangsu Jinge Network Technology Co., Ltd., located in Lianyungang, successfully obtained a loan of 5 million yuan from Suzhou Bank by way of intellectual property pledge, relying on its six invention patents and some software copyrights. "Compared with the previous methods of fixed assets mortgage loans, intellectual property pledge financing is faster and more convenient, which is really tailor-made for our technology-based enterprises with light assets and heavy research and development." Chen Zonghua, general manager of the company, said.

From January to March this year, the amount of intellectual property pledge in the province doubled compared with the same period of last year, but it is still far from enough. From the perspective of the whole province, there are nearly 300 state-level "specialized and innovative" enterprises and nearly 1,400 provincial-level "specialized and innovative" enterprises. The huge demand has forced financial institutions to improve quality and efficiency and help solve the "stuck neck" problem of science and technology enterprises.

Established in 2014, an electronics company in Nanjing is mainly engaged in the research and development and sales of high-end sensor chips. Bank of Nanjing has been a cooperative bank of the company since 2016. "Considering the characteristics of light assets and high growth of enterprises, we match credit loans according to the sales situation of enterprises. From the initial loan of 500,000 yuan to the current loan of 20 million yuan, we always accompany them to grow up and match different financial service plans at different stages." A person from Bank of Nanjing said that at present, the company has grown into a "specialized and innovative" enterprise in Nanjing and "cultivated unicorns", and completed the D round of financing, sprinting towards the IPO road.

"We must do everything possible to break the information asymmetry between banks and enterprises, promote the development of intellectual property pledge loan business on a larger scale, and turn more’ knowledge’ into’ capital’." The relevant person in charge of Jiangsu Banking Insurance Regulatory Bureau said that, to this end, they joined forces with the Provincial Science and Technology Department to launch a nine-month special campaign of bank-enterprise financing docking for 72,300 small and medium-sized science and technology enterprises in the province from April. Among them, several key indicators have been set, that is, the loan balance, the number of households with loans, the first loan, medium and long-term loans, credit loans and intellectual property pledge financing, etc., should be significantly increased.

The heads of credit management department and inclusive finance department of Nantong Rural Commercial Bank have become the leaders of science and technology loan finance, and the heads of 32 credit branches within their jurisdiction have become the first responsible persons, making every effort to promote the financial services of science and technology loans. "We will establish a financial service platform for technology-based enterprises, improve the resource allocation mechanism, incentive and restraint mechanism and risk control mechanism, improve the service product system, service mode system and service function system, give play to the role of financial guidance, and promote technology-based small and medium-sized enterprises to become small technology giants and reserve forces for high-tech enterprises." The relevant person in charge of the bank said. (Reporter Cui Wei Zhao Weili)

Editor’s lead: With the deepening of socialized production mode, the market competition has changed from the competition between single customers to the competition between supply chains, and all parties in the same supply chain are interdependent, "one glory will be honored, and one loss will be lost". Therefore, "supply chain financing" series of financial products came into being. This article takes you in-depth analysis of supply chain finance, and I believe you will have a deeper understanding.

The concept of supply chain finance was first put forward by Shenzhen Development Bank in 2001, after which Shenzhen Development Bank initiated the warehouse receipt pledge business, creating a new model for financial development. However, before 2016, the development was quite slow. Except for Shenzhen Development Bank (later renamed Ping An Bank), only a few state-owned banks had trial business. It was not until 2016 that the state began to issue relevant policies that the development of supply chain finance was ushered in.

In 2016, the state encouraged the development of accounts receivable financing centered on core enterprises. In October 2017, it was first proposed that supply chain finance should support the development of the real economy. In 2019, it was proposed to reduce the dependence on mortgage guarantee and increase the proportion of credit loans and accounts receivable financing.

From 2021, the state put forward the concept of inclusive finance, and began to fully promote the development of inclusive finance. From the national policies, we can see that the country holds a very prudent and steady attitude on the road of promoting inclusive finance’s landing.

Mainly because of the emergence of a new format, its development is not yet mature, and the risks behind it have not been fully revealed. In order to ensure the financial stability of the country, a cautious attitude is adopted. However, a prudent attitude does not mean that the ultimate goal of the country is to develop supply chain finance, which is mainly based on accounts receivable. Supply chain finance is a means, and the core of the country wants to make funds flow into the 97% small and medium-sized enterprises in the real industry. Therefore, the scope of inclusive finance is now wider, including more than just a form of supply chain finance. From this we can determine that the core value of supply chain finance is:

• Promote the development of inclusive finance, stimulate the development vitality of small and medium-sized enterprises, enhance their ability to resist risks, and lay a financial foundation for the steady development of China’s industrial supply chain.
• Promote small and medium-sized enterprises from the survival line to the development line, and promote the overall industrial upgrading.

Then we should grasp this core and pay attention to risk exposure in the process of making a supply chain financial platform.

At present, there are two main trends in judging the repayment ability of enterprises, one is based solely on traditional bank risk control, and the other is based on traditional risk control combined with online data. As China’s data age has just begun, the data platforms of local governments and non-governmental organizations are still in the initial stage of construction, the construction of data channels is not complete, and the data collected at present is still under construction according to the data dimension of traditional bank risk control. Some platforms have added business travel, social media and other data, but the cash flow in the important banking system can not be fully obtained to judge the operation of enterprises.

The lack of data dimension leads us to have a poor grasp of the real business situation of the enterprise, and we are bound to be conservative in risk judgment, which affects the coverage of the enterprise and the financing amount of the enterprise.

In addition to the lack of risk control data, we basically judge the future repayment ability of enterprises based on the past data of enterprises at present, and do not predict the future repayment ability in combination with the development trend of enterprises. However, the enterprise will repay in the future, so it will be more stable to predict the future repayment ability than to control the risk based on the past repayment ability. Risk control based on past repayment ability is based on the assumption that enterprises will not be worse in the future than in the past. But this assumption is not reasonable.

There are also many core enterprises that have closed down frequently. The risk control based on future repayment ability is actually a more rational decision based on quantitative analysis. Predicting the future is uncertain, but at the same time it is pioneering. On the one hand, this pioneering may enable us to master more accurate repayment ability of enterprises, on the other hand, we can get higher financing for enterprises with sustained business growth, which will more effectively promote the development of high-quality enterprises. In fact, predicting the future is to help the whole ecology survive the fittest.

No matter from the national or private point of view, supply chain finance is generally started from core enterprises. Starting with core enterprises has several advantages: ① Core enterprises have a high trade status, which makes it easier to drive upstream and downstream small and medium-sized enterprises to do supply chain finance business together, which can make the traffic increase rapidly. ② Core enterprises have a relatively high degree of informatization, and the change cost is relatively lower in promoting the implementation of supply chain finance. (3) The core enterprises have strong credit standing and strong financial strength, and financing the upstream suppliers with the repayment ability of the core enterprises as the guarantee is in line with the current risk control cognition.

Let’s analyze the above three advantages in detail. Now supply chain finance is in the early stage of development, and it is still a blue ocean market, so that the rapid growth of traffic can quickly seize market share and have the first-Mover advantage.

So the first advantage is very important. The second advantage can be replaced by the informatization ability of core enterprises, and technology companies should have more advantages in informatization construction than core enterprises. Only with the help of the information system of core enterprises, the cost of transformation is lower, especially the saving of time cost to further promote the first-Mover advantage.

The third point is based on the upward transmission of credit of core enterprises, which is actually credit financing in essence, and its credit can only be transmitted upward, but not downward (downstream procurement financing does not rely on the credit of core enterprises), and accounts receivable financing is actually traditional financing, which is not supply chain finance in essence.

After analysis, we find that there is only one advantage of doing supply chain finance based on core enterprises, which is to seize market share quickly. But it also has a disadvantage, lack of penetration, and can’t really meet the financing needs of small and medium-sized enterprises in the whole industrial chain.

It is very important to seize market share quickly, and it must be the top priority for any enterprise. I want to say, can we do more than seize market share? It is the most important thing for us to seize market share quickly at this stage, but in the long run, we have to return to the financing needs and business scenarios of small and medium-sized enterprises, or to the thinking with small and medium-sized enterprises as the main body.

At present, there are many modes of supply chain finance in the market, such as prepayment financing, warehouse receipt financing, invoice financing and tax financing, which are all ways to directly finance small and medium-sized enterprises without core enterprises. But what I mainly discuss here is not the mode of financing, but the main role of financing.

Although accounts receivable financing centered on core enterprises is the most mainstream supply chain financial model in the market at present, it cannot benefit most small and medium-sized enterprises in the market because of its poor penetration, and the blank market is very large. I think it is also a first-Mover advantage to seize the blank market from small and medium-sized enterprises.

In the end, a situation will be formed, one is to expand the market upstream and downstream from the core enterprises, and the other is to expand the market around from small and medium-sized enterprises. If these two models can be combined in the future, a complete market network will be formed. So if someone cuts in from the core enterprises, someone cuts in from the small and medium-sized enterprises, and then the two are combined, it is equivalent to expanding the market at twice the speed.

• While competing for traffic, various industrial platforms will lead to the fragmentation of the whole market. In order to expand customers, SMEs need to trade in multiple industrial platforms, and their transaction data are scattered and isolated, which makes it difficult to integrate into standardized data assets. In the supply chain financial services based on data assets, the services enjoyed by SMEs are still limited. However, each platform is "fragmented" and has not reached interconnection and mutual assistance. The fragmentation of the platform does not meet the real demands of SMEs.
• Unilateral consideration of the needs of financial institutions, ignoring the needs of enterprises. At present, many financial service platforms are mainly built to cater to the financing process of financial institutions, which are not closely integrated with the trade process of enterprises, and the overall experience in the financing process of enterprises is poor and inefficient.
• Regardless of the business prospects and business stability of small and medium-sized enterprises, in order to ensure risk control, a lower quota is given across the board according to the previous risk control model. However, although the small and medium-sized enterprises in the physical industry are small in scale, their business liquidity is usually millions, and the small-scale credit across the board cannot meet the capital needs of small and medium-sized enterprises.
• Without considering the industry attributes of small and medium-sized enterprises, the overall supply and demand situation of the industry and price fluctuations, adopting a unified credit risk control model has low accuracy, which leads to the reduction of the overall quota for risk control.

• At present, all supply chain financial platforms build platform standards from their own perspective, and cross-platform standards may be different, which is not conducive to cross-platform integration.
• The upstream and downstream of each industry are actually cross-industries. For example, the upstream steel suppliers in the automobile manufacturing industry are not only involved in automobiles, but also in construction, roads, machinery, military industry and so on. The downstream 4S shop involves not only automobile manufacturing, but also lubricants, parts and so on. If the standardization is built by the core enterprises in a certain industry, its radiation scope is limited, and there is no way for the upstream and downstream to integrate standardization across industries.
• Some regions are committed to formulating regional standardization, but the industry is not regional, and it is cross-regional, national or even global from the source to the terminal. Regional standardization also has limitations and cannot penetrate the entire industrial chain.

To sum up, if we can’t build cross-platform, cross-industry and cross-regional standardization, we can’t build a full-coverage financial service network. Therefore, the lack of standardization is a major factor hindering the development of supply chain finance in the future, which has not attracted the attention of the industry at present.

With the improvement of risk control, supply chain finance no longer needs the credit of core enterprises, and can meet the ultimate national expectation, that is, in the industrial network of the whole country, where there is a shortage of funds, funds will go, and social funds will be distributed more reasonably and evenly to maximize the utilization of funds. On the one hand, the perfection of risk control promotes the continuous expansion of supply chain finance in the direction of decentralization, on the other hand, the national expectation also drives the development of supply chain finance in the direction of decentralization. We should build a decentralized platform based on this foresight, create this first-Mover advantage in advance, and also promote the development speed of supply chain finance.

Demarcation should be understood from three angles.

(1) assets to the border. At present, there are many B2B industrial platforms, and there will be multiple industrial platforms in the same vertical field, and the management platforms of some core enterprises will also have sales modules to undertake online orders. When providing financial services, each industrial platform takes the orders in the platform as the target, and has its own platform boundaries.

Customers get credit on one platform based on the overall credit status of the enterprise, so once they get credit on one platform, it is difficult to get credit on other platforms, but customers’ transactions may not be limited to one platform, which leads to only a part of customers’ orders being financed. The boundary of this industrial platform leads to customers not being able to enjoy adequate financing services.

In the future, services will be provided by real financing scenarios of small and medium-sized enterprises, and breaking the boundaries of platforms will be a prerequisite for providing better financing services.

2 funds go to the border. Every financial institution gives credit to an enterprise based on its overall credit status and repayment ability.

Once a financial institution gives credit to an enterprise, it is basically difficult for the enterprise to get credit from other financial institutions, so the financing services enjoyed by the enterprise will be limited by the service types, interest rates, cycles and targets provided by the current financial institutions.

It is not flexible enough from the perspective of enterprise’s overall asset management. A more favorable way for enterprises is to have a professional platform to assume the responsibility of risk control and give flexible credit lines according to the overall dynamic repayment ability of enterprises. Then the financing application is diverted to various financial institutions through routers, and financial institutions only undertake financing services. In this model, financial institutions no longer undertake the credit granting work, or even the whole risk control outsourcing, which reduces the risk for financial institutions through risk transfer, and at the same time reduces the demand for organizational personnel, which can benefit enterprises and achieve the goal of inclusive finance.

For the platform, because of the provision of risk control services, it not only breaks the boundaries of financial institutions and provides more flexible financing services for enterprises, but also enhances the strategic position of the platform and becomes an indispensable existence in the whole model. At the same time, risk control can increase revenue for the platform. For enterprises, they can enjoy more flexible financial services and lower interest rates.

③ The type of financing service goes beyond the boundary. At present, various financial service platforms will launch a variety of financing service types, and each type needs to apply for a quota separately. The business model of enterprises is diversified, and many times a variety of financing services are needed to cooperate, but different quotas are scattered and fragmented, so enterprises need to make some matching when using them.

It is likely that there will be a target with a large amount, but at present, the quotas obtained by enterprises are scattered and unconnected, and none of them can meet the financing needs of the target. Therefore, the solution I propose is that the platform gives enterprises a comprehensive quota, which is applicable to all types of financing services launched by the platform. Enterprises only need to apply for the quota once, and the subsequent financing needs to be applied on demand, sharing a quota.

It not only reduces the operation of enterprises applying for credit, reduces the number of times that risk control calls their credit information, but also improves the utilization rate of credit lines. The premise of the type of financing service going to the border is that the capital side goes to the border.

At present, social funds are mainly concentrated in three places: banks, enterprises and individuals. Enterprises are the only export to create wealth. However, enterprises mainly use their own money to create wealth. Personal money is deposited in banks, and bank money is given to a small number of enterprises, that is, most money can only create a small amount of wealth for a small number of enterprises.

The uneven distribution of funds in the whole society also leads to the situation of insufficient utilization of funds. The state encourages inclusive finance to support the development of small and medium-sized enterprises, which is actually to distribute social funds in a balanced way, so that social funds can play a greater role. Banks give money to more enterprises to create more wealth, and enterprises can invest in production, investment and innovation with more funds, so that the gears of industrial upgrading can roll. In order for banks to give more money to more enterprises, the early stage must be to build a portrait and credit evaluation of enterprises in the whole society and do a good job in risk control.

In the later stage, it is to let banks give money to enterprises more smoothly and efficiently. Therefore, the automation of financial service process will be gradually popularized in the later period.

By then, the whole system will automatically provide financing services and automatic settlement according to the capital needs of enterprises. Enterprises can enjoy the support of bank funds at low cost, and the surplus profits can be further invested in innovative research and development, industrial upgrading, and enhance the profit rate of enterprises. Once the capital channel can operate without obstacles, it means that the capital turnover rate of the whole society will be improved, social wealth will continue to grow, and inflation can be reduced.

Therefore, the automation of financial service process is not only the demand of enterprises, but also the demand of the whole society and the whole country, and the future must be the direction encouraged by the state.

When the automation of financial service process reaches a certain popularity, the role of banks is to take over the distribution of social funds in an all-round way, and the role of enterprises is to innovate and connect. The comprehensive functions undertaken by the original enterprise as a single role are decomposed, and the capital functions are completely subcontracted to banks. Enterprises concentrate on the production and circulation of things, and the social division of labor is further reconstructed. After the social division of labor is clearer and finer, the overall social operation efficiency will be higher.

Therefore, the future development of supply chain finance is not only to support small and medium-sized enterprises in the real economy, but also to reconstruct the social division of labor and create a new social ecology.

　

This article was originally published by @ Weekend Living Room. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Since the beginning of this year, the prudent monetary policy has been precise and powerful, intensified countercyclical adjustment, effectively served the real economy, effectively prevented and controlled financial risks, and promoted the overall recovery of China’s economy. Next, how to implement the decision-making arrangements of the Central Financial Work Conference and provide high-quality financial services for economic and social development? How to better prevent and resolve financial risks? Our reporter interviewed Pan Gongsheng, Party Secretary and President of the People’s Bank of China and Party Secretary and Director of the State Administration of Foreign Exchange.

　　Monetary policy strongly supports the development of the real economy.

　　Reporter: The Central Financial Work Conference held a few days ago has made arrangements for the current and future financial work. How will the People’s Bank of China and the State Administration of Foreign Exchange implement them?

　　Pan Gongsheng: The People’s Bank of China and the State Administration of Foreign Exchange will thoroughly study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the Central Financial Work Conference and the decision-making arrangements of the CPC Central Committee, formulate implementation plans, and systematically plan key tasks and ideas and measures in the future.

　　First, adhere to the centralized and unified leadership of the CPC Central Committee over financial work. The Party’s leadership should run through all aspects and the whole process of the work of the People’s Bank of China and the State Administration of Foreign Exchange, improve the system and mechanism of the Party’s financial management, and transform the political and institutional advantages of the Party’s leadership into the effectiveness of financial governance.

　　The second is to adhere to the fundamental purpose of financial services to the real economy. Improve the framework of modern monetary policy with China characteristics, always maintain the stability of monetary policy, pay more attention to cross-cycle and counter-cycle adjustment, enrich the monetary policy toolbox, and create a good monetary and financial environment for stabilizing prices, promoting economic growth, expanding employment and maintaining the balance of payments.

　　Third, adhere to overall development and security, prevent and resolve major financial risks, and maintain the smooth operation of the financial market.

　　The fourth is to persist in deepening financial reform. Accelerate the construction of a modern central banking system, improve the dual-pillar regulatory framework of monetary policy and macro-prudential policy, deepen the market-oriented reform of interest rates and exchange rates, and deepen the structural reform of the financial supply side.

　　The fifth is to expand the high-level two-way opening of finance. We will steadily and prudently promote the internationalization of RMB, deepen the reform and opening up in the foreign exchange field, promote the facilitation of trade, investment and financing, steadily expand the institutional opening of financial markets, and actively participate in international financial governance.

　　Reporter: What measures has the People’s Bank of China taken this year to support the real economy? How effective are these measures?

　　Pan Gongsheng: Since the beginning of this year, the monetary policy has been adjusted countercyclically, and the tools of aggregate and structure, quantity and price have been used as a whole, which has more strongly supported the development of the real economy. At present, the total amount of money and credit has maintained rapid growth, the credit structure has been continuously optimized, and the interest rate of corporate loans is at a low level, which has provided strong and effective support for economic recovery and development.

　　The total amount is reasonable and abundant. At the end of September, the stock of broad money (M2) and social financing scale maintained a rapid growth of about 10% year-on-year. The structure is more optimized. The year-on-year growth rate of small and micro loans of Pratt & Whitney is higher than 20% for four consecutive years, and the number of credit granting households exceeds 60 million, which is double that of the end of 2019. The balance of loans for small and medium-sized science and technology enterprises increased by 23%, the balance of green loans increased by 37%, and the balance of medium and long-term loans for manufacturing industry increased by 38%. The price has been stable and declining. In September, the weighted average interest rate of new corporate loans was 3.82%, which was at a historically low level. The downward adjustment of the interest rate of the first home loan in stock benefited about 50 million families and 150 million people, saving about 170 billion yuan in household interest expenses every year.

　　In the next step, monetary policy will pay more attention to cross-cycle and countercyclical adjustment, balance the relationship between short-term and long-term, steady growth and risk prevention, internal balance and external balance, maintain a reasonable growth in the scale of monetary credit and social financing, continue to increase support for major strategies, key areas and weak links, promote the steady decline of financing costs in the real economy, and strive to create a good monetary and financial environment for the steady growth of the real economy.

　　China’s financial system is sound as a whole, and the financial market is running smoothly.

　　Reporter: At present, what is the overall operation of China’s financial system? What are the key tasks of China People’s Bank in preventing and resolving financial risks?

　　Pan Gongsheng: At present, China’s financial system is sound as a whole, the operating and regulatory indicators of financial institutions are in a reasonable range, and the financial market is running smoothly. By the end of June, the capital adequacy ratio, non-performing loan ratio and provision coverage ratio of China commercial banks were 14.7%, 1.62% and 206% respectively. According to the rating results of financial institutions of the People’s Bank of China, the vast majority of banking financial institutions operated steadily.

　　At the same time, we pay close attention to financial risks in some areas.

　　In terms of real estate market, China’s real estate market is currently undergoing structural changes. The central level of housing demand, the transaction structure of the housing market and the industry model are all facing some profound changes. The real estate market is transitioning from incremental market to incremental stock. Generally speaking, the spillover of this process to the financial system is limited, and the real estate financial risks are controllable. Since the beginning of this year, the financial sector has made comprehensive policies from both supply and demand sides, and introduced a number of financial policies to better meet the demand for rigid and improved housing and promote the construction of a new development model for the real estate industry. In the long run, China’s urbanization is still in the development stage, and the demand for improved housing for residents’ families is large, which can provide support for the long-term stable development of the real estate market and industry.

　　In terms of local government debt, on the whole, China’s government debt level is at the middle and lower level in the world. From the structural point of view, the debt burden of the central government is relatively light, and the debt level of most places is not high, and there are more resources and means to resolve the debt. The CPC Central Committee and the State Council attached great importance to the prevention and resolution of local debt risks. In accordance with the requirements of the central government’s deployment, recently, the relevant localities have actively raised resources to resolve debts by revitalizing or selling assets, and achieved good results. The financial management department has also taken active actions to guide financial institutions to steadily support and resolve the debt risk of financing platforms through market-oriented methods such as extension, borrowing new ones and replacing old ones, and safeguard the legitimate rights and interests of financial institutions according to law; At the same time, by establishing a normalized financial debt monitoring mechanism for financing platforms, promoting the market-oriented transformation of financing platforms, we will improve the long-term mechanism to prevent and resolve local debt risks.

　　In addition, the risks of small and medium-sized financial institutions and illegal financial activities still need continuous attention.

　　In the next step, we will adhere to the overall development and security, improve the mechanism of financial risk prevention, early warning and disposal in accordance with the deployment of the Central Financial Work Conference, promote the disposal of financial risks in key areas and key areas in a stable and orderly manner in accordance with the principles of marketization and rule of law, bring all financial activities under supervision according to law, severely crack down on illegal financial activities, promote financial stability legislation, speed up the construction of financial stability guarantee funds, and resolutely hold the bottom line that no systematic financial risks will occur.

　　Reporter: How do you view the current exchange rate situation? How to deal with exchange rate fluctuations?

　　Pan Gongsheng: There are many factors that affect the exchange rate. The first is the economic fundamentals. This is the most fundamental factor. China’s economy continues to pick up, and there is a solid foundation for the basic stability of the RMB exchange rate.

　　The second is the international financial environment. The international market generally believes that the Fed’s interest rate hike is coming to an end, and the spread between China and the United States will gradually converge to the normal range in the future.

　　The third is the investment value and attractiveness of RMB assets. In the medium and long term, with the continuous activation of China’s economic growth momentum and the further opening of the financial market, the investment and hedging properties of RMB assets are highlighted, and RMB assets show good investment value.

　　We are confident and capable of maintaining the stable operation of the foreign exchange market and maintaining the basic stability of the RMB exchange rate at a reasonable and balanced level. In the next stage, the People’s Bank of China and the State Administration of Foreign Exchange will make comprehensive measures to stabilize expectations, resolutely prevent unilateral expectations from realizing themselves, resolutely correct market procyclical behaviors, resolutely deal with behaviors that disrupt market order, and resolutely guard against the risk of exchange rate overshoot.

　　Continue to steadily expand institutional opening in the financial sector.

　　Reporter: What progress has been made in financial opening up in recent years? What’s the next step?

　　Pan Gongsheng: In recent years, the People’s Bank of China has actively and orderly expanded the high-level opening of the financial industry.

　　First, the market access of financial services industry has been greatly relaxed. Since 2018, the financial management department has introduced more than 50 measures to open up the financial industry, attracting foreign investment and setting up more than 110 financial institutions in China.

　　Second, actively promote the high-level opening up of the bond market. "Bond Connect" and "Exchange Connect" operated smoothly and efficiently, the investment environment in the bond market continued to be optimized, and the convenience for foreign investors to invest in the market continued to improve.

　　The third is to steadily promote the internationalization of the RMB. As a payment currency, an investment and financing currency and a reserve currency, the function of RMB has been continuously enhanced, and it has initially possessed the network effect of international use, providing more diversified currency choices for domestic and foreign entities.

　　While opening wider to the outside world, we also actively participate in international financial governance. This year, China, the United States and China and Europe set up financial working groups to strengthen communication and cooperation with the United States and Europe on relevant issues in the economic and financial fields.

　　In the next step, the People’s Bank of China will continue to steadily expand the institutional opening of the financial sector in accordance with the unified arrangements of the CPC Central Committee and the State Council, and strive to create a market-oriented, rule-of-law and international first-class business environment. At the same time, adhere to the principle of multilateralism and participate in global economic and financial governance as builders and contributors.

　　General Secretary of the Supreme Leader has always attached great importance to the work concerning agriculture, countryside and farmers, and made overall arrangements for accelerating the construction of an agricultural power in the Party’s Report to the 20th CPC National Congress. At the Central Rural Work Conference held at the end of last year, he systematically expounded a series of major theoretical and practical issues in building an agricultural power. Heilongjiang thoroughly implements the spirit of the important speech of the Supreme Leader General Secretary, resolutely shoulders the mission responsibility of being a big agricultural province and a big grain province, accelerates the construction of a strong agricultural province, and strives to play a leading role in the construction of a strong agricultural country.

　　Agricultural power is the foundation of socialist modernization power.

　　General Secretary of the Supreme Leader pointed out: "Without an agricultural power, there would be no whole modern power; Without agricultural and rural modernization, socialist modernization is incomplete. " Building an agricultural power, carrying the dream of national rejuvenation, building the foundation of national prosperity, and embodying the responsibility of building a community of human destiny. We must strengthen our historical self-confidence, enhance our historical initiative, and forge ahead courageously towards the goal of building an agricultural power.

　　A strong country must first strengthen agriculture, and a strong agriculture can strengthen the country. China is a country with a large population and a large agricultural country, and building an agricultural power is an ideal vision for the Chinese nation to inherit the Millennium. In the new era, the CPC Central Committee with the Supreme Leader as the core insists on solving the "three rural issues" as the top priority of the whole party’s work, and continues to focus on strengthening agriculture and benefiting farmers, which has historically solved the problem of absolute poverty and created a miracle in the history of human poverty reduction. We are closer to the bright future of an agricultural power than at any time in history. After more than 70 years of development and construction, Heilongjiang has achieved a historical change from "Great Northern Wilderness" to "Great Northern Warehouse". We should base ourselves on resource endowment, give full play to our comparative advantages, accelerate the modernization of agriculture and rural areas, and promote the dream of becoming a strong agricultural country to become a beautiful reality.

　　If agriculture is stable, the world will be safe, and if agriculture is prosperous, the foundation will be solid. Food security is "the biggest country", and no powerful country has ever relied on others to solve the problem of eating. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has established a national food security strategy, formed a new concept of food security, and led more than 1.4 billion people in China out of a road of food security with China characteristics. The great changes in the world in the past century have accelerated the evolution, and various uncertain and unpredictable factors have obviously increased. We should not be careless about the food security issue. The total grain output of Heilongjiang in 2022 was 155.26 billion Jin, accounting for 11.3% of the country, ranking first in the country for 13 consecutive years. We must persist in taking a variety of grains and planting good grains as the top priority and be the most stable, reliable and solid "big granary" of the country.

　　The country is prosperous when the countryside is prosperous, and the country is rich when the farmers are rich. The countryside is not only the spatial carrier of agricultural production, but also the homeland where farmers were born and raised in Sri Lanka. At present, the overall income level of farmers is not high, rural infrastructure and public services lag behind cities, and the most arduous and arduous task of building a socialist modern country in an all-round way is still in the countryside. We must vigorously promote rural revitalization, realize that rural areas have modern living conditions, and farmers can develop in an all-round way and live a richer and better life. We must always give priority to the development of agriculture and rural areas, promote agricultural modernization and rural modernization as a whole, and speed up the construction of livable and suitable businesses and beautiful villages.

　　Adhere to the characteristics of China and firmly follow your own path. To build an agricultural power, we should not only follow the general law of agricultural modernization, but also reflect the common characteristics of strong supply guarantee, strong scientific and technological equipment, strong management system, strong industrial toughness and strong competitiveness. We should also proceed from China’s national conditions, base ourselves on the resource endowment with a large population and a small land, the historical background of agricultural civilization and the requirements of the times of harmonious coexistence between man and nature, and unswervingly follow the road of becoming an agricultural power with China characteristics. Heilongjiang is rich in agricultural resources and excellent in ecological environment, and it has a unique solid foundation and favorable conditions to realize agricultural modernization. We should implement the spirit of the 20th Party Congress and the Central Rural Work Conference, firmly grasp the connotation, characteristics and basic requirements of building an agricultural power, anchor the goal of building an agricultural power, earnestly do a good job in agricultural and rural work, and actively explore, be brave in practice and blaze a new trail in building an agricultural power.

　　Make greater contributions to accelerating the construction of an agricultural power.

　　General Secretary of the Supreme Leader has always been concerned about Heilongjiang and black land, demanding that we strive to be the vanguard of agricultural modernization and the "ballast stone" for safeguarding national food security. We should bear in mind the important instructions and earnest entrustment of the Supreme Leader General Secretary, speed up the construction of a strong agricultural province, and strive to take the lead in breaking through, setting an example and being a good vanguard in the construction of a strong agricultural country.

　　Vigorously implement the action of improving grain production capacity. General Secretary of the Supreme Leader pointed out: "Ensuring the stable and safe supply of grain and important agricultural products has always been the top priority in building an agricultural power." As an important commodity grain base and grain strategic reserve base in China, Heilongjiang must strengthen its sense of sharing worries for the party and growing grain for the country, and resolutely be a "ballast stone" for safeguarding national food security. We must adhere to the responsibility of the party and the government for food security, implement the income guarantee mechanism for grain farmers and the interest compensation mechanism for major producing areas, and protect and mobilize farmers’ enthusiasm for growing grain and grasping grain at the grassroots level. We will fully implement the plan to increase production of 10 million tons of grain, and provide strong support for the new round of national action to increase grain production capacity by 100 billion Jin. Strengthen the protection and utilization of cultivated land in black soil and improve water conservancy facilities. In-depth implementation of high-quality grain projects, giving full play to the role of domestic high-protein soybeans as the main force in planting, and building a national strategic support base for japonica rice rations and a production base for high-quality corn and soybeans with high standards, so as to make greater contributions to a more confident and safer "China Grain".

　　Vigorously implement the practice of the big food concept. The General Secretary of the Supreme Leader pointed out: "We must establish a big food concept, build a diversified food supply system, and develop food sources in multiple ways." With a forest area of 210,000 square kilometers, there are more than 6,000 natural lakes and more than 100 kinds of wild fish in Heilongjiang, which is rich in material resources for agricultural production and has a huge space for the practice of the concept of big food. We should expand the scale of economic land under forests in an orderly manner, develop and strengthen leading forest food enterprises, extend the industrial chain and build an ecological forest food supply base. Vigorously develop cold-water fishery breeding and processing, and build a production and supply base for cold-water fish products. Adhere to the two-wheel drive of facility agriculture and open field planting, improve the scale and standardization level of facility agriculture, and build a fruit and vegetable production base in cold regions. Accelerate the development of modern animal husbandry, do a good job in fine edible fungi industry, enlarge and strengthen the biological industry, and promote the expansion of food sources from traditional crops and livestock and poultry resources to richer biological resources.

　　Vigorously implement the action of revitalizing modern agriculture. General Secretary of the Supreme Leader pointed out: "Industrial revitalization is the top priority of rural revitalization". Heilongjiang is the province with the largest land management area of moderate scale, reaching 147 million mu. The comprehensive mechanization rate of crop cultivation and harvest is stable above 98%, the planting area of main crops is 87%, and the contribution rate of agricultural scientific and technological progress reaches 69.5%. The development of modern agriculture has a solid material and technological foundation. We should vigorously develop science and technology agriculture, green agriculture, quality agriculture and brand agriculture, speed up the construction of modern agricultural industrial system, production system and management system, and constantly improve the overall quality and competitiveness of agricultural industry. Develop science and technology agriculture with the support of technological innovation, strengthen the construction of Jiamusi national agricultural high-tech industrial demonstration zone, modern agricultural industrial technology collaborative innovation promotion system and agricultural science and technology demonstration base, promote the deep integration development of "digital+biology+agriculture", strengthen the scientific and technological innovation of seed industry, build a provincial digital agriculture platform, build a national digital agriculture demonstration zone, actively promote modern equipment such as agricultural machinery intelligent monitoring terminals and high-powered tractors, and strive for a national high-end intelligent agricultural machinery equipment promotion and application pilot zone. Relying on ecological advantages, we will develop green agriculture, vigorously promote green standardized production, steadily expand the certified area of green organic food, and build the largest green granary and green kitchen in China. Develop quality agriculture on the basis of standardized production, improve the local agricultural standard system, and strengthen food safety and quality and safety supervision of agricultural products.Construct the whole traceability system from farmland to dining table. Take marketing as the driving force to develop brand agriculture, carry out agricultural brand promotion actions, strengthen brand promotion, further amplify the brand influence of "black soil excellent products" and let the people of the whole country eat better, greener and safer Longjiang food.

　　Vigorously implement rural construction actions. The General Secretary of the Supreme Leader pointed out: "It is the proper meaning of a strong agricultural country to build a livable and beautiful countryside." Realizing that rural areas basically have modern living conditions is an important deployment made by the 20th National Congress of the Communist Party of China, and it is also an inevitable requirement for improving the quality of life of rural residents and keeping people in rural areas. The task of realizing rural modernization in Heilongjiang Province is still arduous. We should carry out rural construction in depth, adhere to county-level overall planning, promote full coverage of village planning, and scientifically determine village layout and construction boundaries. Accelerate the construction of infrastructure such as roads, electricity, communications and logistics, and public service facilities such as epidemic prevention, old-age care and education, improve the capacity and level of rural health care services, and continuously improve the completeness of rural infrastructure, the convenience of public services and the comfort of human settlements. We will carry out actions to rectify rural human settlements, focus on rural "toilet revolution", domestic sewage treatment and domestic garbage treatment, carry out demonstration and creation of beautiful and livable villages, and gradually improve rural production and living conditions. Adhere to party building to lead rural governance, and improve the rural governance system that combines autonomy, rule of law and rule of virtue under the leadership of party organizations. Strengthen the construction of spiritual civilization in rural areas, and carry forward the rural customs and folk customs of caring for relatives and neighbors, mutual help, honesty and courtesy.

　　Vigorously implement the action of increasing farmers’ income. General Secretary of the Supreme Leader pointed out: "We must persist in increasing farmers’ income as ‘ Agriculture, countryside and farmers ’ The central task of the work is to do everything possible to broaden the channels for farmers to increase their income and get rich. " Heilongjiang is rich in agricultural and rural characteristic resources, which has a good foundation for developing rural industries to enrich the people. We should do a good job of "the head of the grain eats the tail" and "the head of the farmer works the tail", do a good job of "local products", improve the mechanism of linking agriculture with agriculture, promote the integrated development of the primary, secondary and tertiary industries, and leave more value-added income in the countryside and farmers. Develop a new rural collective economy and give farmers more adequate property rights and interests. Encourage and support farmers’ entrepreneurial innovation and increase farmers’ wage income. Continue to consolidate and expand the achievements of poverty alleviation, promote the sustained and stable income increase of the poverty-stricken population, and never let one person fall behind on the road to common prosperity.

　　Gather resources to accelerate the construction of an agricultural power.

　　The General Secretary of the Supreme Leader pointed out: "The key to running rural affairs well and realizing rural revitalization lies in the party." Accelerating the construction of an agricultural power involves many industries, wide fields and large groups. We must uphold and strengthen the Party’s overall leadership over the work concerning agriculture, rural areas and farmers, pool the resources of the whole society, and promote the steady and far-reaching construction of an agricultural power.

　　Improve the implementation mechanism of the party’s overall leadership. Give full play to the role of the Party in overall planning and coordinating all parties, adhere to the five-level secretary in rural revitalization, and the county party secretary should be a "front-line commander in chief", and establish a mechanism for leadership responsibility, work promotion, supervision and inspection, assessment and evaluation, so as to ensure that the decision-making and deployment of the CPC Central Committee are effective. Strengthen the education and training of cadres on the agricultural front, thoroughly understand the important exposition of the Supreme Leader General Secretary on the work of agriculture, rural areas and farmers, improve the level of policy theory, and become an expert in leading the work of agriculture, rural areas and farmers. Strengthen the construction of grass-roots party organizations in rural areas, send and make good use of the first secretary and task force in the village, and build a strong fighting fortress to effectively realize the party’s leadership.

　　Improve the talent support mechanism. Talent is the most precious resource and the basic and strategic support for accelerating the construction of an agricultural power. Adhere to the combination of local training and external introduction, encourage talents to flow to the countryside, and attract graduates from institutions of higher learning and vocational schools, migrant workers who go out to do business, urban retirees, etc. Open up the service channels for talents from urban education, science and technology, culture, health and other industries to go to the countryside, build a volunteer service platform, establish and improve the mechanism of talent training and exchange and cooperation between urban and rural areas, regions and schools, and attract more talents to join the practice of building a strong agricultural country.

　　Improve the input guarantee mechanism. Building a strong agricultural country requires strong policy guidance and capital investment. Give play to the role of financial priority guarantee, improve the long-term mechanism of overall planning and integration of agricultural funds, and improve the efficiency of the use of financial funds. Develop rural inclusive finance, innovate financial products and services, and promote the "agricultural big data+finance" supporting agriculture model. We will improve the linkage mechanism between government investment and financial and social investment, encourage and guide social capital to invest in agriculture and rural areas, set up rural revitalization funds, and support rural industrial development and public infrastructure construction.

　　Improve the mechanism of extensive participation of the whole society. Building a strong agricultural country is the common cause of the whole society. Vigorously publicize the principles, policies and strategic arrangements of the CPC Central Committee on building an agricultural power, give play to the decision-making advisory role of think tanks and experts and scholars, strengthen the theoretical and policy research on agricultural power and agricultural and rural modernization, and create a good public opinion atmosphere of emphasizing agriculture and strengthening agriculture. In-depth implementation of the "ten thousand enterprises prosper ten thousand villages" action, mobilize state-owned enterprises, non-public enterprises, universities, research institutes, industry associations (chambers of commerce), volunteer service teams and other forces to participate in supporting the construction of a strong agricultural country.

Municipal People’s governments under the jurisdiction of all provinces, Jiyuan Demonstration Zone, Airport Management Committee, and various departments of the provincial people’s government:

　　"Designing the Long-term Plan for Henan Construction (2022-2035)" and "Designing the Action Plan for Henan Construction (2022-2025)" have been approved by the provincial government and are hereby printed and distributed to you. Please implement them carefully.

General Office of Henan Provincial People’s Government

August 31, 2022

Design the medium and long-term planning of Henan construction (2022-2035)

　　In order to thoroughly implement the "Top Ten Henan" construction deployment of the provincial party committee and government, give full play to the leading, strategic and supporting role of design industry in innovation-driven development, empowering industrial upgrading, prospering Central Plains culture, rejuvenating new towns and creating a better life, and speed up the design of Henan construction, according to the 14th Five-year Plan for National Economic and Social Development of Henan Province and the Outline of Long-term Objectives for the Year 2035, and the "14th Five-Year Plan" for High-quality Development of Manufacturing Industry in Henan Province

　　First, design Henan to stand at a new starting point in the Central Plains.

　　(1) Development foundation. After years of development, the design industry in our province has been innovative in inheritance and innovative in inheritance, and has begun to take shape in industrial scale and influence, and is entering a new stage of gaining momentum and leaping forward.

　　1. The design industry has begun to take shape. Our province’s design industry adapts to the economic structure, with relatively complete categories, and basically forms a design industry system with industrial design, architectural design, cultural tourism design and rural design as the mainstay, supplemented by other creative designs. The province’s business scope involves 38,900 legal entities and nearly 300,000 employees in the design industry; Covering 4037 industrial design enterprises, including 97 professional industrial design enterprises; There are 1204 architectural design enterprises, including 5 national top 100 architectural design enterprises; There are 452 creative design service enterprises such as Wenlv, and a large number of creative products have been created. The total scale of the province’s design industry has reached about 200 billion yuan, which has a good foundation for development.

　　2. The advantages of characteristic fields are obvious. Industrial design has grown rapidly, especially the design capabilities of commercial buses and major equipment have been improved by leaps and bounds, and it has advanced into the first phalanx in the world. In recent five years, it has won 33 major international awards such as the German Red Dot Award and 20 national awards such as the China Excellent Industrial Design Award. Strong architectural design strength, with 2 academicians of China Academy of Engineering, 23 national engineering survey and design masters, and 10 comprehensive first-class architectural enterprises. The creative design of Wenlv has accumulated a lot, and Henan Satellite TV’s "China Festival" series (Tang Palace Night Banquet, Luo Shen Shui Fu, Longmen King Kong), Zhengzhou’s "Only Henan Drama Fantasy City" and other cultural and creative products have won national prizes. Agricultural and rural design is gradually gaining momentum. In the first National Imprinted Rural Creative Design Competition, 24 works in our province won prizes, accounting for 13.3% of all the winning works, among which "Yard on the Cloud-Design of a Mountain House with Temperature" won the first prize.

　　3. Agglomeration effect is gradually emerging. There are 562 parks covering the development of design industry in the province, including 414 in science and technology innovation, 134 in cultural creativity and 14 in architectural decoration, basically forming a spatial pattern of design industry gathering and development, with Zhengzhou metropolitan area as the mainstay and other cities under the jurisdiction of other provinces as multi-point support. A number of design industrial parks with important influence in China have emerged, including Zhengzhou National Intellectual Property Creative Industry Pilot Park, Sesame Street 1958 Shuangchuang Park, Jiaozuo Zhongyuan Design City, and more than 700 industrial design, cultural creativity, intellectual property and other design enterprises. Zhengzhou National Intellectual Property Creative Industry Pilot Park won the "Top 100 Design Parks in China in 2021"; A number of cultural and creative parks, such as the National Animation Industry Development (Henan) Base, Luoyang National Demonstration Base for Cultural and Technological Integration, and Zhengzhou Jianye Film Town, have great influence throughout the country.

　　4. Talent support continued to strengthen. The training foundation of design talents in colleges and universities in our province is good, and a large number of design talents are trained to the society every year. At present, there are 52 ordinary undergraduate colleges and universities in the province offering 172 design specialties, covering product design, visual communication design, environmental design and other majors, with about 63,000 students and about 14,300 graduates each year. 104 colleges and universities set up 270 specialty points related to design at the junior college level, covering advertising art, environmental art and other majors, with about 61,300 students and about 16,900 graduates each year. Nine universities have 21 design-related master’s degree programs, with about 570 graduate students and about 160 graduates each year. The School of Design and Art of Henan University of Technology has the ability to train industrial design doctors.

　　5. The development atmosphere is increasingly strong. In recent years, our province has organized a series of design competitions, forums, expositions and other activities, and its influence has gradually increased. The Provincial Department of Education has held four "Creative Henan" art design competitions, the Provincial Packaging Technology Association has held 25 consecutive "Henan Star" design art competitions since 1985, the Henan Provincial Museum has held five cultural and creative design competitions, and Henan University of Technology has continuously hosted the Central Design Forum since 2017. Zhengzhou is rich in design industry resources, leading the province in industrial design, cultural tourism design and other fields, and has the foundation of creating the world’s "design capital". Since 2013, Luoyang has held the 9th China Luoyang International Creative Industry Expo and successfully held the International (Luoyang) Industrial Design Summit Forum.

　　(2) Facing the situation.

　　1. Development opportunities. At present, there are many opportunities and favorable conditions for the development of design industry in our province. The first is the national strategic opportunity. The CPC Central Committee and the State Council have always attached great importance to the development of our province, and implemented strategies and supporting policies such as the Central Plains urban agglomeration, the promotion of the rise of the central region, the ecological protection and high-quality development of the Yellow River basin, and the high-quality development of the central region, which provided favorable conditions for the design industry of our province to seize the major strategic opportunities of the country and realize rapid development. Second, the market prospect is broad. With a population of more than 100 million and an economic scale of nearly 6 trillion yuan, our province has a solid industrial base and rich cultural tourism resources. It is an important agricultural province, industrial province, cultural tourism province and populous province in China, which not only provides an infinite source of creativity for the development of creative design industry, but also provides a broad market space for the design industry to empower high-quality development in various fields. Third, the industrial base is good. After years of development, the design industry in our province has the basic conditions for building and designing Henan in terms of overall scale, regional characteristics, talent reserve, enterprise strength, empowerment effect and activity carrier, and it is expected to achieve leap-forward development in the future. Fourth, the development orientation is clear. Design industry is a strategic emerging industry strongly encouraged by the state, which belongs to the category of service-oriented manufacturing and manufacturing service industry, and conforms to the current industrial development trend at home and abroad. Our province is the first province in China to upgrade the design industry into a major strategy, which is conducive to stimulating and gathering the strong kinetic energy of the whole province to accelerate the development of the design industry and build Henan.

　　2. Facing challenges. At present, the development of design industry in our province is also facing many challenges and unfavorable factors. First, the international environment is becoming more and more complicated. Today, the world is experiencing a great change that has never happened in a hundred years. The international situation is complex and changeable, uncertainties are increasing, international trade frictions are intensifying, the risk of geopolitical conflicts is increasing, anti-globalization continues to heat up, the COVID-19 epidemic has a far-reaching impact, the global industrial chain, supply chain, innovation chain and value chain are being reconstructed at an accelerated pace, and the recovery of the world economy is difficult. At the same time, the suppression and blockade of China’s high-end industries by developed countries and economies are increasing, and the application ecology of some high-end design software and tools is deteriorating. It is more difficult for our province to introduce high-end design talents and projects from abroad, which restricts the space for international cooperation in the development of our design industry. Second, domestic regional competition has become increasingly fierce. At present, Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces (cities) have gathered more than 70% of the country’s creative design resources and elements, forming the first echelon of the national design industry development. At present and in the future, the above provinces (cities) will still be the gathering highlands for the development of the design industry. At the same time, Hebei, Heilongjiang and other provinces have issued relevant support policies for the design industry, which has intensified the competition for innovative resources and elements in the design industry. The design industry in our province is facing a severe test of "the farther the pacesetter is, the closer the pursuer is". Third, there are many shortcomings and weaknesses in the design industry in our province. At the level of government, enterprises and society, the development of design industry is generally not paid enough attention, and the development of design industry has long lacked top-level design.In particular, insufficient overall planning, weak support policies, generally small enterprise scale, poor innovation ecology and serious brain drain have affected and restricted the rapid development of design industry in our province to varying degrees.

　　According to comprehensive judgment, although the development of design industry in our province faces many challenges and unfavorable factors, it also has many opportunities and favorable conditions, and it is still in an important period of strategic opportunities. As long as our province seizes the opportunities, gathers the innovative elements of design industry and firmly grasps the initiative of design industry development, designing Henan will surely become a strong support for building a new business card of "Top Ten Henan" and realizing the goal of "Two Guarantees".

　　Second, try to draw and design a new picture of Henan construction

　　(1) Guiding ideology. Adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, base on the new development stage, implement the new development concept completely, accurately and comprehensively, actively serve and integrate into the new development pattern, focus on the design of Henan construction around anchoring the "two guarantees" and implementing the "ten strategies", highlight the high-quality development of manufacturing industry with industrial design, lead urban modernization with architectural design, and highlight the new form of Central Plains civilization with cultural tourism design. Draw a poetic pastoral of the new era with rural design spectrum, focus on strengthening the source of creative innovation in designing Henan, focus on cultivating the "flagship powerhouse" of designing Henan, focus on building a new landmark of designing Henan as a carrier, focus on accelerating the digital transformation of designing Henan, focus on creating a gathering place for talents in designing Henan, focus on improving the openness of designing Henan, focus on improving the new mechanism for promoting designing Henan, accelerate the formation of a high-energy design industry system and an empowerment system, and strive to build a new highland for the development of design industry that leads the central region, radiates the whole country and links the whole world, with high quality.

　　(2) Basic principles.

　　1. Design leads and innovation drives. Insist on taking design as an important forerunner and guide of innovation drive, plant the source and support of innovation drive development with the innovation and development of design industry, and lead and empower the quality change, efficiency change and power change of modern Henan construction with design innovation.

　　2. Focus on breakthroughs and highlight characteristics. Insist on industrial design, architectural design, cultural tourism design and rural design as the main direction of Henan construction, and strive to build a new design industry system with distinctive Henan regional characteristics, which is based on the integration of Central Plains culture, the priority of empowering industrial upgrading, and the creative bright future.

　　3. Digital empowerment and integrated development. Adhere to the digital transformation of the design industry as a key measure, promote the reconstruction and integration of industrial chains such as "design+manufacturing", "design+architecture", "design+cultural tourism" and "design+rural revitalization", and promote the penetration and empowerment of "design+"in various fields.

　　4. Open cooperation and regional coordination. Insist on strengthening exchanges and cooperation at home and abroad as an important way to enhance the brand image of design Henan, accelerate the construction of creative design corridor along the Yellow River with Zhengzhou as the "design capital" as the core, and promote the coordinated development of design industry in the whole province.

　　5. Market-led and government-guided. Adhere to the decisive role of the market in resource allocation, promote all kinds of design subjects to become bigger and stronger in the development of competition and cooperation, and actively play the guiding role of the government in the development of design industry, so as to create a first-class business environment and stimulate the innovation and entrepreneurship of design subjects.

　　(3) development goals.

　　1. By 2025, the design of Henan construction will focus on achieving the following development goals:

　　The industrial scale has reached a new level. The province’s design industry has reached 500 billion yuan, and 50 leading domestic design enterprises have been introduced and cultivated, forming about 10 national leading head design enterprises with an annual output value exceeding 10 billion yuan, and the comprehensive strength of design Henan has been significantly enhanced.

　　The empowerment effect has been improved. Design has basically achieved full penetration in all fields of economy and society, industrial design has played a more prominent role in empowering the high-quality development of manufacturing industry, architectural design has played a more obvious role in urban renewal, cultural tourism design has played a major role in reviving the culture of the Central Plains, and agricultural and rural design has fully promoted the empowerment of rural revitalization.

　　Innovative ability to achieve new breakthroughs. 20 national industrial design centers and 300 provincial-level industrial design centers will be built, 10 first-class design colleges will be built, 10 internationally influential design masters will be introduced and 10,000 outstanding designers will be trained, basically forming the design industry innovation source and talent gathering place in the central region.

　　New progress has been made in carrier construction. Zhengzhou has made great progress in the construction of "design capital" and has become a well-known "design city" in China. Luoyang has made positive progress in the construction of "design capital" and its influence in the country has been significantly improved. Three to five national first-class design creative industrial parks have been built in the province, and the Zheng Bianluo design creative corridor has basically been built.

　　Brand image has reached a new height. Successfully held or hosted a number of international and nationally influential design competitions, won a number of international and national design awards, and emerged a large number of outstanding design achievements. The design of Henan construction has become the consensus of all sectors of society, and the influence of Henan in the country has been greatly enhanced.

　　2. By 2035, the scale of the design industry in the whole province will reach one trillion yuan, and a number of world-class design masters and head enterprises will emerge. The role of design in empowering all fields will be fully penetrated and fully exerted. Zhengzhou will be built into a first-class "design capital" and Luoyang will be built into a "design capital", and design Henan will become a new design model of China with international influence.

　　Third, empowering the high-quality development of manufacturing industry with industrial design

　　Insist on industrial design as the top priority in designing Henan construction, conform to the development trend of high-end, intelligent, green and service-oriented manufacturing industry, accelerate the full penetration of industrial design into manufacturing industry chain, supply chain, innovation chain and value chain, and empower the construction of a strong province with advanced manufacturing industry.

　　(1) Empowering traditional industries to upgrade and develop.

　　1. Material industry design. Focus on improving the intelligent, green and service design level of products, processes and production in steel, nonferrous metals, building materials and chemical industries, accelerate the research and development of high-end new products and processes such as advanced alloy materials, deep processing and recycling, green building materials, fine chemicals and new chemical materials, and promote the transformation of traditional materials industry from single production to "innovative R&D design+green low-carbon production+integrated application services" and accelerate the chain extension to high-end "new materials".

　　2. Equipment manufacturing design. Focus on improving the large-scale, complete, intelligent and service-oriented design and integrated application level of electrical equipment, agricultural machinery and equipment, mining machinery, shield equipment and hoisting machinery, improve the production technology level of key components such as bearings, gears, molds and hydraulic parts, and strive to form a number of characteristic and advantageous industrial chains integrating "R&D design+manufacturing (complete machine+core components)+operation and maintenance services" to empower traditional equipment to transform into "new equipment"

　　3. Design of automobile industry. Focus on improving the technology and design level of large and medium-sized buses, passenger cars, special vehicles and parts. Encourage enterprises to adopt international advanced concepts, improve the safety, comfort and lightweight design level of the whole vehicle, and promote the research and development and market investment of new models; Improve the design of special vehicles, focusing on improving the design ability in terms of use function and styling style to meet the diversified market demand; Improve the modular and standardized design level of auto parts, and accelerate the transformation to new energy vehicle parts.

　　4. Textile food design. Focus on "increasing varieties, improving quality and creating brands" to enhance design ability, conform to fashion trends, strengthen the application of new fabrics and accessories, accelerate the development of clothing creative design industry, and empower the fashion and brand development of clothing industry; Strengthen the application of green production technology to improve the intelligent and personalized design level of home industry; Improve the design level of product packaging, function promotion and brand building in food industries such as liquor, dairy industry and cold chain, promote the R&D, design and industrialization of new prefabricated dishes, and empower the food industry to develop with high quality.

　　(2) Empowering emerging industries to seize the beach first.

　　1. Electronic information research and development design. Vigorously develop new display and intelligent terminals, intelligent sensors, network security, 5G (fifth generation mobile communication technology) and advanced computing R&D and design. Accelerate the development of special chip design and focus on building a national special chip and packaging test base. Consolidate and enhance the advantages of R&D and design of application software in transportation, education, taxation, finance and other fields, strive to fill the shortcomings of R&D and application of industrial high-end design software, and empower the new generation of information technology industry to build a "core screen network terminal" ecosystem.

　　2. R&D and design of high-end equipment. Focus on improving the design ability of large-scale complete sets of high-end equipment, strive to make breakthroughs in the design and research and development of complete sets of core technologies for fully mechanized mining and mineral processing, and build a leading industrial chain of complete sets of equipment for mines; Focusing on the construction of smart grid, we will accelerate the improvement of the design capability of complete sets of equipment such as UHV and intelligent power transmission and transformation. Efforts will be made to fill the shortcomings in the R&D and design of high-end and cutting-edge equipment such as CNC machine tools and additive manufacturing, robots, drones, laser processing, and industrial CT, and empower more high-end equipment to become "big countries".

　　3. R&D design of new materials. Focus on advanced metals, new functions and high-performance nylon materials, and accelerate the improvement of R&D and design capabilities of high-quality special steel, high-performance marine steel, special alloy steel for high-end equipment and steel for core basic components. Vigorously develop and design high-end aluminum alloy products in aerospace, automobile, electronic information materials and other fields. Actively research and design high-performance new copper-based materials, magnesium alloy materials, bio-based materials, electronic-grade materials and new nylon materials, and empower our province to leap from a big province of basic materials to a strong province of new materials.

　　4. Biomedical R&D design. Strengthen genetic engineering technology, research and development of biological products and new vaccines, and innovative drugs based on new targets and new mechanisms of action. Improve the secondary development and design level of classic and famous traditional Chinese medicines and famous and large varieties of Chinese patent medicines, and form a number of famous Chinese medicines and famous enterprises. Research and development design of high-end new imaging technology and intelligent medical auxiliary products. Promote the full coverage of design in the industrial chain of prevention, treatment and rehabilitation, and empower the development of biomedical "integration of rehabilitation and rehabilitation".

　　5. R&D design of new energy vehicles. Comply with the development direction of electrification, networking and intelligence, improve the intelligent design ability of new energy vehicle products, accelerate the development and application of key components and systems of intelligent networked vehicles, optimize the layout design of charging pile network, hydrogenation infrastructure and intelligent transportation network facilities, promote the open sharing of charging facilities, improve the road test and demonstration application level of intelligent networked vehicles, and empower the large-scale popularization and application of intelligent networked vehicles.

　　6. R&D design of new energy industry. Focusing on the development of industries such as wind energy, solar energy, biomass energy and energy storage, we will strengthen the research and development design of power batteries with high energy density, high safety, low cost and long cycle life. Strengthen the R&D and design of low-wind speed models, rapid response and large-capacity energy storage devices, develop an integrated industrial chain of photovoltaic "design+materials+silicon chips+components+power plants+applications", explore the R&D design and industrial demonstration of cellulose ethanol biorefinery, and empower new energy sources to replace "high energy consumption" in the energy consumption structure.

　　7. R&D design of energy conservation and environmental protection industries. Focus on improving the R&D and design level of energy-saving motors and transformers, energy-saving boilers, energy-saving refrigeration equipment, pollution prevention equipment and materials, solid waste comprehensive utilization and other equipment and devices. Vigorously promote water-saving, clean production and other production methods. Actively carry out research and development of key core technologies for green carbon reduction. Promote the formation of a green industrial chain integrating "R&D design+carbon reduction technology+energy-saving equipment+energy-saving materials+clean production+scene operation and maintenance services", and empower the energy-saving and environmental protection industry to upgrade its "equipment+service" chain.

　　(3) Empowering the prospective layout of future industries.

　　1. Research and design of quantum information. Actively participate in the formulation of international and domestic standards in the field of quantum information, and focus on breaking through the research and development and design of key technologies for the preparation of core devices and devices in the direction of quantum communication, quantum computing and quantum precision measurement. Carry out key technology design and application research of "classic+quantum" hyper-converged computing system, and explore and develop quantum communication application products and core equipment. Improve the innovative application design ability of quantum information technology, and explore the pilot demonstration of integrated innovative applications such as "quantum+security government affairs" and "quantum+mobile government affairs".

　　2. R&D design of hydrogen energy and energy storage. Focus on energy-saving and efficient catalytic hydrogen production, photocatalytic water decomposition hydrogen production, photosynthetic biological hydrogen production technology and magnesium-based hydrogen storage materials, photoelectric energy storage materials, key materials of hydrogen fuel cells, etc., and accelerate the design and manufacture of hydrogen energy equipment, fuel cells and core components. Improve the R&D and design level of hydrogen-fueled commercial vehicles, lay out and build an industrial chain for hydrogen fuel cell vehicle manufacturing and parts supporting, and promote the demonstration and application of hydrogen fuel cell vehicles in Zhengzhou, Kaifeng, Luoyang, Xinxiang, Anyang, Jiaozuo and Puyang.

　　3. Brain-like intelligence research and development design. Carry out research on cutting-edge technologies such as brain-like intelligence and human-computer hybrid enhanced intelligence, and tackle key common technologies such as perception recognition, knowledge calculation, cognitive reasoning and motor execution; Accelerate the R&D, design and industrialization of brain-like chips and systems, brain-like computers, brain-like intelligent robots, brain control equipment and intelligent prostheses. Vigorously develop and design intelligent equipment with the characteristics of complex environment perception, intelligent human-computer interaction, flexible and accurate control, and real-time collaboration among groups. Promote the application of brain-like intelligence technology and equipment in medical care, education, transportation, logistics, cultural tourism, disaster warning and other fields, and support Zhengzhou, Luoyang, Xinxiang and other places to create national pilot areas for innovative application of artificial intelligence.

　　4. Future network R&D design. Focus on key areas such as 6G (the sixth generation mobile communication technology), satellite Internet and blockchain, and future application scenarios such as perceptual Internet, smart car networking, aerospace smart network and holographic communication, support basic telecom operators, information service enterprises and manufacturing enterprises to carry out forward-looking R&D and design cooperation, strengthen key core technologies such as terahertz communication, communication awareness integration and cross-chain interconnection, and explore and reserve R&D and design technologies such as networks, intelligent terminals and electronic components based on 6G.

　　5. Life and health research and development design. Strengthen the R&D and design linkage among medical institutions, clinical medical research centers and pharmaceutical manufacturing enterprises, focus on the prevention and treatment needs of malignant tumors and major infectious diseases, promote the clinical application of cell technology, the construction of cell factories and the industrial design and application of synthetic biology technology, improve the R&D and design level of genetic engineering drugs, cell therapy products, high-end medical consumables and equipment, and promote the construction of life and health industrial clusters in Zhengzhou, Xuchang, Xinxiang, Nanyang and Shangqiu.

　　6. Research and development design of cutting-edge new materials. Strengthen the forward-looking research in the fields of intelligent bionic materials, graphene-based new materials, third-generation semiconductors, superconducting composites, liquid metals, advanced energy storage materials, and improve the R&D and design level of new artificial crystals, carbon-based new materials, high-performance bio-based biodegradable materials, graphene modified materials and innovative components. Accelerate the demonstration of industrial design and application of advanced functional materials in the fields of automobiles and parts, rail transit, high-end equipment, aerospace, electronic information, prefabricated buildings, etc., and expand the market application space of cutting-edge new materials.

　　Fourth, lead the urban modernization with architectural design

　　Focusing on urban planning and design, architectural engineering, municipal engineering, water conservancy and transportation, electric power and energy, ecological environment and other engineering construction fields, we will speed up the development of high-value services such as planning consultation, engineering consultation and conceptual design, steadily implement the design-oriented general contracting model, and promote the whole-process engineering consulting service model covering investment decision-making, engineering construction, operation management and other links. Respect the law of urban development, integrate green and low carbon, humanistic care and scientific and technological innovation into design practice, protect and inherit the urban context, and promote the development of green buildings and smart cities.

　　(A) to improve the urban architectural culture. Strengthen the urban design of important areas and important nodes such as urban central area, main streets, important squares, waterfront space, urban entrances and exits, and carefully design and exquisitely build a number of landmark buildings. According to the characteristics of natural environment and the context of urban development, we should dig deep into architectural cultural characteristics and cultural genes, study and sort out architectural symbols, building materials and construction techniques with distinctive regional characteristics, coordinate the design of important architectural shapes, colors, volumes and high integration, and create a distinctive urban landscape that reflects regional characteristics, cultural characteristics and the spirit of the times. Properly handle the relationship between urban construction and the protection of natural landscapes, historical and cultural resources, and build an overall urban spatial pattern of "patchwork, density, dew, and ventilation". Encourage architects to study China’s historical, traditional and regional culture deeply, make bold innovations in engineering practice, form diversified local architectural styles, and promote the inheritance and innovation of excellent traditional architectural culture.

　　(2) Improve the design level of smart cities. Strengthen the application of CIM (Urban Information Model) and digital twin technology in the fields of urban physical examination, urban safety, intelligent construction, intelligent municipal administration, intelligent fire fighting, intelligent gardens, intelligent construction sites and urban comprehensive management, build an integrated perception system of urban roads, buildings and public facilities, promote the construction of "urban brain" central platform and basic platform, and integrate information in the fields of public safety, municipal management, transportation, emergency management, health and space geography. Implement intelligent transformation of municipal infrastructure, upgrade and intelligently manage municipal infrastructure such as urban water supply, drainage, gas and heat, and promote the use of information management and supervision means such as intelligent sensors, intelligent videos and automatic identification to comprehensively perceive, automatically collect, intelligently analyze and control the operation data of municipal infrastructure. Strengthen the design and construction of smart communities, improve the smart service circle that facilitates the people and benefits the people, and create an integrated smart community that integrates community services and management functions.

　　(3) Improve the design level of green buildings. Comprehensively promote green building design, strengthen the technical demonstration of green building design scheme, and give play to the leading role of design in the engineering value chain. Promote the innovation of green building design concept, method and application technology, and form a green building technology system covering safety, durability, health and comfort, convenient living, resource conservation and livable environment. Strengthen the design of residential health performance and improve the design level of indoor air, water quality and sound insulation. Optimize the design of prefabricated buildings, and actively promote modular coordination and standardized design of prefabricated buildings. Encourage the efficient use of renewable energy such as shallow geothermal energy, solar energy, wind energy and waste heat resources, promote the large-scale development of ultra-low-energy buildings, and carry out pilot demonstrations of zero-carbon buildings. Encourage the application of green building materials and low-carbon technologies in the whole life cycle design of buildings. Adhere to local conditions, make use of regional natural conditions, respect urban texture, industrial characteristics and regional features, realize rational design of building layout, process layout, traffic organization, site environment, site facilities and pipe network, and promote green and low-carbon transformation and development in the field of engineering construction.

　　Fifth, highlight the new form of Central Plains civilization with the design of cultural tourism.

　　Cultivate the advantages of China’s excellent traditional culture, adhere to the creative design drive and innovative design empowerment, promote the deep integration of cultural tourism at a new historical starting point, vigorously carry forward the Chinese culture represented by the Yellow River culture, and accelerate the construction of our province into a Chinese cultural inheritance and innovation center and a world cultural tourist destination.

　　(1) Vigorously develop cultural creativity. Give full play to the advantages of enriching cultural resources, gathering creative elements and gathering consumer markets, and vigorously develop cultural and creative industries around archaeological and cultural sites, performing arts and entertainment, animation industries, etc. Relying on Erlitou site, Shuanghuaishu site, Yinxu in Anyang, Longmen Grottoes, Shaolin Temple and other important cultural relics, we will create a number of fine film and television programs and develop a number of live performances and immersive experience projects. Develop cultural and creative products around Tang and Song costumes, Tang and Song delicacies, Tang Sancai, Jun porcelain, Ru Ci, twisted-tire porcelain, historical buildings, paintings, relics and other cultural relics, support the brand building of Yu Bo Wen Chuang, Tang Gong Wen Chuang, Yu Travel Notes, Hua Guan Wen Chuang, Longmen Wonder, enhance the influence of Wen Chuang Yu Army, and build a brand cluster of Henan Wen Chuang. Expand the influence of real-life performing arts brands such as Only Henan Drama Fantasy City, Zen Shaolin Music Grand Ceremony, Da Song Tokyo Dream China, and The Yellow Emperor’s Ancient Love, and create a number of classic real-life performing arts around Chinese cultural symbols. Relying on Zhengzhou Fangte Happy World, Silver-based Ice and Snow World, Jianye Film Town and other theme parks, we will create a number of theme park performing arts with distinctive features and rich categories. Encourage tourist cities, scenic spots and museums to create a number of immersive tourism performing arts products. Strengthen the design of animation products, give full play to the role of the national animation industry development base (Henan base), create the original IP elements of animation with Henan culture, implement animation creation support projects such as Chinese mythology, Central Plains spirit and folk stories, and launch a number of animation products with excellent traditional cultural characteristics and independent intellectual property rights.

　　(2) Actively develop the design of cultural tourism. Relying on traditional villages, cultural relics, classical buildings, red bases, etc., we will promote the deep integration of culture and tourism, focus on tourism quality and individualization, optimize the design of tourist routes and scenic spots, build a number of characteristic boutique tourist routes with high standards, build cultural tourism design industrial corridors based on Zhengzhou, Luoyang and Kaifeng, and form a highland for the development of cultural tourism design industry. Introduce the design concept and technology of international popular tourist souvenirs to develop world-class tourism products. Deepen the digital design and application of "internet plus tourism" and cultural industry, and promote the digital protection and display of major cultural relics and cultural heritage such as large sites, ancient buildings, cave temples and revolutionary cultural relics, as well as major natural heritage resources such as mountains, rivers and landscapes. We will build a digital creative center integrating cultural tourism, culture and creation in the province, and realize the generation, customized consumption, intelligent service and co-management of emerging formats such as cloud exhibition, cloud entertainment, online broadcast, digital art and immersive experience at the provincial level, and create and produce products with Henan characteristics, such as online performing arts, online audio-visual, digital animation and digital publishing, so as to realize visual presentation, interactive communication, immersive experience and convenient consumption.

　　(3) Inheriting and innovating arts and crafts design. Focusing on arts and crafts such as Jun porcelain, Ru Ci, Bian embroidery, jade carving, etc., we will improve the level of creative design, implant industrial design into traditional crafts, and integrate modern elements to develop arts and crafts rich in the humanistic atmosphere of the Central Plains and blending classical and modern styles. Accelerate the development and production process of art derivatives and art authorized products. Expand the intangible cultural heritage live transmission and innovate ways of utilization, and develop original products with both cultural and practical values by using new technologies, new processes, new materials and new equipment. Organize creative design institutions and experts to carry out docking diagnosis and training around the design, brand and service of arts and crafts products, improve R&D design and production and marketing capabilities, and build high-end arts and crafts brands.

　　Sixth, draw a poetic pastoral of the new era with rural design spectrum.

　　Encourage design resources to go to the countryside, promote the integration of design into all aspects of rural production and life, promote the integrated development of primary, secondary and tertiary industries, give birth to new formats, and promote high-quality and efficient agriculture and livable rural areas.

　　(1) Accelerate the development of modern agricultural design. Focusing on ten dominant and characteristic agricultural products, such as high-quality special wheat, peanuts, grass and livestock, fruit, vegetables, flowers and trees, tea, edible fungi, Chinese herbal medicines and aquatic products, the industrial design concept is applied to improve the modern design ability and level of the whole process, such as variety selection, green breeding, production and processing, cold chain transportation and fresh-keeping sales. Strengthen the research and development design of new varieties, improve the standardization of breeding production, scale of operation, industrialization and greening of methods, and strengthen the brand design and shaping of agricultural products based on quality and safety. Strengthen the design and application of large and medium-sized, intelligent and compound agricultural machinery, and strengthen the integration design of agricultural machinery and agronomy. Strengthen the collaborative design of agricultural product value chain, implement upgrading actions such as cold chain food, snack food, characteristic functional food, pre-cooked vegetables, digital empowerment and brand design, make excellent food products, strengthen meat products, make refined oil products, make special fruit and vegetable products, revitalize wine industry, dairy industry and pharmaceutical industry (Chinese herbal medicines), and cultivate green food clusters.

　　(2) Improve the design level of rural industrial integration development. Relying on rural scenery, green mountains, village buildings, local culture, folk customs and other characteristic resources, we will design and reconstruct the value chain and industrial chain, promote the deep integration of agriculture and rural areas with health, education, sports, culture, tourism, meteorology, and develop rural tourism, leisure agriculture, cultural experience, healthy old-age care and other industries. Design and develop rural health, leisure farms, sightseeing pastures, creative agriculture, exhibition training and other projects around the city to create suburban rural recreation areas. Improve the creative design level of homestays in Zhengzhou and "Three Mountains" (Dabie Mountain, Funiu Mountain and Taihang Mountain), and develop characteristic boutique homestays. With the theme of "River Oasis and Healthy Silicon Valley", the tourism industry in the Yellow River beach area is designed, and the characteristic brands of "one village, one product", "one village, one art" and "one village, one scene" are molded. Accelerate the design and development of homologous products of medicine and food, and promote the integration and development of Chinese herbal medicine industry with rural tourism and healthy old-age care.

　　(3) Improve the level of creative design in beautiful countryside. Coordinate the planning and design of towns and villages in the county, pay attention to excavating local excellent traditional culture, regional characteristics, climate resources and features, and strengthen the protection and design of traditional villages and features. Villages in mountainous and hilly areas such as Taihang Mountain, Funiu Mountain and Tongbai-Dabie Mountain pay more attention to the creative design of mountain features, while rural areas in traditional agricultural areas such as Huanghuaihai Plain and Nanyang Basin pay more attention to the creative design of pastoral scenery, and rural areas with dense water networks along Huaihe River pay more attention to the creative design of river and township charm. Relying on Dabie Mountain and other revolutionary old areas, using resources such as ancient towns, ancient villages, ancient streets and ancient buildings, we will design and build a number of theme cultural towns (villages) with distinctive characteristics such as red tours and ancient tours. Relying on the modern agricultural science and technology park, we will combine production, life and ecology to design and build a number of rural pastoral complexes. We will promote the integrated design of rural environmental improvement, facility renovation and rural wind shaping, carry out the design and construction of "ten counties, hundreds of towns and thousands of villages" and create a number of beautiful homeland with beautiful villages, pastoral beauty, courtyard beauty and rural wind.

　　Seven, enhance the design of Henan innovation strategy source.

　　Integrate design resources, build a design platform, develop design scenarios, accelerate the construction of a design innovation ecosystem with Central Plains characteristics, and fully enhance the design innovation strategy.

　　(A) to enhance the design innovation ability. Integrate all kinds of design innovation resources, build a collaborative research platform, strengthen basic research work such as design theory, design standards, design methods, design specifications and design verification, and provide basic support for the innovation and development of design industry. In view of the shortcomings of basic design research, we will explore the establishment of a mechanism of "revealing the list and taking the lead" to guide universities, scientific research institutions and enterprises to jointly tackle major design projects and create a number of "flagship" design projects. Support universities, design centers and leading enterprises to build engineering experimental platforms such as user experience laboratory, material technology laboratory, reverse engineering laboratory, rapid design verification laboratory and man-machine laboratory, and strengthen the basic support of design innovation. Support enterprises to increase investment in R&D and design, and improve innovation ability and design level. Deepen the reform of science and technology system, strengthen cooperation in Industry-University-Research, and promote the successful application and transformation of advanced innovative design achievements at home and abroad in our province.

　　(2) Create a design innovation platform. Strengthen the cultivation of industrial design centers, build a step-by-step cultivation system of national, provincial and municipal industrial design centers, support the establishment of national industrial design centers, improve the level of provincial industrial design centers, encourage qualified places to carry out the cultivation and identification of municipal industrial design centers, and accelerate the construction of a number of landmark industrial design platforms in advantageous industries such as high-end equipment, green food, textiles and clothing, automobiles and modern homes. Encourage large enterprises to establish design and research institutes, accelerate the construction of provincial industrial design and research institutes, encourage striving for national industrial design and research institutes, support research institutes to innovate operation and management modes and diversified service modes, and strengthen their own hematopoietic functions. In the fields of architectural design, cultural tourism design, rural design, etc., a number of characteristic design innovation platforms will be laid out, supporting the creation of design alliances around key areas and industries, and guiding the gathering of design elements. Cultivate the design public service platform, promote the organic combination and high integration of design service links such as design, brand and talents, and continuously improve the supporting capacity of design industry development.

　　(3) Promote innovative application of design. Deepen the integration and application of design in various fields of economy and society, extend the design service chain, and carry out the construction of design+demonstration projects such as "design+manufacturing", "design+culture", "design+city" and "design+village" around the scenes of industrial upgrading, cultural integration and upgrading of urban and rural areas, so as to promote the innovative development of design in the whole society with pilot demonstrations in key areas. Develop life cycle design, promote the integration of design into the whole cycle of enterprise strategic planning, product research and development, manufacturing, marketing service and commercial operation, guide enterprises to accelerate the extension from focusing on product appearance function design to high-end design service links such as R&D design, process design, business model design and service model design, and enhance the service capacity of design whole value chain and whole industry chain. Encourage design enterprises to provide diversified design services in various forms, such as order, contract and equity, and support design enterprises to realize product development, brand cultivation and design achievement transformation through cooperation methods such as patent share, brand sharing and product trading. Carry out the activity of "Design into a Hundred Enterprises Chain", explore publishing the list of enterprise design requirements on a regular basis, and rely on provincial development zones to hold design supply and demand docking activities to create a number of single-item explosions with strong design sense and large shipments.

　　(4) Optimize the design of public services. Encourage all kinds of development zones to strengthen the construction of innovative and entrepreneurial bases, business incubators, creative spaces and other dual-innovation carriers, attract teachers and students, researchers and entrepreneurs from universities to settle in and incubate small and medium-sized design enterprises. Give play to the strength of industrial design and research institutes, industry associations and other organizations, build a provincial-level public service platform for design resources, and provide public services such as industry information, design tools, design standards, flexible trial production, supply and demand docking, and talent training. Support universities and research institutes to open instrument facilities and test platforms to the society, encourage the sharing of open source software, hardware and instruments and equipment, and actively carry out public services such as design consultation, online training, demand docking, achievement transformation, inspection and testing, literature and technical information retrieval, intellectual property protection, investment and financing.

　　Eight, cultivate and design Henan "flagship powerhouse"

　　We will carry out step-by-step cultivation of design enterprises, cultivate first-class design enterprises, build leading brands of design services, guide small and medium-sized design enterprises to take the development path of "specialization and innovation", shape design leading enterprises and design-driven brands, and cultivate the "flagship strength" of design in Henan.

　　(1) Cultivate first-class design enterprises. Give full play to the advantages of our province’s market size and rich scenes, support the backbone design enterprises in the province to establish and improve the modern enterprise management system, and encourage the enterprises with design advantages to build cross-border integrated industrial groups through market-oriented mergers and acquisitions and strong alliances, and create a number of head enterprises with strong design capabilities, high visibility and great influence. Encourage brand, scale and platform operation of state-owned design institutes, support high-quality design talents such as university teachers and researchers in research institutes to set up design enterprises, and guide leading enterprises to separate R&D institutions and set up independent operation design companies. Guide design enterprises to benchmark domestic and foreign head enterprises, innovate organizational mechanism and management mode, strengthen process innovation and service innovation, and enhance the level of business development. Support qualified design enterprises to integrate upstream and downstream design resources in the industrial chain, establish strategic cooperative relations with manufacturing enterprises, brand planning companies, market channel companies, advertising companies, etc., provide customers with all-round and one-stop design services, and cultivate a number of overall design solution service providers. Encourage design enterprises to participate in international competition, support design enterprises above designated size to set up branches and undertake projects outside the province, and enhance their market development capabilities.

　　(B) to enhance the professional level of small and medium-sized design enterprises. Strengthen the ladder cultivation of design enterprises, support small and medium-sized design enterprises to deepen the subdivision of industries and fields, enhance their professional service capabilities, and take the development path of "specialization and innovation". Support design companies to improve their design comprehensive service capabilities, and encourage the development from product design to overall solutions including R&D design, process design and brand planning. Support the development of various small and micro enterprises such as design studios, guide design studios to "transform themselves into enterprises", promote qualified design enterprises to "upgrade their rules", and promote professional design enterprises with significant professional advantages and strong market segment competitiveness to become bigger and stronger. Carry out support actions for small and medium-sized micro-design creative enterprises, and effectively reduce the burden on small and medium-sized micro-design creative enterprises in terms of rent subsidies, space support, financial support and public services. Encourage large enterprises to carry out design service outsourcing, support small and medium-sized enterprises to purchase design results, and expand the market scale of design services.

　　(3) Enhance the brand influence of design enterprises. Encourage design institutions to transform the advantages of cultural resources in our province into industrial development advantages, pay attention to planting Henan cultural elements in design works and design schemes, and cultivate leading brands of design services with local characteristics. Support powerful design units to participate in major planning, major projects and major engineering design services, and enhance the influence and competitiveness of design brands in our province. Around the food, clothing, home, cultural tourism, agriculture and other characteristic industries, we will accelerate the cultivation of design service brands such as product design, brand design, fashion design, service design and business model design. Accelerate the guidance of innovative development mode of design enterprises, expand diversified formats such as "design+brand cultivation", "design+maker incubation" and "design+e-commerce linkage", and create a distinctive design service brand. Strengthen the cultivation of brands such as products, enterprises, industries, landmarks, parks, etc., shape a number of famous products, enterprises, gardens, famous teachers and famous institutes, and enhance the design brand image of our province. Support design enterprises around the "Z generation", new consumption, new national trends, etc., improve the level of design fashion and youthfulness, help enterprises create new products and explosions, and enrich the connotation of design Henan. Carry out the selection of design-oriented enterprises and design-driven brands, explore and promote the outstanding achievements of "Design Henan 100+", form a demonstration-driven effect, and strengthen the design concept of enterprises.

　　Nine, build and design a new landmark of Henan carrier

　　Support Zhengzhou to create the world’s "design capital", create a design creative corridor along the Yellow River, cultivate a design creative industry cluster, accelerate the construction of a "one core, one corridor and multiple bases" design industry development pattern, and build a number of new landmarks for designing Henan carriers.

　　(A) the construction of Zhengzhou "design capital". Seize the opportunity of Zhengzhou’s national central city construction, rely on the advantages of universities, research institutes and design centers, gather design and creative elements, optimize design ecology, enhance industrial core competitiveness, enhance city soft power, speed up the construction and design of Henan pioneer area, build a "design capital" with prosperous design industry, famous brands and high reputation, and integrate into the global creative city network. Around the airport intelligent terminal, intelligent sensor in high-tech zone, information security in Jinshui District, deep processing of aluminum in gongyi city, cultural creativity in zhongmou county and other advantageous industrial clusters, we will gather design strength and form a development pattern of coordinated upgrading of design industry and advantageous industries. Relying on the high-tech zone, Longzi Lake and other colleges and universities to cultivate the design creative circle, we will enhance the development level of Ersha Cultural Creative Park, Sesame Street, Ruiguang Creative Factory and Youhua Factory Creative Park, and attract creative design enterprises and talents to gather. Support parks and buildings to focus on their advantages, create characteristic design parks and creative buildings, optimize the office environment and strengthen public services, and attract design elements.

　　(2) Create a creative design corridor along the Yellow River. Highlight the protection, inheritance and innovation of the Yellow River culture, give full play to the comprehensive advantages of industrial base, cultural resources and ecological environment in Zhengzhou, Luoyang and Kaifeng, activate excellent traditional culture with "design+technology", and promote the transformation and activation of world-renowned Chinese cultural symbols such as the Yellow River, roots, kung fu, ancient capital, characters and poems in modern products and brands. Guide the planning and construction of a number of landmark cultural and creative gathering areas in Wenbo District with Henan Museum, Zhengzhou Museum, Luoyang Museum and Erlitou Xiadu Site Museum as the core. Fully mobilize the enthusiasm of Jiaozuo, Xinxiang, Sanmenxia, Jiyuan, Puyang and other cities to develop design industries, follow the law of regional industrial development, develop characteristic design industries according to local conditions, plan and build urban theme design creative space and design creative industrial blocks, attract design talents, institutions, funds and other factors to gather, build and improve the design industry ecology, and lead the transformation and upgrading of regional industries. Integrate into the ecological protection and high-quality development of the Yellow River Basin, carry out green design demonstrations based on the whole life cycle of products, and promote the integrated development of "design+ecology". Build a platform for urban design exchange along the Yellow River, create a good integrated development atmosphere, and enhance the advantages of regional design and brand cluster.

　　(3) Cultivate professional design parks. Guide the cluster development of creative design industry, improve the construction level of national intellectual property creative industry pilot park, Zhongyuan Industrial Design City and other design parks, attract and gather design enterprises and upstream and downstream enterprises in the design industry ecological chain, and promote the cluster development of design industry. Encourage all localities to build a low-cost, convenient, all-factor, open "design workshop" and "creative workshop" and other design enterprise incubation space carriers through the transformation of industrial sites, the transformation of old factories, the utilization of vacant buildings and the upgrading of traditional commercial facilities. Support all localities to build a number of professional design parks (bases) such as industrial design and cultural creativity relying on advantageous industries and characteristic industrial clusters.

　　Ten, accelerate the digital transformation of Henan design.

　　Around the digitalization, intellectualization and collaboration of the design process, we will build a design collaboration network to create and share, cultivate new modes and formats of the design industry, and create a digital collaborative design ecosystem.

　　(A) to enhance the digital level of the design industry. Support the design industry to "use numbers to give wisdom", build a cross-industry and cross-domain platform for sharing crowdsourcing design, open up data interfaces and tap data value. Make full use of the Internet, big data, artificial intelligence and other new information technologies to build a collaborative innovation service cloud platform for industrial design in the province, realize the interconnection of various design resources, design institutions and design requirements, build a networked design environment with reasonable resource allocation, clear professional division of labor, interactive sharing of data and integration of results systems, and explore a new mode of design collaboration. Guide universities, scientific research institutions and leading enterprises to jointly establish design databases, focus on key areas, support the construction of data resource platforms such as human psychophysiology database, CMF (color/material/technology) database, traditional cultural design factor database, component database, product atlas database and design project case database, and encourage characteristic design enterprises and industrial design centers to establish industry databases to provide basic data support for design. Deepen the integration and application of artificial intelligence, big data, cloud computing, virtual reality and other technologies, carry out digital simulation of structure, function and performance, improve design efficiency, optimize design schemes and display design results. Support design scientific research institutions and leading enterprises to establish open source design communities, and improve the level of modularization and componentization of design.

　　(2) Promote the integration and innovation of business formats. Guided by creative design, we will accelerate the deep integration and development of design industry with manufacturing, construction, cultural tourism, modern agriculture, recreation, education, sports and other industries, promote the infiltration of the whole process of design, embed the whole chain and empower all fields, and select a number of "design+"integrated development demonstration projects. Encourage design enterprises to develop new design modes such as crowdsourcing design and user participation in design, cultivate new formats such as intelligent creation, cloud display, interactive media, and scientific and technological design, improve collaborative design and rapid service capabilities, and create a "design+"new model and new format demonstration benchmark. Support design institutes and key design enterprises to build the design industry Internet, develop new design service modes such as crowdsourcing design, customized design and network collaborative design, and enhance the ability of design collaboration and co-creation.

　　(3) Developing design software and tools. Accelerate the development and application of design software and tools, accelerate the strategic development and application of basic and key R&D design software such as CAD (Computer Aided Design), CAE (Computer Aided Engineering) and EDA (Electronic Design Automation), and support the construction of CAD/CAE/CAM (Computer Aided Manufacturing) platform integrating product design, mold design, process analysis and manufacturing. Support the development of collaborative design application systems based on technologies such as BIM (Building Information Model), 5G (Fifth Generation Mobile Communication Technology) and cloud computing, and promote the integrated development of BIM software and CIM (City Information Model) platform. Support software enterprises and design companies to develop a number of advanced and applicable software and hardware tools that run through the whole process of design activities, build an advanced and applicable design tool system, and vigorously promote demonstrations. Support the construction of development tool platforms such as simulation software and design software, promote the application of special design and simulation software in special industries and fields, provide scaffolding and product prototype verification for design, and shorten the development cycle and cost.

　　Xi. Building and designing Henan talent gathering place

　　We will implement the growth plan of 100 outstanding designers and 1,000 young cutting-edge designers, build an echelon of design talents with reasonable structure, unity and cooperation and step-by-step development, and build a highland for design talents to gather.

　　(1) Introduce and cultivate high-end talents. We will launch a special campaign to attract talents and talents in design, support enterprises to introduce high-end design talents to the world, focus on introducing first-class design talents and teams at home and abroad, and encourage enterprises to explore the establishment of a chief designer system. Increase the support of leading talents such as engineering survey and design masters and arts and crafts masters. Establish a flexible talent introduction mechanism to encourage outstanding young design talents to come to Henan to innovate and start businesses and set up studios. Cultivate independent designer brands, implement the growth plan of 100 outstanding designers and 1,000 young cutting-edge designers, support designers to set up studios, open social media accounts, support running for national design masters, and organize activities such as selecting provincial and municipal design masters, top ten designers and design industry promoters. Increase the publicity and promotion of outstanding design achievements and outstanding figures, encourage all localities to reward institutions and individuals who have won important design awards at home and abroad, and comprehensively enhance the influence of design Henan.

　　(2) Innovative personnel training mode. Accelerate the exploration and establishment of an educational model and a talent training model conducive to the growth of design talents. Encourage colleges and universities to combine the construction of "new engineering" and "new liberal arts", optimize the structure of design majors, improve the curriculum system, strengthen the construction of interdisciplinary design disciplines, popularize the CDIO (conception-design-realization-operation) engineering education model, and build a number of first-class design majors. Encourage colleges and universities to carry out Sino-foreign cooperation in running schools, face industrial needs and future development, and cultivate compound and high-level design talents. Support colleges and universities to deepen the integration of production and education, school-enterprise cooperation, and build a number of design modern industrial colleges and industrial software colleges. Strengthen the construction of design training bases, encourage national and provincial industrial design centers, research institutes and design creative parks to build design training bases, and support industry organizations and incubators to establish design training bases for SMEs. Hold advanced design seminars, and organize 50 enterprise managers, researchers and designers to hold special training courses in well-known domestic design colleges every year to promote the knowledge updating and skills upgrading of design talents at different levels. Encourage primary and secondary schools to carry out the enlightenment education of design thinking and innovation consciousness, create the "Future Design Star Workshop" in primary and secondary schools, and improve the awareness of young people’s design culture.

　　(3) Improve the talent incentive policy. Incorporate qualified design talents into the scope of introduction and training of high-level talents, and enjoy talent policy treatment according to regulations. Innovate the incentive mechanism for the growth of design talents, promote the evaluation and grading of professional titles of Henan design talents, explore the increase of professional titles of industrial design, graphic design, cultural and creative design, and smooth the career development channels of design professionals. Deeply connect with the national talent plan, make good use of provincial and local talent policies, improve the salary and welfare, children’s education, social security and other systems, and create a good atmosphere for high-end design intellectual resources at home and abroad to live and work in peace. Increase the employment support of design graduates in universities and vocational colleges, strengthen the policy guarantee for graduates in entrepreneurship, life and housing, and expand the supply of design talents. Implement the return project of Henan design talents, and promote the return of Henan design talents to Henan for entrepreneurship and employment.

　　Twelve, expand the design of Henan open communication.

　　Fully connect international and domestic design resources, cultivate brands of design activities such as "competition", "award", "meeting" and "week", and enhance the brand influence and open communication of Henan design.

　　(1) Strengthen open cooperation and exchanges. Strengthen the docking of international and domestic design resources, promote exchanges and cooperation in the design field with Germany, Italy, Japan, South Korea and other countries and developed design provinces such as Beijing, Shanghai, Guangdong and Zhejiang, support enterprises to set up design centers abroad or acquire foreign design institutions, send outstanding designers for training and exchange abroad, strengthen exchanges and mutual learning in the design field, and support design enterprises in our province to jointly undertake major design projects with international design brands. We will launch a special campaign to attract investment from design and creative industries, draw a design industry map, set up a special investment class, vigorously introduce high-end design institutions, support well-known design parks to build design industrial parks in our province, encourage first-class design enterprises and research institutes at home and abroad to set up R&D design institutions in Henan, and attract well-known designers at home and abroad to set up master studios in Henan. Encourage multinational enterprises and large enterprise groups to set up design centers in our province and strengthen strategic cooperation with design platforms and companies in our province. Support design platforms and enterprises in our province to participate in global cultural and creative fashion industry conference, world industrial design conference, Shanghai International Cultural and Creative Industry Expo, international conference on global cultural and creative industry cooperation and development, global digital cultural and creative industry development conference, Shenzhen International Industrial Design Exhibition, etc., and connect international and domestic design elements resources.

　　(2) Holding important sports events. Highlight the brand of "one competition, one prize, one meeting and one week" design activities, hold high-level design competitions in the whole province, set up design awards, explore the holding of international cultural and creative fairs, support the establishment of Central Plains Design Week, accelerate the gathering of high-end design resources, increase the supply of high-end design, and enhance the influence of design in Henan. Encourage qualified localities, industry organizations and head enterprises to hold city-level and industry-level design competitions, support various localities to hold design festivals, design weeks, achievement exhibitions and other diversified activities based on regional advantages, continue to run "Creative Henan" art design competition, rural creative design competition, cultural tourism creative competition, Heluo hotel design competition and other activities, support various regions, industries and fields to hold various design exhibition and exchange activities according to local conditions, and actively cultivate regional design and brand cluster advantages. Accelerate the introduction of a number of major design activities with strong industry influence and remarkable driving effect, such as design forums, design competitions and exhibitions. Support enterprises to actively participate in China Excellent Industrial Design Award, National Excellent Survey and Design Award, German iF Design Award and other well-known awards selection activities at home and abroad, and publicize and promote the design brand image of our province.

　　Thirteen, improve the design of Henan to promote the new mechanism.

　　(1) Strengthen organizational leadership. Give full play to the organization and coordination role of the design Henan construction work class, further improve the working mechanism, coordinate and solve major problems, and deploy and implement major projects. All member units shall, in accordance with the division of responsibilities, strengthen coordination, guidance and coordination, and conscientiously implement the tasks. Governments at all levels should, according to this plan, refine the division of responsibilities, establish working mechanisms, implement tasks and initiatives, and ensure the completion of planning objectives and tasks.

　　(2) Strengthen policy support. Make full use of financial, financial, scientific and technological support policies to promote the development of design industry. Encourage design enterprises to declare high-tech enterprises and small and medium-sized science and technology enterprises and enjoy preferential tax policies. Guide banking financial institutions to give priority to credit support to enterprises with advanced design level and strong driving and supporting functions. Encourage relevant social organizations or enterprises to set up design industry development funds. Encourage enterprises and individuals to apply for patents, registered trademarks and registered copyrights for design achievements, strengthen the protection and services of design intellectual property rights, and intensify the crackdown on intellectual property rights infringement.

　　(3) Highlight project support. Adhere to the "project is king", keep a close eye on the objectives and tasks, make the work project-oriented, scheme-oriented and inventory-oriented, and carry out the "three batches" activities in a normal way. To establish and design the dynamic project library of Henan construction, it is necessary to strengthen communication and coordination with the provincial development and Reform Commission and other departments, and to include qualified projects in the provincial key project library to jointly promote the construction of major projects. Fully study the demand for relevant elements of major projects, connect with the planning of land space, transportation, urban and rural construction and ecological protection at all levels, and ensure the implementation of projects. Plan, reserve and start a number of supporting, leading and landmark major projects around key areas such as industrial design, architectural design, cultural tourism design and rural design.

　　(4) Improve the supervision system. Improve the monitoring and evaluation mechanism of planning implementation, and carry out planning implementation evaluation by tasks and stages through various forms such as third-party evaluation, so as to find problems in time and optimize policies and measures. Give full play to the role of assessment "baton", dynamically monitor and track the implementation of the plan, and form a dynamic adjustment mechanism. According to the requirements of traceability, evaluability and acceptance, the supervision and evaluation system of planning implementation is established.

　　(5) create a good environment. Encourage and guide all sectors of society to participate in the implementation of the plan and actively contribute. Give play to the role of news media, carry out multi-level and multi-form publicity and education activities, popularize design concepts, timely summarize and publicize advanced experiences and typical practices of planning implementation in various places, strengthen policy interpretation and publicity, and guide all sectors of society and the broad masses to pay attention to and support the design of Henan construction, thus forming a good social atmosphere.

Design Henan Construction Action Plan (2022-2025)

　　This action plan is formulated in order to implement the deployment of the "Top Ten Henan" construction work of the provincial party committee and government, give full play to the leading role of design in empowering high-quality economic and social development, and accelerate the construction and design of Henan.

　　I. General requirements

　　(1) Guiding ideology. Adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, base on the new development stage, implement the new development concept completely, accurately and comprehensively, actively serve and integrate into the new development pattern, focus on anchoring the "two guarantees" and implementing the "ten strategies", adhere to the direction of high-quality development, and focus on four major areas (industrial design, architectural design, cultural tourism design and rural design). We will implement six major actions (improving innovation ability, cultivating design enterprises, building platform carriers, integrating digital and intellectual development, introducing design talents, and deepening open cooperation), promote the full penetration and high empowerment of design in all economic and social fields, and strive to form a high-energy design industrial system and an empowerment system, which will provide important support for building a modern Henan with high quality and realizing it with high level.

　　(2) Development goals. By 2025, design has been widely and deeply applied in various fields, and the design of Henan construction has achieved remarkable results. 20 national industrial design centers and 300 provincial industrial design centers have been built, 50 leading domestic design enterprises have been introduced and cultivated, and 50 characteristic design parks (bases) have been built; Build 10 first-class design schools, introduce and cultivate 10 design masters with international influence, and train 10,000 outstanding designers; Significant progress has been made in the construction of Zhengzhou as a "design capital". The province’s design industry has reached 500 billion yuan, initially building a new highland of design industry leading the central region, radiating the whole country and linking the whole world.

　　Second, the main direction

　　(1) Strengthen industrial design. Adhere to industrial design as the top priority in designing Henan, and empower the high-quality development of manufacturing industry with industrial design. We will implement special actions to improve the design capability of manufacturing industry, improve the integrated design capability and solution service capability of equipment manufacturing industry, improve the product function, packaging and brand design capability of food industry, improve the energy-saving and environmental protection design level of steel, nonferrous metals, chemicals and building materials, and improve the personalized customization and fashion creative design level of home appliances, textiles and garments. Focusing on the cultivation and growth of emerging industries and the layout of future industries, we will focus on filling the design shortcomings in the fields of high-end equipment, new energy vehicles, next-generation information technology, biomedicine, hydrogen energy storage, etc., accelerate the development of integrated circuit design, power battery and charging system design, UHV power transmission and transformation complete equipment design, intelligent agricultural machinery design, etc., and strive to achieve new breakthroughs in key components, new materials, and core technology application design. Support enterprises to collect application design experience, knowledge, algorithms, etc., accelerate the development of industrial software, and provide basic support for the development of design industry. (Responsible units: Provincial Department of Industry and Information Technology, Development and Reform Commission, Science and Technology Department, Agriculture and Rural Department)

　　(2) Do a good job in architectural design. Create an urban space where production, life and ecology are integrated through innovative design. Focusing on urban planning and design, architectural engineering, municipal engineering, water conservancy and transportation, electric power and energy, ecological environment and other engineering construction fields, we will speed up the development of high-value services such as planning consultation, engineering consultation and conceptual design, and implement whole-process engineering consultation and design-oriented general contracting. Improve the architectural design level of characteristic cultural cities, promote the organic renewal of cities, the natural harmony and integration of old and new buildings, shape the architectural features of cities, protect and inherit the urban context, and encourage all localities to build landmark buildings with strong local cultural styles. Improve the design level of smart cities, coordinate the layout of traditional and new infrastructure, promote the "design+wisdom" integrated construction mode of urban buildings, encourage all localities to build "urban brains" and create smart urban space. Develop green building design, improve the design level of photovoltaic buildings and prefabricated buildings, and promote the construction of eco-cities. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Department of Transportation, Development and Reform Commission)

　　(3) Do the design of Jingwen Travel. Adhere to culture as the "root" and "soul" of design, and vigorously develop cultural and creative industries. Focusing on the construction of a Chinese cultural heritage and innovation center and a world cultural tourist attraction, we will highlight the leading role of cultural tourism design, creatively design a number of cultural products that continue the historical context of the Yellow River and tell the story of the Yellow River well, and vigorously carry forward Chinese culture represented by the Yellow River culture. Around the world-renowned Chinese cultural symbols such as the Yellow River, roots, Kung Fu, ancient capitals and characters, creative designs and scenes reproduce the brilliant achievements made by the Central Plains in the evolution of Chinese civilization, build a number of cultural tourism destinations with world influence, launch a number of cultural tourism boutique routes with global influence, and empower Zheng Bianluo to build an "international cultural tourism capital" with cultural tourism design boutique. Improve the design level of arts and crafts, and rely on platforms and resources such as master studios of arts and crafts and intangible cultural heritage of human beings to empower Ru Ci, Jun porcelain, Bian embroidery, jade carving and other arts and crafts industries to develop with high quality, brand and internationalization. (Responsible unit: Provincial Department of Culture and Tourism, Department of Commerce, Department of Industry and Information Technology)

　　(4) Do beautiful rural design. Improve the level of creative design in agriculture and rural areas, and empower the development of rural industries and the construction of beautiful countryside. Improve the creative design level of beautiful countryside, promote the planning, design and construction of county towns and villages according to local conditions, and focus on the protection, development and design of characteristic towns, historical and cultural towns (villages), ancient villages and ancient dwellings, so as to create a number of beautiful towns and beautiful countryside, continue the cultural texture of villages, and retain nostalgia. Improve the design level of integrated development of rural industries, pay attention to the multiple functions of agriculture and rural areas, actively develop creative agriculture, leisure agriculture, rural tourism, fitness and health care, and create a number of excellent parks and rural pastoral complexes with land landscape, farmland art and leisure agriculture. Improve the design level of agricultural products, focus on leading industries such as noodles, meat, oil, milk, fruits and vegetables, carry out the design of the whole industrial chain, accelerate the quality improvement, product development and brand building, and promote the personalized, high-end, artistic and quality development of agricultural products and processed products. (Responsible units: Provincial Department of Agriculture and Rural Affairs, Department of Culture and Tourism, Department of Industry and Information Technology, etc.)

　　III. Main tasks

　　(a) the implementation of design innovation ability to enhance action.

　　1. Activate the source of design innovation. Use all kinds of design innovation resources in our province to support enterprises to increase investment in R&D and design, and improve their innovation ability and level. Deepen the reform of science and technology system, strengthen cooperation in Industry-University-Research, and promote the successful application and transformation of advanced innovation achievements at home and abroad in our province. Strengthen the research and innovation of design theory, basic data, design specifications and design standards, and provide basic support for the innovative development of design industry. (Responsible unit: Provincial Department of Industry and Information Technology, Science and Technology Department, Education Department)

　　2. Create a design innovation platform. Encourage large enterprises to set up design institutes and small and medium-sized enterprises to set up design centers (departments). Accelerate the construction of provincial industrial design and research institutes and encourage striving for national industrial design and research institutes. Strengthen the cultivation of provincial industrial design centers and support the creation of national industrial design centers. Encourage qualified places to carry out the cultivation and identification of municipal industrial design centers. Build a number of innovative platforms or alliances for characteristic design in the fields of architectural design, cultural tourism design and rural design. (Responsible units: Provincial Department of Industry and Information Technology, Department of Culture and Tourism, Department of Housing and Urban-Rural Development, Department of Agriculture and Rural Affairs, etc.)

　　3. Promote innovative application of design. Promote the integration of design into the whole cycle of enterprise strategic planning, product research and development, manufacturing, marketing service and commercial operation, and deepen the infiltration and integration of design in all fields of society. Extend the industrial chain of design, carry out the construction of design+demonstration projects such as "design+manufacturing", "design+culture", "design+city" and "design+village", and promote the innovative development of design in the whole society with pilot demonstrations in key areas. (Responsible units: Provincial Department of Industry and Information Technology, Department of Culture and Tourism, Department of Housing and Urban-Rural Development, Department of Agriculture and Rural Affairs, etc.)

　　(two) the implementation of the main design training action.

　　1. Cultivate first-class design enterprises. Benchmark leading enterprises at home and abroad, give play to the market advantages of our province, support key design enterprises to establish and improve modern enterprise management systems, and create a number of head enterprises with strong design capabilities, high visibility and great influence through market-oriented mergers and acquisitions. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Industry and Information Technology)

　　2. Develop specialized small and medium-sized enterprises. Strengthen the ladder cultivation of design enterprises and increase the support of small and medium-sized enterprises. Support small and medium-sized design enterprises to focus on subdividing industries and fields, improve their professional service capabilities, create service brands, and take the development path of "specialization and innovation". Encourage large enterprises to carry out design service outsourcing, support small and medium-sized enterprises to purchase design results, and expand the market scale of design services. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Development and Reform Commission)

　　3. Shaping the design brand image of our province. Encourage design institutions to transform the advantages of cultural resources in our province into industrial development advantages, and pay attention to planting Henan cultural elements in design works and design schemes. Support powerful design units to participate in major planning, major projects and major engineering design services. Strengthen the cultivation of brands such as products, enterprises, industries, landmarks, parks, etc., shape a number of famous products, enterprises, gardens, famous teachers and famous institutes, enhance the brand image of design in our province, and enrich the connotation of design in Henan. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Department of Transportation, and Market Supervision Bureau)

　　(three) the implementation of platform carrier construction action.

　　1. Create a "design capital". Seize the opportunity to build Zhengzhou into a national central city, optimize the design innovation ecology, gather the elements of design and industrial innovation, enhance the core competitiveness of the industry, enhance city soft power, accelerate the creation of a pioneering area for the design of Henan, and build a "design capital" with prosperous design industry, famous brands and high reputation. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs)

　　2. Build a professional design park. Improve the construction level of national intellectual property creative industry pilot park, Zhongyuan Industrial Design City and other design parks, attract and gather design enterprises and upstream and downstream enterprises in the design industry ecological chain, and promote the development of design industry agglomeration. Support all localities to build a number of professional design parks (bases) such as industrial design and cultural creativity by relying on advantageous industries and characteristic industrial clusters, and create provincial-level design and creative industrial bases. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs)

　　3. Improve the level of public services. Encourage all kinds of development zones to strengthen the construction of service platforms such as innovation and entrepreneurship bases, business incubators and creative spaces, encourage the sharing of open source software, hardware and instruments, and actively carry out public services such as design consultation, online training, demand docking, achievement transformation, inspection and testing, literature and technical information retrieval, intellectual property protection, investment and financing. (Responsible unit: Provincial Development and Reform Commission, Department of Science and Technology, Department of Commerce, Department of Industry and Information Technology)

　　(four) the implementation of digital and intellectual integration development action.

　　1. Improve the digital level of design. Increase the promotion and application of design software and tools, deepen the integrated application of artificial intelligence, big data, cloud computing, virtual reality and other technologies, carry out digital simulation of structure, function and performance, improve design efficiency, optimize design scheme, display design results and promote brand image. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism)

　　2. Promote the integration and development of formats. Guided by design creativity, we will accelerate the deep integration and development of design industry with manufacturing, architecture, cultural tourism, modern agriculture, education, sports and other industries, and promote the infiltration of the whole process of design, the embedding of the whole chain and the empowerment of all fields. Support the design industry to "use numbers to give wisdom", build a cross-industry and cross-domain platform for sharing crowdsourcing design, open up data interfaces, tap data value, and cultivate new formats such as intelligent creation, cloud display, interactive media, and scientific and technological design. (Responsible unit: Provincial Department of Industry and Information Technology, Development and Reform Commission)

　　3. Develop design software and tools. Accelerate the strategic research and development, application and layout of basic and key R&D design software such as CAD, CAE and EDA, and support the construction of CAD/CAE/CAM platform integrating product design, mold design, process analysis and manufacturing. Encourage the development of software and hardware tools that run through the whole process of industrial design activities, such as user experience, modeling and rendering, virtual reality, template manufacturing and surface treatment. (Responsible unit: Provincial Department of Industry and Information Technology, Development and Reform Commission, Science and Technology Department)

　　(five) the implementation of the design talent introduction action.

　　1. Introduce and cultivate high-end talents. Incorporate design talents into the scope of introduction and training of high-level talents, focusing on introducing first-class design talents and teams at home and abroad. Increase the support of leading talents such as engineering survey and design masters and arts and crafts masters. Encourage young outstanding design talents to come to Henan for innovation and entrepreneurship, and strengthen the continuing education and training of design professionals. (Responsible units: Provincial Department of Human Resources and Social Security, Department of Industry and Information Technology, Department of Housing and Urban-Rural Development)

　　2. Innovative talent training mode. Encourage colleges and universities to optimize the design curriculum system, strengthen the construction of interdisciplinary design majors, promote CDIO engineering education mode, and build a number of first-class design majors that meet world standards. Support colleges and universities to deepen the integration of production and education, school-enterprise cooperation, build a number of design modern industrial colleges and industrial software colleges, and build a number of off-campus practice education bases. Carry forward the spirit of artisans and explore new titles of industrial design professionals. Encourage primary and secondary schools to carry out the enlightenment education of design thinking and innovation consciousness, create the "Future Design Star Workshop" in primary and secondary schools, and improve the awareness of young people’s design culture. (Responsible units: Provincial Department of Education, Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism)

　　(6) Implementing actions to deepen opening-up and cooperation.

　　1. Strengthen open cooperation and exchanges. Vigorously introduce high-end design institutions, encourage first-class design enterprises and research institutes at home and abroad to set up R&D design institutions in Henan, attract famous designers at home and abroad to set up master studios in Henan, and carry out in-depth cooperation with relevant institutions and enterprises in our province. Support enterprises to set up design centers abroad or acquire foreign design institutions, send outstanding industrial designers abroad for training and exchange, and strengthen exchanges and cooperation in the design field. (Responsible units: Provincial Department of Industry and Information Technology, Department of Commerce, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Transportation, etc.)

　　2. Hold important events. Actively undertake events, forums, expositions and other activities with great influence at home and abroad, hold high-level industrial design competitions, architectural design competitions, cultural tourism creative design competitions, rural creative design competitions and other activities in the province, and encourage all localities to hold design festivals, design weeks, achievement exhibitions and other special activities. Support enterprises to actively participate in China Excellent Industrial Design Award, National Excellent Survey and Design Award, German iF Design Award and other well-known awards selection activities at home and abroad, publicize and promote the design brand image of our province, and enhance the influence of Henan Design. (Responsible units: Provincial Department of Industry and Information Technology, Department of Human Resources and Social Security, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Department of Commerce, Department of Education, Department of Transportation, etc.)

　　Fourth, safeguard measures

　　(1) Strengthen organizational leadership. The provincial design Henan construction work class coordinated and promoted the implementation of this plan. All relevant units shall, in accordance with the division of responsibilities, strengthen coordination and promote the implementation of various tasks. Give full play to the guiding and coordinating role of industry associations, industry alliances and other organizations, carry out industry research, provide industry services, strengthen industry self-discipline and promote the development of industry norms.

　　(2) Strengthen policy support. Study and introduce policies to support the high-quality development of the design industry. Encourage enterprises and institutions to increase investment in design, and implement the pre-tax deduction policy for design fees in accordance with state regulations. Encourage enterprises and individuals to apply for patents, registered trademarks and registered copyrights for design achievements, strengthen the protection and services of industrial design intellectual property rights, and intensify the crackdown on intellectual property rights infringement. Encourage banks and other financial institutions to provide comprehensive financial products and special financial services for design enterprises, and carry out mortgage (pledge) loan business such as intellectual property rights and income rights.

　　(3) create a good environment. Establish and improve the statistical system and index system of design industry, strengthen monitoring, analysis and judgment, and issue a report on the development of design industry. Carry out multi-level and multi-form publicity and education activities to popularize design concepts. Relying on the activity of "ten thousand people help ten thousand enterprises", organize industrial design to enter the park and enterprises, do a good job in publicity and promotion of typical cases and support policies, and create a good atmosphere for the whole society to understand, pay attention to and support the design of Henan construction.

Yesterday, a central delegation headed by The Politburo Standing Committee (PSC) of the Communist Party of China and Yu Zhengsheng, President of Chinese People’s Political Consultative Conference, arrived in Lhasa by special plane to participate in the celebration of the 50th anniversary of the founding of Xizang Autonomous Region. On the same day, the front page of Tibet Daily reported that the party committee and government of Xizang Autonomous Region held a grand ceremony to unveil the portraits of five leaders and raise the national flag in the party and government compound of the autonomous region. Since then, the huge portrait of the leaders of the Tibetan party and government compound has changed from four leaders to five today. Upolitics, a WeChat public account, has combed the tradition of hanging portraits of leaders in Xizang Autonomous Region, and quoted Ba Pingcuo, the former director of the Tibet People’s Congress, as saying that it is a natural thing for Tibet to send portraits of leaders, which is a unique way in Tibet and has a historical tradition.

The following is the original article:

On the eve of the 50th anniversary of the founding of Xizang Autonomous Region, the Party Committee and Government of Xizang Autonomous Region held a grand ceremony to unveil the portraits of five leaders and raise the national flag in the Party and Government Courtyard of the autonomous region.

Since then, the huge portrait of the leaders of the Tibetan party and government compound has changed from four leaders to five today.

The news was published at the bottom of the front page of Tibet Daily on September 6th. The headline on the front page is Xinhua News Agency’s long article "Writing a New Chapter in the Snow Plateau Chinese Dream-A Documentary Report of the CPC Central Committee with the Supreme Leader Comrade as the General Secretary Concerned about Tibet’s Development".

Zheng Zhi Xiao Bian clearly remembers that three and a half years ago, on the morning of New Year’s Eve in 2012, there was already an unveiling of a portrait of a leader, but that time it was four leaders.

The former director of the Tibet People’s Congress told Ba Pingcuo four years ago that it is a natural thing for Tibet to send portraits of leaders, which is a unique way in Tibet and has a historical tradition.

What is this tradition?

Mao Zedong and Deng Xiaoping.

Up to now, many Tibetans have hung Mao Zedong statues in conspicuous places in their houses, covered with Hada. Most of the portraits were made in the 1960s and 1970s, and there were many new prints. Because Mao Zedong liberated Tibet and made serfs turn over, it held a high position in the hearts of Tibetans.

Zanan, the county magistrate of Bange County, Tibet, once said that there was a herdsman in the county who was good at painting. In 1955, a rare snowstorm occurred in Naqu. Under the leadership of communist party, the disaster area in Naqu actively resisted the disaster, and the loss was minimized. No one died because of the disaster. The painter painted a picture of a herdsman prostrating himself to the statue of Mao Zedong standing on the snowy grassland.

日喀则拉孜县著名的藏刀艺人次登家里只供奉毛泽东像，平时他也不去转经、朝佛。在次登看来，真正改变他命运的是“毛主席”。他说：“我们铁匠以前在西藏是地位最低的，被称为‘黑骨头’，毛主席解放了我们，让我们翻了身，我打心眼里感激他。”

改革开放后，很多人家中的画像增加了邓小平，一般都是一人一张画像，两张挂在房屋显眼处。

和平解放50周年起“三人同框”

2001年7月，是西藏和平解放50周年。时任中共中央政治局常委、国家副主席的胡锦涛作为中央代表团团长来到西藏，看望藏族农牧民。他给看望的两家农户赠送了毛泽东、邓小平、江泽民三代领导人的画像，还各送给他们一台彩色电视机。

2002年5月5日，“劲隆摩托勇攀珠峰”大部队到达了定日，也是到达珠峰大本营的最后一个休息站。队员们在定日县一普通藏民家庭墙上发现，有三代领导人同框的画像，毛、邓、江的头像从上到下依次排列，左下有一个天安门城楼图案。

同年7月，还有日喀则地区江孜县奴堆村的普尺以胡锦涛带来的画像为蓝本，制作了领导人唐卡挂在家中。

4年后，2005年是西藏自治区成立40周年，当时也发放了三代领导人的画像。政知道小编注意到，两次画像除了背景颜色略有不同外，并没有显著变化。

陈全国到藏后推广4人画像

2011年是西藏和平解放60周年，陈全国到任西藏自治区党委书记后半年左右，选择在2012年除夕在政府大院举行领袖像揭幕暨升国旗仪式。活动旨在激励西藏各族干部群众铭记以毛泽东、邓小平、江泽民为核心的党的三代中央领导集体和以胡锦涛为总书记的党中央的亲切关怀和中国共产党对西藏人民的似海深情，进而凝聚起推进跨越式发展和长治久安的强大合力，以优异成绩迎接中共十八大胜利召开。

较之前的版本，邓换了一张侧左脸的照片，江的照片换了一张没有露齿的微笑大头照，4人画像背景左上角加了五星红旗的元素，左下角在天安门城楼的基础上，增加了群众欢庆的场景。

西藏自治区主席白玛赤林当时在在仪式上说，全区各族人民群众和广大僧尼将中央代表团赠送的毛泽东同志、邓小平同志、江泽民同志和胡锦涛总书记的领袖画像，视为最珍贵的礼物、争相领取，悬挂领袖像成为西藏各界的强烈愿望和自觉行动。

According to the inspection of political knowledge xiaobian, the report at that time mentioned that Tibet, in combination with the activities of striving for Excellence and strengthening the foundation and benefiting the people and the work of cadres stationed in temples, extensively carried out activities of sending national flags and sending leaders to villages and homes to enter temples. At present, more than 1 million faces of national flags and leaders have been donated (Zhang).

Portraits of leaders enter the "five-person era"

Judging from the portraits of leaders that have been disclosed this time, the four-person version has not changed much, but because of the addition of one person, I feel that the area of each person is a little smaller, but more is arranged by the change of position, and the head of each leader is still very clear. There is no obvious change in the background elements, but the words celebrating the 60th anniversary of peaceful liberation at the bottom are replaced by the words celebrating the 50th anniversary of its founding.

If it is different from the last event, Zheng Zhi Xiao Bian thinks that the biggest difference is that the unveiling of the portraits of five leaders and the flag-raising ceremony were held simultaneously in seven cities in Xizang Autonomous Region.

After the earthquake in Nepal this year, portraits of five generations of leaders were hung in the tents of victims in the disaster-stricken area of Zhangmu.

According to a report in Tibet Daily, cadres and people of all ethnic groups in Tibet are deeply grateful for their drinking water, and they spontaneously hang portraits of leaders to express their infinite gratitude to the Communist Party of China (CPC) and their great love for the great motherland. "In order to meet the requirements of the people of all ethnic groups, the central delegation will present portraits of five leaders to the people of all ethnic groups in our region." References | Xinhuanet China Tibet News Network People’s Daily Tibet (Author | Yu Zhou)

　　Promoting rural revitalization in an all-round way is an important task of building an agricultural power in the new era, and developing rural industries is an important foundation for rural revitalization in an all-round way. The Central Rural Work Conference held at the end of 2023 proposed "cultivating rural industries accurately and pragmatically". In 2024, the No.1 Document of the Central Committee emphasized "improving the development level of rural industries". In recent years, China has continuously strengthened the basic position of agriculture, based on characteristic resources, developed advantageous industries and promoted the high-quality development of rural industries. In this issue, invited experts will discuss relevant issues.

　　Rural industries step into the fast lane of development.

　　At present, what is the development status and trend of rural industries in China? What aspects should we focus on to improve the development level of rural industries and increase farmers’ income?

　　Zhang Zhaoxin (researcher, Rural Economic Research Center, Ministry of Agriculture and Rural Affairs): In order to promote rural economic growth, China has vigorously developed agriculture and related industries. From developing township enterprises, proposing and promoting agricultural industrialization management to promoting the integration and development of rural primary, secondary and tertiary industries, we can see that the ideas of strengthening rural economy and promoting rural industrial development come down in one continuous line. With the implementation of rural revitalization strategy, rural industries have entered a period of accelerated development. In 2019, "Guiding Opinions of the State Council on Promoting the Revitalization of Rural Industries" put forward six tasks: strengthening modern breeding industry, perfecting local characteristic industry, improving agricultural products processing and circulation industry, optimizing rural leisure tourism, cultivating new rural service industry and developing rural information industry. In 2024, the No.1 Document of the Central Committee emphasized "improving the development level of rural industries" and made arrangements for promoting the integration and development of rural primary, secondary and tertiary industries.

　　Driven by factors such as market, policy and technology, rural industries have entered the fast lane of development, the modernization level of agricultural industrial chain supply chain has been continuously improved, the integration of agriculture, culture and tourism has been accelerated, and rural innovation and entrepreneurship are in full swing. In 2022, the added value of China’s agriculture and related industries exceeded 19 trillion yuan, and the operating income of agricultural products processing enterprises above designated size exceeded 19 trillion yuan. In 2023, the online retail sales of agricultural products was 0.59 trillion yuan.

　　At present, China’s rural industries show the trend of integration, clustering, greening and digitalization. First, the rural multi-format has developed rapidly. While the agricultural industry is accelerating its transformation and upgrading, the processing and circulation of agricultural products, rural tourism and leisure agriculture are developing rapidly, and all localities are also vigorously developing various folk handicraft industries to provide more employment opportunities for rural labor. Second, rural industries have achieved integrated development. Agriculture, rural tourism and characteristic industries are mutually integrated and promoted, and family farms, farmers’ professional cooperatives and various rural enterprises continue to grow and develop. Rural innovation and entrepreneurship have flourished as migrant farmers return home, college graduates and veterans return home, and urban industrial and commercial capital goes to the countryside. With the deepening of the reform of rural collective property rights system, a number of new rural collective economic organizations have become an important force to promote rural development. Third, rural industries have achieved cluster development. In recent years, all localities have made great efforts to develop modern agricultural industrial parks and industrial clusters, promote agricultural scale and professional layout, and accelerate the development of rural industrial clusters. In 2023, the construction of China’s modern agricultural parks was upgraded, and 50 national modern agricultural industrial parks, 40 industrial clusters with advantages and characteristics, 200 strong agricultural towns and 100 agricultural modernization demonstration zones were built. Fourth, the greening and digital transformation of rural industries have accelerated. With the in-depth implementation of the new development concept, clean production and low-carbon production modes such as water saving, fertilizer saving, medicine saving, energy saving and emission reduction have been widely promoted in rural areas, accelerating the green transformation of rural industries. At the same time, the level of rural informatization has been continuously improved.The pace of digital rural construction is accelerating, the exploration of smart agriculture is competing, and new formats of digital economy are constantly emerging. In 2023, the rural online retail sales reached 2.49 trillion yuan.

　　The Central Rural Work Conference held at the end of 2023 proposed "cultivating rural industries accurately and pragmatically". To implement the spirit of the central government, we should improve the development level of rural industries from the following aspects and enhance its role in promoting farmers’ income.

　　Promote the development of rural industries with industrial parks and industrial clusters as platforms. Building industrial clusters with advantages and characteristics is an important way to promote the overall revitalization of rural areas. In recent years, with the support of various localities and relevant departments, a number of industrial parks, such as modern agricultural industrial park, agricultural science and technology park, and demonstration park for the integration and development of the first, second and third industries, have accelerated their development and formed related industrial clusters, which have become important carriers for the agglomeration of rural elements. In the future, we should continue to strengthen the construction of platform carriers such as modern agricultural industrial parks, industrial clusters with advantages and characteristics, and towns with strong agricultural industries, and integrate policies, elements and centralized services, so as to promote the upgrading, quality improvement and efficiency improvement of rural industries through these platform carriers.

　　To improve the comprehensive carrying capacity of county towns and promote county overall planning. County is the main battlefield of rural industrial revitalization. It is necessary to coordinate new urbanization and rural comprehensive revitalization, improve the comprehensive carrying capacity and governance capacity of county towns, continuously enhance the driving and radiating role of county towns in rural areas, and promote the coordinated development of counties, towns and villages. Specifically, the county should improve the functions of product research and development, quality inspection, logistics and distribution, finance and insurance, strengthen the services of scientific and technological guidance and personnel training for rural production bases, improve the division of labor and cooperation, form an effective connection, and enhance the momentum of county economic development.

　　The key is to improve the mechanism of linking agriculture with agriculture, and give play to the function of rural industrial belt to promote employment and increase income. Promoting farmers’ income is the central task of "agriculture, countryside and farmers". On the one hand, we should continue to vigorously develop agricultural socialized services, improve the standardization level of farmers’ professional cooperatives, and enhance farmers’ self-development ability through service empowerment and organizational empowerment; On the other hand, encourage agriculture-related enterprises and farmers to achieve complementary advantages, division of labor and cooperation, improve the interest linkage mechanism, so that farmers can share more industrial value-added benefits. In addition, it is necessary to further improve the policy of supporting agriculture, link the support policy with increasing farmers’ income, and improve the enthusiasm and initiative of agriculture-related enterprises to jointly promote agriculture.

　　Relying on resource endowment to promote industry and increase income

　　What practical explorations have been made in various places in cultivating and expanding rural industries?

　　Lv Zhiwang (Research Fellow, National Institute of Agricultural and Rural Development, China Agricultural University): Industrial revitalization is the most important thing in the overall revitalization of rural areas. Many beneficial explorations have been made to cultivate and strengthen rural industries, and all localities have based on their own resource advantages, insisted on promoting agriculture through industry, quality and green, and promoted the value chain of industrial chain.

　　Relying on the characteristic resources of agriculture and rural areas, do a good job in the article of "local products" Around the advantages of agricultural products, the construction of modern agricultural industrial parks, industrial clusters with advantages and characteristics, strong agricultural towns, etc., promote standardized production and deep processing, strengthen brand building and marketing, and drive farmers to increase their income. In 2023, relevant departments focused on important agricultural products and featured agricultural products, supported the establishment of 21 agricultural industry standards in the field of agricultural product processing, and guided all localities to upgrade and build 1,600 agricultural product processing parks. According to the data of the Ministry of Agriculture and Rural Affairs, in 2023, China will build 50 national modern agricultural industrial parks, 40 industrial clusters with advantages and characteristics, and 200 towns with strong agricultural industries.

　　For example, Jilin Province has promoted the construction of industrial clusters such as corn and rice, miscellaneous grains and beans, fruits and vegetables, and created a national modern agricultural industrial park to accelerate the integration and development of rural primary, secondary and tertiary industries. Jingbian county, Yulin city, Shaanxi province promotes the development of rural industries with the construction of agricultural industrial parks. The construction of agricultural industrial park can effectively integrate resources, improve the intensive degree of production and operation, cultivate and expand the breeding and processing industries, and guide the transformation and upgrading of traditional agriculture to more efficient characteristic industries. Longzhou Town, Jingbian County, relying on the superior natural landscape and the tradition of planting high-quality millet, has built a millet industrial park integrating agriculture and tourism through the joint construction of towns and villages. Farmers, farmers’ professional cooperatives and enterprises entering the park are respectively responsible for planting, harvesting and processing and sales of agricultural products. In addition to producing high-quality millet, the industrial chain also extends downstream, and processed products such as crispy rice and rice flour have formed brands and been recognized by the market.

　　Strengthening and improving rural industries cannot be separated from the support of social capital. The Ministry of Agriculture and Rural Affairs compiles the annual Guidelines for Social Capital Investment in Agriculture and Rural Areas and guides local implementation. The Guidelines for Social Capital Investment in Agriculture and Rural Areas (2022) focuses on key areas of rural revitalization and encourages social capital to invest in modern breeding, rural enriching industries, agricultural product processing and circulation industries and other fields. In 2023, the Ministry of Agriculture and Rural Affairs predicted that in the next 5 to 10 years, the demand for agricultural and rural investment will be nearly 15 trillion yuan.

　　Qingfu Agricultural Commune in Changyi City, Shandong Province is a modern agricultural development complex jointly promoted by local leading enterprises, village collectives and several farmers’ professional cooperatives. With the support of the local government, the complex has invested hundreds of millions of yuan to transform tens of thousands of acres of saline-alkali land, and also invested more than 100 million yuan in production machinery and equipment, greatly improving the level of agricultural intensification. The complex makes full use of the advantages of grain and forage yield, expands flour processing, beef cattle breeding and slaughter processing, and effectively uses straw and cow dung to form circular agriculture. The village collective shares in the "four wasteland" and the impounded bay pond, and farmers share in the contracted land. Rural laborers can also enter the park to work, and their income has increased significantly.

　　To realize industrial revitalization, it is necessary to stimulate rural endogenous power, and the reform of rural collective property rights system promoted by China in recent years is one of the important starting points. Sanya City, Hainan Province, as a national experimental area for rural reform, has continuously deepened the reform of rural collective property rights system, made great efforts to build rural leading industries and promote the development of collective economy by integrating and revitalizing collective resources. Yacheng Village, Yazhou District, combined with the natural advantages of planting fruits and vegetables in four seasons, developed greenhouse vegetables and winter melons and vegetables, and the economic benefits were significantly improved. The village integrates scattered idle land, builds a vegetable planting base, and promotes the scale and specialization of agricultural production and management in various ways such as independent operation or collective assets, builds a characteristic vegetable brand, and also drives the employment of farmers in the village.

　　Industrial revitalization was not built in a day. On the whole, there are still some obstacles to development that need to be removed. First, in view of the constraints of land and funds, we can revitalize the idle asset resources of rural collectives and incite social capital through institutional mechanism innovation. Second, on the problem of solving the shortage of talents, we will continue to encourage returning talents to innovate and start businesses, and strive to cultivate leaders in rural industrial revitalization. The Ministry of Agriculture and Rural Affairs implemented the "Touyan" project to cultivate rural industry revitalization leaders, and constantly consolidated the talent base for rural industry revitalization. Third, continuously explore and optimize the interest linkage mechanism, expand employment opportunities, and let farmers share the fruits of development. At the same time, further cultivate and build brands, give play to the demonstration effect, and radiate to drive the development of rural industries.

　　Rural innovation and entrepreneurship promote efficient allocation of factors

　　What is the effect of promoting rural innovation and entrepreneurship? How to further improve the vitality of rural innovation and entrepreneurship?

　　Wang Chunchun (Secretary of the Party Committee of Nanjing Agricultural University): In recent years, China’s rural innovation and entrepreneurship have flourished, which has effectively promoted the revitalization of rural industries and increased farmers’ income. The number of entrepreneurs returning to their hometowns has been rising, and a number of "new farmers" who have feelings, know technology, are good at management and know how to manage have emerged, and entrepreneurs with higher education have gradually become entrepreneurs in the fields of integrated development of the first, second and third industries, rural e-commerce, and high-end agricultural products breeding. According to the data of the National Bureau of Statistics, the added value of agriculture and related industries reached 19,569.2 billion yuan in 2022, accounting for 16.24% of the GDP, and the total amount and proportion increased compared with the previous year.

　　Innovation and entrepreneurship in rural areas is conducive to the efficient allocation of various elements and the effective integration of industrial chain, innovation chain and talent chain. In recent years, policies such as "Guiding Opinions of the State Council on Promoting Rural Industry Revitalization" and "Opinions on Deepening the Cultivation Action of Rural Innovation and Entrepreneurship Leaders" have been promulgated to promote the implementation of rural employment and entrepreneurship promotion actions, clarify the cultivation priorities, strengthen policy support, strengthen entrepreneurship training, optimize entrepreneurship services, etc., and make specific arrangements for relevant support measures. With the support of policies, all localities have made great efforts to promote rural innovation and entrepreneurship, actively carried out grassroots practice, and explored modes such as characteristic industry-driven, industrial integration and innovation-driven, capable people returning to the countryside-driven, and leading enterprises-driven, which greatly enriched the practice of rural industry development. These models are the manifestations of the integration of industrial chain, innovation chain and talent chain in different regions, which can be summarized as follows.

　　First, the industrial chain will drive innovation chain and the talent chain. Based on different resource endowments and industrial bases, all localities take the park as the carrier to promote industrial integration and the optimization and upgrading of the whole industrial chain, guide innovative resources and talents to gather in the industrial park, form a number of products and germplasm resources with independent intellectual property rights, and accelerate the application of new varieties, new technologies and new equipment. Industrial parks cooperate with scientific research institutes, build industrial technology research institutes, carry out technical research, promote the transformation of scientific and technological achievements, and industrial development effectively drives scientific and technological innovation and personnel training.

　　The second is to promote the industrial chain and innovation chain with the talent chain. Through the cultivation of agricultural talents, it will inject vitality into the development of rural industries. In 2023, the leaders of rural industrial revitalization cultivated the "Touyan" project, which further tilted to the key counties for national rural revitalization, and cultivated about 18,000 "Touyan" people, effectively promoting rural innovation and entrepreneurship. Driven by innovative and entrepreneurial talents, all localities rely on characteristic agricultural resources, make rational use of modern elements such as science and technology, face market demand, cultivate and develop regional public brands of agricultural products with local characteristics, and constantly improve the vitality and innovation ability of rural industries. At the same time, sports events are used to stimulate college students’ enthusiasm for returning to their hometowns to participate in rural innovation and entrepreneurship, and related events pay more and more attention to the combination of rural revitalization.

　　Third, innovation chain incited the industrial chain and talent chain. Many innovative subjects, such as scientific research institutes, take the initiative to meet the needs of the industry, and optimize personnel training through the integration of production and education. Taking the cooperation between Nanjing Agricultural University and xinghua city, Jiangsu Province as an example, the two sides set up an agricultural science and technology platform to accurately cultivate "new farmers" who meet the needs of the industry, helping xinghua city to achieve remarkable results in advantageous industries such as rice and river crabs. In recent years, some agriculture-related universities have actively promoted talent training modes such as science and technology academies, served the development of agriculture and rural areas, and trained a number of high-quality rural innovative and entrepreneurial talents.

　　China’s rural innovation and entrepreneurship has made remarkable progress, but the comparative benefit of agriculture is low, and the integration of industrial demand with scientific and technological innovation and personnel training needs to be improved. In order to further improve the vitality of rural innovation and entrepreneurship, on the one hand, we should continue to strengthen our understanding of the importance of rural innovation and entrepreneurship and give long-term and stable policy support; On the other hand, we should improve the system and mechanism of rural innovation and entrepreneurship, further break through the barriers of Industry-University-Research, and give play to the role of universities in building a platform for the integration of industrial chain, innovation chain and talent chain, so as to promote the effective combination of talents, science and technology and industry in the agricultural and rural areas.

　　Inject new kinetic energy into the comprehensive revitalization of the countryside

　　What is the current development of new rural industries and new formats?

　　Jia Wei (researcher, Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences): Rural industries are rich in connotation and diverse in types. Relying on the characteristic resources of agriculture and rural areas, all localities develop various functions of agriculture, tap the diversified values of rural areas, and promote the integrated development of primary, secondary and tertiary industries. New industries and formats, such as rural leisure tourism and rural e-commerce, have achieved rapid development with the support of a series of favorable policies, helped promote the comprehensive revitalization of rural areas, and effectively promoted agricultural efficiency, rural beauty and farmers’ income.

　　China has implemented leisure agriculture and rural tourism quality projects, cultivated beautiful leisure villages and key rural tourism villages, and established demonstration counties of leisure agriculture, etc., and rural leisure tourism has developed rapidly. The data shows that in 2022, the business income of rural leisure tourism exceeded 700 billion yuan, with more than 11 million employees. Rural leisure tourism promoted the development of about 9 million farmers.

　　Leisure agriculture, based on agricultural production, rural landscape, farm life and rural culture, develops various functions of agriculture and rural areas and provides services such as leisure sightseeing, farm participation and farm experience. In 2023, the Ministry of Agriculture and Rural Affairs identified 60 counties (cities, districts) as national key leisure agriculture counties, and recommended 256 villages as beautiful leisure villages in China.

　　All localities have vigorously developed rural leisure tourism, and rural tourism has a strong recovery momentum. The White Paper on the Revitalization of Ctrip Rural Tourism (2023) shows that in 2023, the supply of villagers’ lodging in Ctrip Platform Township created the highest growth in five years. In 2023, the comprehensive income of leisure agriculture in Jiangsu Province was 107.78 billion yuan, and the number of tourists received reached 410 million, up by 18.83% and 16.67% respectively. In 2023, Liaoning Province made great efforts to promote the development of new formats such as leisure agriculture, focusing on promoting 8 beautiful leisure villages and 23 fine scenic spots in China. Leisure agriculture and rural tourism received 53.55 million tourists, up 43% year-on-year. Langfang City, Hebei Province has built a leisure agriculture industrial cluster around the goal of building the first agricultural leisure space in Beijing and Tianjin, with about 30,000 employees. Dujiangyan City, Sichuan Province, cultivates pastoral cultural creation, farming experience and villagers’ lodging, creates immersive and experiential consumption scenes such as Qili Poetry Township, and has new rural leisure landmarks such as "Sanjiang Lane Cultural Creation Industry Belt" and "Huarui Hometown Cultural Experience Belt". The development of leisure agriculture has injected new kinetic energy into rural revitalization. Hejiayan Village, Huatian Township, Youyang Tujia and Miao Autonomous County, Chongqing City, revitalized idle resources, embedded rural lodging, rural tourism, rural entertainment and other formats into farmers, and built farmhouse restaurants, high-end homestays, unmanned convenience stores, cafes, etc. to create a new compound rural format.

　　In 2024, the No.1 Document of the Central Committee proposed to implement the high-quality development project of rural e-commerce, promote the construction of county-level e-commerce live broadcast bases, and develop online sales of rural local products. In recent years, rural e-commerce is full of vitality. With the improvement of rural network coverage and infrastructure construction, rural e-commerce has developed rapidly and the online sales of agricultural products have increased. In 2023, the rural online retail sales reached 2.49 trillion yuan, and the online retail sales of agricultural products reached 0.59 trillion yuan.

　　Rural e-commerce infrastructure has been continuously improved. The 52nd Statistical Report on Internet Development in China shows that by June 2023, the Internet penetration rate in rural areas of China was 60.5%, and the number of rural netizens reached 301 million. The development of agricultural products e-commerce effectively helps local economic development. For example, Dangshan County, Anhui Province seized the opportunity to create national e-commerce in rural comprehensive demonstration counties, vigorously supported local e-commerce brands, and laid a good brand of "internet plus Fruit" by means of "e-commerce+live broadcast".

　　While the new industries and formats in rural areas have achieved development results, we should also see that the product structure of rural leisure tourism is still single, the level of software and hardware facilities construction is relatively low, and the infrastructure construction such as rural e-commerce logistics needs to be further improved. New industries and new formats integrate marketing operations, warehousing and logistics, talent cultivation, financial support and other links, and it is difficult to update and upgrade in rural areas. On the basis of cultivating and developing new industries and new formats according to local conditions, we can continue to strengthen a package of policy support such as finance, land, finance and insurance. Enhance the market competitiveness with science and technology empowerment, integrate science and technology, digital technology and other factors into the development of new industries and formats in rural areas, and pay attention to both talent introduction and education to enhance the sustainable operation ability of new industries and formats. (This article Source: Economic Daily)

Core tips

"Three Ties and Three Worlds, visit Anxi."

Behind this hardcore cultural tourism brand, there are three world-class gold-lettered business cards: Tieguanyin, the world’s important agricultural cultural heritage and the intangible cultural heritage of mankind; Rattan technology, the only "rattan technology capital of the world" in the world; Smelting Iron, Qingyang Xiacaopu Iron Smelting Site is one of the 22 World Heritage Sites of "Quanzhou: the World Ocean Trade Center of China in Song and Yuan Dynasties".

In addition to gold-lettered signboards and gold-lettered business cards, Anxi has more-in the thick tea fragrance, this land is harmonious with nature and humanity, beautiful scenery, attractive food and fireworks, and material and intangible cultural heritage complement each other. Based on these unique resource advantages, in recent years, Anxi has actively promoted the deep integration of tea, culture and tourism, and the close and good interaction between the "three railways", and embarked on a new path of high-quality development of the cultural tourism economy in the county.

　

Pay attention to rewards

Melt out new wonderful "volumes" to new heights.

Anxi is rich in cultural tourism resources.

As the birthplace of Tieguanyin, there are beautiful scenery, fragrant tea fruits, 41 tea estates embedded in it, and three world-class cultural heritage business cards; Continue the context of the ancient county with a thousand years, where the cultural heritage is profound and the cultural heritage and intangible cultural heritage are scattered all over the place; Adhering to the humanistic spirit of "relying on one’s own bones to grow meat", it ranks among the top 100 counties in China from a national poverty-stricken county, with distinctive urban characteristics. The rapid development of industries in various fields, including tea industry, has also deeply accumulated the confidence of "ecological tourism" and "industrial tourism" for Anxi.

Yunling tea manor. Photo courtesy of Anxi County Sports Tourism Bureau

"The advantages of cultural tourism resources are not equal to the advantages of high-quality development of cultural tourism. We use lines and products as a bridge to promote the transformation of the two. " Cai Yajuan, director of Anxi County Cultural and Sports Tourism Bureau, introduced that last year, the bureau actively integrated the specialties, good things, scenery and industries of Anxi County, and launched four theme tourism products, namely, "Pinming Manor, Tea Rhyme Mountains and Seas", "Hot Spring Water Heating, Healthy Mountain and Seas", "Industrial Sightseeing, Smart Mountain and Seas" and "Tasting with the Tip of the Tongue". The market response was enthusiastic. Grasping the two routes of "Three Tiers and Three World Heritage" and Tea Travel, it has been well received by the industry. Among them, the trip of "Three Ties and Three Worlds, Enjoying the Life of Tea Fragrance" was awarded as the national tea town tourism boutique route in 2023, and the trip of "Haisi Tea Source Tea Tourism Resort" was selected as the national rural tourism boutique route in 2023.

The promotion of transformation consciousness, the cultivation of line products and the warming of response are behind the Anxi county party Committee and county government putting the development of cultural tourism economy on a more important agenda.

Anxi Qingyang Xiacaopu Iron Smelting Site. Photo courtesy of Anxi County Sports Tourism Bureau

Last year, Anxi successively issued heavyweight documents such as the "Cultural Travel+"special action, the work plan for promoting the construction of national cultural and tourism consumption pilot cities, and the support and reward measures for promoting the integration, innovation and development of cultural tourism economy and industry, and set up a special working group to implement five major actions such as "upgrading the energy level of cultural tourism industry". Under the framework of this policy package, Anxi proposed to leverage the brand radiation influence of "China Haisi Quanzhou in Song and Yuan Dynasties" to highlight the cultural charm of Anxi’s "Three Ties and Three World Heritage", promote the deep integration and development of culture and tourism industry, and improve the quality and efficiency of cultural tourism consumption. To this end, the county finance budget is more than 15 million yuan per year, which is used for awards in the fields of brand creation, planning and preparation of cultural tourism, introduction of cultural tourism sources, exhibition marketing of cultural tourism festivals, creation of characteristic homestay tea manor, development and marketing of tourism gifts, development and marketing of tourism food, and improvement of cultural tourism facilities and services.

Under the attention and rewards, the brave man also achieved results. Take cultural tourism festivals and exhibitions as an example. In the past year, the activities of promoting cultural tourism and promoting consumption by "Xi Shi You Wei", Quanzhou Mountain Ecology (Anxi Tea Manor) Tourism Festival, Anxi Wenchuang Tourism Commodity Competition, Anxi Tourism and Food Life Festival, Anxi Tea Festival, and Anxi Spring Festival theme activities of "Searching for Dragons" were spectacular. Only before and after the Spring Festival in the Year of the Loong, nearly 100 cultural tourism theme activities were launched in Anxi for two months, which melted new splendor on the road of deep integration of cultural tourism, and scored new heights for Anxi, Quanzhou and Fujian cultural tourism.

Innovation and creativity

Cultivate the format and invigorate the market.

Innovation is productivity, and so is the field of economy. Anxi, which is led by innovation and creativity, has made full efforts to develop the six elements of "eating, living, traveling, buying and entertaining" in the integration of tea and cultural tourism, which is refreshing and "stirring a pool of spring water" in the cultural tourism market.

"xiangfu family banquet" Photo courtesy of Anxi County Sports Tourism Bureau

Eat, a table of "Xiangfu Family Banquet", fragrant and floating in the dining hall of Peking University. At the beginning of April, in Xinyuan canteen of Peking University Xinyanyuan Campus, Hutou snack, a part of the "Xiangfu Family Banquet", was widely praised and enthusiastically sought after by teachers and students. This delicious food lesson made teachers and students from Anxi and Fujian more attached to their hometown, and also made teachers and students from Peking University know about Anxi and get to know Anxi.

Eating is becoming more and more important in people’s travel nowadays. Many young people describe tourism as "eating and eating", which shows that eating, like shopping, is an important way to appreciate the unique local culture. Based on this understanding, Anxi developed and launched a "Xiangfu Family Banquet" with a table of dishes in one county, and held many food consumption and selection activities such as "Picking up in Huaxi and Picking up Taste in the Stream" 2023 Anxi Tourism and Food Life Festival. With great efforts, the "Xiangfu Family Banquet" became famous gradually, and six catering enterprises were selected as the "New Fujian Cuisine, the Most Southern Fujian" Quanzhou famous food stores and popular famous stores, in order to attract tourists to Anxi, "a wave of special catering points" was given.

Gande B&B, the first high-speed B&B in Fujian Province. Photo courtesy of Anxi County Sports Tourism Bureau

Live, to explore and innovate and constantly enrich the choices, especially to provide citizens and tourists with an accommodation experience with the characteristics of tea country. Gande Town launched the first high-speed homestay in Fujian Province. In Guoxin Green Valley Tea Manor, B&B guests can find the pleasure of returning to the countryside from valleys, bamboo forests, sea of clouds and tea mountains during the day, and they can also watch the stars through the glass roof at night and go to a romantic appointment in the good ecology of the landscape tea village. Up to now, Anxi County has completed the upgrading of 29 "tea-scented homes" homestays.

Ok, to adapt to slow-paced travel, Anxi has opened six bus lines leading to scenic spots, and also completed the upgrading of parking lots in some scenic spots such as Fengshan.

Traveling, introducing technology and implanting AR technology in scenic spots have become a "sharp weapon" to attract young people. In Qingshuiyan Scenic Area, visitors only need to scan the QR code through their mobile phones and install small programs to experience the interaction. In addition, there are still many attempts to empower cultural tourism with the digital platform of "Anxi Tourism" and the album page of "Anxi Cultural Tourism Experience Hall" of Ctrip.

Buy, tea and the world, Anxi polite. In the first half of last year, Anxi released the first batch of 41 cultural and creative products in 10 series, covering cultural characteristics such as Anxi tea, rattan iron, faith and customs, and opera. At the end of last year, 52 tourist commodities were collected in the county, and online selection was carried out to vote for the most popular Anxi tourism gift.

Entertainment, named after the varieties and brands of tea trees, combines Anxi Gaojia Opera, Tieguanyin tea art, original ecological tea songs, Nanyin and other intangible heritages, and newly created stage drama Tieguanyin is a large-scale theme series sitcom of tea culture; Tieguanyin Men’s Team, with its "top flow" and tea songs and dances reflecting Tieguanyin’s unique wrapping skills, attracted warm applause every time it appeared.

Anxi Tieguanyin Group is a tourism and sightseeing factory in Fujian Province and a national industrial heritage. Its predecessor was the state-owned Anxi Tea Factory founded in 1952. Photo courtesy of Anxi County Sports Tourism Bureau

"In fact, we not only focus on the six elements and single point, but also attach importance to cross-domain integration and innovation." For example, Cai Yajuan said that today’s Anxi, "sightseeing+culture", tea manor has become a tourist attraction; "Art+tourism", tea culture has become a tourist performance, "industry+tourism", tea factory has become a tourist factory; "Teahouse+Food", the night market has become a tea culture leisure block; "Tea+leisure", tea shops have become teahouses and teahouses; "Tea Master+Folk Custom", the ancient building has become a tourist homestay, and the endless new formats have brought full vitality. Now everyone’s new understanding of Anxi Tea Travel is delicious, delicious, fun, beautiful, easy to live, and easy to take away.

internally and externally

It is necessary to be "online celebrity" and become "long red"

In the Internet era, online celebrity’s economy is reshaping the consumer market more and more profoundly. Facing up to the new trend of the development of this network era, Anxi braved the wind and waves, bravely stood at the forefront, and with a youthful move, grabbed the traffic and refused to admit defeat, promoting the "good wine" of Anxi Tea Travel, stepping out of the mountains, going to the country and going to the world.

Mount Foer is full of azaleas. Photo courtesy of Anxi County Sports Tourism Bureau

"The most beautiful April day on earth, enjoy the cuckoo on Foer Mountain". On April 11th, Foer Mountain Buddha Tianyan in Xianghua Township, Anxi, amid the bright red of new green and azaleas, Gaojia opera, She costume show, Xianghua cook’s food promotion, healthy mountaineering and other scenes appeared in turn. Through the pictures and texts of media reporters and short videos of bloggers, they appeared on newspaper screens and social platforms, bringing heat and passenger flow to this "Inner Anxi" tea-scented town.

Xianghua’s spring marketing is the spontaneous initiative of villages and towns, and it is also a habit formed under the atmosphere that the county attaches importance to marketing. Event and event marketing, Anxi keeps walking-

County leaders set an example by themselves. From June to September, 2023, "Feng Ming Yu Xi-Anxi Historical and Cultural Exhibition" was exhibited in China National Museum. Wu Yuzhou, secretary of Anxi County Party Committee, also went to Guobo Lecture Hall to give a lecture on the theme of "A Talk on Anxi’s History and Culture" to promote and promote a thick, rich and flesh-and-blood Anxi. "Northeast old irons, I’d like you to meet a friend from Anxi, Fujian, also called" old irons ",whose name is" Tieguanyin ". This year, in the Year of the Loong, the Northeast Old Tiers also came to see the dragon in Anxi, the oolong in southern Fujian. " Harbin Fire Out of the Circle, Liu Yongqiang, the county magistrate of Anxi County, made an invitation to speak for Anxi Tea Travel through a short video. Inside and outside the province, at the scene of various tea and cultural tourism activities in Anxi County, there is always a deputy magistrate Lu Rongbin platform and promotion figure.

Non-legacy flash into the ancient city. On the eve of the Spring Festival, many activities such as Anxi Opera Song and Dance, Tea Song te amo, Gaojia Opera, the distribution of special cultural and creative products, and the exhibition of intangible cultural heritage of blue printed cloth gathered a sea of onlookers in the downtown area, which quickly filled the popularity and goodwill.

The non-legacy team went to Beijing. At the end of March, the cultural brigade of "Xi Shi You Wei" presented an intangible feast in the Forbidden City, Peking University and other places, including Tieguanyin and Hutou snacks tasting, Gaojia opera and tea song te amo performance. The Gaojia opera "Li Guangdi" was performed in Mei Lanfang Grand Theatre, which set off a wave of Anxi voices among the people and tourists in the capital.

With tea as the medium, around the "International Tea Day" on May 21 last year, the cultural exchange seminar and tasting promotion activities of "Tea and the World" and Yaji, which were mainly participated by Anxi, were held at the United Nations Headquarters in new york, USA. Ambassadors of various countries who were dumped by Oriental Jiaming took the initiative to announce some praises on social media.

Anxi also regards publicity and marketing as an "amplifier" of effects, and the traditional mainstream media, social platforms and self-owned media keep pace. In the past year, Anxi has opened a short video platform account, and the WeChat WeChat official account of Anxi County Cultural and Sports Tourism Bureau has repeatedly entered the top 10 of the monthly communication index of new media in cultural tourism in counties (cities, districts) of Fujian Province.

At the same time, Anxi is also thinking about such a profound topic with Quanzhou and the province-how to make the flow become "reserved", "online celebrity" become "long red" and attract more attention. With the project as the backbone, investment promotion as the stamina and talent team as the support, Anxi will look to the longer term.

Tea garden movement. Li Yushan

The reporter was informed that Anxi exceeded its annual investment plan for key projects last year. This year, two cultural landmarks will be completed and put into use. Among them, Fengshan Academy (cultural center, museum, library) is included in this year’s "Project Excellence Year" completed project, which is expected to be put into use by the end of this year and will become a new landmark for the integration of cultural tourism in Anxi. The Opera Center is expected to be completed and accepted in May, and it will become the main position of Anxi traditional opera, drama, song and dance drama and other exhibitions, literary creation, and cultural travel performances, further enriching the night cultural travel life of the masses and tourists.

Attracting investment, last year, 37 cultural tourism projects were collected in the county, and the cultural tourism investment manual was compiled. There were 9 "going out" investment promotion activities throughout the year, and 34 cultural tourism economic projects were signed in the county with a total investment of 17.192 billion yuan. This year, we will strive to make new breakthroughs in the fields of "cultural tourism+"such as digital cultural creation, leisure and recreation, and film and television performing arts.

Talent echelon, has absorbed 14 cultural travel experts to form Anxi cultural travel think tank.

In 2024, Anxi put forward the high-quality development of cultural tourism economy, and will implement the special action of "upgrading cultural tourism", which will be deeply integrated into the overall situation of "Haisi starting point is fresh in Fujian" and "China Haisi Quanzhou in Song and Yuan Dynasties", so as to create a new glory in the deep integration and development of tea cultural tourism. (Reporter Sun Canfen correspondent Chen Bingzhou)