Municipal People’s governments under the jurisdiction of all provinces, Jiyuan Demonstration Zone, Airport Management Committee, and various departments of the provincial people’s government:
"Designing the Long-term Plan for Henan Construction (2022-2035)" and "Designing the Action Plan for Henan Construction (2022-2025)" have been approved by the provincial government and are hereby printed and distributed to you. Please implement them carefully.
General Office of Henan Provincial People’s Government
August 31, 2022
Design the medium and long-term planning of Henan construction (2022-2035)
In order to thoroughly implement the "Top Ten Henan" construction deployment of the provincial party committee and government, give full play to the leading, strategic and supporting role of design industry in innovation-driven development, empowering industrial upgrading, prospering Central Plains culture, rejuvenating new towns and creating a better life, and speed up the design of Henan construction, according to the 14th Five-year Plan for National Economic and Social Development of Henan Province and the Outline of Long-term Objectives for the Year 2035, and the "14th Five-Year Plan" for High-quality Development of Manufacturing Industry in Henan Province
First, design Henan to stand at a new starting point in the Central Plains.
(1) Development foundation. After years of development, the design industry in our province has been innovative in inheritance and innovative in inheritance, and has begun to take shape in industrial scale and influence, and is entering a new stage of gaining momentum and leaping forward.
1. The design industry has begun to take shape. Our province’s design industry adapts to the economic structure, with relatively complete categories, and basically forms a design industry system with industrial design, architectural design, cultural tourism design and rural design as the mainstay, supplemented by other creative designs. The province’s business scope involves 38,900 legal entities and nearly 300,000 employees in the design industry; Covering 4037 industrial design enterprises, including 97 professional industrial design enterprises; There are 1204 architectural design enterprises, including 5 national top 100 architectural design enterprises; There are 452 creative design service enterprises such as Wenlv, and a large number of creative products have been created. The total scale of the province’s design industry has reached about 200 billion yuan, which has a good foundation for development.
2. The advantages of characteristic fields are obvious. Industrial design has grown rapidly, especially the design capabilities of commercial buses and major equipment have been improved by leaps and bounds, and it has advanced into the first phalanx in the world. In recent five years, it has won 33 major international awards such as the German Red Dot Award and 20 national awards such as the China Excellent Industrial Design Award. Strong architectural design strength, with 2 academicians of China Academy of Engineering, 23 national engineering survey and design masters, and 10 comprehensive first-class architectural enterprises. The creative design of Wenlv has accumulated a lot, and Henan Satellite TV’s "China Festival" series (Tang Palace Night Banquet, Luo Shen Shui Fu, Longmen King Kong), Zhengzhou’s "Only Henan Drama Fantasy City" and other cultural and creative products have won national prizes. Agricultural and rural design is gradually gaining momentum. In the first National Imprinted Rural Creative Design Competition, 24 works in our province won prizes, accounting for 13.3% of all the winning works, among which "Yard on the Cloud-Design of a Mountain House with Temperature" won the first prize.
3. Agglomeration effect is gradually emerging. There are 562 parks covering the development of design industry in the province, including 414 in science and technology innovation, 134 in cultural creativity and 14 in architectural decoration, basically forming a spatial pattern of design industry gathering and development, with Zhengzhou metropolitan area as the mainstay and other cities under the jurisdiction of other provinces as multi-point support. A number of design industrial parks with important influence in China have emerged, including Zhengzhou National Intellectual Property Creative Industry Pilot Park, Sesame Street 1958 Shuangchuang Park, Jiaozuo Zhongyuan Design City, and more than 700 industrial design, cultural creativity, intellectual property and other design enterprises. Zhengzhou National Intellectual Property Creative Industry Pilot Park won the "Top 100 Design Parks in China in 2021"; A number of cultural and creative parks, such as the National Animation Industry Development (Henan) Base, Luoyang National Demonstration Base for Cultural and Technological Integration, and Zhengzhou Jianye Film Town, have great influence throughout the country.
4. Talent support continued to strengthen. The training foundation of design talents in colleges and universities in our province is good, and a large number of design talents are trained to the society every year. At present, there are 52 ordinary undergraduate colleges and universities in the province offering 172 design specialties, covering product design, visual communication design, environmental design and other majors, with about 63,000 students and about 14,300 graduates each year. 104 colleges and universities set up 270 specialty points related to design at the junior college level, covering advertising art, environmental art and other majors, with about 61,300 students and about 16,900 graduates each year. Nine universities have 21 design-related master’s degree programs, with about 570 graduate students and about 160 graduates each year. The School of Design and Art of Henan University of Technology has the ability to train industrial design doctors.
5. The development atmosphere is increasingly strong. In recent years, our province has organized a series of design competitions, forums, expositions and other activities, and its influence has gradually increased. The Provincial Department of Education has held four "Creative Henan" art design competitions, the Provincial Packaging Technology Association has held 25 consecutive "Henan Star" design art competitions since 1985, the Henan Provincial Museum has held five cultural and creative design competitions, and Henan University of Technology has continuously hosted the Central Design Forum since 2017. Zhengzhou is rich in design industry resources, leading the province in industrial design, cultural tourism design and other fields, and has the foundation of creating the world’s "design capital". Since 2013, Luoyang has held the 9th China Luoyang International Creative Industry Expo and successfully held the International (Luoyang) Industrial Design Summit Forum.
(2) Facing the situation.
1. Development opportunities. At present, there are many opportunities and favorable conditions for the development of design industry in our province. The first is the national strategic opportunity. The CPC Central Committee and the State Council have always attached great importance to the development of our province, and implemented strategies and supporting policies such as the Central Plains urban agglomeration, the promotion of the rise of the central region, the ecological protection and high-quality development of the Yellow River basin, and the high-quality development of the central region, which provided favorable conditions for the design industry of our province to seize the major strategic opportunities of the country and realize rapid development. Second, the market prospect is broad. With a population of more than 100 million and an economic scale of nearly 6 trillion yuan, our province has a solid industrial base and rich cultural tourism resources. It is an important agricultural province, industrial province, cultural tourism province and populous province in China, which not only provides an infinite source of creativity for the development of creative design industry, but also provides a broad market space for the design industry to empower high-quality development in various fields. Third, the industrial base is good. After years of development, the design industry in our province has the basic conditions for building and designing Henan in terms of overall scale, regional characteristics, talent reserve, enterprise strength, empowerment effect and activity carrier, and it is expected to achieve leap-forward development in the future. Fourth, the development orientation is clear. Design industry is a strategic emerging industry strongly encouraged by the state, which belongs to the category of service-oriented manufacturing and manufacturing service industry, and conforms to the current industrial development trend at home and abroad. Our province is the first province in China to upgrade the design industry into a major strategy, which is conducive to stimulating and gathering the strong kinetic energy of the whole province to accelerate the development of the design industry and build Henan.
2. Facing challenges. At present, the development of design industry in our province is also facing many challenges and unfavorable factors. First, the international environment is becoming more and more complicated. Today, the world is experiencing a great change that has never happened in a hundred years. The international situation is complex and changeable, uncertainties are increasing, international trade frictions are intensifying, the risk of geopolitical conflicts is increasing, anti-globalization continues to heat up, the COVID-19 epidemic has a far-reaching impact, the global industrial chain, supply chain, innovation chain and value chain are being reconstructed at an accelerated pace, and the recovery of the world economy is difficult. At the same time, the suppression and blockade of China’s high-end industries by developed countries and economies are increasing, and the application ecology of some high-end design software and tools is deteriorating. It is more difficult for our province to introduce high-end design talents and projects from abroad, which restricts the space for international cooperation in the development of our design industry. Second, domestic regional competition has become increasingly fierce. At present, Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang, Shandong and other provinces (cities) have gathered more than 70% of the country’s creative design resources and elements, forming the first echelon of the national design industry development. At present and in the future, the above provinces (cities) will still be the gathering highlands for the development of the design industry. At the same time, Hebei, Heilongjiang and other provinces have issued relevant support policies for the design industry, which has intensified the competition for innovative resources and elements in the design industry. The design industry in our province is facing a severe test of "the farther the pacesetter is, the closer the pursuer is". Third, there are many shortcomings and weaknesses in the design industry in our province. At the level of government, enterprises and society, the development of design industry is generally not paid enough attention, and the development of design industry has long lacked top-level design.In particular, insufficient overall planning, weak support policies, generally small enterprise scale, poor innovation ecology and serious brain drain have affected and restricted the rapid development of design industry in our province to varying degrees.
According to comprehensive judgment, although the development of design industry in our province faces many challenges and unfavorable factors, it also has many opportunities and favorable conditions, and it is still in an important period of strategic opportunities. As long as our province seizes the opportunities, gathers the innovative elements of design industry and firmly grasps the initiative of design industry development, designing Henan will surely become a strong support for building a new business card of "Top Ten Henan" and realizing the goal of "Two Guarantees".
Second, try to draw and design a new picture of Henan construction
(1) Guiding ideology. Adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, base on the new development stage, implement the new development concept completely, accurately and comprehensively, actively serve and integrate into the new development pattern, focus on the design of Henan construction around anchoring the "two guarantees" and implementing the "ten strategies", highlight the high-quality development of manufacturing industry with industrial design, lead urban modernization with architectural design, and highlight the new form of Central Plains civilization with cultural tourism design. Draw a poetic pastoral of the new era with rural design spectrum, focus on strengthening the source of creative innovation in designing Henan, focus on cultivating the "flagship powerhouse" of designing Henan, focus on building a new landmark of designing Henan as a carrier, focus on accelerating the digital transformation of designing Henan, focus on creating a gathering place for talents in designing Henan, focus on improving the openness of designing Henan, focus on improving the new mechanism for promoting designing Henan, accelerate the formation of a high-energy design industry system and an empowerment system, and strive to build a new highland for the development of design industry that leads the central region, radiates the whole country and links the whole world, with high quality.
(2) Basic principles.
1. Design leads and innovation drives. Insist on taking design as an important forerunner and guide of innovation drive, plant the source and support of innovation drive development with the innovation and development of design industry, and lead and empower the quality change, efficiency change and power change of modern Henan construction with design innovation.
2. Focus on breakthroughs and highlight characteristics. Insist on industrial design, architectural design, cultural tourism design and rural design as the main direction of Henan construction, and strive to build a new design industry system with distinctive Henan regional characteristics, which is based on the integration of Central Plains culture, the priority of empowering industrial upgrading, and the creative bright future.
3. Digital empowerment and integrated development. Adhere to the digital transformation of the design industry as a key measure, promote the reconstruction and integration of industrial chains such as "design+manufacturing", "design+architecture", "design+cultural tourism" and "design+rural revitalization", and promote the penetration and empowerment of "design+"in various fields.
4. Open cooperation and regional coordination. Insist on strengthening exchanges and cooperation at home and abroad as an important way to enhance the brand image of design Henan, accelerate the construction of creative design corridor along the Yellow River with Zhengzhou as the "design capital" as the core, and promote the coordinated development of design industry in the whole province.
5. Market-led and government-guided. Adhere to the decisive role of the market in resource allocation, promote all kinds of design subjects to become bigger and stronger in the development of competition and cooperation, and actively play the guiding role of the government in the development of design industry, so as to create a first-class business environment and stimulate the innovation and entrepreneurship of design subjects.
(3) development goals.
1. By 2025, the design of Henan construction will focus on achieving the following development goals:
The industrial scale has reached a new level. The province’s design industry has reached 500 billion yuan, and 50 leading domestic design enterprises have been introduced and cultivated, forming about 10 national leading head design enterprises with an annual output value exceeding 10 billion yuan, and the comprehensive strength of design Henan has been significantly enhanced.
The empowerment effect has been improved. Design has basically achieved full penetration in all fields of economy and society, industrial design has played a more prominent role in empowering the high-quality development of manufacturing industry, architectural design has played a more obvious role in urban renewal, cultural tourism design has played a major role in reviving the culture of the Central Plains, and agricultural and rural design has fully promoted the empowerment of rural revitalization.
Innovative ability to achieve new breakthroughs. 20 national industrial design centers and 300 provincial-level industrial design centers will be built, 10 first-class design colleges will be built, 10 internationally influential design masters will be introduced and 10,000 outstanding designers will be trained, basically forming the design industry innovation source and talent gathering place in the central region.
New progress has been made in carrier construction. Zhengzhou has made great progress in the construction of "design capital" and has become a well-known "design city" in China. Luoyang has made positive progress in the construction of "design capital" and its influence in the country has been significantly improved. Three to five national first-class design creative industrial parks have been built in the province, and the Zheng Bianluo design creative corridor has basically been built.
Brand image has reached a new height. Successfully held or hosted a number of international and nationally influential design competitions, won a number of international and national design awards, and emerged a large number of outstanding design achievements. The design of Henan construction has become the consensus of all sectors of society, and the influence of Henan in the country has been greatly enhanced.
2. By 2035, the scale of the design industry in the whole province will reach one trillion yuan, and a number of world-class design masters and head enterprises will emerge. The role of design in empowering all fields will be fully penetrated and fully exerted. Zhengzhou will be built into a first-class "design capital" and Luoyang will be built into a "design capital", and design Henan will become a new design model of China with international influence.
Third, empowering the high-quality development of manufacturing industry with industrial design
Insist on industrial design as the top priority in designing Henan construction, conform to the development trend of high-end, intelligent, green and service-oriented manufacturing industry, accelerate the full penetration of industrial design into manufacturing industry chain, supply chain, innovation chain and value chain, and empower the construction of a strong province with advanced manufacturing industry.
(1) Empowering traditional industries to upgrade and develop.
1. Material industry design. Focus on improving the intelligent, green and service design level of products, processes and production in steel, nonferrous metals, building materials and chemical industries, accelerate the research and development of high-end new products and processes such as advanced alloy materials, deep processing and recycling, green building materials, fine chemicals and new chemical materials, and promote the transformation of traditional materials industry from single production to "innovative R&D design+green low-carbon production+integrated application services" and accelerate the chain extension to high-end "new materials".
2. Equipment manufacturing design. Focus on improving the large-scale, complete, intelligent and service-oriented design and integrated application level of electrical equipment, agricultural machinery and equipment, mining machinery, shield equipment and hoisting machinery, improve the production technology level of key components such as bearings, gears, molds and hydraulic parts, and strive to form a number of characteristic and advantageous industrial chains integrating "R&D design+manufacturing (complete machine+core components)+operation and maintenance services" to empower traditional equipment to transform into "new equipment"
3. Design of automobile industry. Focus on improving the technology and design level of large and medium-sized buses, passenger cars, special vehicles and parts. Encourage enterprises to adopt international advanced concepts, improve the safety, comfort and lightweight design level of the whole vehicle, and promote the research and development and market investment of new models; Improve the design of special vehicles, focusing on improving the design ability in terms of use function and styling style to meet the diversified market demand; Improve the modular and standardized design level of auto parts, and accelerate the transformation to new energy vehicle parts.
4. Textile food design. Focus on "increasing varieties, improving quality and creating brands" to enhance design ability, conform to fashion trends, strengthen the application of new fabrics and accessories, accelerate the development of clothing creative design industry, and empower the fashion and brand development of clothing industry; Strengthen the application of green production technology to improve the intelligent and personalized design level of home industry; Improve the design level of product packaging, function promotion and brand building in food industries such as liquor, dairy industry and cold chain, promote the R&D, design and industrialization of new prefabricated dishes, and empower the food industry to develop with high quality.
(2) Empowering emerging industries to seize the beach first.
1. Electronic information research and development design. Vigorously develop new display and intelligent terminals, intelligent sensors, network security, 5G (fifth generation mobile communication technology) and advanced computing R&D and design. Accelerate the development of special chip design and focus on building a national special chip and packaging test base. Consolidate and enhance the advantages of R&D and design of application software in transportation, education, taxation, finance and other fields, strive to fill the shortcomings of R&D and application of industrial high-end design software, and empower the new generation of information technology industry to build a "core screen network terminal" ecosystem.
2. R&D and design of high-end equipment. Focus on improving the design ability of large-scale complete sets of high-end equipment, strive to make breakthroughs in the design and research and development of complete sets of core technologies for fully mechanized mining and mineral processing, and build a leading industrial chain of complete sets of equipment for mines; Focusing on the construction of smart grid, we will accelerate the improvement of the design capability of complete sets of equipment such as UHV and intelligent power transmission and transformation. Efforts will be made to fill the shortcomings in the R&D and design of high-end and cutting-edge equipment such as CNC machine tools and additive manufacturing, robots, drones, laser processing, and industrial CT, and empower more high-end equipment to become "big countries".
3. R&D design of new materials. Focus on advanced metals, new functions and high-performance nylon materials, and accelerate the improvement of R&D and design capabilities of high-quality special steel, high-performance marine steel, special alloy steel for high-end equipment and steel for core basic components. Vigorously develop and design high-end aluminum alloy products in aerospace, automobile, electronic information materials and other fields. Actively research and design high-performance new copper-based materials, magnesium alloy materials, bio-based materials, electronic-grade materials and new nylon materials, and empower our province to leap from a big province of basic materials to a strong province of new materials.
4. Biomedical R&D design. Strengthen genetic engineering technology, research and development of biological products and new vaccines, and innovative drugs based on new targets and new mechanisms of action. Improve the secondary development and design level of classic and famous traditional Chinese medicines and famous and large varieties of Chinese patent medicines, and form a number of famous Chinese medicines and famous enterprises. Research and development design of high-end new imaging technology and intelligent medical auxiliary products. Promote the full coverage of design in the industrial chain of prevention, treatment and rehabilitation, and empower the development of biomedical "integration of rehabilitation and rehabilitation".
5. R&D design of new energy vehicles. Comply with the development direction of electrification, networking and intelligence, improve the intelligent design ability of new energy vehicle products, accelerate the development and application of key components and systems of intelligent networked vehicles, optimize the layout design of charging pile network, hydrogenation infrastructure and intelligent transportation network facilities, promote the open sharing of charging facilities, improve the road test and demonstration application level of intelligent networked vehicles, and empower the large-scale popularization and application of intelligent networked vehicles.
6. R&D design of new energy industry. Focusing on the development of industries such as wind energy, solar energy, biomass energy and energy storage, we will strengthen the research and development design of power batteries with high energy density, high safety, low cost and long cycle life. Strengthen the R&D and design of low-wind speed models, rapid response and large-capacity energy storage devices, develop an integrated industrial chain of photovoltaic "design+materials+silicon chips+components+power plants+applications", explore the R&D design and industrial demonstration of cellulose ethanol biorefinery, and empower new energy sources to replace "high energy consumption" in the energy consumption structure.
7. R&D design of energy conservation and environmental protection industries. Focus on improving the R&D and design level of energy-saving motors and transformers, energy-saving boilers, energy-saving refrigeration equipment, pollution prevention equipment and materials, solid waste comprehensive utilization and other equipment and devices. Vigorously promote water-saving, clean production and other production methods. Actively carry out research and development of key core technologies for green carbon reduction. Promote the formation of a green industrial chain integrating "R&D design+carbon reduction technology+energy-saving equipment+energy-saving materials+clean production+scene operation and maintenance services", and empower the energy-saving and environmental protection industry to upgrade its "equipment+service" chain.
(3) Empowering the prospective layout of future industries.
1. Research and design of quantum information. Actively participate in the formulation of international and domestic standards in the field of quantum information, and focus on breaking through the research and development and design of key technologies for the preparation of core devices and devices in the direction of quantum communication, quantum computing and quantum precision measurement. Carry out key technology design and application research of "classic+quantum" hyper-converged computing system, and explore and develop quantum communication application products and core equipment. Improve the innovative application design ability of quantum information technology, and explore the pilot demonstration of integrated innovative applications such as "quantum+security government affairs" and "quantum+mobile government affairs".
2. R&D design of hydrogen energy and energy storage. Focus on energy-saving and efficient catalytic hydrogen production, photocatalytic water decomposition hydrogen production, photosynthetic biological hydrogen production technology and magnesium-based hydrogen storage materials, photoelectric energy storage materials, key materials of hydrogen fuel cells, etc., and accelerate the design and manufacture of hydrogen energy equipment, fuel cells and core components. Improve the R&D and design level of hydrogen-fueled commercial vehicles, lay out and build an industrial chain for hydrogen fuel cell vehicle manufacturing and parts supporting, and promote the demonstration and application of hydrogen fuel cell vehicles in Zhengzhou, Kaifeng, Luoyang, Xinxiang, Anyang, Jiaozuo and Puyang.
3. Brain-like intelligence research and development design. Carry out research on cutting-edge technologies such as brain-like intelligence and human-computer hybrid enhanced intelligence, and tackle key common technologies such as perception recognition, knowledge calculation, cognitive reasoning and motor execution; Accelerate the R&D, design and industrialization of brain-like chips and systems, brain-like computers, brain-like intelligent robots, brain control equipment and intelligent prostheses. Vigorously develop and design intelligent equipment with the characteristics of complex environment perception, intelligent human-computer interaction, flexible and accurate control, and real-time collaboration among groups. Promote the application of brain-like intelligence technology and equipment in medical care, education, transportation, logistics, cultural tourism, disaster warning and other fields, and support Zhengzhou, Luoyang, Xinxiang and other places to create national pilot areas for innovative application of artificial intelligence.
4. Future network R&D design. Focus on key areas such as 6G (the sixth generation mobile communication technology), satellite Internet and blockchain, and future application scenarios such as perceptual Internet, smart car networking, aerospace smart network and holographic communication, support basic telecom operators, information service enterprises and manufacturing enterprises to carry out forward-looking R&D and design cooperation, strengthen key core technologies such as terahertz communication, communication awareness integration and cross-chain interconnection, and explore and reserve R&D and design technologies such as networks, intelligent terminals and electronic components based on 6G.
5. Life and health research and development design. Strengthen the R&D and design linkage among medical institutions, clinical medical research centers and pharmaceutical manufacturing enterprises, focus on the prevention and treatment needs of malignant tumors and major infectious diseases, promote the clinical application of cell technology, the construction of cell factories and the industrial design and application of synthetic biology technology, improve the R&D and design level of genetic engineering drugs, cell therapy products, high-end medical consumables and equipment, and promote the construction of life and health industrial clusters in Zhengzhou, Xuchang, Xinxiang, Nanyang and Shangqiu.
6. Research and development design of cutting-edge new materials. Strengthen the forward-looking research in the fields of intelligent bionic materials, graphene-based new materials, third-generation semiconductors, superconducting composites, liquid metals, advanced energy storage materials, and improve the R&D and design level of new artificial crystals, carbon-based new materials, high-performance bio-based biodegradable materials, graphene modified materials and innovative components. Accelerate the demonstration of industrial design and application of advanced functional materials in the fields of automobiles and parts, rail transit, high-end equipment, aerospace, electronic information, prefabricated buildings, etc., and expand the market application space of cutting-edge new materials.
Fourth, lead the urban modernization with architectural design
Focusing on urban planning and design, architectural engineering, municipal engineering, water conservancy and transportation, electric power and energy, ecological environment and other engineering construction fields, we will speed up the development of high-value services such as planning consultation, engineering consultation and conceptual design, steadily implement the design-oriented general contracting model, and promote the whole-process engineering consulting service model covering investment decision-making, engineering construction, operation management and other links. Respect the law of urban development, integrate green and low carbon, humanistic care and scientific and technological innovation into design practice, protect and inherit the urban context, and promote the development of green buildings and smart cities.
(A) to improve the urban architectural culture. Strengthen the urban design of important areas and important nodes such as urban central area, main streets, important squares, waterfront space, urban entrances and exits, and carefully design and exquisitely build a number of landmark buildings. According to the characteristics of natural environment and the context of urban development, we should dig deep into architectural cultural characteristics and cultural genes, study and sort out architectural symbols, building materials and construction techniques with distinctive regional characteristics, coordinate the design of important architectural shapes, colors, volumes and high integration, and create a distinctive urban landscape that reflects regional characteristics, cultural characteristics and the spirit of the times. Properly handle the relationship between urban construction and the protection of natural landscapes, historical and cultural resources, and build an overall urban spatial pattern of "patchwork, density, dew, and ventilation". Encourage architects to study China’s historical, traditional and regional culture deeply, make bold innovations in engineering practice, form diversified local architectural styles, and promote the inheritance and innovation of excellent traditional architectural culture.
(2) Improve the design level of smart cities. Strengthen the application of CIM (Urban Information Model) and digital twin technology in the fields of urban physical examination, urban safety, intelligent construction, intelligent municipal administration, intelligent fire fighting, intelligent gardens, intelligent construction sites and urban comprehensive management, build an integrated perception system of urban roads, buildings and public facilities, promote the construction of "urban brain" central platform and basic platform, and integrate information in the fields of public safety, municipal management, transportation, emergency management, health and space geography. Implement intelligent transformation of municipal infrastructure, upgrade and intelligently manage municipal infrastructure such as urban water supply, drainage, gas and heat, and promote the use of information management and supervision means such as intelligent sensors, intelligent videos and automatic identification to comprehensively perceive, automatically collect, intelligently analyze and control the operation data of municipal infrastructure. Strengthen the design and construction of smart communities, improve the smart service circle that facilitates the people and benefits the people, and create an integrated smart community that integrates community services and management functions.
(3) Improve the design level of green buildings. Comprehensively promote green building design, strengthen the technical demonstration of green building design scheme, and give play to the leading role of design in the engineering value chain. Promote the innovation of green building design concept, method and application technology, and form a green building technology system covering safety, durability, health and comfort, convenient living, resource conservation and livable environment. Strengthen the design of residential health performance and improve the design level of indoor air, water quality and sound insulation. Optimize the design of prefabricated buildings, and actively promote modular coordination and standardized design of prefabricated buildings. Encourage the efficient use of renewable energy such as shallow geothermal energy, solar energy, wind energy and waste heat resources, promote the large-scale development of ultra-low-energy buildings, and carry out pilot demonstrations of zero-carbon buildings. Encourage the application of green building materials and low-carbon technologies in the whole life cycle design of buildings. Adhere to local conditions, make use of regional natural conditions, respect urban texture, industrial characteristics and regional features, realize rational design of building layout, process layout, traffic organization, site environment, site facilities and pipe network, and promote green and low-carbon transformation and development in the field of engineering construction.
Fifth, highlight the new form of Central Plains civilization with the design of cultural tourism.
Cultivate the advantages of China’s excellent traditional culture, adhere to the creative design drive and innovative design empowerment, promote the deep integration of cultural tourism at a new historical starting point, vigorously carry forward the Chinese culture represented by the Yellow River culture, and accelerate the construction of our province into a Chinese cultural inheritance and innovation center and a world cultural tourist destination.
(1) Vigorously develop cultural creativity. Give full play to the advantages of enriching cultural resources, gathering creative elements and gathering consumer markets, and vigorously develop cultural and creative industries around archaeological and cultural sites, performing arts and entertainment, animation industries, etc. Relying on Erlitou site, Shuanghuaishu site, Yinxu in Anyang, Longmen Grottoes, Shaolin Temple and other important cultural relics, we will create a number of fine film and television programs and develop a number of live performances and immersive experience projects. Develop cultural and creative products around Tang and Song costumes, Tang and Song delicacies, Tang Sancai, Jun porcelain, Ru Ci, twisted-tire porcelain, historical buildings, paintings, relics and other cultural relics, support the brand building of Yu Bo Wen Chuang, Tang Gong Wen Chuang, Yu Travel Notes, Hua Guan Wen Chuang, Longmen Wonder, enhance the influence of Wen Chuang Yu Army, and build a brand cluster of Henan Wen Chuang. Expand the influence of real-life performing arts brands such as Only Henan Drama Fantasy City, Zen Shaolin Music Grand Ceremony, Da Song Tokyo Dream China, and The Yellow Emperor’s Ancient Love, and create a number of classic real-life performing arts around Chinese cultural symbols. Relying on Zhengzhou Fangte Happy World, Silver-based Ice and Snow World, Jianye Film Town and other theme parks, we will create a number of theme park performing arts with distinctive features and rich categories. Encourage tourist cities, scenic spots and museums to create a number of immersive tourism performing arts products. Strengthen the design of animation products, give full play to the role of the national animation industry development base (Henan base), create the original IP elements of animation with Henan culture, implement animation creation support projects such as Chinese mythology, Central Plains spirit and folk stories, and launch a number of animation products with excellent traditional cultural characteristics and independent intellectual property rights.
(2) Actively develop the design of cultural tourism. Relying on traditional villages, cultural relics, classical buildings, red bases, etc., we will promote the deep integration of culture and tourism, focus on tourism quality and individualization, optimize the design of tourist routes and scenic spots, build a number of characteristic boutique tourist routes with high standards, build cultural tourism design industrial corridors based on Zhengzhou, Luoyang and Kaifeng, and form a highland for the development of cultural tourism design industry. Introduce the design concept and technology of international popular tourist souvenirs to develop world-class tourism products. Deepen the digital design and application of "internet plus tourism" and cultural industry, and promote the digital protection and display of major cultural relics and cultural heritage such as large sites, ancient buildings, cave temples and revolutionary cultural relics, as well as major natural heritage resources such as mountains, rivers and landscapes. We will build a digital creative center integrating cultural tourism, culture and creation in the province, and realize the generation, customized consumption, intelligent service and co-management of emerging formats such as cloud exhibition, cloud entertainment, online broadcast, digital art and immersive experience at the provincial level, and create and produce products with Henan characteristics, such as online performing arts, online audio-visual, digital animation and digital publishing, so as to realize visual presentation, interactive communication, immersive experience and convenient consumption.
(3) Inheriting and innovating arts and crafts design. Focusing on arts and crafts such as Jun porcelain, Ru Ci, Bian embroidery, jade carving, etc., we will improve the level of creative design, implant industrial design into traditional crafts, and integrate modern elements to develop arts and crafts rich in the humanistic atmosphere of the Central Plains and blending classical and modern styles. Accelerate the development and production process of art derivatives and art authorized products. Expand the intangible cultural heritage live transmission and innovate ways of utilization, and develop original products with both cultural and practical values by using new technologies, new processes, new materials and new equipment. Organize creative design institutions and experts to carry out docking diagnosis and training around the design, brand and service of arts and crafts products, improve R&D design and production and marketing capabilities, and build high-end arts and crafts brands.
Sixth, draw a poetic pastoral of the new era with rural design spectrum.
Encourage design resources to go to the countryside, promote the integration of design into all aspects of rural production and life, promote the integrated development of primary, secondary and tertiary industries, give birth to new formats, and promote high-quality and efficient agriculture and livable rural areas.
(1) Accelerate the development of modern agricultural design. Focusing on ten dominant and characteristic agricultural products, such as high-quality special wheat, peanuts, grass and livestock, fruit, vegetables, flowers and trees, tea, edible fungi, Chinese herbal medicines and aquatic products, the industrial design concept is applied to improve the modern design ability and level of the whole process, such as variety selection, green breeding, production and processing, cold chain transportation and fresh-keeping sales. Strengthen the research and development design of new varieties, improve the standardization of breeding production, scale of operation, industrialization and greening of methods, and strengthen the brand design and shaping of agricultural products based on quality and safety. Strengthen the design and application of large and medium-sized, intelligent and compound agricultural machinery, and strengthen the integration design of agricultural machinery and agronomy. Strengthen the collaborative design of agricultural product value chain, implement upgrading actions such as cold chain food, snack food, characteristic functional food, pre-cooked vegetables, digital empowerment and brand design, make excellent food products, strengthen meat products, make refined oil products, make special fruit and vegetable products, revitalize wine industry, dairy industry and pharmaceutical industry (Chinese herbal medicines), and cultivate green food clusters.
(2) Improve the design level of rural industrial integration development. Relying on rural scenery, green mountains, village buildings, local culture, folk customs and other characteristic resources, we will design and reconstruct the value chain and industrial chain, promote the deep integration of agriculture and rural areas with health, education, sports, culture, tourism, meteorology, and develop rural tourism, leisure agriculture, cultural experience, healthy old-age care and other industries. Design and develop rural health, leisure farms, sightseeing pastures, creative agriculture, exhibition training and other projects around the city to create suburban rural recreation areas. Improve the creative design level of homestays in Zhengzhou and "Three Mountains" (Dabie Mountain, Funiu Mountain and Taihang Mountain), and develop characteristic boutique homestays. With the theme of "River Oasis and Healthy Silicon Valley", the tourism industry in the Yellow River beach area is designed, and the characteristic brands of "one village, one product", "one village, one art" and "one village, one scene" are molded. Accelerate the design and development of homologous products of medicine and food, and promote the integration and development of Chinese herbal medicine industry with rural tourism and healthy old-age care.
(3) Improve the level of creative design in beautiful countryside. Coordinate the planning and design of towns and villages in the county, pay attention to excavating local excellent traditional culture, regional characteristics, climate resources and features, and strengthen the protection and design of traditional villages and features. Villages in mountainous and hilly areas such as Taihang Mountain, Funiu Mountain and Tongbai-Dabie Mountain pay more attention to the creative design of mountain features, while rural areas in traditional agricultural areas such as Huanghuaihai Plain and Nanyang Basin pay more attention to the creative design of pastoral scenery, and rural areas with dense water networks along Huaihe River pay more attention to the creative design of river and township charm. Relying on Dabie Mountain and other revolutionary old areas, using resources such as ancient towns, ancient villages, ancient streets and ancient buildings, we will design and build a number of theme cultural towns (villages) with distinctive characteristics such as red tours and ancient tours. Relying on the modern agricultural science and technology park, we will combine production, life and ecology to design and build a number of rural pastoral complexes. We will promote the integrated design of rural environmental improvement, facility renovation and rural wind shaping, carry out the design and construction of "ten counties, hundreds of towns and thousands of villages" and create a number of beautiful homeland with beautiful villages, pastoral beauty, courtyard beauty and rural wind.
Seven, enhance the design of Henan innovation strategy source.
Integrate design resources, build a design platform, develop design scenarios, accelerate the construction of a design innovation ecosystem with Central Plains characteristics, and fully enhance the design innovation strategy.
(A) to enhance the design innovation ability. Integrate all kinds of design innovation resources, build a collaborative research platform, strengthen basic research work such as design theory, design standards, design methods, design specifications and design verification, and provide basic support for the innovation and development of design industry. In view of the shortcomings of basic design research, we will explore the establishment of a mechanism of "revealing the list and taking the lead" to guide universities, scientific research institutions and enterprises to jointly tackle major design projects and create a number of "flagship" design projects. Support universities, design centers and leading enterprises to build engineering experimental platforms such as user experience laboratory, material technology laboratory, reverse engineering laboratory, rapid design verification laboratory and man-machine laboratory, and strengthen the basic support of design innovation. Support enterprises to increase investment in R&D and design, and improve innovation ability and design level. Deepen the reform of science and technology system, strengthen cooperation in Industry-University-Research, and promote the successful application and transformation of advanced innovative design achievements at home and abroad in our province.
(2) Create a design innovation platform. Strengthen the cultivation of industrial design centers, build a step-by-step cultivation system of national, provincial and municipal industrial design centers, support the establishment of national industrial design centers, improve the level of provincial industrial design centers, encourage qualified places to carry out the cultivation and identification of municipal industrial design centers, and accelerate the construction of a number of landmark industrial design platforms in advantageous industries such as high-end equipment, green food, textiles and clothing, automobiles and modern homes. Encourage large enterprises to establish design and research institutes, accelerate the construction of provincial industrial design and research institutes, encourage striving for national industrial design and research institutes, support research institutes to innovate operation and management modes and diversified service modes, and strengthen their own hematopoietic functions. In the fields of architectural design, cultural tourism design, rural design, etc., a number of characteristic design innovation platforms will be laid out, supporting the creation of design alliances around key areas and industries, and guiding the gathering of design elements. Cultivate the design public service platform, promote the organic combination and high integration of design service links such as design, brand and talents, and continuously improve the supporting capacity of design industry development.
(3) Promote innovative application of design. Deepen the integration and application of design in various fields of economy and society, extend the design service chain, and carry out the construction of design+demonstration projects such as "design+manufacturing", "design+culture", "design+city" and "design+village" around the scenes of industrial upgrading, cultural integration and upgrading of urban and rural areas, so as to promote the innovative development of design in the whole society with pilot demonstrations in key areas. Develop life cycle design, promote the integration of design into the whole cycle of enterprise strategic planning, product research and development, manufacturing, marketing service and commercial operation, guide enterprises to accelerate the extension from focusing on product appearance function design to high-end design service links such as R&D design, process design, business model design and service model design, and enhance the service capacity of design whole value chain and whole industry chain. Encourage design enterprises to provide diversified design services in various forms, such as order, contract and equity, and support design enterprises to realize product development, brand cultivation and design achievement transformation through cooperation methods such as patent share, brand sharing and product trading. Carry out the activity of "Design into a Hundred Enterprises Chain", explore publishing the list of enterprise design requirements on a regular basis, and rely on provincial development zones to hold design supply and demand docking activities to create a number of single-item explosions with strong design sense and large shipments.
(4) Optimize the design of public services. Encourage all kinds of development zones to strengthen the construction of innovative and entrepreneurial bases, business incubators, creative spaces and other dual-innovation carriers, attract teachers and students, researchers and entrepreneurs from universities to settle in and incubate small and medium-sized design enterprises. Give play to the strength of industrial design and research institutes, industry associations and other organizations, build a provincial-level public service platform for design resources, and provide public services such as industry information, design tools, design standards, flexible trial production, supply and demand docking, and talent training. Support universities and research institutes to open instrument facilities and test platforms to the society, encourage the sharing of open source software, hardware and instruments and equipment, and actively carry out public services such as design consultation, online training, demand docking, achievement transformation, inspection and testing, literature and technical information retrieval, intellectual property protection, investment and financing.
Eight, cultivate and design Henan "flagship powerhouse"
We will carry out step-by-step cultivation of design enterprises, cultivate first-class design enterprises, build leading brands of design services, guide small and medium-sized design enterprises to take the development path of "specialization and innovation", shape design leading enterprises and design-driven brands, and cultivate the "flagship strength" of design in Henan.
(1) Cultivate first-class design enterprises. Give full play to the advantages of our province’s market size and rich scenes, support the backbone design enterprises in the province to establish and improve the modern enterprise management system, and encourage the enterprises with design advantages to build cross-border integrated industrial groups through market-oriented mergers and acquisitions and strong alliances, and create a number of head enterprises with strong design capabilities, high visibility and great influence. Encourage brand, scale and platform operation of state-owned design institutes, support high-quality design talents such as university teachers and researchers in research institutes to set up design enterprises, and guide leading enterprises to separate R&D institutions and set up independent operation design companies. Guide design enterprises to benchmark domestic and foreign head enterprises, innovate organizational mechanism and management mode, strengthen process innovation and service innovation, and enhance the level of business development. Support qualified design enterprises to integrate upstream and downstream design resources in the industrial chain, establish strategic cooperative relations with manufacturing enterprises, brand planning companies, market channel companies, advertising companies, etc., provide customers with all-round and one-stop design services, and cultivate a number of overall design solution service providers. Encourage design enterprises to participate in international competition, support design enterprises above designated size to set up branches and undertake projects outside the province, and enhance their market development capabilities.
(B) to enhance the professional level of small and medium-sized design enterprises. Strengthen the ladder cultivation of design enterprises, support small and medium-sized design enterprises to deepen the subdivision of industries and fields, enhance their professional service capabilities, and take the development path of "specialization and innovation". Support design companies to improve their design comprehensive service capabilities, and encourage the development from product design to overall solutions including R&D design, process design and brand planning. Support the development of various small and micro enterprises such as design studios, guide design studios to "transform themselves into enterprises", promote qualified design enterprises to "upgrade their rules", and promote professional design enterprises with significant professional advantages and strong market segment competitiveness to become bigger and stronger. Carry out support actions for small and medium-sized micro-design creative enterprises, and effectively reduce the burden on small and medium-sized micro-design creative enterprises in terms of rent subsidies, space support, financial support and public services. Encourage large enterprises to carry out design service outsourcing, support small and medium-sized enterprises to purchase design results, and expand the market scale of design services.
(3) Enhance the brand influence of design enterprises. Encourage design institutions to transform the advantages of cultural resources in our province into industrial development advantages, pay attention to planting Henan cultural elements in design works and design schemes, and cultivate leading brands of design services with local characteristics. Support powerful design units to participate in major planning, major projects and major engineering design services, and enhance the influence and competitiveness of design brands in our province. Around the food, clothing, home, cultural tourism, agriculture and other characteristic industries, we will accelerate the cultivation of design service brands such as product design, brand design, fashion design, service design and business model design. Accelerate the guidance of innovative development mode of design enterprises, expand diversified formats such as "design+brand cultivation", "design+maker incubation" and "design+e-commerce linkage", and create a distinctive design service brand. Strengthen the cultivation of brands such as products, enterprises, industries, landmarks, parks, etc., shape a number of famous products, enterprises, gardens, famous teachers and famous institutes, and enhance the design brand image of our province. Support design enterprises around the "Z generation", new consumption, new national trends, etc., improve the level of design fashion and youthfulness, help enterprises create new products and explosions, and enrich the connotation of design Henan. Carry out the selection of design-oriented enterprises and design-driven brands, explore and promote the outstanding achievements of "Design Henan 100+", form a demonstration-driven effect, and strengthen the design concept of enterprises.
Nine, build and design a new landmark of Henan carrier
Support Zhengzhou to create the world’s "design capital", create a design creative corridor along the Yellow River, cultivate a design creative industry cluster, accelerate the construction of a "one core, one corridor and multiple bases" design industry development pattern, and build a number of new landmarks for designing Henan carriers.
(A) the construction of Zhengzhou "design capital". Seize the opportunity of Zhengzhou’s national central city construction, rely on the advantages of universities, research institutes and design centers, gather design and creative elements, optimize design ecology, enhance industrial core competitiveness, enhance city soft power, speed up the construction and design of Henan pioneer area, build a "design capital" with prosperous design industry, famous brands and high reputation, and integrate into the global creative city network. Around the airport intelligent terminal, intelligent sensor in high-tech zone, information security in Jinshui District, deep processing of aluminum in gongyi city, cultural creativity in zhongmou county and other advantageous industrial clusters, we will gather design strength and form a development pattern of coordinated upgrading of design industry and advantageous industries. Relying on the high-tech zone, Longzi Lake and other colleges and universities to cultivate the design creative circle, we will enhance the development level of Ersha Cultural Creative Park, Sesame Street, Ruiguang Creative Factory and Youhua Factory Creative Park, and attract creative design enterprises and talents to gather. Support parks and buildings to focus on their advantages, create characteristic design parks and creative buildings, optimize the office environment and strengthen public services, and attract design elements.
(2) Create a creative design corridor along the Yellow River. Highlight the protection, inheritance and innovation of the Yellow River culture, give full play to the comprehensive advantages of industrial base, cultural resources and ecological environment in Zhengzhou, Luoyang and Kaifeng, activate excellent traditional culture with "design+technology", and promote the transformation and activation of world-renowned Chinese cultural symbols such as the Yellow River, roots, kung fu, ancient capital, characters and poems in modern products and brands. Guide the planning and construction of a number of landmark cultural and creative gathering areas in Wenbo District with Henan Museum, Zhengzhou Museum, Luoyang Museum and Erlitou Xiadu Site Museum as the core. Fully mobilize the enthusiasm of Jiaozuo, Xinxiang, Sanmenxia, Jiyuan, Puyang and other cities to develop design industries, follow the law of regional industrial development, develop characteristic design industries according to local conditions, plan and build urban theme design creative space and design creative industrial blocks, attract design talents, institutions, funds and other factors to gather, build and improve the design industry ecology, and lead the transformation and upgrading of regional industries. Integrate into the ecological protection and high-quality development of the Yellow River Basin, carry out green design demonstrations based on the whole life cycle of products, and promote the integrated development of "design+ecology". Build a platform for urban design exchange along the Yellow River, create a good integrated development atmosphere, and enhance the advantages of regional design and brand cluster.
(3) Cultivate professional design parks. Guide the cluster development of creative design industry, improve the construction level of national intellectual property creative industry pilot park, Zhongyuan Industrial Design City and other design parks, attract and gather design enterprises and upstream and downstream enterprises in the design industry ecological chain, and promote the cluster development of design industry. Encourage all localities to build a low-cost, convenient, all-factor, open "design workshop" and "creative workshop" and other design enterprise incubation space carriers through the transformation of industrial sites, the transformation of old factories, the utilization of vacant buildings and the upgrading of traditional commercial facilities. Support all localities to build a number of professional design parks (bases) such as industrial design and cultural creativity relying on advantageous industries and characteristic industrial clusters.
Ten, accelerate the digital transformation of Henan design.
Around the digitalization, intellectualization and collaboration of the design process, we will build a design collaboration network to create and share, cultivate new modes and formats of the design industry, and create a digital collaborative design ecosystem.
(A) to enhance the digital level of the design industry. Support the design industry to "use numbers to give wisdom", build a cross-industry and cross-domain platform for sharing crowdsourcing design, open up data interfaces and tap data value. Make full use of the Internet, big data, artificial intelligence and other new information technologies to build a collaborative innovation service cloud platform for industrial design in the province, realize the interconnection of various design resources, design institutions and design requirements, build a networked design environment with reasonable resource allocation, clear professional division of labor, interactive sharing of data and integration of results systems, and explore a new mode of design collaboration. Guide universities, scientific research institutions and leading enterprises to jointly establish design databases, focus on key areas, support the construction of data resource platforms such as human psychophysiology database, CMF (color/material/technology) database, traditional cultural design factor database, component database, product atlas database and design project case database, and encourage characteristic design enterprises and industrial design centers to establish industry databases to provide basic data support for design. Deepen the integration and application of artificial intelligence, big data, cloud computing, virtual reality and other technologies, carry out digital simulation of structure, function and performance, improve design efficiency, optimize design schemes and display design results. Support design scientific research institutions and leading enterprises to establish open source design communities, and improve the level of modularization and componentization of design.
(2) Promote the integration and innovation of business formats. Guided by creative design, we will accelerate the deep integration and development of design industry with manufacturing, construction, cultural tourism, modern agriculture, recreation, education, sports and other industries, promote the infiltration of the whole process of design, embed the whole chain and empower all fields, and select a number of "design+"integrated development demonstration projects. Encourage design enterprises to develop new design modes such as crowdsourcing design and user participation in design, cultivate new formats such as intelligent creation, cloud display, interactive media, and scientific and technological design, improve collaborative design and rapid service capabilities, and create a "design+"new model and new format demonstration benchmark. Support design institutes and key design enterprises to build the design industry Internet, develop new design service modes such as crowdsourcing design, customized design and network collaborative design, and enhance the ability of design collaboration and co-creation.
(3) Developing design software and tools. Accelerate the development and application of design software and tools, accelerate the strategic development and application of basic and key R&D design software such as CAD (Computer Aided Design), CAE (Computer Aided Engineering) and EDA (Electronic Design Automation), and support the construction of CAD/CAE/CAM (Computer Aided Manufacturing) platform integrating product design, mold design, process analysis and manufacturing. Support the development of collaborative design application systems based on technologies such as BIM (Building Information Model), 5G (Fifth Generation Mobile Communication Technology) and cloud computing, and promote the integrated development of BIM software and CIM (City Information Model) platform. Support software enterprises and design companies to develop a number of advanced and applicable software and hardware tools that run through the whole process of design activities, build an advanced and applicable design tool system, and vigorously promote demonstrations. Support the construction of development tool platforms such as simulation software and design software, promote the application of special design and simulation software in special industries and fields, provide scaffolding and product prototype verification for design, and shorten the development cycle and cost.
Xi. Building and designing Henan talent gathering place
We will implement the growth plan of 100 outstanding designers and 1,000 young cutting-edge designers, build an echelon of design talents with reasonable structure, unity and cooperation and step-by-step development, and build a highland for design talents to gather.
(1) Introduce and cultivate high-end talents. We will launch a special campaign to attract talents and talents in design, support enterprises to introduce high-end design talents to the world, focus on introducing first-class design talents and teams at home and abroad, and encourage enterprises to explore the establishment of a chief designer system. Increase the support of leading talents such as engineering survey and design masters and arts and crafts masters. Establish a flexible talent introduction mechanism to encourage outstanding young design talents to come to Henan to innovate and start businesses and set up studios. Cultivate independent designer brands, implement the growth plan of 100 outstanding designers and 1,000 young cutting-edge designers, support designers to set up studios, open social media accounts, support running for national design masters, and organize activities such as selecting provincial and municipal design masters, top ten designers and design industry promoters. Increase the publicity and promotion of outstanding design achievements and outstanding figures, encourage all localities to reward institutions and individuals who have won important design awards at home and abroad, and comprehensively enhance the influence of design Henan.
(2) Innovative personnel training mode. Accelerate the exploration and establishment of an educational model and a talent training model conducive to the growth of design talents. Encourage colleges and universities to combine the construction of "new engineering" and "new liberal arts", optimize the structure of design majors, improve the curriculum system, strengthen the construction of interdisciplinary design disciplines, popularize the CDIO (conception-design-realization-operation) engineering education model, and build a number of first-class design majors. Encourage colleges and universities to carry out Sino-foreign cooperation in running schools, face industrial needs and future development, and cultivate compound and high-level design talents. Support colleges and universities to deepen the integration of production and education, school-enterprise cooperation, and build a number of design modern industrial colleges and industrial software colleges. Strengthen the construction of design training bases, encourage national and provincial industrial design centers, research institutes and design creative parks to build design training bases, and support industry organizations and incubators to establish design training bases for SMEs. Hold advanced design seminars, and organize 50 enterprise managers, researchers and designers to hold special training courses in well-known domestic design colleges every year to promote the knowledge updating and skills upgrading of design talents at different levels. Encourage primary and secondary schools to carry out the enlightenment education of design thinking and innovation consciousness, create the "Future Design Star Workshop" in primary and secondary schools, and improve the awareness of young people’s design culture.
(3) Improve the talent incentive policy. Incorporate qualified design talents into the scope of introduction and training of high-level talents, and enjoy talent policy treatment according to regulations. Innovate the incentive mechanism for the growth of design talents, promote the evaluation and grading of professional titles of Henan design talents, explore the increase of professional titles of industrial design, graphic design, cultural and creative design, and smooth the career development channels of design professionals. Deeply connect with the national talent plan, make good use of provincial and local talent policies, improve the salary and welfare, children’s education, social security and other systems, and create a good atmosphere for high-end design intellectual resources at home and abroad to live and work in peace. Increase the employment support of design graduates in universities and vocational colleges, strengthen the policy guarantee for graduates in entrepreneurship, life and housing, and expand the supply of design talents. Implement the return project of Henan design talents, and promote the return of Henan design talents to Henan for entrepreneurship and employment.
Twelve, expand the design of Henan open communication.
Fully connect international and domestic design resources, cultivate brands of design activities such as "competition", "award", "meeting" and "week", and enhance the brand influence and open communication of Henan design.
(1) Strengthen open cooperation and exchanges. Strengthen the docking of international and domestic design resources, promote exchanges and cooperation in the design field with Germany, Italy, Japan, South Korea and other countries and developed design provinces such as Beijing, Shanghai, Guangdong and Zhejiang, support enterprises to set up design centers abroad or acquire foreign design institutions, send outstanding designers for training and exchange abroad, strengthen exchanges and mutual learning in the design field, and support design enterprises in our province to jointly undertake major design projects with international design brands. We will launch a special campaign to attract investment from design and creative industries, draw a design industry map, set up a special investment class, vigorously introduce high-end design institutions, support well-known design parks to build design industrial parks in our province, encourage first-class design enterprises and research institutes at home and abroad to set up R&D design institutions in Henan, and attract well-known designers at home and abroad to set up master studios in Henan. Encourage multinational enterprises and large enterprise groups to set up design centers in our province and strengthen strategic cooperation with design platforms and companies in our province. Support design platforms and enterprises in our province to participate in global cultural and creative fashion industry conference, world industrial design conference, Shanghai International Cultural and Creative Industry Expo, international conference on global cultural and creative industry cooperation and development, global digital cultural and creative industry development conference, Shenzhen International Industrial Design Exhibition, etc., and connect international and domestic design elements resources.
(2) Holding important sports events. Highlight the brand of "one competition, one prize, one meeting and one week" design activities, hold high-level design competitions in the whole province, set up design awards, explore the holding of international cultural and creative fairs, support the establishment of Central Plains Design Week, accelerate the gathering of high-end design resources, increase the supply of high-end design, and enhance the influence of design in Henan. Encourage qualified localities, industry organizations and head enterprises to hold city-level and industry-level design competitions, support various localities to hold design festivals, design weeks, achievement exhibitions and other diversified activities based on regional advantages, continue to run "Creative Henan" art design competition, rural creative design competition, cultural tourism creative competition, Heluo hotel design competition and other activities, support various regions, industries and fields to hold various design exhibition and exchange activities according to local conditions, and actively cultivate regional design and brand cluster advantages. Accelerate the introduction of a number of major design activities with strong industry influence and remarkable driving effect, such as design forums, design competitions and exhibitions. Support enterprises to actively participate in China Excellent Industrial Design Award, National Excellent Survey and Design Award, German iF Design Award and other well-known awards selection activities at home and abroad, and publicize and promote the design brand image of our province.
Thirteen, improve the design of Henan to promote the new mechanism.
(1) Strengthen organizational leadership. Give full play to the organization and coordination role of the design Henan construction work class, further improve the working mechanism, coordinate and solve major problems, and deploy and implement major projects. All member units shall, in accordance with the division of responsibilities, strengthen coordination, guidance and coordination, and conscientiously implement the tasks. Governments at all levels should, according to this plan, refine the division of responsibilities, establish working mechanisms, implement tasks and initiatives, and ensure the completion of planning objectives and tasks.
(2) Strengthen policy support. Make full use of financial, financial, scientific and technological support policies to promote the development of design industry. Encourage design enterprises to declare high-tech enterprises and small and medium-sized science and technology enterprises and enjoy preferential tax policies. Guide banking financial institutions to give priority to credit support to enterprises with advanced design level and strong driving and supporting functions. Encourage relevant social organizations or enterprises to set up design industry development funds. Encourage enterprises and individuals to apply for patents, registered trademarks and registered copyrights for design achievements, strengthen the protection and services of design intellectual property rights, and intensify the crackdown on intellectual property rights infringement.
(3) Highlight project support. Adhere to the "project is king", keep a close eye on the objectives and tasks, make the work project-oriented, scheme-oriented and inventory-oriented, and carry out the "three batches" activities in a normal way. To establish and design the dynamic project library of Henan construction, it is necessary to strengthen communication and coordination with the provincial development and Reform Commission and other departments, and to include qualified projects in the provincial key project library to jointly promote the construction of major projects. Fully study the demand for relevant elements of major projects, connect with the planning of land space, transportation, urban and rural construction and ecological protection at all levels, and ensure the implementation of projects. Plan, reserve and start a number of supporting, leading and landmark major projects around key areas such as industrial design, architectural design, cultural tourism design and rural design.
(4) Improve the supervision system. Improve the monitoring and evaluation mechanism of planning implementation, and carry out planning implementation evaluation by tasks and stages through various forms such as third-party evaluation, so as to find problems in time and optimize policies and measures. Give full play to the role of assessment "baton", dynamically monitor and track the implementation of the plan, and form a dynamic adjustment mechanism. According to the requirements of traceability, evaluability and acceptance, the supervision and evaluation system of planning implementation is established.
(5) create a good environment. Encourage and guide all sectors of society to participate in the implementation of the plan and actively contribute. Give play to the role of news media, carry out multi-level and multi-form publicity and education activities, popularize design concepts, timely summarize and publicize advanced experiences and typical practices of planning implementation in various places, strengthen policy interpretation and publicity, and guide all sectors of society and the broad masses to pay attention to and support the design of Henan construction, thus forming a good social atmosphere.
Design Henan Construction Action Plan (2022-2025)
This action plan is formulated in order to implement the deployment of the "Top Ten Henan" construction work of the provincial party committee and government, give full play to the leading role of design in empowering high-quality economic and social development, and accelerate the construction and design of Henan.
I. General requirements
(1) Guiding ideology. Adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, base on the new development stage, implement the new development concept completely, accurately and comprehensively, actively serve and integrate into the new development pattern, focus on anchoring the "two guarantees" and implementing the "ten strategies", adhere to the direction of high-quality development, and focus on four major areas (industrial design, architectural design, cultural tourism design and rural design). We will implement six major actions (improving innovation ability, cultivating design enterprises, building platform carriers, integrating digital and intellectual development, introducing design talents, and deepening open cooperation), promote the full penetration and high empowerment of design in all economic and social fields, and strive to form a high-energy design industrial system and an empowerment system, which will provide important support for building a modern Henan with high quality and realizing it with high level.
(2) Development goals. By 2025, design has been widely and deeply applied in various fields, and the design of Henan construction has achieved remarkable results. 20 national industrial design centers and 300 provincial industrial design centers have been built, 50 leading domestic design enterprises have been introduced and cultivated, and 50 characteristic design parks (bases) have been built; Build 10 first-class design schools, introduce and cultivate 10 design masters with international influence, and train 10,000 outstanding designers; Significant progress has been made in the construction of Zhengzhou as a "design capital". The province’s design industry has reached 500 billion yuan, initially building a new highland of design industry leading the central region, radiating the whole country and linking the whole world.
Second, the main direction
(1) Strengthen industrial design. Adhere to industrial design as the top priority in designing Henan, and empower the high-quality development of manufacturing industry with industrial design. We will implement special actions to improve the design capability of manufacturing industry, improve the integrated design capability and solution service capability of equipment manufacturing industry, improve the product function, packaging and brand design capability of food industry, improve the energy-saving and environmental protection design level of steel, nonferrous metals, chemicals and building materials, and improve the personalized customization and fashion creative design level of home appliances, textiles and garments. Focusing on the cultivation and growth of emerging industries and the layout of future industries, we will focus on filling the design shortcomings in the fields of high-end equipment, new energy vehicles, next-generation information technology, biomedicine, hydrogen energy storage, etc., accelerate the development of integrated circuit design, power battery and charging system design, UHV power transmission and transformation complete equipment design, intelligent agricultural machinery design, etc., and strive to achieve new breakthroughs in key components, new materials, and core technology application design. Support enterprises to collect application design experience, knowledge, algorithms, etc., accelerate the development of industrial software, and provide basic support for the development of design industry. (Responsible units: Provincial Department of Industry and Information Technology, Development and Reform Commission, Science and Technology Department, Agriculture and Rural Department)
(2) Do a good job in architectural design. Create an urban space where production, life and ecology are integrated through innovative design. Focusing on urban planning and design, architectural engineering, municipal engineering, water conservancy and transportation, electric power and energy, ecological environment and other engineering construction fields, we will speed up the development of high-value services such as planning consultation, engineering consultation and conceptual design, and implement whole-process engineering consultation and design-oriented general contracting. Improve the architectural design level of characteristic cultural cities, promote the organic renewal of cities, the natural harmony and integration of old and new buildings, shape the architectural features of cities, protect and inherit the urban context, and encourage all localities to build landmark buildings with strong local cultural styles. Improve the design level of smart cities, coordinate the layout of traditional and new infrastructure, promote the "design+wisdom" integrated construction mode of urban buildings, encourage all localities to build "urban brains" and create smart urban space. Develop green building design, improve the design level of photovoltaic buildings and prefabricated buildings, and promote the construction of eco-cities. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Department of Transportation, Development and Reform Commission)
(3) Do the design of Jingwen Travel. Adhere to culture as the "root" and "soul" of design, and vigorously develop cultural and creative industries. Focusing on the construction of a Chinese cultural heritage and innovation center and a world cultural tourist attraction, we will highlight the leading role of cultural tourism design, creatively design a number of cultural products that continue the historical context of the Yellow River and tell the story of the Yellow River well, and vigorously carry forward Chinese culture represented by the Yellow River culture. Around the world-renowned Chinese cultural symbols such as the Yellow River, roots, Kung Fu, ancient capitals and characters, creative designs and scenes reproduce the brilliant achievements made by the Central Plains in the evolution of Chinese civilization, build a number of cultural tourism destinations with world influence, launch a number of cultural tourism boutique routes with global influence, and empower Zheng Bianluo to build an "international cultural tourism capital" with cultural tourism design boutique. Improve the design level of arts and crafts, and rely on platforms and resources such as master studios of arts and crafts and intangible cultural heritage of human beings to empower Ru Ci, Jun porcelain, Bian embroidery, jade carving and other arts and crafts industries to develop with high quality, brand and internationalization. (Responsible unit: Provincial Department of Culture and Tourism, Department of Commerce, Department of Industry and Information Technology)
(4) Do beautiful rural design. Improve the level of creative design in agriculture and rural areas, and empower the development of rural industries and the construction of beautiful countryside. Improve the creative design level of beautiful countryside, promote the planning, design and construction of county towns and villages according to local conditions, and focus on the protection, development and design of characteristic towns, historical and cultural towns (villages), ancient villages and ancient dwellings, so as to create a number of beautiful towns and beautiful countryside, continue the cultural texture of villages, and retain nostalgia. Improve the design level of integrated development of rural industries, pay attention to the multiple functions of agriculture and rural areas, actively develop creative agriculture, leisure agriculture, rural tourism, fitness and health care, and create a number of excellent parks and rural pastoral complexes with land landscape, farmland art and leisure agriculture. Improve the design level of agricultural products, focus on leading industries such as noodles, meat, oil, milk, fruits and vegetables, carry out the design of the whole industrial chain, accelerate the quality improvement, product development and brand building, and promote the personalized, high-end, artistic and quality development of agricultural products and processed products. (Responsible units: Provincial Department of Agriculture and Rural Affairs, Department of Culture and Tourism, Department of Industry and Information Technology, etc.)
III. Main tasks
(a) the implementation of design innovation ability to enhance action.
1. Activate the source of design innovation. Use all kinds of design innovation resources in our province to support enterprises to increase investment in R&D and design, and improve their innovation ability and level. Deepen the reform of science and technology system, strengthen cooperation in Industry-University-Research, and promote the successful application and transformation of advanced innovation achievements at home and abroad in our province. Strengthen the research and innovation of design theory, basic data, design specifications and design standards, and provide basic support for the innovative development of design industry. (Responsible unit: Provincial Department of Industry and Information Technology, Science and Technology Department, Education Department)
2. Create a design innovation platform. Encourage large enterprises to set up design institutes and small and medium-sized enterprises to set up design centers (departments). Accelerate the construction of provincial industrial design and research institutes and encourage striving for national industrial design and research institutes. Strengthen the cultivation of provincial industrial design centers and support the creation of national industrial design centers. Encourage qualified places to carry out the cultivation and identification of municipal industrial design centers. Build a number of innovative platforms or alliances for characteristic design in the fields of architectural design, cultural tourism design and rural design. (Responsible units: Provincial Department of Industry and Information Technology, Department of Culture and Tourism, Department of Housing and Urban-Rural Development, Department of Agriculture and Rural Affairs, etc.)
3. Promote innovative application of design. Promote the integration of design into the whole cycle of enterprise strategic planning, product research and development, manufacturing, marketing service and commercial operation, and deepen the infiltration and integration of design in all fields of society. Extend the industrial chain of design, carry out the construction of design+demonstration projects such as "design+manufacturing", "design+culture", "design+city" and "design+village", and promote the innovative development of design in the whole society with pilot demonstrations in key areas. (Responsible units: Provincial Department of Industry and Information Technology, Department of Culture and Tourism, Department of Housing and Urban-Rural Development, Department of Agriculture and Rural Affairs, etc.)
(two) the implementation of the main design training action.
1. Cultivate first-class design enterprises. Benchmark leading enterprises at home and abroad, give play to the market advantages of our province, support key design enterprises to establish and improve modern enterprise management systems, and create a number of head enterprises with strong design capabilities, high visibility and great influence through market-oriented mergers and acquisitions. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Industry and Information Technology)
2. Develop specialized small and medium-sized enterprises. Strengthen the ladder cultivation of design enterprises and increase the support of small and medium-sized enterprises. Support small and medium-sized design enterprises to focus on subdividing industries and fields, improve their professional service capabilities, create service brands, and take the development path of "specialization and innovation". Encourage large enterprises to carry out design service outsourcing, support small and medium-sized enterprises to purchase design results, and expand the market scale of design services. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Development and Reform Commission)
3. Shaping the design brand image of our province. Encourage design institutions to transform the advantages of cultural resources in our province into industrial development advantages, and pay attention to planting Henan cultural elements in design works and design schemes. Support powerful design units to participate in major planning, major projects and major engineering design services. Strengthen the cultivation of brands such as products, enterprises, industries, landmarks, parks, etc., shape a number of famous products, enterprises, gardens, famous teachers and famous institutes, enhance the brand image of design in our province, and enrich the connotation of design in Henan. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Department of Transportation, and Market Supervision Bureau)
(three) the implementation of platform carrier construction action.
1. Create a "design capital". Seize the opportunity to build Zhengzhou into a national central city, optimize the design innovation ecology, gather the elements of design and industrial innovation, enhance the core competitiveness of the industry, enhance city soft power, accelerate the creation of a pioneering area for the design of Henan, and build a "design capital" with prosperous design industry, famous brands and high reputation. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs)
2. Build a professional design park. Improve the construction level of national intellectual property creative industry pilot park, Zhongyuan Industrial Design City and other design parks, attract and gather design enterprises and upstream and downstream enterprises in the design industry ecological chain, and promote the development of design industry agglomeration. Support all localities to build a number of professional design parks (bases) such as industrial design and cultural creativity by relying on advantageous industries and characteristic industrial clusters, and create provincial-level design and creative industrial bases. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs)
3. Improve the level of public services. Encourage all kinds of development zones to strengthen the construction of service platforms such as innovation and entrepreneurship bases, business incubators and creative spaces, encourage the sharing of open source software, hardware and instruments, and actively carry out public services such as design consultation, online training, demand docking, achievement transformation, inspection and testing, literature and technical information retrieval, intellectual property protection, investment and financing. (Responsible unit: Provincial Development and Reform Commission, Department of Science and Technology, Department of Commerce, Department of Industry and Information Technology)
(four) the implementation of digital and intellectual integration development action.
1. Improve the digital level of design. Increase the promotion and application of design software and tools, deepen the integrated application of artificial intelligence, big data, cloud computing, virtual reality and other technologies, carry out digital simulation of structure, function and performance, improve design efficiency, optimize design scheme, display design results and promote brand image. (Responsible units: Provincial Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism)
2. Promote the integration and development of formats. Guided by design creativity, we will accelerate the deep integration and development of design industry with manufacturing, architecture, cultural tourism, modern agriculture, education, sports and other industries, and promote the infiltration of the whole process of design, the embedding of the whole chain and the empowerment of all fields. Support the design industry to "use numbers to give wisdom", build a cross-industry and cross-domain platform for sharing crowdsourcing design, open up data interfaces, tap data value, and cultivate new formats such as intelligent creation, cloud display, interactive media, and scientific and technological design. (Responsible unit: Provincial Department of Industry and Information Technology, Development and Reform Commission)
3. Develop design software and tools. Accelerate the strategic research and development, application and layout of basic and key R&D design software such as CAD, CAE and EDA, and support the construction of CAD/CAE/CAM platform integrating product design, mold design, process analysis and manufacturing. Encourage the development of software and hardware tools that run through the whole process of industrial design activities, such as user experience, modeling and rendering, virtual reality, template manufacturing and surface treatment. (Responsible unit: Provincial Department of Industry and Information Technology, Development and Reform Commission, Science and Technology Department)
(five) the implementation of the design talent introduction action.
1. Introduce and cultivate high-end talents. Incorporate design talents into the scope of introduction and training of high-level talents, focusing on introducing first-class design talents and teams at home and abroad. Increase the support of leading talents such as engineering survey and design masters and arts and crafts masters. Encourage young outstanding design talents to come to Henan for innovation and entrepreneurship, and strengthen the continuing education and training of design professionals. (Responsible units: Provincial Department of Human Resources and Social Security, Department of Industry and Information Technology, Department of Housing and Urban-Rural Development)
2. Innovative talent training mode. Encourage colleges and universities to optimize the design curriculum system, strengthen the construction of interdisciplinary design majors, promote CDIO engineering education mode, and build a number of first-class design majors that meet world standards. Support colleges and universities to deepen the integration of production and education, school-enterprise cooperation, build a number of design modern industrial colleges and industrial software colleges, and build a number of off-campus practice education bases. Carry forward the spirit of artisans and explore new titles of industrial design professionals. Encourage primary and secondary schools to carry out the enlightenment education of design thinking and innovation consciousness, create the "Future Design Star Workshop" in primary and secondary schools, and improve the awareness of young people’s design culture. (Responsible units: Provincial Department of Education, Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Culture and Tourism)
(6) Implementing actions to deepen opening-up and cooperation.
1. Strengthen open cooperation and exchanges. Vigorously introduce high-end design institutions, encourage first-class design enterprises and research institutes at home and abroad to set up R&D design institutions in Henan, attract famous designers at home and abroad to set up master studios in Henan, and carry out in-depth cooperation with relevant institutions and enterprises in our province. Support enterprises to set up design centers abroad or acquire foreign design institutions, send outstanding industrial designers abroad for training and exchange, and strengthen exchanges and cooperation in the design field. (Responsible units: Provincial Department of Industry and Information Technology, Department of Commerce, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Transportation, etc.)
2. Hold important events. Actively undertake events, forums, expositions and other activities with great influence at home and abroad, hold high-level industrial design competitions, architectural design competitions, cultural tourism creative design competitions, rural creative design competitions and other activities in the province, and encourage all localities to hold design festivals, design weeks, achievement exhibitions and other special activities. Support enterprises to actively participate in China Excellent Industrial Design Award, National Excellent Survey and Design Award, German iF Design Award and other well-known awards selection activities at home and abroad, publicize and promote the design brand image of our province, and enhance the influence of Henan Design. (Responsible units: Provincial Department of Industry and Information Technology, Department of Human Resources and Social Security, Department of Housing and Urban-Rural Development, Department of Culture and Tourism, Department of Agriculture and Rural Affairs, Department of Commerce, Department of Education, Department of Transportation, etc.)
Fourth, safeguard measures
(1) Strengthen organizational leadership. The provincial design Henan construction work class coordinated and promoted the implementation of this plan. All relevant units shall, in accordance with the division of responsibilities, strengthen coordination and promote the implementation of various tasks. Give full play to the guiding and coordinating role of industry associations, industry alliances and other organizations, carry out industry research, provide industry services, strengthen industry self-discipline and promote the development of industry norms.
(2) Strengthen policy support. Study and introduce policies to support the high-quality development of the design industry. Encourage enterprises and institutions to increase investment in design, and implement the pre-tax deduction policy for design fees in accordance with state regulations. Encourage enterprises and individuals to apply for patents, registered trademarks and registered copyrights for design achievements, strengthen the protection and services of industrial design intellectual property rights, and intensify the crackdown on intellectual property rights infringement. Encourage banks and other financial institutions to provide comprehensive financial products and special financial services for design enterprises, and carry out mortgage (pledge) loan business such as intellectual property rights and income rights.
(3) create a good environment. Establish and improve the statistical system and index system of design industry, strengthen monitoring, analysis and judgment, and issue a report on the development of design industry. Carry out multi-level and multi-form publicity and education activities to popularize design concepts. Relying on the activity of "ten thousand people help ten thousand enterprises", organize industrial design to enter the park and enterprises, do a good job in publicity and promotion of typical cases and support policies, and create a good atmosphere for the whole society to understand, pay attention to and support the design of Henan construction.
