Every morning and evening rush hour or weekend, the surrounding area of Chaoyang Joy City is always full of traffic. The residential areas and office buildings here are connected together, gathering a large number of fashion brands and creative restaurants, which is not only the punching place for trendy people and foodies in Beijing, but also the regional "base camp" for takeaway brothers.

One by one, waiting beside the electric take-away cars on the roadside, the riders who have taken orders are in a hurry. They go in and out of various restaurants, and the lunch boxes in their hands may be freshly baked restaurant specialties, coffee, ice cream or midnight snack.

Chaoyang Joy City is just a microcosm of the take-away market. According to the report of iResearch, there are more and more young people and office workers in China who are willing to spend money on convenience. After five years, the online penetration rate of food consumption will reach 29.5%, which is about 14.1 trillion yuan.

Behind the busy riders is the protracted battlefield of the giants. After numerous melee, killing and subsidy wars, this year, Meituan Dianping finally went public as the world’s largest food and beverage delivery service provider and the largest in-store food and beverage service platform in China. However, Ali was hungry after integration, and Enemy at the Gates.

This year, in order to achieve the goal of gaining 50% share of the take-away market, Ali took out nearly three times the subsidy of the US delegation, and claimed that there was no upper limit for the recruitment of riders.

The ultimate battle around "eating" is underway. In addition to the first-tier cities such as Beishangguangshen and Shenzhen, the war is about to spread to more cities and counties in Ali and Meituan.

In the new retail industry logistics system that pursues efficiency and speed, the rider is the most basic element, and it is also an important link in the increasingly refined life industry chain. In the world of short video, riders, as individuals with emotions, are like detectors, reflecting the changes of the whole market, the vibration of industry and the transformation of society.

From factory to takeaway

Every year, Meituan Review publishes an "Annual Report on Takeaway Development". In the report, the daily average number of active distribution riders of the US Mission increased from 100,000 in 2015 to 531,000 in 2017.

According to the statistics of "Research Report on Takeaway Riders in 2018", 75% of riders come from rural areas, and nearly 70% of riders choose to leave their hometown to work hard in other places and struggle in first-and second-tier cities. Moreover, young people after 1980s and 1990s account for 82% of the riders.

In just three years, take-away riders have changed from marginal jobs to "reliable" jobs for young rural laborers in cities. The comments of the US delegation and Hungry have created more than one million jobs, and the work of "Lingzhi Xiaoxiao" belongs to this "one in a million".

At the beginning of this year, a 21-year-old Dong girl came to Hangzhou from her hometown of Yunnan. A friend introduced her to work in a clothing factory where many fellow villagers worked. In a workshop full of girls, she kept cutting clothes and car lines from morning till night. The first month’s salary was 2,800 yuan, the second month was 2,500 yuan, and the third month found that the salary was too low. She only worked for half a month and resigned after taking 1,500 yuan.

Later, she went to work in a restaurant. I heard from a familiar rider that Meituan crowdsourced her working hours flexibly and made more money, so she wanted to try it part-time. Unexpectedly, she found a sense of belonging in this man’s industry.

"When I arrived at the US Mission, I felt that I had been mixed up before." Novel, in the past, in the clothing factory, peers always wanted to eat, wear and play. After becoming a rider, I saw that my fellow riders were racing against time to make money, and the realistic pressure of "getting married and saving money" made her mature at once.

Unlike the assembly line in the factory, the rider needs a strong "motive force". Because part-time riders have no basic salary and earn as much as they do, the real-time income of sending a few dollars makes her very economical and punctual. Short stories, those riders who earn more than 10,000 yuan a month are very hard-working, running for 15 hours every day, and often finishing work at 3 or 4 in the morning. These role models make her even reluctant to talk about her boyfriend, because time is too precious and she is afraid it will cost too much money.

Xiaoxiao also found himself "more and more tough." I remember that in the first week as a rider, the delivery road was bumpy at 11 o’clock at night. Some soup spilled on the bag, and the customer looked ugly and slammed the door. She cried sadly, thinking about "bad reviews" and "I didn’t mean to". At that time, she took a video to record an unfortunate day. As a result, fans in Aauto Quicker left messages to cheer her up, and riders left messages to teach her how to deliver a soup meal and how to appease unhappy customers.

However, Xiaoxiao is afraid to tell her family that she is running a takeaway, because a little girl who works as a rider always makes people worry. She said that if there is no income from live broadcast on Aauto Quicker, she will often deliver meals until the early hours of the morning, which is the normal state of crowdsourcing riders.

In the past six months as a rider, Xiaoxiao recorded the ups and downs of being alone in a foreign land on Aauto Quicker in the form of short video, which is also her way to fight loneliness and pressure. She said that although there are only 14,000 fans, chatting with them live every night after work, and the fatigue and grievances of work have vanished.

Although she is not as stable as her fellow villagers, Xiaoxiao is not very satisfied with her job. She can earn four or five thousand yuan by delivering food every month, and her income is several times that of a girl from her hometown.

As shown in the World Development Report 2019: Changes in the Nature of Work released by the World Bank, technological progress has accelerated the growth of platform enterprises, and is also changing the way people work, creating more non-traditional jobs and short-term "odd jobs". From the small description, we can intuitively feel that the young labor force is shifting from the traditional agricultural and manufacturing fields to the service industry, and correspondingly, it will also accelerate the rapid development of local life business.

From the third and fourth lines to the first and second lines.

In July this year, Hungry announced that it had invested RMB 3 billion in the "Summer Campaign", and what this data shows is the way to attract cooperative large, medium and small businesses and riders and incite the take-away market.

Abo can list the policies such as unit price, rewards and subsidies for the US delegation and the hungry riders. He has experienced them from the US delegation to the hungry, from the first-tier cities to the fourth-tier counties.

In 1992, A Bo once worked as a part-time delivery man in Suzhou, and later returned to Luoyang County, Henan Province to be the stationmaster of the US group delivery station for two years. Because I heard that there are many orders in first-tier cities, the unit price is high, and the monthly income can exceed 10,000 yuan, I came to Beijing this fall to become a hungry hummingbird takeaway crowdsourcing.

A Bo explained that both the US delegation and the hungry have special delivery and crowdsourcing teams. The riders who just entered the business generally choose to do "special delivery", which can guarantee the basic income in the team, but the experienced riders choose to do "crowdsourcing". It takes a little longer to take orders freely, and the price of the list that runs far away is higher.

In Abo’s view, Meituan has a very high penetration rate in third-and fourth-tier cities and sinking markets. In 2016, Meituan has opened up county markets such as Luoning, and it was not until 2018 that it was hungry to accelerate its entry into these areas.

In Beijing, the two platforms give crowdsourcing riders "almost the same amount of tickets". If you are hungry, 9 yuan crowdsourcing each ticket, praised 1 yuan, and Meituan crowdsourcing each ticket, praised 1.5 yuan. Coupled with weather subsidies, praise, attendance and other rewards, there is no difference in the overall income of riders.

There is only one difference. When the US group crowdsources meals and delivery is delayed, the rider’s deduction needs to be exempted through online appeal; When you are hungry, hummingbird crowdsourcing directly cancels the time limit for picking up meals from merchants, reducing the deduction fee for overtime delivery.

Such a difference in process is important for ABO. A Bo has always been careful. He said, "You have to run at least 7,000 yuan a month to take care of your family." He and three riders huddled in a 20-square-meter bungalow, and went out at 7: 00 a.m. until the early morning to make money and save money. He said that when his parents are old, he also wants to "marry a daughter-in-law to repair the house", and his two roommates have to support their wives and children in their hometown.

Even if he delivers hungry takeout food, A Bo is proud to have been the "Minions" of the US group. Every time in the dead of night, A Bo always misses the days when he delivered takeout in his hometown, boasting and betting. At that time, he was the most famous takeaway brother of the US group. Until now, he has been wearing the work clothes of the US group when shooting videos.

At that time, whenever the take-away rush hour passed, A Bo would watch Aauto Quicker eat and shoot a video. The boss curiously bet with him that if his fans exceeded 10,000, he would give 500 yuan a reward. Unexpectedly, Abo shot more than 250 videos in one year and gained nearly 40,000 fans, which also brought him confidence and anticipation.

He said that he often feels inferior because of unclear speech. However, in Aauto Quicker, many users in the same city will follow him to order "the same paragraph" for take-out, and a little girl from school specially came to ask for his signature.

What makes A Bo most proud is a good thing he did when he was a rider of the US Mission. At that time, there were many "Bao Ma non-profit organizations" on hand. When they found him in the live broadcast room and asked Abo to help send the donated materials to the local poor households, he did not hesitate. He rode an electric car for more than ten kilometers in one breath and sent the materials and his own money to the poor families.

There are not a few take-away riders like Abo all over the country, and they grow up with the distribution system that pursues efficiency and speed. But from a personal point of view, they even hope that the competition of take-away platforms will last longer and they can get more subsidies themselves.

From sight to poetry and distance.

From the factory to the takeaway platform, from the third and fourth lines to the first and second lines, it is one of the manifestations of the continuous extension and scale of the industrial chain in the competition process of the takeaway platform. As ordinary people in the internet tide, Xiao Xiao and A Bo revealed their helplessness to the pressure of life and their longing for the future. Most riders are busy with "struggling in front of them", but some people dream of "poetry and distance".

When I met Zhou Lei, he was recording the annual finals of CCTV variety show "Avenue of Stars". His other two identity tags were "Little Takeaway Brother God" who had more than 300,000 fans in his hands and the first takeaway rider who won the monthly championship of "Avenue of Stars".

Zhou Lei, 31, has lived in the rural area of Qinhuangdao since childhood. She never thought that she would embark on the road of performing arts. Singing is just a way to entertain herself and relieve pressure.

Before joining the US Mission, Zhou Lei was unemployed at home and didn’t want to go out. He said that there were not many job opportunities in the county. He worked as an ore truck driver and sold potted plants on the roadside. In order to let his children enjoy a better education, he borrowed money to buy a house and moved to the city.

Last October, Zhou Lei took a video of singing in a fast hand wearing the take-away work clothes of Meituan. Unexpectedly, it suddenly became popular and attracted more and more fans’ attention. He said that every day, someone waited for him to sing and order songs in the live broadcast room. After two months, the income of fans’ rewards was actually 40,000 yuan, which suddenly eased the family’s economic pressure.

The real turning point comes from the attention of the "talent scout" on the fast hand. In November last year, Aauto Quicker, a private letter from Zhou Lei, received an invitation claiming to be "the crew of Jilin TV variety show Family Fun Show", and left the county life circle for the first time to start recording programs in big cities. Since then, it has moved to bigger stages such as "100 seconds of gold" and "Avenue of Stars".

Zhou Lei felt the power of the Internet. He said that TV editors and directors will not charge a penny for discovering "material" on a short video platform like Aauto Quicker. Moreover, there are many professional musicians in Kuaishou’s hands. They often interact and learn skills and give him professional guidance, which is a valuable resource for Zhou Lei who has never received professional music training.

Even when delivering takeout food, Zhou Lei obviously felt the love and respect of users. A customer named Zhou Lei to take delivery and asked him to sing a few songs on the spot. A local fast food restaurant also invited him to sing. Later, because of the popularity of Zhou Lei, it became the most famous "online celebrity Restaurant" in the county.

On Aauto Quicker, Zhou Lei was often teased by netizens as "a singer who was delayed by the take-away platform". However, he believes that it is the identity of the US group rider that makes him get more attention than others. Even on the performance stage of "Avenue of Stars", the yellow take-away uniform of the US Mission is his iconic image.

Zhou Lei, who became a monk halfway, hitchhiked on the Internet, and he became "the hope of the whole village" in the eyes of the villagers. More riders need to do their best to maintain the living needs of a wanderer and support their elderly parents and school children. More importantly, they all have light in their hearts, and they all have their own "poetry and distance", just like a small goal-to save money by their own efforts, to go back to their hometown to shoot a video of the mountain village one day, and to bring the villagers together to make a fortune.

"Meituan is a mysterious organization"

In fact, in the huge life industry chain composed of more than 500,000 riders, 4.4 million merchants and 380 million users, the rider profession is getting more and more recognition and respect. In the huge social and industrial transformation, riders are burdened with the confusion of life and the burden of family, and they are also looking forward to social recognition.

In the stories of several interviewees, take-away riders are a particularly mobile industry. Sometimes, a site with about 20 people changes more than a dozen people a month. Some people envy how much money they earn by sending takeout food. There are many experienced riders who have worked for several years. Some people leave because they can’t eat hard after working for a few days, and some people leave because of bad reviews from users and family reasons, just like a song sings, "When you say goodbye, you will leave."

For many riders, Aauto Quicker is a very special circle of friends. Usually, the original intention of sending videos is to cheer themselves up and tell strangers about their troubles that they can’t tell their family and friends, but they soon find out that they have found fellow villagers and peers here and found more understanding and recognition.

According to incomplete statistics, at present, there are more than 40,000 on-the-job riders in Aauto Quicker who use short videos to communicate, and there are not a few riders with tens of thousands and hundreds of thousands of fans. The "Little Fatty" with the most fans has attracted more than 950,000 people’s attention.

Xiao Pang said that in Aauto Quicker’s short videos, he could feel people’s goodwill and respect for the riders of the US Mission, and he also agreed that many videos reflected the hardships of riders’ lives.

For example, when a rider delivers food upstairs, the meal left downstairs is stolen, so he can only order another one at his own expense; When a rider comes across a slip with a wrong address or a hidden address, he can only call the customer again and again to explain it; Some riders have to pay for their own meals returned by customers because of overtime or spilled soup, so they have to take them home to eat; Some riders are sad in the center of the heavy rain, and they will stand on the road and cry while walking.

These common experiences give riders a natural sense of closeness. They cheer each other and share joys and sorrows. Xiao Pang said that he met many riders in Aauto Quicker, commented or interacted with each other live, and sometimes met and chatted in each other’s cities, just like they had known each other for many years. Now, Xiao Pang intends to transform into an e-commerce, and also find people to do business with through Aauto Quicker, and introduce and inspect the source of goods through the riders’ friends in Yiwu.

According to incomplete statistics, at present, there are more than 100,000 user-related and theme videos of Meituan riders published on Aauto Quicker platform, and many real stories of riders have been adapted into short video works. In these videos, riders use their own frustrations to dissuade boys who want to jump into the river and commit suicide. When they see kidnapped girls, they cleverly track and save people, take off their raincoats to take their babies out of the rain in the wind and rain, and try their best to rescue gas poisoning when taking meals in restaurants. They are "new urban youths" with ideals, skills and responsibilities, supporting the Internet life industry chain and conveying positive social energy, which has infected the fierce take-away business war with warmth.

In the eyes of more people in Aauto Quicker, "Meituan is a mysterious organization", because the rider brother in the video can do almost anything: they can catch thieves, help comatose old people, perform singing, play drums and even make a disc DJ in the street, draw a beautiful "Piggy Peggy" according to the requirements of the customer’s order, and even go to the kitchen to cook when the restaurant bursts …

　　With its excellent design style, various cultural activities and intelligent facilities, Beijing Daxing International Airport has become a "online celebrity attraction" for people to travel and visit every day. Yang Jiankun/photo

　　"Dad, this airport is so spectacular and beautiful, just like the palace in the story." Seven-year-old Zhao Xinxuan said excitedly. She skipped to the C-pillar of Beijing Daxing International Airport (hereinafter referred to as "Daxing Airport") and made a lovely gesture. Zhao Xinxuan’s father, Zhao Kang, recorded this precious moment with a camera.

　　2019年12月31日，赵康带着妻子和女儿乘坐飞机从成都出发，一家三口计划在北京迎接新年。在出发前做旅行攻略时，除了规划游览故宫、颐和园、天安门等常规景点外，赵康还在旅行清单上增加了“大兴机场”一项。“听说大兴机场修建的很漂亮，设施也非常智能便利，所以我们选择了成都飞大兴机场的航班，落地后顺便带女儿参观一下。”

　　其实，赵康一家三口只是众多游客前往大兴机场参观游览的一个缩影。自2019年9月25日正式投入运营以来，凭借别具风格的设计造型，一系列智能配置和完善的配套设施，在短短三个月内，大兴机场就成了重要的航运枢纽和“网红”景点，各地游客纷纷前来“打卡”。

　　与此同时，随着大兴机场开启运营，北京首都国际机场（以下简称“首都机场”）的运营压力得到缓解和减轻，北京“一市两场”的配置也正式生效。以当下为起点，放眼未来，“一市两场”将形成双枢纽格局，合力保障首都北京的民航运营效率与安全。

　　新晋“网红景点”中看也中用

　　In October 2019, a report released by Qunar.com, an online travel platform, showed that Daxing Airport welcomed 518,400 people to visit during the National Day. Among them, on October 3rd, the number of tourists reached 107,000, which was 23 times that of travelers. Daxing Airport has therefore been called "the well-deserved online celebrity Airport" by netizens.

　　"The planning and design of Daxing Airport is advanced, extremely creative and full of China cultural elements, while the interior ‘ Five-star red flag ’ ‘ Central axis ’ Such landscapes are elegant and meaningful, and are deeply loved by the general public, especially young people. " Du Xiaoming, deputy general manager of Daxing Airport Planning and Development Department, said.

　　At the same time, in order to further add a strong cultural atmosphere, Daxing Airport has successively launched a series of colorful cultural activities, such as the "window of national treasures" and the New Year concert, and continued to build a "cultural gateway". "Daxing Airport has become a brand-new window to show China’s great achievements in reform and opening up, and to show China’s speed, China’s strength and China’s spirit." Du Xiaoming said.

　　As a newly-built "online celebrity Airport", Daxing Airport is not only "beautiful" but also "useful". It is understood that when taking a flight at Daxing Airport, passengers can complete the whole process of ticket purchase, check-in, consignment, security check, boarding, etc. only through face recognition, and cabin attendants can use the cabin face recognition system to conduct passenger re-inspection, inventory confirmation, seat guidance, etc., to provide passengers with accurate and personalized services.

　　In addition to improving passengers’ travel efficiency through intelligent technology, according to Du Xiaoming, Daxing Airport is also the first airport in the world to realize the high-speed rail passing through the terminal building, double-deck departure lane and the first airport in China to adopt the "omni-directional" runway layout. It has the world’s largest seismic isolation building, the world’s largest coupled shallow geothermal energy utilization project and many other "best in the world", providing passengers with a safe, green, intelligent and humanistic "four-type airport" travel experience.

　　According to the official data of Daxing Airport, as of December 31, 2019, Daxing Airport had completed a total passenger throughput of 3,138,200 passengers, guaranteed 21,000 inbound and outbound flights, and the cargo and mail throughput was 0.74 million tons. The normal flight rate is ahead of airports of the same size at home and abroad. "In 2020, Daxing Airport will enhance the competitiveness of international aviation hubs and build ‘ A net in the sky ’ ‘ A net on the ground ’ To build an efficient and comprehensive transportation system. " Du Xiaoming said.

　　It is worth mentioning that with the official operation of Daxing Airport, the rail transit Daxing Airport Line has also been put into use simultaneously. In the future, Daxing Airport-Daxing Airport Line-Beijing-Zhangjiakou High-speed Railway will become the traffic artery for athletes and tourists from all over the world to watch the 2022 Beijing Winter Olympics.

　　"One city and two games" work together to ensure the operation of civil aviation in the capital

　　The establishment of the pattern of "one city, two games" in Beijing has greatly eased the operating pressure of the Capital Airport. "In the past, there were many flights in and out of Hong Kong. Sometimes, after the plane was launched or landed, it had to wait for a long time on the runway, but now this situation is not much." Shen Hao, a flight attendant in Dalian, felt deeply about this.

　　"At the beginning of the construction, T3 Terminal of Capital Airport was responsible for the reception of the 2008 Beijing Olympic Games, but no one expected that China would develop so fast. At that time, I thought ‘ Enough ’ The capital airport is now running at full capacity, which also witnessed the rapid development of China. " Xue Xu, associate professor of Peking University Institute of Economics and secretary general of the Marketing Expert Committee of China Market Society, said.

　　According to the official data of the Capital Airport, the annual passenger throughput of the Capital Airport once again exceeded 100 million passengers in 2019, ranking among the top in the world. It is by no means easy to complete such a huge transportation task safely, smoothly and on time, which requires the full cooperation of public security, logistics, service and other forces.

　　This winter, there were several heavy snows in Beijing. When people basked in beautiful snow scenes in their circle of friends, the logistics support staff at the Capital Airport were already busy. It is understood that in order to ensure the safety of inbound and outbound flights, the Capital Airport gives early warning according to the snowfall, and deices and snows in advance. During the heavy snow in mid-December last year, the Capital Airport arranged nearly 400 people and 67 deicing vehicles to ensure the normal operation of the airport.

　　In addition to the workers that these passengers can see, another group of workers are silently guarding the safety of passengers entering and leaving Hong Kong. "In order to ensure the absolute safety of air defense in the Capital Airport and the good social order, we combine the outstanding characteristics of illegal and disorderly behaviors in the airport area, implement the work mode of policy-making, classified management and key crackdown, actively crack down on illegal and disorderly behaviors, and realize the full coverage of public security prevention and control in the jurisdiction without blind spots." Liu Sixiao, a policeman from the West Air Station District Police Station of the Capital Airport Public Security Bureau, said.

　　In addition, Liu Sixiao said that the police at the Capital Airport are still advancing with the times. By strengthening the application of scientific and technological information technology, they will create a new era of smart public security, solve a series of problems that passengers are urgently concerned about, and continuously improve the sense of security and satisfaction of passengers.

　　Xue Xu pointed out that the cooperation between Daxing Airport and Capital Airport will effectively alleviate the problems of heavy shipping pressure and channel congestion in Beijing, and will make effective operational contributions to the 2022 Winter Olympics and other important international conferences.

　　"At present, the formation of our country ‘ One city, two games ’ The pattern of cities is Beijing and Shanghai, and the cooperation between Shenzhen and Guangzhou airports is also fruitful. These six airports are important carriers for China’s Beijing-Tianjin-Hebei, Yangtze River Delta and Guangdong-Hong Kong-Macao Greater Bay Area to build a world-class airport group. They have not only become important transportation hubs, but also played an important role in promoting local social and economic development and urban agglomeration construction. " Xue Xu said.

　　Zhongqingbao Zhongqingwang reporter Zhang Zhenqi

Original: Wu Meimei IT orange

Author: Wu Meimei

Source: IT orange (itjuzi521)

Recently, Zuckerberg, CEO of Facebook, made a fire. "If the United States doesn’t act, then China will overtake us! The reason is that digital currency Libra, launched by FB, has been opposed by regulators in various countries only four months since its high-profile release (French and German regulators have issued a joint statement that "the right to issue money is part of national sovereignty and private companies cannot own it"); A quarter of the founding members such as VISA and eBay announced their withdrawal from the Libra Association.

Looking back on the past 25 years, technology has changed and developed by leaps and bounds, and the Internet has experienced two waves of Web and mobile. A number of technology predators such as Amazon, Google and Facebook have been born in the United States, and Silicon Valley has become the "Internet Holy Land" that attracts worldwide attention. While China began to learn from American technology companies after accessing the Internet in 1994, and now the penetration rate of mobile payment has been ahead of the world, far exceeding that of developed countries in Europe and America. Zuckerberg felt the threat from China.

It must be said that this change is closely related to the openness of the Internet: the Internet has crossed national boundaries since its birth. Most of the first Internet tycoons like Li Yanhong in China are returnees, so it is the only way to learn the new models, technologies and products of Silicon Valley in the United States. To this end, IT Orange has sorted out the star Internet benchmarking companies that have emerged at home and abroad in the past 20 years and found an interesting phenomenon-

In recent years, the global 2C Internet has become so popular that it can even be called "outstanding". They have changed the lifestyle of human beings such as shopping, socializing, entertainment, reading, traveling and even eating. As a "backward student", China probably experienced these three stages: the first stage, completely imitating and copying the American model, represented by Baidu search, QQ and Taobao; In the second stage, learn from foreign new models and carry out localization improvement, represented by Sina Weibo, Renren.com and JD.COM; The third stage is to dig deep into the local market and discover new business opportunities and new models, represented by today’s headlines and Tik Tok.

The Internet has no borders, and successful business models are similar.

According to the incomplete statistics of IT oranges, there are 29 American star companies in this arrangement, involving 8 fields, of which 11 are the most social fields, followed by 8 in the local life field and 4 in the cultural and entertainment field. Nine companies have been acquired, and a total of 15 companies have been listed; There are 30 star companies in China, involving 8 fields, of which 9 are social fields, 8 are local life fields, and 6 are cultural and entertainment fields. Four companies have been acquired and 11 companies have been listed. (The article is very long. It is recommended to read it after collection.)

From the perspective of time span, China’s response to the market is getting faster and faster. For example, Taobao was born eight years later than eBay, and WeChat was born two years later than WhatsApp. The recognition and acceptance of the Internet is getting higher and higher, and the online penetration rate is gradually rising. Even the development of cmnet has surpassed that of the United States.

Judging from the outcome, the first batch of Internet start-ups have only been established for 25 years. Whether in the United States or China, most of them have gone to the two common outlets of merger or IPO (the place of listing will usually be Nasdaq in the United States). Why is this happening? The role of capital behind it should not be underestimated.

For venture capital companies to recover their investment, there are only two ways for founders and early employees of technology companies to get the return of starting a business. The first is to be acquired, such as youtube being acquired by google, Youku being acquired by Ali and skype being acquired by ebay. This method is quick to get money and simple to operate, but it is only a short-term cash-out, and there is no long-term return. Such companies often have good technology or many users, but they are difficult to make profits or are in a state of sustained losses.

The second is the initial public offer (ipo) of some shares of the company on the trading market, commonly known as listing, which is suitable for companies with sustainable profitability. It can not only make investors and founders get long-term returns, but also raise funds for the development of enterprises.

Judging from the time of listing, around 2000 was the Internet bubble period. We can see that there were Yahoo, Amazon, eBay and other companies listed in the United States one to three years after their establishment. At that time, China’s Internet-based technology companies also piled up to list in the United States. Whether it is the early four major portals or today’s mobile Internet rookie, except Tencent and Meituan Dianping, the rest are listed in the United States (Nasdaq or new york).

EBay and Taobao have exactly the same business model, and now a moat is established.

In 1995, pierre-Omidyar, an American engineer of Iranian origin, put the yard junk and flea market on the Internet, which was originally called webauction and later called ebay. Later, ebay gradually changed from an online flea market to an online free market, helping small businesses in e-commerce to open their own stores through eBay.

However, the biggest problem ebay is also facing is fraud. There are many fakes. In 2007, The Times reported that the author of Harry Potter sued ebay for selling pirated books. In the same year, Louis Vuitton sued ebay for selling counterfeit lv brand goods and claimed 37 million euros from eBay. Previously, tiffany, a famous jeweler, also filed a similar lawsuit with the court. Some fraud gangs take advantage of the loopholes in ebay’s transaction feedback (comment) system to sell some small commodities at low prices, get high scores, then sell thousands of dollars of big commodities, and then run away.

The core of C2C online trading mode is to solve two problems, namely, credit problem and payment problem. In view of the credit problem, ebay’s solution is to let buyers and sellers evaluate each other and form a set of credit evaluation system. In terms of payment, cash, checks and credit cards all have obvious disadvantages. In 2002, PayPal, an online payment company, was acquired (but in July 2015, PayPal was split and listed independently, and the 13-year "marriage" between the two companies was terminated). Taobao has also spared no effort to solve the above two problems, such as "counterfeiting" and improving community rules; In 2004, Alipay, a payment guarantee platform, and Want Want, an instant chat tool, were successively launched, which was also one of Ali’s forward-looking strategies.

Taobao’s biggest competitor was eBay, and Taobao Xiaoer left the seller on the Taobao platform for free. Then, around the Taobao system, Ali launched the IM chat tool Ali Want Want, the data marketing platform Ali Mama, through train, Juhua, Tmall (formerly Taobao Mall), Yitao, etc., and established a strong e-commerce ecosystem; In addition, according to the investment map statistics of IT orange companies, Ali also acquired 66 companies, represented by Youku, UC browser and Hungry; 158 enterprises have been invested strategically, which have blossomed in the fields of entertainment, logistics (rookie network), cloud computing (Alibaba Cloud) and enterprise services.

At present, Alibaba’s market value is $465.2 billion, equivalent to three ebay+PayPal (with a total market value of $152.5 billion); In terms of the number of users, the number of buyers of ebay in the world has reached 175 million, the number of retail users in China has reached 785 million, and the annual active users of Taobao and Tmall have reached 256 million and 227 million. Obviously, in the field of e-commerce and consumption, the market prospect and scale of Internet enterprises in China are far greater than those in the United States.

Amazon and Dangdang started as online bookstores, and the ending was quite different.

Also in 1995, bezos, an analyst on Wall Street in New York, founded Amazon, a B2C online bookstore. In order to avoid taxes reasonably, bezos chose to open an online bookstore in Seattle instead of Silicon Valley in California. Because buying books is not like selling clothes, it is a standardized commodity, and it can’t be returned casually, so it is suitable for online sales. It took Amazon only seven years to reach the turnover that barnes&noble, the largest chain bookstore in the United States, took 130 years to reach (in 2002, Amazon’s turnover reached $3.9 billion, while barnes&noble reached $3.7 billion in the same period).

Obviously, the ceiling of the online bookstore is obvious. For sustainable growth, Amazon has developed from the largest online bookstore to an online department store in the United States and assumed the role of a transaction guarantee platform. Users pay money to Amazon, and Amazon keeps customers’ payment information confidential, and charges merchants a handling fee. At the same time, it stipulates the maximum charge for each product (on ebay, some products are priced at a penny, but they charge more than ten dollars for postage).

In June 1998, Amazon Music Store was officially launched. In order to compete with its rivals, Amazon has adopted a large-scale expansion strategy to become the largest online music product retailer; On August 19, 2004, Amazon acquired Joyo.com with a total capital of 75 million US dollars and officially entered China. In 2005, Amazon Prime service was launched, and until March 2014, the membership service kept the price of $79. 2006: AWS Amazon cloud service was launched; Amazon Kindle； was released in 2007; In 2012, it acquired the robot manufacturing company Kiva for $775 million in cash.

Today, Amazon has become the second largest Internet company in the world, with a market value of 881.1 billion US dollars, second only to Google, and has successfully surpassed the leading Facebook a few years ago. Its business involves e-commerce, intelligent hardware, video, cloud, media and other fields.

Dangdang, which is also an online bookstore, has recently been plagued by negative founders and its share price has plummeted, with a market of only $500 million. Where is the failure of Dangdang? It is largely attributed to the founder’s own pattern and strategic vision, including the positioning of the company, the attitude towards competitors, and the brand marketing PR without strengthening their own business capabilities and improving their core competitiveness.

For example, when the sales volume of paper books fell due to the influence of e-books, Dangdang positioned itself as an online bookstore, only playing in the book market. Even if the category expanded 3C and new clothing business later, it was not a strategic focus. Even in August 2011, Li Guoqing publicly stated at the 2011 Internet Conference, "Dangdang’s 3C products are only a stopgap measure, and if the opponent gives up Dangdang, it will also give up. "So that in the face of JD.COM’s attack on the book category, Dangdang’s share is gradually eroding, and the competition in shopping malls is always cruel.

Another example is Li Guoqing’s exultation. He was quite proud of his creative planning case of "Dare to Do and Dare to Dangdang" and awarded the CEO Award to the team. May I ask: "What is the core of the slogan? Optimize the after-sales return service, or improve the delivery speed, or discount more? Shouting a slogan in the air is not to compete in PK strength, but to fight a public relations war of words.

The worst star Internet companies in history are Yahoo and Renren.

In July 2016, after a series of management turnover and strategic mistakes, Yahoo with the highest market value of $128 billion finally sold its Internet core assets to Verizon Communications, an American telecom operator. This former internet star can’t help but be embarrassed.

Yahoo was founded in the dormitory of Stanford University in 1994, and was initially positioned as a web portal. Compared with Google defined by "search" and eBay defined by "auction", Yahoo executives have different definitions of their own companies, which may be "email", "news" and "search". After six CEO changes, including founder Yang Zhiyuan, he can make it clear what Yahoo is. It is still a vague Internet portal.

In 2000, Yahoo and Google co-founders Larry Page and Sergey Brin discussed the acquisition of Google for $1 billion, but the two sides could not agree on the purchase price. In 2006, Yahoo considered buying Facebook for $1 billion. But once again, the two sides abandoned the transaction because they could not agree on the price. Some former Yahoo employees said that the reason for Yahoo’s slow decline is very simple: it missed development opportunities such as search, social media and mobile.

Seeing him climb a tall building, seeing his building collapse.

Another "he is my brother" Renren. com, whose market value has fallen to freezing point, has a share price of less than $1. In 2018, it was sold to Duoniu Media at a low price of $20 million, which caused another sigh.

Before the transaction, Chen Yizhou said, "I declare that I am no longer suitable to be a social product for young people. Renren. com, I have used it much less recently, although I logged in almost every day until a year or two ago. Most of our social colleagues have left their jobs. Although I think they are awesome, you don’t think so, and I can’t help it … So, who will do it? I definitely didn’t do it. It’s possible to contract with an awesome person inside the company (it’s unlikely, if you can’t be a user, you will still be scolded …), or to cooperate with an awesome external team and company! 」

Speaking of it, Renren originated from the campus network founded by Wang Xing, focusing on real interpersonal relationships and real-name registration system. It was acquired by Thousand Oaks Group in 2005 and renamed Renren in 2009. Began to March into the white-collar market from campus; In 2011, Renren.com quickly caught up with the number of QQ users and went public in the United States. At its peak, its market value reached 9.4 billion US dollars. For a while, it became a daily routine to find junior high school students and college alumni on Renren.

It was also in that year that WeChat appeared.

Renren’s failure is more due to Chen Yizhou’s strategic mistakes in transformation and the team’s execution is not in place. Netizens use this jingle to describe the operation of Renren. com: "Common sense of life and makeup skills are the secrets of the twelve constellations. I don’t regret the success of recording, and the thesis is full of IELTS questions. The golden sentence of love is the portal, and the tears of men and women are painful. What heartache did you read? No, it’s not Chinese. 」

Of course, there is also ill-timed luck. Why did Facebook succeed in the same SNS community, but Renren failed? Compared with Facebook, the first factor is that everyone is in a fierce competitive environment, followed by the diversity of the population structure of netizens in China and the huge differences in habits and preferences.

Facebook is facing declining MSN, MySpace and Google+, Renren is facing QQ space (personalized primary school users), Baidu Post Bar (irrigation users), and later Weibo (groupies) WeChat, etc. However, everyone did not think about their core competitiveness, focused on serving the original college students, blindly transformed to serve all netizens, and finally became a nondescript product.

Therefore, it is not that Renren is too weak, but that its opponents are too strong. (Who has been spared by Heaven. jpg)

China’s version of Meituan’s comments are strong and United, and the American versions of GroupOn and Yelp are declining after listing.

Yelp is an online review website in the United States. It was established in 2004 and listed on the New York Stock Exchange on March 2, 2012, with an IPO financing of 100 million US dollars. The current market value is 2.48 billion yuan.

Groupon, the originator of the group buying website, was founded in November 2008, and it quickly became popular because of "launching a discounted product every day and limiting everyone to shoot once a day". On November 4, 2011, Groupon landed on Nasdaq; The IPO raised 700 million dollars. Since then, Groupon has developed rapidly. At the beginning of 2015, its business spread to 47 countries around the world, and its business scope expanded from group buying to online shopping. It also launched group buying business with Gaopeng.com (Gaopeng.com), a joint venture established by Tencent.

However, Gaopeng.com was finally closed. In 2016, Groupon CEO Rich Williams said that he realized that "the supply and product growth did not meet expectations, and the high-frequency local services were not invested enough and needed more investment; Shopping for low-profit goods can increase income, but it is not conducive to the healthy development of the company … "

As of October 29, 2019, Groupon’s share price has fallen to $3, and Groupon’s market value was as high as $16 billion. At present, it is only $1.7 billion. Since 2018, company executives have been seeking business for sale, and Ali is one of the potential buyers.

Perhaps witnessing the tragic end of Groupon, Meituan. com refused to go public independently. At the end of 2014, Wang Xing talked about how to treat the heavy trading model and the light information service model in an interview with Forbes Chinese website. The current market value of heavy Groupon has been surpassed by the light Yelp.

Wang Xing: Now Yelp is 3.8 billion, GrubHub is 2.9 billion and Groupon is 5.4 billion, slightly more. But if you look at Priceline (that is, booking), it has nearly 60 billion. They are both very low, and I think they are not doing the right thing. Our current valuation is higher than both of them. (Meituan is valued at $7 billion, almost twice as fast as Groupon.)

It can be seen that Wang Xing’s purpose is by no means as simple as buying a website, but to become a giant in the field of local life services like booking and Priceline. According to the statistics of IT Orange Company’s investment map, Meituan has invested in 69 enterprises, accounting for half of the local life, especially in the catering field. It is not surprising that Meituan takes out food and merges with public comments. In September 2018, Meituan Dianping was listed in Hong Kong, with a current market value of 68.1 billion yuan, ranking ninth, second only to booking, with a difference of nearly 20 billion US dollars.

TIkTok (overseas version of Tik Tok) is popular in the United States, which led to Facebook plagiarism.

TIkTok and Tiktok are on fire, and the earliest fire is musical.ly, which may be the earliest short video APP； in the world to cut into 15 seconds; Musical.ly officially appeared in the North American market in 2014. Since then, it has developed rapidly and once topped the US App Store list. The product was developed by a team of less than 10 people from China in Shanghai and San Francisco. It was once regarded as a "miracle" of China’s Internet products in the primary market. In 2017, the company was ready to enter the domestic market.

At this time, Tik Tok, which was hatched in today’s headlines, was launched in September 2016. In the first half of 2017, she launched the Tik Tok Red Man Project, and invited 300 talents from platforms such as Weibo and xiaokaxiu to sponsor "China has Hip Hop", and Wu Yifan made great efforts to stand on the platform; By June of 2018, the number of daily users in Tik Tok exceeded 150 million, and the number of monthly users exceeded 300 million, making it a phenomenal product.

Among them, the most obvious change comes from the platform content. In the early days, the most popular content of Tik Tok Platform was mainly singing and dancing and moving mirrors by hand, accounting for more than 50% of the content. Nowadays, the popular content in Tik Tok Station is more diversified and balanced, covering 19 categories, among which music, dance, food, animals, sports, parent-child and travel all account for about 5%.

TikTok’s overseas version of TikTok won market recognition after it was launched in January 2018. India’s Economic Times quoted the data of Sensor Tower, a world-renowned third-party data monitoring company, as saying that the global download volume of TikTok in the first quarter of 2018 was 188 million, of which India accounted for 47%. Facebook ranked second with 176 million, with India accounting for 21%.

Since TikTok’s strategic focus is on the US, Japanese and Indian markets, in 2017, ByteDance (the parent company of today’s headlines) bought musical.ly for $1 billion to seize the US market; In August 2018, musical.ly and TikTok, which have more than 100 million monthly active users, were integrated into a brand-new short video platform.

In just one and a half years, TikTok has covered 150 countries and regions, covering 75 languages, with more than 700 million monthly active users worldwide, including 200 million users in India. In contrast, Facebook currently has 300 million users in India, but TikTok has surpassed Facebook in downloads.

In November 2018, Facebook released a video application-Lasso in a low-key way. The product did not hold a press conference, and even foreign media called it a "clone version of Tik Tok" from China.

Lasso also adopts the mode of vertical screen and cyclic video playback, and slides up to switch to the next video. Users can filter videos through # theme tags, and Lasso puts popular tags at the bottom of the video playing page. In addition, the length of the video recorded on Lasso is set to 15 seconds at most, and users can add background music, adjust the slow speed and fast forward to increase the interest of the video.

As Taylor Lorenz, the author of Atlantic, commented on Twitter, "It’s like Facebook moved TikTok’s video content. 」

According to foreign media reports, by the end of September 2019, Lasso had been downloaded 425,000 times, while TikTok had been installed 640 million times outside China during the same period, with a total of 1.4 billion times. Zuckerberg has felt the great threat of TikTok, so he can understand what he said at the beginning.

It can be said that from learning imitation to active innovation is a process of Internet development in China. We can see that there are both successful experiences and painful lessons, which are insignificant in the long history of China, but still worth studying.

For example, from the perspective of business models, the most successful models that have been verified in the PC Internet era are mainly e-commerce, instant chat, and online search. They have made Alibaba, Tencent, and Baidu respectively, and the relatively successful model is the US group comment in the local life field. Didi in the field of travel; What comes out of the mobile Internet era is the innovation and subdivision of the original model, such as Pinduoduo, a representative of social e-commerce, and Tik Tok, a short video community.

In addition, most of them are either lack of profit model or out of scale. For example, business socialization has been tepid in China, and the development of LinkedIn has not been smooth after it entered China, or it is not suitable for China’s national conditions. For example, the habit of dining reservation in Chinese has not been cultivated, so the development of catering reservation enterprises represented by small secretary for ordering food is not successful; And anonymous society, represented by "No Secrets/Secrets" in the transformation, was once on fire for a while, but in the end, it could not escape the supervision under low-cost cyber violence and the closure under the difficult realization.

It is necessary to explain that personally, the business model is essentially a strategy or an idea, unlike literary and computer works, which have "copyright" and cannot be protected; Moreover, the scale of the company’s final development and whether it can grow rapidly are not all determined by the business model. Even if it is the same model, the strategy is wrong, and the mistake may be beyond redemption. Say a thousand words and ten thousand words, learn from them or copy and plagiarize them; For competitors who are also startups, this is understandable. What entrepreneurs are afraid of and what netizens criticize is nothing more than the "unkind" copying of Dafa by giants.

Throughout these decades, 2C Internet products (including APP) have formed an oligopoly pattern in both the United States and China, and the entrepreneurial field has become more and more subdivided, which also means that innovation is becoming more and more difficult. On the other hand, China’s 2B Internet products are still a wasteland waiting to be developed. On the other side of the Pacific Ocean, a giant with a market value of $12 billion like Slack has been born in the United States, which was founded in 2009. So far, there is no 2B Internet company in China. When will the spring of domestic SaaS come?

The content of the article has reference: Wu Jun’s "Top of the Tide"

Original title: "Tik Tok swept the world and cited FB plagiarism, China Internet from following to leading | Detailed explanation of PK of 60 benchmarking giants at home and abroad"

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Recently, Insuramore, a British research institution, announced the top 15 insurance brokerage companies in the world in 2022. The three well-known brokerage companies, Wei Daxin, Aon and Wei Lai Tao Yue, still dominate the list, and other institutions on the list are relatively stable.

According to Insuramore’s data,In 2022, the total brokerage business of all brokerage companies in the world reached $151.393 billion, of which the top 300 brokerage companies accounted for 83.2% of the total brokerage income in the world..

The top 15 insurance brokerage companies in the world collected a total of 71.446 billion US dollars, accounting for 47.2% of the total brokerage business income of all brokerage companies in 2022, nearly half.. The total brokerage income of all other brokerage companies not on the list reached $79.948 billion, accounting for 52.81%.

Judging from the scale of brokerage income,The largest brokerage company in the world is still Wei Daxin, whose brokerage business income in 2022 was $16.338 billion., accounting for 78.9% of the total revenue, and its global market share reached 10.79%.

Aon ranked second with brokerage income of $11.557 billion., this revenue accounted for 92.6% of the total revenue, and the company’s global market share was 7.63%, which was slightly lower than that of Weidaxin. The brokerage income of these two companies is above 10 billion, and they are the only two companies on the list whose income exceeds 10 billion US dollars.

Wei Lai Tao Yue’s brokerage income in 2022 was $7.781 billion., accounting for 87.8% of the total revenue, and its market share in the world is only 5.14%, which is about half that of the first-place Vida letter.

As a company with strong development momentum, Gallagher’s brokerage income is second only to Weilai Taoyue, reaching 7.355 billion US dollars, with a global market share of 4.86%.

Among other companies on the list, companies with brokerage income of more than $3 billion include Acrisure, HUB and Lockton, which are $3.823 billion, $3.49 billion and $3.205 billion respectively. Alliant, Truist Insurance Holdings, AssuredPartners, USI Holdings and Brown &Brown have brokerage incomes ranging from 2 billion to 3 billion dollars, with brokerage incomes of 2.954 billion dollars, 2.509 billion dollars, 2.363 billion dollars, 2.343 billion dollars and 2.322 billion dollars respectively.

Judging from the compound growth rate from 2020 to 2022, basically the growth of insurance brokerage companies is considerable, and all of them have achieved positive growth. Among them, the highest compound annual growth rate was contributed by Howden Group Holdings, reaching 55.2%, which also promoted the company from the previous lower position to 13th place. Another company with a considerable growth rate is Acrisure, with a compound annual growth rate of 40.5%. However, considering the gap between its economic income scale and the previous one, it is estimated that it will not affect the ranking within one or two years. Except for a few head companies, the compound annual growth rate of the remaining companies is between 10% and 25%, which highlights the development of the brokerage market.

For several head companies, the compound annual growth rates of VITEX and Aon are 8.2% and 6.3% respectively. Considering their business scale, such growth is normal and represents the healthy development of the company’s business. However, it should be pointed out that Weilai Taoyue is the only company on the list with a negative compound annual growth rate, which is estimated to have a great relationship with the sale of the business after the company merged with Aon in the previous two years.

As can be seen from the following figure, basically,The business of insurance brokerage companies basically revolves around risk management, welfare, retirement, reinsurance, etc., and is essentially involved in more in-depth business links such as insurance risk control and product design., through their own professional knowledge accumulation, to provide added value for insurance companies.

The following is the detailed business situation of some companies.

Gallagher: risk management, consulting

Although not well-known, Gallagher is the second largest insurance brokerage company after the first three. In recent years, the brokerage income of this company has also increased rapidly, which greatly exceeds the momentum of Wei Lai Tao Yue.

Gallagher has served many industries, including aerospace, architecture, energy, shipping, higher education, real estate, religion, and community for the aged.

In the insurance industry, some solutions provided by it include alternative risks and self-insurance, casualties, claims settlement, commercial guarantee bonds, construction bonds, credit and political risks, crisis resilience insurance and consultation, network, data and analysis, workers’ compensation and so on..

Taking alternative risk solutions and self-insurance solutions as examples, Gallagher provides them through its wholly-owned subsidiary ARTEX, helping customers around the world in the fields of insurance and self-insurance management, project and facility management, insurance-related securities (ILS) and structured transaction management. Some specific service arrangements include:

Group exclusive insuranceGroup self-insurance provides insurance for the risks of a number of unrelated companies, each of which owns a small part of the insurance company.

Core exclusive insuranceAs a growing field in the exclusive market, core exclusive insurance allows the parent company to isolate risks into different accounts.

Self-insurance leaseThis kind of arrangement allows enterprises to flexibly join established or sponsored exclusive plans and share profits with other companies, but they don’t have to invest so much money in advance.

Medical stop lossSelf-funded plan to provide large employer pricing and risk management services for medium-sized companies.

Alliant: risk management, employee benefits and reinsurance

Alliant is one of the top five commercial retail insurance brokers in the United States.. The company’s business includes risk management, employee benefits and reinsurance. In terms of risk management, its business covers many industries such as agriculture, aerospace, construction, network, energy and shipping, and some risk solutions provided include claims settlement, safety and loss control, trade credit and so on.

In terms of employee welfare, it provides various solutions such as welfare strategy, health and productivity, global manpower consultation, employer technical consultation and stop loss.

Compared with foreign countries, the development of domestic insurance intermediary market is not smooth.

All along,Due to the large number of business maps and different development, the problem of "multi-scattered" development has long existed in the field of insurance intermediary. Therefore, the closure and retreat of traditional institutions have always existed..

According to the data of beijing business today. com, as of January this year, the local banking and insurance regulatory bureaus cancelled or planned to cancel 1,870 insurance intermediaries’ licenses for concurrent insurance agency business, of which 1,816 insurance intermediaries’ licenses were cancelled, and 43 insurance professional institutions and insurance companies’ mutual agency licenses were cancelled; Insurance intermediaries in the automotive sector still account for the bulk.

However, it is worth noting that with the entry of new participants, the overall domestic intermediary market is also improving. Although no company has entered the top 15 in the world in terms of revenue scale, with the blessing and application of new models and technologies, the power of the overall intermediary is also strengthening.

Specifically, listed Fanhua, Shuidi and Huixuan all performed well in the first quarter.. In the first quarter, the operating income of Fanhua Holdings was 830 million, a year-on-year increase of 21%; The operating profit was 60.355 million yuan, a year-on-year increase of 193%. From the perspective of premium income, Fanhua Holdings achieved a total premium of 4.44 billion yuan, a year-on-year increase of 29%, far exceeding the average growth rate of 8.9% in the industry. Among them, the new single premium scale was 850 million yuan, up 51.4% year-on-year, and the renewal premium was 3.59 billion yuan, up 24.6% year-on-year.

Similarly, in the first quarter, the net operating income of each business module of Shuidi Company was 606 million yuan and the net profit was 49.73 million yuan. In the insurance-related business, Didi Bao completed the first-year premium of 1.692 billion yuan in the first quarter, an increase of 6.3% over the previous quarter. As of March 31st, 2023, Shuidi Company had provided 876 insurance products for customers.

Looking at Huixuan, in the first quarter of 2023, Huixuan’s premium, revenue and profit all achieved double-digit growth compared with the previous quarter. Among them, Huixuan platform contributed a total premium of 1.93 billion yuan, an increase of 33.4% from the previous month; The total revenue was 300 million yuan, up 15.7% from the previous month; The net profit was 18.414 million yuan, an increase of 30.3% from the previous month.

While the new force of insurance intermediary has made steady progress, companies such as head insurance intermediary Mingya and Datong have also made rapid progress in recent years. In terms of data, Mingya achieved a scale premium of 14.7 billion yuan in 2022, including a new single premium of 7.424 billion yuan; In 2022, Fanhua realized a total premium of 12.78 billion yuan, a year-on-year increase of 10.4%.

These data and growth show that the domestic insurance intermediary market is also breaking the original chaos, developing in an orderly and positive direction through the adjustment and reconstruction of business model, introducing new forces and adding new technologies. In view of this, we also expect the domestic insurance intermediary to develop better.

Looking at the top 15 list of global insurance brokerage companies, we can see that,Basically, the development of foreign brokerage companies presents two characteristics: merger and specialization.. To a certain extent, these two trends influence each other and complement each other, helping various brokerage companies to build a moat of business.

The merger and acquisition of insurance brokerage companies has become the norm in the industry.

According to data released by Chicago investment bank and financial consulting firm Optis Partners LLC,In the first quarter of 2023, there were 158 mergers and acquisitions between insurance agents and brokerage companies, down 17% year-on-year, the lowest level since 2019.7% lower than the five-year average transaction volume.

The reasons for the lower volume of M&A transactions include the rise in interest rates and the restrictions imposed by the uncertain economic situation, which led some active buyers to slow down M&A transactions. However, it should be pointed out that M&A transactions have been going on.

Source: Optis Partners LLC

The data expenditure of Optis Partners LLC, the most active buyer in the first quarter was BroadStreet Partners Inc, which made 14 mergers and acquisitions, followed by Inszone Insurance Services LLC and Hub International Ltd, with 10 transactions each; World Insurance Associates LLC conducted 9 transactions, while Risk Strategies Co conducted 8 transactions.

Among them, Arthur J. Gallagher & Co is the most active listed brokerage company. Although Optis Partners LLC pointed out that the company announced 7 transactions in the first quarter, we can see from its official website that there were 10 M&A transactions, the details are as follows.

As can be seen,One of the characteristics of these M&A targets is that they have been deeply involved in some relatively small and unpopular insurance and risk management fields for many years.. For example, Anderson Benson is a retail insurance broker and risk management company, with expertise in entertainment niche and expertise in hotels, buildings, transportation and private customers all over the United States; AT Squared Holdings Limited is an insurance broker specializing in the field of education in the UK. Besides providing services for independent schools and universities, it also pays special attention to continuing education.

Through these mergers and acquisitions, the brokerage company itself can quickly expand into different fields, and quickly gain a foothold in a certain field through the professional skills of the acquisition target, which is the fundamental significance of mergers and acquisitions. Of course, on another level, mergers and acquisitions can also rapidly expand the business map of brokerage companies and expand their geographical coverage.

The so-called specialization means that brokerage companies provide solutions to solve their business difficulties and pain points for enterprises, individuals and various institutions through their own professional knowledge accumulation and technical empowerment in risk management and consulting services..

Looking at the list, although some large insurance brokerage companies often conduct business in multiple markets around the world, forming the current volume, there are also some companies that have only been deeply cultivated in some markets in the United States and have developed into global Top insurance brokerage companies. Therefore,Insurance brokerage companies are bound to develop in the direction of specialization and diversification. They should not only have the ability of professional risk management and risk prevention in a certain field, but also need to cultivate in many fields to form their own core competitiveness.. As for China, which is the second largest insurance market in the world, we also look forward to the emergence of a world-class insurance intermediary company in China, which will clear the name of domestic intermediaries and lead the way for market development.

This article is published by the columnist of Weiyang. com, which is the author’s personal opinion, and does not represent the website’s opinion. It is strictly forbidden to reprint it without permission, and offenders will be prosecuted! The first picture comes from the idea of the worm.

This article is authorized by the author to be published on Weiyang. It is the author’s personal opinion and does not represent the website’s opinion. It is strictly forbidden to reprint it without permission, and offenders will be prosecuted! The first picture comes from the idea of the worm.

The copyright of this article belongs to the original author. If there is any infringement, please contact to delete it. The first picture comes from the idea of the worm.

According to the Civil Service Law, the Regulations on the Employment of Civil Servants, the Implementation Measures for the Employment of Civil Servants in Jiangsu Province and relevant laws and regulations, the Civil Service Bureau of Jiangsu Province will organize and implement the recruitment of civil servants in the 2022 provincial examination. In 2022, the organs at all levels in the province and the reference civil service law management (hereinafter referred to as reference management) units will employ 8159 civil servants below the first-level chief clerk and other equivalent ranks and staff of reference management units through examination. The relevant matters are hereby announced as follows.

First, the application conditions and objects

(1) Application conditions

1. Have People’s Republic of China (PRC) nationality;

2. Applicants who are over 18 years old and under 35 years old (born between November 2, 1985 and November 8, 2003), graduate students with master’s degree or above in ordinary colleges and universities in 2022 (non-employed), and candidates who recruit excellent village (community) party organization secretary (director) positions can be relaxed to 40 years old (born after November 2, 1980). Candidates for judicial police posts in public security and judicial administrative organs, people’s courts and people’s procuratorates shall be executed in accordance with the Notice on Adjusting the Recruitment Age of People’s Police in Public Security Organs, Prisons and Reeducation-through-Labor Administrative Organs;

3. Support the Constitution of People’s Republic of China (PRC) and the Communist Party of China (CPC)’s leadership and socialist system;

4. Have good political quality and moral conduct;

5. Have the physical condition and psychological quality to perform their duties normally;

6. Have the ability to work in line with the requirements of the position;

7. Candidates who have a college degree or above and recruit excellent village (community) party secretary (director) positions can be relaxed to secondary school or high school education;

8. Applicants for the positions of the people’s police of public security organs, the people’s courts and the people’s procuratorates must also meet the conditions stipulated in the "Jiangsu Province 2022 Annual Examination for the Employment of Public Security Organs (People’s Police)"; Applicants for positions in judicial administrative organs (including prisons and compulsory isolation drug rehabilitation units) must also meet the conditions stipulated in the "Jiangsu Province 2022 Annual Examination for Recruitment of Civil Servants in Judicial Administrative System";

9. Applicants for the positions of assistant judges of the people’s courts (position code 70-74) and assistant procurators of the people’s procuratorates (position code 75-79) must also meet the conditions stipulated in the "Jiangsu Province 2022 Annual Examination for the Employment of Assistant Judges of the People’s Courts and Assistant Procurators of the People’s Procuratorates";

10. Applicants for special technical positions (position code 50-59) must also meet the conditions stipulated in the "Jiangsu Province 2022 Annual Examination for Civil Servants of Public Security Organs (People’s Police)" and "Jiangsu Province 2022 Annual Examination for Civil Servants with Special Technical Positions of Lianyungang Agricultural and Rural Bureau";

11. Have other qualifications required by the competent department of civil servants at or above the provincial level.

(two) the examination object and related requirements.

1. Applicants with graduate degrees and corresponding degrees, or 2022 fresh graduates (non-on-the-job) with bachelor’s degree or above in ordinary colleges and universities, are not restricted by students’ place of origin (referring to fresh graduates) or household registration (referring to social personnel). If there are special provisions for the post, those provisions shall prevail.

2. Candidates for positions in provincial organs are not restricted by their place of origin or household registration; Applicants for positions in vertical management institutions below the provincial level, their places of origin or household registration requirements shall be implemented in accordance with the provisions of the competent department of civil servants in the districts and cities where the recruitment agency is located; Applicants for positions in provincial prisons and compulsory isolation drug rehabilitation management units, their places of origin or household registration requirements shall be implemented in accordance with the provisions of the "Jiangsu Province 2022 Annual Examination for the Employment of Civil Servants in the Judicial Administrative System". Candidates for positions in organs (units) below districts and cities, their places of origin or household registration requirements are determined by the competent departments of civil servants in districts and cities in combination with the actual situation, and announced in the recruitment brochure.

3. Persons who meet the conditions of policy resettlement and deployment (such as husband and wife living in two places, military spouses who meet the requirements of the army, and parents who have no children, etc.) can apply for positions in the county (county-level city, county management system area) where their spouses or parents are registered (military service troops are stationed) or in districts and cities (except county management system area).

4. Directively recruit the positions (position code 60-69) of the fresh graduates of ordinary colleges and universities in 2022, and the recruitment targets are: fresh graduates of ordinary colleges and universities in 2022; Volunteers selected and dispatched by the project management office of our province, who have passed the service period and passed the examination within 2 years, and volunteers from Jiangsu Province who have been selected from other provinces for the Western Plan; The former university student village official selected by the Organization Department of jiangsu provincial party committee, who has completed his service and passed the examination within 2 years; Returned overseas students who have obtained a degree outside the country and completed the academic certification of the Study Abroad Service Center of the Ministry of Education from September 1, 2020 to before registration; Soldiers who graduated from national colleges and universities and enlisted in the same year, and retired from the China People’s Liberation Army or the Chinese People’s Armed Police Force between September 1, 2020 and before registration. Among the above-mentioned personnel, candidates with postgraduate degrees and corresponding degrees are not restricted by the source of students, and other candidates must be students from Jiangsu.

5. Targeted recruitment of positions for the disabled (position code 80-81). The target of recruitment is: persons who hold the second-generation People’s Republic of China (PRC) Disabled Persons’ Card issued by the Disabled Persons’ Federation and meet the requirements of the position.

6. Directed recruitment service for the position of grassroots project personnel (position code 90-96), the recruitment target is: the former university student village officials who have been selected by the party committees and organizations above districts and cities in our province, whose service has expired and passed the examination; Volunteers selected and dispatched by the project management office of our province, who have passed the service period and passed the examination, and volunteers from Jiangsu Province who are recruited from other provinces; Retired soldiers who have served in active service for five years and are registered in our province or graduated from colleges and universities.

7. Directively recruit the position of secretary (director) of excellent village (community) party organizations (post code 98). The recruitment targets are: the current village party organization secretary, village committee director, community party organization secretary and neighborhood committee director who have worked in the village (community) within the jurisdiction of the county (city, district) for five years and have served for more than two years and have excellent work performance, as well as the village (community) secretary (director). It does not include former university student village officials and other personnel selected by party committees and organizations above districts and cities. Specific standards for outstanding work performance shall be formulated by each district and city and published in the recruitment brochure.

Servicemen, non-fresh graduates who are studying, and those who have gone through the formalities of examination and approval (filing) for the employment of civil servants or staff of management organs (units) after January 1, 2019 (including those who have left or canceled their employment) are not allowed to apply for the exam.

Persons who have received criminal punishment for crimes, those who have been expelled from the Communist Party of China (CPC) Party membership, those who have been expelled from public office, those who have been listed as joint disciplinary targets for dishonesty according to law, those who have been found to have committed serious violations of employment discipline such as fraud in national statutory examinations, those who have been dismissed from party and government organs and institutions for less than five years, and those who are not allowed to be employed as civil servants according to laws and regulations are not allowed to apply for the exam.

Candidates are not allowed to apply for positions that constitute the circumstances listed in the first paragraph of Article 74 of the Civil Service Law after being hired, nor are they allowed to apply for positions in the employing units where people who are husband and wife, lineal blood relatives, collateral blood relatives within three generations and close in-laws are leading members.

If the recruitment position clearly requires grassroots work experience, the applicant must have the corresponding grassroots work experience. Grassroots work experience refers to: working experience in party and government organs at or below the county level, various enterprises, institutions (excluding those managed by reference), village (community) organizations and other economic and social organizations; Working experience in party and government organs at all levels by means of employment and labor dispatch; Unemployed college graduates who left school after graduation went to the internship base of college graduates (the base is a grass-roots unit) to participate in internships or to participate in project research in enterprises and institutions; Working experience in military regiments and units below the equivalent regiments, and experience of retired soldiers serving in active service in the army. The working experience of municipal (county) organs is regarded as grassroots work experience. The above grassroots work experience calculation time is up to August 31st, 2022.

Second, registration

(1) Job inquiry

Information about recruitment plans, specific positions, examination categories, qualifications and other information of recruitment agencies can be found through the following websites: the portal website of the Organization Department of the CPC jiangsu provincial party committee (www.jszzb.gov.cn), the portal website of the Jiangsu Provincial Department of Human Resources and Social Security (jshrss.jiangsu.gov.cn) and the portal websites of the Party committees and organizations of all districts and cities (see Annex 2).

(2) Registration method and time

The registration, preliminary qualification examination and payment of this recruitment will be carried out simultaneously through the network.

Website for the position registration of provincial organs: Jiangsu Personnel Examination Network (jshrss.jiangsu.gov.cn/col/col57253), the business subnet of the portal website of Jiangsu Provincial Department of Human Resources and Social Security.

Website for job registration in all districts and cities: portal website of human resources and social security departments in all districts and cities.

Registration website of vertical management institutions below the provincial level: portal website of human resources and social security departments of districts and cities where the institutions are located.

Registration time: from 9: 00 on November 2 to 16: 00 on November 8, 2021; Time for preliminary qualification examination: from 9: 00 on November 2, 2021 to 16: 00 on November 10, 2021; Payment time: from 9: 00 on November 2 to 16: 00 on November 11, 2021.

Candidates should carefully read the letter of commitment of good faith, fill in the relevant information truthfully, accurately and completely according to the job requirements and the tips of the online registration system, and upload my recent bareheaded 2-inch (35×45 mm) photo of electronic certificate (jpg format, the size is below 20Kb).

Applicants who provide false application materials will be disqualified once verified. Anyone who forges or alters relevant documents, materials and information to cheat the examination qualification will be dealt with severely in accordance with relevant regulations.

After 48 hours of submitting the registration information online, applicants can check the preliminary qualification examination results on the registration website. Those who pass the preliminary qualification examination may not apply for other positions. After the applicant has passed the preliminary qualification examination and photo review, the online payment will be completed by using the bank card with online payment function before the payment deadline. The applicant is valid, and the qualification will be automatically waived after the deadline. The payment status will be subject to the display on the registration website.

(3) Matters needing attention in registration

1. Candidates can only choose one position to register in the whole province, and choose a test area to take the written test. The implementation of the examination position control management system, candidates in principle choose to apply for the position of the examination area to participate in the written examination of public subjects, not limited by the examination position; If you choose other test areas, the number of test places is limited, first come first served (subject to successful payment), while stocks last. During the period from 9: 00 on November 2, 2021 to 16: 00 on November 8, 2021, applicants who have not passed the preliminary examination or failed in the preliminary examination may change to other positions; During the period from 16: 00 on November 8 to 16: 00 on November 10, 2021, applicants who have not passed the preliminary examination or the preliminary examination cannot change their registration information or report to other positions; You must use the second-generation ID card within the validity period when registering.

Qualification examination runs through the whole process of recruitment. If it is found that the applicant does not meet the qualification requirements in all aspects of recruitment, his qualification will be cancelled and the recruitment procedure will be terminated.

2. After the registration, if the ratio of effective applicants to the number of recruits is less than the opening proportion, the competent department of civil servants at or above the district level shall reduce the employment plan in accordance with the prescribed procedures until the position is cancelled. Those who apply for cancelled positions and complete the payment can re-apply for other qualified positions on the relevant websites, and the time for re-registration is 9: 00-16: 00 on November 12, 2021.

3. Those who enjoy the national minimum living guarantee family can contact the personnel examination institution where the applicant is located within 5 working days after taking the written test to handle the fee reduction and exemption.

(4) Print the admission ticket online.

Applicants whose registration is confirmed successfully should log in to the registration website to print the admission ticket from 9: 00 on December 8 to 24: 00 on December 10, 2021. In case of any problem, please contact the local personnel examination institution to solve it (see Annex 2 for the telephone number for examination).

Third, the exam

The examination includes written examination, interview and professional ability test.

(1) Written examination

1. Written test category

The written examination of public subjects is classified and graded. The examination categories are divided into three categories: A, B and C. The examination subjects are both administrative professional ability test and application. For the scope of the examination, please refer to the Outline of the Written Examination for Public Subjects of Civil Servants in Jiangsu Province in 2022 published on the website of the competent department of civil servants.

Candidates for the B-position of the people’s police in public security organs are required to take the written examination of public subjects as well as public security professional subjects. You can check the examination outline on the websites of the competent departments of civil servants and the provincial public security department.

2. Time and place

The written examination time for public subjects is December 11th, 2021, and the specific arrangements are as follows:

9: 00-11: 00 am Administrative Professional Ability Test

14: 00-16: 30 pm

The written examination time of public security professional subjects is December 12, 2021, and the specific arrangements are as follows:

9: 00 am-11: 00 am

In principle, the written examination of public subjects is set up in various districts and cities, and the examination of public security major subjects is set up in Nanjing, Wuxi, Taizhou and Huai ‘an. Candidates should take the admission ticket and the second-generation ID card within the validity period and take the written test at the time and place specified in the admission ticket. The ID card held by the applicant when taking the exam must be consistent with the name and citizenship number of the ID card used when registering.

3. Results query

The written test scores and qualified scores can be found on the registration website in early January 2022.

(2) Interview and professional ability test

Among those qualified in the written test, according to the order of written test scores from high to low, and according to the ratio of 3: 1 to the number of candidates to be hired, the candidates for interviews (professional ability tests) are determined. The written test scores are synthesized according to the proportion of 50% in the administrative professional ability test and the application test respectively. The written test scores of the candidates for the B position of the people’s police in public security organs are synthesized according to the proportion of 40%, 30% and 30% of the administrative professional ability test, application and public security professional subjects respectively.

Before the interview, the recruitment agency or the competent department of civil servants will review the qualifications of the interviewees. Those who fail to pass the qualification review will be disqualified from the interview, and the candidates for the interview will be replenished according to the written test scores from high to low among the qualified candidates who apply for the same position. Information such as the list of qualified examiners is published on the portal website of the competent department of civil servants above districts and cities.

The qualified line of interview score is 60 points, and the applicant’s interview score must be above 60 points (inclusive) before entering the next admission procedure.

In the interview stage, it is necessary to organize professional competence tests, and the setting of professional competence tests and related matters are published on the portal website of the competent civil service departments at or above the district level.

(C) the total score calculation method

The total score is calculated according to the percentage system, and the specific methods are as follows: written test scores and interview scores account for 50% respectively; In principle, written test scores account for 50%, interview scores account for 35%, and professional ability test scores account for 15%. The written test scores, interview scores and professional ability test scores are all kept to two decimal places, and the third decimal place is treated according to the "rounding" method.

Fourth, physical examination (physical fitness assessment)

According to the order of the total test scores of the candidates from high to low, the recruitment agency determines the candidates for physical examination according to the ratio of 1: 1 to the number of candidates to be hired, and publishes the information of the candidates for physical examination on the portal website of the competent civil service departments above districts and cities. If the total score is the same, it will be sorted from high to low according to the written test and the administrative professional ability test.

The employment physical examination shall be organized and implemented in accordance with the General Standard for Employment Physical Examination of Civil Servants (for Trial Implementation), Special Standard for Employment Physical Examination of Civil Servants (for Trial Implementation), Operation Manual for Employment Physical Examination of Civil Servants (for Trial Implementation) and other documents. Before the physical examination, applicants with work units must provide the certificate that the unit agrees to apply for the examination, and other social personnel must provide the relevant certificates of the personnel file agency.

Applicants for the posts of people’s police and judicial police shall be assessed for their physical fitness before the interview. Among those who pass the written test, according to the ratio of 5: 1 to the number of candidates to be hired, the candidates who participate in the physical fitness assessment are determined according to the written test results from high to low. For positions that fail to reach the ratio of 5: 1, the candidates for physical fitness assessment shall be determined according to the actual number of qualified people. The physical fitness assessment shall be carried out in accordance with the Notice on Printing and Distributing the Physical Fitness Assessment Items and Standards for the Employment of People’s Police by Public Security Organs (Provisional), in which the assessment times of 10m× 4 round-trip events shall be adjusted to no more than 2 times. When there is a vacancy in the interview candidates due to unqualified physical fitness assessment, the physical fitness assessment candidates will be replenished at one time according to the ratio of 2: 1 to the number of vacancies.

V. Investigation

The recruitment agency shall carry out the recruitment inspection work in accordance with the provisions of the Measures for the Examination of Civil Servants (Trial) and other documents. The investigation highlights political standards, and adopts the methods of field visits, individual talks, reviewing personnel files (student status files), inquiring about social credit records, and interviewing with myself, mainly to understand the political quality, moral quality, ability and quality, psychological quality, study and work performance, law-abiding, honesty and self-discipline, and whether there are any situations that should be avoided, physical and mental health status, and the matching degree with the recruitment position. The candidates who apply for the court, procuratorate, public security organ and judicial system shall also be subject to political examination in accordance with the regulations.

Six, publicity, approval and filing

According to the examination results, physical examination results, inspection and other conditions of the candidates, the recruitment agency puts forward a list of candidates to be hired, which will be publicized to the public after being examined and approved by the competent department of civil servants at or above the district level. The publicity content includes the name and position of the organization to be hired, the name and gender of the person to be hired, the admission ticket number, the work unit (the graduate school filled by the fresh graduates), the scores of all subjects, the total score of synthesis, the telephone number of supervision and reporting, and other matters stipulated by the provincial civil servant department. The publicity period is not less than 5 working days.

After the expiration of the publicity period, if there is no problem or the problems reflected do not affect the employment, the employment procedures shall be handled in accordance with the prescribed procedures; If there are serious problems and there is evidence, they will not be hired; If there are serious problems in the report, but it is difficult to verify it at the moment, the employment will be suspended until it is verified and a conclusion is made before deciding whether to hire.

In the physical examination, investigation (political examination), publicity and other links, when there is a vacancy due to the applicant’s failure to meet the requirements, voluntary abandonment and other reasons, one-time replenishment will be made from those who have passed the examination results of the position in the order of high to low, and each position will only be replenished once. After going through the examination and approval procedures for employment, it will not be replenished. If the employed person has signed a labor contract or employment agreement with the relevant unit, he shall be responsible for handling it in accordance with the relevant regulations.

According to the spirit of the General Office of the Central Committee of the CPC’s "Several Opinions on Strengthening the Construction of Township Cadres", in order to maintain the relative stability of cadres, the minimum service life of newly recruited civil servants in towns (streets) in our province is 5 years (including probation period), and they are not allowed to apply for civil servants in higher authorities during the service period.

Seven, examination policy consultation telephone and related information release website.

For the relevant policies on the recruitment of civil servants in the 2022 annual examination in Jiangsu Province, please refer to the "Guidelines for the Registration of Civil Servants in the 2022 annual examination in Jiangsu Province". Applicants can contact the recruitment agency directly when they need to ask questions about the qualifications such as specialty, education, degree, skills, certificates and grassroots work experience. See Annex 1 for the telephone number of the recruitment agency.

Please refer to Annex 2 for the consultation telephone number and website of the examination policy, online registration and examination arrangement of each district and city.

If you still have questions, you can also call the following telephone number:

Examination policy consultation: (025)12333, (025)83395725

Consultation time: from October 30th to November 12th, 2021, 8: 30-12: 00 and 13: 30-17: 30 every day.

Examination consultation telephone: (025)83236085

Consultation time: from October 30 to December 12, 2021, working days are 8: 30-12: 00 and 13: 30-17: 30.

Eight, epidemic prevention and control

During the implementation of the recruitment organization, epidemic prevention measures will be implemented in accordance with the relevant requirements for the normalization of epidemic prevention and control in COVID-19, and relevant work arrangements will be appropriately adjusted when necessary. Applicants are requested to carefully read the Notice on COVID-19’s Epidemic Prevention and Control of Civil Servants in the 2022 Examination in Jiangsu Province, and give understanding, support and cooperation to the relevant measures and requirements for epidemic prevention and control in our province.

Special reminder:

This recruitment does not publish or specify examination counseling books, and the competent departments of civil servants at all levels and personnel examination institutions do not hold or entrust any institutions to hold examination counseling training courses. At present, the relevant civil service examination remedial classes, counseling websites or publications held in the name of the civil service examination proposition group, the examination textbook editorial Committee and the authorization of the civil service authorities have nothing to do with the civil service authorities and this examination. Please be vigilant and don’t be deceived. Please strengthen supervision from all walks of life. If you find the above situation, please report it to the relevant departments. The competent department of civil servants in Jiangsu Province will actively coordinate with relevant departments, further rectify and standardize the civil servant examination and training market, maintain the civil servant examination order, and strive to create a fair competition, safe and orderly examination environment.

Attachment:1. Jiangsu Province 2022 annual examination recruitment agencies (units) telephone number. zip

　 　 　 　 　 　2. Website of policy, examination consultation telephone number and examination record information release of each district and city. docx

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　Jiangsu province administration of civil service

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　October 2021

　　CCTV News (Reporter Chen Xin Wang Yuxi):The recent popularity of a film and television drama has once again attracted the attention of the group of "North drift".

　　In the play, in order to realize his acting dream, the hero came to Beijing with his bare hands, lived in a dark basement, lived on instant noodles and canned food, and ran around every day for an interview with the crew … … However, after ten years down and out, all I got was moving from the basement where I couldn’t see anything to the basement where I could see my feet. The best role I played was just a faceless "lion essence".

　　Video screenshot

　　The experience of the hero made the audience who followed the drama cry, and the topic in the play # Should I go after drifting in the North for ten years # also appeared on the hot search, which triggered a hot discussion among netizens. Many people who have experienced "drifting north" have also seen their own shadow more or less in it.

　　What can I get for drifting in the North for many years? Did you get ahead? Is there a moment when you want to escape?

　　"From the capsule-youth hostel-basement, I don’t know if I will drift down."

　　Yu Meng, a handsome young man from Xuzhou who has been in Beijing for more than 8 years, is engaged in public welfare activities. He said bluntly that he came to Beijing because he was lovelorn, and it happened that his relatives in Beijing called to let him come, which was an escape.

　　Not long after he arrived in Beijing, the accommodation conditions went downhill: express hotel-space capsule-youth hostel (one room for 10 people)-basement.

　　While staying in the hostel, he enthusiastically told the unfamiliar roommate the computer password on the phone when he was at work, and then he never found his beloved notebook again. Yu Meng, who had no money, had to find a cheap basement to live in.

　　"I haven’t lived in the basement before, but I didn’t know it was wet and damp until I lived there, and there was a musty smell everywhere. Why live in the basement? " Yu Meng said with a wry smile, "I don’t have much money, and I don’t want to ask my family for it."

　　"You can stay in a better hotel when you are on a business trip. As soon as you get back there, you feel like you have fallen from heaven to hell." Loneliness and inferiority crept into his body. Yu Meng once suspected that he had depression. He broke contact with his friends and rarely talked to his colleagues. After work, I always like to "stay" outside a cafe in Joy City. "I don’t want to go back to that boring and lonely place."

　　After getting alopecia areata and losing a piece of hair, Yu Meng decided to move. He found a rental house with a good environmental location, with a monthly rent of 2,000 yuan. After signing the contract and paying a deposit of 5,000 yuan, Yu Meng told his mother the "good news" with joy, but he didn’t want to be drenched with cold water.

　　"My mother didn’t advise me to live in such an expensive house and advised me to eat more bitterness. After all, I still have to pay back the mortgage of that house in my hometown, and I have to get more than 2,000 yuan a month, and my salary is not enough. " After calling, Yu Meng cried bitterly for a few minutes.

　　However, what made Yu Meng collapse even more was that he met a black intermediary, and the deposit finally hit Shui Piao. Yu Meng didn’t want to find another house, and continued to live in the basement for more than a year.

　　"Fortunately, I am a Xiaoqiang who can’t be killed. I survived that difficult time."

　　Today, Yu Meng lives in a clean and tidy shared room of more than 10 square meters, with a monthly rent of more than 2,000 yuan. The residential environment is good and it is close to the place where he goes to work.

　　In Yu Meng’s view, Beijing is a place that people love and hate.

　　"In recent years, my horizons have broadened a lot, and my living standards have improved, but my happiness is not high and I have no sense of belonging. I don’t know if I will continue to drift. If you are busy, you will forget the rest; Once I am free, I feel ‘ Empty, lonely and cold ’ . I have thought about fleeing and returning to my parents and brothers many times, but I am not willing. If there are no more people or things in Beijing that make me worth staying, I will go back to Nanjing to start a business. After all, I am closer to home. "

　　"Beijing is like a ‘ Love rat ’ I gave it my best youth, but it refused to give me a home. "

　　In her fifth year in Beijing, 28-year-old Li Meng sent a message to her mother: I want to quit my job and go home!

　　She felt that she was pushed to the limit by her work.

　　Appear bleary-eyed in the crowd at the morning rush hour of the subway every day. It takes an hour and a half to get to the unit by changing the subway three times and taking two bus stops. Waiting for her, there are endless planning cases and PPT. When there is a big event, it is normal to work overtime all night.

　　"I feel that my body and mind have been devastated." Li Meng said.

　　And let Li Meng made up his mind to go home, it is more than 12 o’clock one night, Li Meng was awakened by a hard knock on the door and asked who it was. No one answered, but he knocked harder and twisted the doorknob from time to time. Li Meng felt that her brain was blank. She ran to the kitchen and got a kitchen knife, and called 110. "I don’t know how long it took. The knock on the door outside the house stopped, and the property sent someone. I didn’t find anything unusual. They said that someone might be drunk and admit the wrong door."　 　

　　Li Meng never fell asleep again, and stayed alone in the studio of the old residential area outside the Fifth Ring Road, waiting for dawn. "It’s nice to turn to my friends in my hometown to bask in my children and husband, and they laugh so happily! Look at me again, poor thing! "

　　Early the next morning, she knocked down the WeChat that fled Beijing.

　　"At that time, I felt that Beijing was like a ‘ Love rat ’ I gave it my best youth, but it refused to give me a home. " Li Meng can’t remember where she saw this sentence, but she felt that she spoke her inner feelings very accurately.

　　However, Li Meng returned to his hometown in Northeast China for six months, but failed.

　　In my hometown, I can go to all places within an hour, and there are few people on the street after 9 pm. There are no endless exhibitions, plays and lectures, but there are many relatives and classmates who take pleasure in comparing with others. "In their eyes, they are not married at the age of 27 or 28; Do not want to take an examination of public institutions and civil servants; Get married and don’t have children. Think about Dink … … These behaviors are heterogeneous. "

　　Li Meng also tried to work in an Internet company in her hometown for two months, but she found that the employees’ overall business level was not high, and everyone’s ideas were conservative. They were used to the fast-paced working life in Beijing, but they didn’t adapt to it when they went home.

　　"Although Beijing has abused me thousands of times, I can only treat it like first love. After all, it really gave me an experience and vision that my hometown could not give. "

　　During these years in Beijing, Li Meng likes to go to the Film Archive and livehouse when he is free.

　　In this way, Li Meng once again returned to Beijing. She interviewed a large-scale real estate company to do event planning, and most of her team were young people. "The atmosphere here is more relaxed and free, you can meet people who used to only see in the news, and you often have the opportunity to go abroad for business trips. Such platforms and resources are unattainable in their hometown. "

　　Drawing lessons from previous renting, Li Meng "collected" a roommate online. The two girls rented a small two-bedroom apartment together. Although the monthly rent is twice as expensive, the community is new, with 24-hour security and safety.

　　Now, Li Meng, who has been drifting in the North for eight years, feels that she is more mature than before. "Difficulties always have to be experienced. In Beijing, more blood and tears mean more growth. I feel that my horizons are more open. My horizons are not the same as going to high-end places, using high-end products and living a luxurious life. Instead, I have the opportunity to contact the world more, embrace the world, and gain mature and diversified thinking. Perspective, critical thinking, and strong empathy are more important to me. "

　　"I was in debt for 300 thousand in the second year of my work, but I never thought of leaving Beijing."

　　Darren Liu, a young town man from Sichuan, made up his mind very early that he must go to Beijing in the future. "When I was very young, my parents went out to work, and only my grandfather took me at home. At that time, my grandfather told me that if I went to Beijing to study, I would be able to get ahead."

　　It is said that the harder you work, the luckier you will be. Darren Liu was admitted to a well-known university in the capital as he wished. Before graduating from university, he got a postgraduate degree. At the age of 24, he worked in the financial system and got a Beijing hukou more smoothly.

　　"When I got my hukou, I felt that I was finally going to get a foothold in Beijing. At that time, the house price had not risen. I figured how I could get a down payment on the house in a few years." However, it wasn’t long before Darren Liu found that the house seemed to be too late for him to save money to buy.

　　"When I went to work one day, a message popped up on the Internet saying that the average house price in Beijing’s Fifth Ring Road had reached 30,000. My first reaction at that time was that this was false news." Although he was dubious about the news, Darren Liu immediately made an appointment with a real estate agent. After work that day, he hurried to see the house.

　　Three months later, Darren Liu selected a small apartment outside the South Fourth Ring Road with a down payment of 500,000 yuan. My parents in my hometown took out all the savings of 200 thousand, but it was a far cry from it. Darren Liu had to bite the bullet and borrow from his colleagues, predecessors and leaders. The taste of borrowing money is not good, but Darren Liu can only do this: "If I miss this opportunity, I will never want to buy a house in Beijing in my life."

　　In the second year of work, 25-year-old Darren Liu was burdened with a foreign debt of 300,000 yuan, providing a monthly mortgage of nearly 10,000 yuan. This once "other people’s children" lived in Beijing with extra anxiety: working overtime desperately to change their performance, for fear that they would be eliminated by work if they relaxed; Rent a small bedroom of seven or eight square meters, and there is basically no extra space outside the bed; There is not a penny left, and when it is the most "bleak", you have to find one yuan and fifty cents in the piggy bank to collect lunch money; I don’t go out on weekends and holidays, and I have been rejected by my girlfriend for being stingy, boring and uninterested for countless times.

　　"Who doesn’t want to live a quality life, but you can’t be fake and exquisite without money." Although helpless, Darren Liu understands that it is not easy for a child who lives in a foreign country and has an ordinary family to really establish himself in Beijing. However, the thought of harvest, Darren Liu still feel particularly hopeful.

　　Darren Liu said that the happiest thing when renting a house is that his girlfriend will cook him a simple lunch on weekends.

　　In 2019, it was the 13th year that Liu Di came to Beijing. At the age of 31, he moved to a new unit and his salary tripled. Married his girlfriend and moved into a new home. For so many years of living in the North drift, Darren Liu said: "Although it is very hard, I have never given up. If I hadn’t stayed here, I wouldn’t have forced myself to grow up so fast. Stay in Beijing, but I feel practical. "

　　Darren Liu always disliked that the word "drifting north" was endowed with too much "desolation". "Beijing, though bigger and more crowded than other cities, also means more opportunities and more choices. The world of adults is not easy anywhere. drifting north is just a choice of life. Since you choose this life, you have to bear all the things it gives you. " (At the request of the interviewee, all the articles are pseudonyms.)　 　 　 　 　 　 　 　 　 　 　 　 　　

As the birthplace of sericulture in the world, China has a history of sericulture for more than 5,000 years. The poem "Women hold baskets, follow them, and seek soft mulberry" in The Book of Songs (July) and the record of "A house of five acres, a tree with mulberry, fifty people can wear clothes and silks" in Mencius all show the long history of planting mulberry and raising silkworms in China.

The world-famous "Silk Road" is the representative of China’s splendid culture, which has opened a big stage for China’s commercial and cultural exchanges with the world. As the starting point of the Silk Road, Shaanxi is one of the important cradles of sericulture in China. The excavation of Shiquan "Gold-plated Copper Silkworm" witnessed the scale of sericulture industry in southern Shaanxi in Han Dynasty.

On May 16th, Associate Professor Jiao Feng of our school, doctoral students Luo Rongsong, Dai Xuelei and Liu Hui were co-first authors, and professors Qian Yonghua, Jiang Yu and Zhao Aichun of Southwest University were co-authors. The paper "Chromosome-level reference genome and population genomic analysis provide insight into the evolution and improvement of domestic mulberry" was published online in Molecular Plants and officially published as a cover article on July 6th. It was appraised by peers as "another major breakthrough in mulberry research since Southwest University obtained the genome frame map of wild Sichuan mulberry", indicating that sericulture research in our school has reached the world leading level in this field.

Continuation: leading the development of sericulture industry in northern China

In 1950s, the first director Yao Tuan (second from left) and researchers made mulberry clusters.

In 1938, Professor Yao Liu, who had studied in Japan twice, moved to Shaanxi with the Agricultural College of National Northwest United University and merged into Northwest Agricultural College, and set up a sericulture research room as its director, which was the first of its kind in modern sericulture teaching and research in Shaanxi. In 1958, Shaanxi Sericulture Research Institute was established, renamed Shaanxi Sericulture and Silk Research Institute in 1995, and merged with Shaanxi Academy of Agricultural Sciences in 1999.

In the past 82 years, the Institute has carried out scientific research, demonstration and popularization around the innovative utilization of sericulture germplasm resources, the development of practical new technologies and equipment, and the diversified development of sericulture resources, and has made remarkable achievements.

As early as 1980s, the Institute pioneered the selection and utilization of fruit mulberry in China, and cultivated a series of varieties, such as Hongguo No.1, No.2 and No.3, Baiyuwang and Beifanghong, which were extended to more than 20 provinces and cities. Professor Lu Cheng, the chief scientist of the national modern sericulture industrial technology system, commented: "The fruit fragrance of the red fruit series mulberry varieties floats in China." At the same time, Yangling Shengsang Green Food Co., Ltd., a key leading enterprise of agricultural industrialization in Shaanxi Province, has been hatched. At present, the total assets of the enterprise are 450 million yuan, and the annual output value is over 100 million yuan.

In the 21st century, with China’s sericulture industry entering the transition period, according to the idea of "establishing mulberry industry and diversified development", on the basis of the work of the older generation, researcher Su Chao led the team to carry out the research on the ecological function of mulberry and the diversified utilization of mulberry resources, and opened up a new model of ecological mulberry industry with both ecological and economic utilization, which became a demonstration model of sericulture industry in northern Shaanxi and even northern arid and semi-arid areas of China. At present, the ecological mulberry garden in northern Shaanxi has a total area of more than 600,000 mu, reducing soil erosion by about 5 million tons every year.

Su Chao and Jiao Feng carried out mulberry tissue culture experiment.

Mulberry is full of treasures, and the dry weight of crude protein in mulberry leaves is more than 20%. In 2014, the research institute successfully developed mulberry leaves and poria tea, and realized large-scale production in a mulberry health company in Yulin, with an output value of over 100 million yuan. In addition, the research and development of mulberry branches and leaves as goat feed supplements has demonstrated and promoted more than 30,000 in breeding enterprises in northern Shaanxi in recent years, increasing the income by more than 30 million yuan.

In July, 1989, led by the Sericulture and Silk Research Institute, the "Sericulture Breeding Cooperation in Northern Sericulture Areas" was established in eight provinces and nine institutes in northern sericulture areas such as Shaanxi, Shandong, Shanxi, Henan, Xinjiang, Hebei, Liaoning and Ningxia. Since then, the northern sericulture has entered a new stage of joint, cooperation and common development from individual combat. In 1997, it was renamed as "Northern Sericulture Research Cooperation Zone" and has now expanded to 15 sericulture science and education units in 11 provinces. In the past 30 years, the cooperation zone has jointly identified 80 pairs of silkworm varieties (including 19 pairs approved) and identified 48 mulberry varieties in 7 batches (including 17 varieties approved), and has now become the most influential sericulture scientific research cooperation organization in the northern silkworm area and even the whole country.

From "Shaanxi Silkworm No.3" which won the fourth prize of national invention to "Shaanxi Mulberry 305", the first domestic artificial clone autotriploid mulberry variety; From the method of "pair breeding" initiated in China to the highest basic silkworm variety at home and abroad with cocoon shell rate of 30%; From the automatic weighing instrument for scattered eggs of silkworm eggs to the efficient and broad-spectrum disinfectant "Qiang Chloran" for silkworm houses; From the establishment of the largest fruit and mulberry base in Lintong to the addition of the only functional ecological mulberry comprehensive experimental station in northern Shaanxi, the series of innovative achievements made by the sericulture and silk research institute were evaluated by Xiang Zhonghuai, an academician of China Academy of Engineering, as "Shaanxi sericulture discipline organization led the development of sericulture discipline and industry in northern China".

"The breeding of artificial clone autotriploid mulberry variety Shaanxi Sang305 won the first prize of Shaanxi Science and Technology in 2004.

In 2017, the National Sericulture Industry Technology System-Shaanxi Ecological Mulberry Comprehensive Experimental Station was established.

Innovation: Breakthrough progress has been made in basic research of mulberry and practical technology of sericulture.

Shaanxi, as the cradle of Chinese civilization, has the footprints of sericulture development in the mountainous areas of southern Shaanxi, Guanzhong Basin and northern Shaanxi Plateau. In recent years, Silkworm and Silk Research Institute has made great progress in basic research of mulberry and practical technology of sericulture.

In view of the fact that there is a lack of scientific and systematic species classification of mulberry trees with a cultivation history of more than 5,000 years, 132 domestic cultivated mulberry trees (except Guangdong mulberry) were re-sequenced, and it was confirmed that white mulberry, Rusang, Shansang and Mizuho mulberry belong to the same species, that is, white mulberry. Professor Qian Yonghua said that this is the first time to use genome data to clarify the classification of cultivated mulberry species.

The reference genome of the cultivated mulberry "Husang 32" was reported for the first time, and the 28 chromosomes of cultivated mulberry were confirmed to be diploid by cytological and genomic evidence, which solved the mystery of ploidy of cultivated mulberry. It provides an example for the basic research of ploidy of perennial woody plants in the genome era, and has important reference value for the ploidy research of perennial woody plants.

As an excellent cultivated mulberry variety group distributed in Hangjiahu area, Husang has great value to sericulture prosperity and regional economic and social development in this area since the Southern Song Dynasty. However, the study of ancient agricultural history has long been controversial about its origin and evolution, and it lacks experimental evidence to support it. Based on the resequencing analysis of 134 mulberry varieties from China and Japan, the Institute pointed out that Husang is a unique variety branch formed after long-term intense artificial selection, which is mutually confirmed by the palynology research of Songze site and archaeological evidence of Qianshanyang in Xing Wu, and also coincides with the history that the key silk production areas moved to Hangjiahu area since the Song Dynasty, and the high-yield and high-quality Husang varieties were selected, which provided a theoretical basis for solving production problems.

In view of the continuous increase in labor costs, in recent years, the Institute has developed and integrated "light, simple and efficient sericulture production supporting technology", which was listed as the main technology for the development of cocoon and silk industry by Shaanxi Cocoon and Silk Office in 2013. At present, the coverage rate of the whole province is over 70%, and the new benefit is 350 million yuan. "In the past, it took at least two people to help raise a silkworm. Now, with automatic reeling technology, two people can raise 20 silkworms." Chen Zipei, deputy director of the Sericulture Development Service Center in Shiquan County, said.

In 2006, the school and Shiquan County jointly established Shiquan sericulture experimental demonstration base. At that time, Shiquan had 50,000 mu of mulberry fields and 40,000 silkworms a year, and the comprehensive output value of sericulture was less than 100 million yuan. In 2018, there were 100,000 mu of mulberry fields in the county, with 70,000 silkworms raised annually. The total output value of sericulture industry was 1.6 billion yuan, and the comprehensive income of farmers’ sericulture industry was 400 million yuan. The sericulture industry became the leading industry in increasing farmers’ income, rural development, industrial expansion and economic development. Shiquan also became the largest sericulture county in northwest China and the county with the highest technical level of sericulture farmers. The sericulture industry in Shiquan not only achieved double benefits, but also promoted the upgrading and benefit improvement of sericulture industry in Shaanxi.

Persistence: from the persistent love and dedication to the cause.

In the heyday of 1980s, there were more than 170 employees in the research of silkworm and silk. Since then, due to the shrinking of industrial development, the massive loss of scientific and educational personnel, the serious shortage of research funds, and institutional changes, there are only 11 scientific and educational personnel in the research institute, including 9 "post-60s". It is these "only surviving" researchers who never forget the responsibility and mission of developing the traditional sericulture discipline, stick to the sericulture discipline like spring silkworms, and make continuous efforts and forge ahead to rejuvenate the traditional discipline industry.

With the mission of developing China from a big sericulture country to a powerful sericulture country, Jiao Feng, who received double doctorates from Zhejiang University and Tokyo A&M University in Japan, came to the institute as an introduced talent in 2009, but unexpectedly encountered a series of difficulties: the application for the National Natural Fund in forestry discipline was repeatedly rejected, but there was no mulberry application channel under sericulture discipline in animal husbandry discipline; Obstacles in mulberry transgenic technology make it difficult to break through basic research; Hope to carry out genome research, but there has been no experimental conditions and financial support; He is still an associate professor at the age of 53. Mulberry is our choice for silkworm, and we don’t know what silkworm needs. Only by finding out the key genes can we lay the foundation for gene regulation sites and genetic improvement of excellent traits. Jiao Feng tried his best to start the basic research of mulberry. In the past ten years, he carried out cytology and stress biology research on mulberry polyploid, and at the same time investigated and collected information on mulberry cultivars. After the cost of sequencing the third generation of genome was reduced, during the two years of cooperative research with Professor Jiang Yu, he settled down and sat in an office vacated by Jiang Yu, and discussed with Jiang Yu while sequencing and analyzing. Almost all holidays were spent revising papers, sampling and experimenting. With the tenacity of career as a lifelong struggle and the scientific attitude of seeking truth and being pragmatic, Jiao Feng’s paper as the first author was published as a cover article in Molecular Plants, and the classification of cultivated mulberry plants was cracked by using cytological and genomic evidence.

For decades, the researchers of the Institute insisted on conducting investigations in the germination, flowering and fruiting of mulberry trees, and it was time to go to the fields, no matter whether it was hot summer or heavy rain. "Mulberry trees that are all the same in others’ eyes are objects in our view. Only by going down often can we find their different characteristics and lay a good foundation for breeding. " This is also a habit that Su Chao has kept up to now, using off-duty and holidays to go to the fields to find special materials and solve problems in scientific research and production in time.

When the mulberry trees were cut in summer, they were worried that the workers were not standardized in cutting the experimental mulberry trees, which would lead to inaccurate experiments. They took the graduate students into the field and worked for a whole day, which would last for four or five days. On June 1 this year, two comrades suffered from heatstroke because of continuous work.

In order to complete the cross-regional multi-point comparison test of fruit and mulberry varieties, they carried out field tests and investigations again and again in the face of the wind, sand and hot sun. After more than 20 years, they cultivated a fruit and mulberry variety "Hongguo No.2" with high quality and high yield, which is suitable for fresh eating and processing, and passed the variety examination and approval of Shaanxi Provincial Forest Variety Examination and Approval Committee.

Now, in addition to training 20 doctoral and master’s degree students, the Institute undertakes the construction of Shiquan sericulture experimental demonstration base, northern Shaanxi ecological mulberry experimental station, Guanzhong fruit mulberry base and nearly 500 mulberry germplasm resources and 220 domestic silkworm germplasm resources, especially mulberry and domestic silkworm germplasm resources, which have not been supported by special funds for a long time, and must be investigated and raised by special personnel every year. Finding money is also an important task. In the words of Su Chao, director of the Institute, precious varieties cannot be allowed.

Mizhi ecological mulberry experimental park

With the proposal of the "Belt and Road Initiative" in the new era, the sericulture industry has carried a new historical mission.

"sericulture for one day, sericulture for life." Holding the simple belief of "not impetuous, not tossing and complaining", practicing the spirit of "western agriculture" and the spirit of scientists, in order to revitalize China’s sericulture industry, and to continue to make greater achievements in new sericulture disciplines and industries in Shaanxi and even the northwest, the researchers of Sericulture and Silk Research Institute have been working hard for ten years with perseverance and perseverance.

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eπ008的前脸设计采用了流线型的造型，呈现出科技与未来感。进气格栅采用封闭式设计，彰显了新能源车型的特色。整体风格简洁时尚，突显了eπ008作为一款高端电动车型的独特魅力。

车系eπ008的侧面线条流畅优雅，车身尺寸为5002*1972*1732毫米，轴距达到3025毫米，前轮距和后轮距均为1650毫米。配备265/45 R21规格的轮胎，搭配运动风格的轮圈，使整车在视觉上更具动感。

eπ008的内饰设计以科技与豪华并重为核心，中控台配备了一块15.6英寸的高清触控屏幕，内置智能语音控制系统，可以轻松实现多媒体、导航、电话和空调等功能的操控。方向盘采用皮质包裹，手感舒适，并支持手动上下和前后调节，为驾驶者提供了良好的操作体验。此外，车内配置了多种USB和Type-C接口，方便充电和数据传输，同时支持手机无线充电，满足现代科技需求。座椅方面，采用仿皮材质，主副驾驶座椅均具备加热、通风功能，并且驾驶位还配备了头枕扬声器。电动座椅记忆功能覆盖驾驶位、副驾驶位和后排座椅，使得不同驾驶员可以根据个人需求调整座位位置。第二排座椅还支持前后、靠背和腿托调节，提供更多的舒适选择。后排座椅则采用比例放倒设计，增加了空间的灵活性和实用性。

eπ008搭载了一台1.5T涡轮增压发动机，最大功率为108kW（147马力），最大扭矩为210N·m，为车辆提供了强劲的动力输出。搭配电动车单速变速箱，使得动力传递更加高效直接。

汽车之家车主认为，eπ008的外观设计很大气，个人非常喜欢，特别是建议选择白色车漆，大气且无需加价。虽然外观评价因人而异，但@蒙加夫认为这款车的整体外观设计非常出色。

　　(Reporter Zhu Haiyang) Since last year, Lishui City, Zhejiang Province has carried out a brand-new revolution on pesticides and fertilizers — — "Benchmarking EU standards", the strictest access system, sales registration, use management, quality control and disciplinary measures are adopted, and fertilizer and drug input is strictly controlled in an all-round way. According to the latest annual report card released by Lishui Agriculture and Rural Bureau, last year, the reduction of pesticides and fertilizers exceeded 135 tons and 8,718 tons respectively, and a total of 237 tons of discarded pesticide packages were recovered. The overall qualified rate of planting products reached 99.85%, and all the data ranked first in the province.

　　Lishui is rich in agricultural products and green in ecology. However, due to the limited resources, the industries are generally numerous and scattered, and the scale is not large, and the reputation is not loud. In addition, it is difficult to become a climate because of its remote location. In order to achieve high quality and good price, and help the main body to break into the market, in 2014, Lishui City launched the first regional public brand "Lishui Shangeng" covering the whole region, all categories and the whole industrial chain at the prefecture-level and municipal level, which concentrated scattered resources, fostered strengths and avoided weaknesses, thus enhancing the visibility, influence and added value of products. In recent years, "Lishui Shangeng" has joined 863 member enterprises and built 1122 cooperative bases.

　　How to further promote standardized production and ensure the quality, safety and green ecology of products has become a major issue for brand cultivation and growth. In this regard, Lishui Municipal Party Committee and Municipal Government put forward that "it is necessary to establish a leading domestic and international ‘ Lishui Shangeng ’ The agricultural regional public brand certification standard system and traceability management system have come up with the most stringent access standards for pesticides and fertilizers. " On the specific path, Lishui Agriculture and Rural Bureau has comprehensively carried out strict control of pesticides and fertilizers by benchmarking EU standards.

　　After benchmarking the EU, Lishui sorted out 138 kinds of pesticides that were approved in China but not registered in the EU. According to the comprehensive evaluation, it was suggested that 92 kinds of pesticides should be banned in the city, and 46 kinds of pesticides should not be banned. The Lishui Ecological Agriculture Association and the Municipal Agricultural Cooperatives Association issued a list of banned pesticides. At present, 106 kinds of pesticides have been banned, including 79 kinds of pesticides that were not registered in the EU. According to the requirements, the member enterprises of "Lishui Shangeng", as well as the members of the Municipal Ecological Agriculture Association and the Agricultural Cooperative Association, must stop using these banned pesticides within a time limit. At the same time, pesticide operators need to carry out self-discipline delisting of pesticides that are prohibited and restricted, and establish and improve the ledger system for pesticide purchases and sales.

　　In terms of fertilizers, Lishui has formulated "Lishui Mountain Farming: Standard for Safe Use of Fertilizers". Compared with the national standard of Organic Fertilizer, this standard specifically aims at the high content of antibiotics and heavy metals in domestic commercial organic fertilizers. In order to reduce secondary pollution, three indicators of "total amount of typical veterinary antibiotics, copper and zinc" have been specially added to the fertilizer limit indicators. In the European Union, there is no unified organic fertilizer management regulations.

　　In addition to providing normative guidance for fertilizer use by producers, Lishui has also analyzed and studied the trade circulation, pesticide residue limit standards and heavy metal limit of agricultural products in the European Union, and selected six types of first products from local leading industries and characteristic industries, including tea, rice, sweet orange pomelo, water bamboo, dried mushrooms and dried black fungus, formulated product standards and carried out demonstration and promotion.

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Mercedes-Benz EQE SUV adopts a dynamic and elegant front face design with a closed air intake grille, which highlights its identity as an electric vehicle. The overall modeling lines are smooth, and the front part adopts bold geometric design elements, which shows the luxury temperament of Mercedes-Benz family. The LED headlights on both sides of the front of the car echo the daytime running lights, which improves the recognition and technology of the vehicle. The overall style is stable, highlighting the high-end positioning and excellent quality of Mercedes-Benz EQE SUV.

Mercedes-Benz EQE SUV has a length, width and height of 4880*2032*1679mm and a wheelbase of 3030mm. The side lines of the car body are smooth and dynamic, and the rim style is unique. It is equipped with 235/55 R19 tires, and the front and rear wheel tracks are 1649mm and 1662mm respectively. This design not only improves the stability and handling of the vehicle, but also gives the Mercedes EQE SUV a unique appearance charm.

The interior design of Mercedes-Benz EQE SUV adopts a luxurious and modern style, which shows its unique brand charm. The center console is equipped with a 12.8-inch touch screen for smooth operation and clear information display. The car is equipped with intelligent voice recognition control system, which can realize the control of multimedia system, navigation, telephone, air conditioner and skylight, greatly improving the convenience of driving. The steering wheel is made of leather, which is comfortable to hold and has the function of electric up, down, forward and backward adjustment, so that the driver can easily find the best driving posture. There are USB and Type-C interfaces in the front row and rear row, which is convenient for passengers to charge electronic equipment. The front seats are also equipped with wireless charging function, which is more convenient and practical. The seat is made of imitation leather, and the main and auxiliary seats support a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support adjustment, which provides excellent riding comfort. The front seats also have heating and ventilation functions, which can make passengers feel warm or cool in cold winter or hot summer. In addition, both the driver’s seat and the co-pilot seat are equipped with electric seat memory function, which is convenient for personalized setting. The rear seats support proportional tilting, which increases the flexibility of storage space. The interior design of Mercedes-Benz EQE SUV not only pays attention to luxury and comfort, but also integrates intelligent technology to bring passengers a full range of driving and riding experiences.

Mercedes-Benz EQE SUV is equipped with a powerful motor with the maximum power of 300 kW and the maximum torque of 858 Nm. This power output ensures that the vehicle can maintain excellent performance and ride comfort during acceleration and driving.

It is said that although the power performance of Mercedes-Benz EQE SUV is excellent, there is a lack of flexibility because the low-profile models are not equipped with rear wheel steering function. In contrast, he is more accustomed to the control experience of the BMW 3 Series and feels that there is still room for improvement in the control of EQE SUV. In addition, during driving, he also found that when encountering a large potholed road, the car body will shake more and the overall feeling will be soft.