Beijing’s strong wind and dust warning issued air quality. off the charts continued to be sunny and hot this week

  CCTV News:According to the news of China Weather Network, due to the influence of the upstream dusty weather, there was dusty weather in Beijing this morning, and the air quality index in many places reached 500, which was in the state of off the charts. The temperature in Beijing is 30℃ today. This week, the temperature in Beijing will continue to rise, and the highest temperature can reach 35℃ on June 1, which will be the first high temperature day in Beijing this year.

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  Affected by the upstream dusty weather, the air quality deteriorated sharply at 3 o’clock today, and the air quality index rose rapidly from 122 at 2 o’clock to 388, reaching serious pollution. At 4 o’clock, AQI off the charts has reached 500. By 6: 00, Beijing AQI had been in the state of off the charts. According to the data of Beijing Environmental Protection Bureau, the main pollutant is PM10. According to the monitoring of Zhenqi. com, the concentration of PM10 in Beijing has been around 800 μ g/m3 from 4 am to 6 am.

  The Beijing Meteorological Observatory has issued a blue warning of sand dust. Due to the influence of the upstream sand dust weather, there will be floating dust and sand blowing weather in the city during the day on the 28th. Please take precautions.

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  According to statistics, April and May are the periods of high dust in Beijing. According to the observation records from 1951 to 2017, the average monthly dusty days in Beijing reached 6.1 days in April and 3.9 days in April. In recent 10 years, the number of dust days has decreased significantly.

  The Beijing Meteorological Observatory predicts that it will be cloudy and cloudy during the day, and there will be sand blowing (floating dust in the morning), and the north wind will turn to the second level (gust 7 or so), with the highest temperature of 30 C; It’s cloudy and sunny at night, with a northerly wind of about Grade II and a minimum temperature of 16℃.

  In addition to the dust, the wind in Beijing is still strong today, and the blue warning of strong wind has been issued. It is expected that there will be northerly winds of Grade 4 and 5 during the day on the 28th, and the gust will be around Grade 7, accompanied by sand blowing. Please take precautions.

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  The highest temperature in Beijing today will reach 30℃, slightly lower than yesterday. This week, Beijing has continued to be sunny and hot, and the temperature has been rising all the way. On the 31st, the temperature will reach 34℃, a record high this year. June 1 will be as high as 35℃, or become the first high temperature day in Beijing this year. The first high temperature sunrise in Beijing all the year round is now on June 10th.

  Today, Beijing is in the blue warning of dust and strong wind. During the day, there is floating dust and sand blowing, and the wind is strong. Please pay attention to wind and dust prevention. This week, the temperature in Beijing is high and the ultraviolet rays are strong. Pay attention to sun protection and hydration when traveling, and beware of heatstroke.

South China and other places still need to be alert to strong convective weather. On Sunday, the northern part of the country started warming up.

  Cctv newsAccording to the news of China Weather Network, today (March 25th), the heavy rainfall areas in the south of the Yangtze River and South China will be pressed to the south, and the heavy rain will be mainly concentrated in Guangxi, Guangdong and Fujian, and the local area will still be accompanied by strong convective weather. In terms of temperature, this Sunday, the north will gradually enter the warming mode; However, due to the continuous rainy weather in South China, the temperature will be suppressed until the end of March.

  Heavy rainfall in South China continues to exert its strength. Guangdong, Fujian and other places need to be alert to secondary disasters.

  Yesterday, heavy rainfall continued in Jiangnan and South China, and the local area was still accompanied by strong convective weather. Monitoring shows that from 08: 00 on the 24th to 06: 00 on the 25th, heavy rains fell in parts of southeastern Hunan, southwestern Jiangxi, southern Fujian, north-central Guangdong and northeastern Guangxi, and heavy rains occurred in Ganzhou, Jiangxi, Longyan, Fujian and Shaoguan, Guangdong.

  Today, the heavy rainfall area will be pressed to the south, and the heavy rain will be mainly concentrated in Guangdong, southern Fujian and eastern Guangxi. From tomorrow, the precipitation in the south will be weakened, especially in the south of the Yangtze River and east of South China.

  The Central Meteorological Observatory predicts that today, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, eastern Qinghai and central Gansu, and there will be medium snow in the local area. There are moderate to heavy rains in parts of southern Jiangnan and central and eastern South China, among which there are heavy rains or heavy rains in parts of southeastern Fujian and northern Guangdong.

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  Tomorrow, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, southern Qinghai, southern Gansu and northern Sichuan Plateau, and there will be medium snow in the local area. Some areas in southeastern Tibet, eastern Northwest China, southwestern Shanxi, eastern Southwest China, south-central Jiangnan, southern China, Taiwan Province Island and Hainan Island have moderate to moderate rain and local heavy rain.

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  Generally speaking, some areas in Guangdong, Jiangxi, Fujian and other places will be hit by continuous heavy rainfall, and the accumulated rainfall is large, and the rain is urgent. Attention should be paid to preventing secondary disasters such as geology and mountain torrents that may be induced by rainfall. However, the recent rainfall is beneficial to alleviate the meteorological drought in South China. After this round of heavy rainfall, Guangdong may meet the flood season standards and start the first flood season in South China.

  The rainy weather in the south is frequently suppressed and warmed up, and the north is gradually warming up.

  Under the combined influence of cold air and rainy weather, the temperature in South China will continue to drop today. The cumulative cooling in Guangxi and Guangdong will exceed 10℃, and the highest temperature today will mostly drop to around 20℃. Moreover, due to the frequent subsequent rainfall, the temperature in South China will not improve much until the end of March.

  This Sunday, the temperature in most parts of the north will rise one after another, and the highest temperature on Sunday will generally return to a higher level than normal, and the warmer range will continue to increase at the beginning of next week. From the 27th, the highest temperature in most parts of Northeast China will return to above 15℃, and the cumulative temperature rise will generally exceed 10℃. The highest temperatures in North China and Huanghuai will gradually rise above 20℃, and the warmth will return.

  In big cities, the highest temperature in Shenyang was only about 9℃ yesterday, and then the temperature will rise all the way, reaching 18℃ on the 28th and 20℃ on the 30th, or it will set a new high this year.

  However, it should be noted that most of the north is still in the alternating period of winter and spring, and the temperature rises rapidly during the day, and it is still cold in the morning and evening, and the temperature difference will also widen. Around the 27th, the temperature difference between day and night in many places in the north will exceed 15℃, and even reach above 20℃ locally, reminding the public to pay attention to adding clothes to keep warm and avoid catching a cold.

Short plays go to sea, really make money?

Writing | Cheng Shushu

Editor | Li Xinma

Title map | IC Photo

Hengdian has become a "vertical shop"-a recent hot stalk, which is also the proof of the popularity of this year’s short play.

With ""oh! The Queen Mother came to work, and the user’s recharge broke through 12 million in 24 hours. After the flash marriage, Mr. Fu’s vest couldn’t be hidden, and the recharge broke through 20 million in one day. The news such as "Unparalleled" went online for 8 days, and the recharge broke through 100 million. The myth of the short program "Get rich in 10 days after filming in one week" has been spread on the Internet.

The spring breeze is not just blowing in the south of the Yangtze River. When miniseries swept the domestic market, many miniseries platforms also turned their attention to overseas markets, and started overseas "local flavor lovers" business through "cultural export". Recently, in particular, the regulatory policy of domestic mini-short plays has become increasingly strict, and going to sea has become a new continent that the clippers yearn for.

According to reports, ReelShort, a short drama product of Maple Leaf Interactive, a subsidiary of Chinese Online, earned a net income of $459,000, or 3.28 million yuan, on November 11th. As of November 17th, its accumulated net income has exceeded $22 million, or about 160 million yuan.

This kind of nugget ability even makes A shares do it one brace up. At the close of November 8, Chinese Online, Palm Reading Technology, Tianwei Video, Huanrui Century and other daily limit; On November 22nd, the short play interactive game board rose by 5.09%, Chinese online rose by more than 10%, and many stocks such as Tianwei Video, Zhongguang Natural Selection and Gravitation Media were daily limit. As of the close of November 24th, the market value of Chinese Online soared by 14.6 billion yuan in November.

Source: Oriental Fortune Network

The popular "short drama concept stocks" in the capital market and the rumor that "short dramas go out to sea and make millions of dollars a day" make short dramas go out to sea the most popular "split" in the content industry at the end of the year. Undoubtedly, this will attract a large influx of capital and practitioners. However, can every entrant get a share of this "window"?

01, "frolic in the waves"

Tracing the story of the short play going out to sea, I have to go back to two years ago.

At the end of 2021, Youku began to try to develop and launch overseas short plays. In the same year, Aauto Quicker’s overseas version of Kwai also launched Telekwai, a brand of short plays. In addition, Tencent Video and iQiyi have gradually increased their investment in overseas markets and released some short plays. On the international version of "Youaiteng" App, YouTube and TikTok accounts, there are channels dedicated to short plays.

However, these pioneers are not today’s "trendsetters".

When it comes to the head players of the current short play, the ReelShort mentioned above is the first one that comes to mind. After it was officially launched in August 2022, it mainly focused on the North American market. The previous short play "Fated To My Forbidden Alpha", which was very popular overseas, came from this platform.

According to the data of SensorTower, in July this year, the total downloads of ReelShort on GooglePlay and App Store reached 1.9 million times, and the monthly flow reached 6 million dollars, which was almost the same as Netflix’s monthly income. In November, it became the head player of the current short play sailing track, and even surpassed TikTok during the "Double Eleven" period, becoming the most popular entertainment application in the Apple Store in the United States.

The overseas short drama platform that is in the limelight also has GoodShort, a subsidiary of New Reading Times, but it was launched almost a year later than Reelshort. GoodShort mainly focuses on the European, American and Korean markets, and its development path is similar to ReelShort’s. In the early days, it mainly translated domestic short plays and put them online, and then used the local team to prepare for shooting.

Flex TV, which was launched by Anyue Technology in October 2022, occupies a certain position in South Asia. Since its launch more than a year ago, Flex TV has been downloaded in Thailand’s Top50 list. According to Sensor Tower data, in July 2023, the total download volume of FlexTV on Google Play and AppStore was about 160,000, and the total monthly flow was about 500,000 US dollars.

DramaBox launched by Dianzhong Technology in April this year, 99TV and Short TV launched by Kyushu Culture in the second half of this year, MoboReels launched by Changyou Technology in July this year and Mini Episode launched by Chizicheng Technology also have certain influence.

It is not difficult to find that in this wave of sea-going competition, the head players who are rapidly emerging, such as Chinese Online, Anyue Technology and New Reading Times, have a deep foundation in the sea-going market, and their huge net-text reserves have become an important source of short drama scripts.

For example, Maple Leaf Interactive has two novel products, Kiss and Chapters, which are currently in the first echelon of American interactive novels; Anyue Technology’s overseas online reading App covers 10 languages and has accumulated 10 million users; The new reading era has many overseas novel apps such as GoodNovel, GoodFM, BueNovela and MegaNovel.

The other category is short drama production companies such as Kyushu Culture and Dianzhong Technology, both of which are the head companies of domestic small drama tracks.

02, play each are not identical.

Oranges are orange in Huainan and bitter orange in Huaibei. The same is true for short plays. After going out to sea, the audience and business model have changed compared with those in China.

Previously, DoNews learned from the writers of domestic small program short plays that domestic small program short plays are more likely to explode on male frequency, and they are mainly aimed at security guards, courier brothers and takeaways. Different from the domestic small program drama, the main audience is the sinking market users. In the European and American markets, the middle class is the main force to consume short dramas, and female frequency is more popular. According to Shen Xiang, Leon, an overseas short drama practitioner, the "Bao Ma clan" between the ages of 25 and 45 is the core audience in the European and American markets.

Different audiences also affect popular themes. According to June, senior operation manager of Yeahmobi social media marketing, short drama audiences in European and American markets prefer themes with traditional European and American images, such as werewolves, vampires, giants and fantasy. However, the popular domestic themes such as "my husband" and "God of War" are "not available" overseas.

In terms of business model, domestic and overseas products are fundamentally different. Domestic short-play products are short plays, while short-play products after going out to sea are actually short-play apps launched by major manufacturers.

Image source: APP Growing

Short plays sold on the "one-off" platform of small programs allow users to spend money on dramas. When products become apps, there are more possibilities for commercialization. Take Reelshort as an example, there are two ways to watch advertisements and pay for it. There are 60 episodes of "Fated to My Forbidden Alpha", which are charged from the second episode, and each episode is unlocked with 66 gold coins (equivalent to RMB 5 yuan). If you don’t want to spend money, you can also watch the advertisement unlock, but the number of views is limited. In addition, like Goodshort, there are subscription systems, rewards and business cooperation.

The product has changed from short play to App, and the goal of producers has also changed from how to make short play content capture users to how to make App retain users.

It is understood that short plays are currently divided into two forms: the first is to translate the original domestic videos and upload them to applications or third-party video platforms, that is, to translate dramas; The second is to build a local team and invite local actors to shoot short plays that are more suitable for local users according to the script.

However, now there is a short drama filmed in the sea with AI, that is, a domestic short drama is changed into an overseas "face" through AI face change+language/mouth change. It is said that the cost of a short drama is 600,000 yuan, but it has not changed the essence of the plot, which can only be regarded as a more advanced translated drama.

According to June’s analysis, the translated drama can achieve a rapid start-up, with a large number of new products in a short period of time, and the initial investment cost is less. However, due to different regions, cultures and preferences, the content may not be accepted by local users and it is not easy to explode. Building a customized drama with local cast is conducive to quickly breaking the circle and forming a certain user pool, but the cost of initial investment is large, and the period of shooting, editing and post-adjustment is long, which leads to a relatively slow pace of new entry.

Comparatively speaking, it is certainly more attractive for users to build customized dramas with local teams, but if the frequency of updating is too slow, it will affect users’ retention. But to maintain a certain frequency of new access, the investment in funds will certainly not be less.

03, a steady profit, or a big risk?

Although the market prospect seems broad, not all entrants can easily "nugget".

After deeply understanding the domestic paid short drama industry chain, we will find that the success of small program short drama does not mean that it is an easy business to make money. Short plays with a daily recharge of 10 million yuan are rare, and the box office of over 100 million yuan is even rare. Coupled with the high investment cost, it limits the profitability of the overall market of short plays with small programs.

According to the calculation of Wang Xiaoshu, the founder of Jiashu Technology, "About 0.8-0.9 yuan will be used to pay for advertising in the box office of 1 yuan miniseries. Producers usually only get about 0.1-0.15 yuan, and the box office of 10 million really gets more than one million, and it also covers hundreds of thousands of shooting costs. The cost of casting flow is high, but the explosion rate is not high. In a year, there is only one "Warriors", which is less than 10%, which means that only 10% of the dramas can be returned, and 90% of the dramas will lose money. "

Short plays are also facing the same problem when they go out to sea. Currently, the active revenue data in the market come from head platforms such as ReelShort and GoodShort, and there are still too many unknown data in the overall market to be verified.

Furthermore, according to June, the head App will also be launched in Ins, Facebook, YouTube, TikTok and other channels and diverted to the App Store. In other words, it is also very important to choose a localized social media platform for streaming. The person in charge of Jiashu Technology has recently publicly stated that unlike domestic streaming, a drama is released overseas through Google and Facebook, with a long cycle and a slow start. This may lead to a relatively slow return of funds for short plays at sea.

In addition, although domestic short plays are under supervision, they have to face the problem of whether the content is compliant, but overseas, copyright issues also need to be considered. If a piece of background music is found to be infringing, it will result in a fine or even the entire App being removed.

Finally, the market, different from the domestic mini-drama, which developed from HarmonyOS, is controlled by the online company or the head company in the field of short drama production, which also increases the difficulty for latecomers to stand out.

The short play going out to sea is a good commercial exploration of the domestic short play industry, but there are many differences between overseas and domestic in terms of production process, operation logic and even market environment. Although the myth of making wealth is flying all over the sky, if you really want to enter the game, you should be cautious again.

Reading: Yang Jiajiang Romance Introduction Yang Jiajiang Romance Introduction 11-20 clearance Yang Jiajiang Romance Introduction Yang Jiajiang Romance Introduction 11-20 clearance.

  Without much gossip, go straight to the topic ~

  The eleventh pass first met Tianmen array

  One-on-one hit: none

  Dialogue: ① Yang Yanzhao-Yeluxidi

  (2) Yang Yanzhao-Yale blame.

  (3) Yang Yanzhao-Yelvchenko

  (4) Yang Yanzhao-Yale studies ancient times.

  Reward: [Pass Award-Dragon Scale+Seal] Pay attention to a lot of archiving. Benguan is a small Jiugong array. At first, all our troops entered the array. When our whole army entered the array, the array gate was closed.

  Note: the ambush will kill the enemy generals first, because the generals will not die, and the soldiers will be resurrected.

  Here, the number on the table is used instead of the nine palaces.

  Our army entered gates 4 and 8.

  Our army entered gate 8 and gate 1 opened. At the same time, four ambushes in the Yale-Xidi belt appeared in 2.

  When our army entered the 2 nd and 5 th gates, at the same time, four ambushes appeared in 6 th.

  When our army entered 6, (only one square in front of the door when entering, otherwise all of us would be in chaos, forbidden to curse and settle down) 9 doors opened, and Ye Lvxie led four ambushes to appear in 9,

  When our army enters 9, (enter only one square in front of the door, otherwise all will be in chaos, forbid the curse and settle down) 3 doors will be opened. The last wave of enemy ambush appeared in

  Killing all the ambush will eventually trigger the plot → The enemy will resurrect a person in every door. At the same time, there will be a 61-level friendly God of War Qilang with a dragon gun and a God of War ring outside the upper phalanx. Although invincible! But it’s useless, and we can’t get into the array, and in the end, we have to completely destroy the enemy before we can pass.

  Note: this level has been changed for several weeks, and the enemy soldiers appear directly. Carmen just does it. It’s a simple level.

  Plot opening great meritorious service shop

  The Battle of Mukezhai in the 12th Pass

  One-on-one: Mu Guiying Yang Zongbao (caught)

  Mu Guiying-Jiao Zan

  Mu Guiying-Meng Liang

  Dialogue: None

  Reward: [repel Mu Guiying once-flying dragon cloak]

  At the beginning of this pass, our large forces went to the designated place together.

  When any one of our troops, Jiao Zan or Meng Liang, went to the middle of the wasteland above, he triggered an ambush to attract the attention of the ambush to wear silver armor. This wave of ambush wasteland is infinite in Shan Lan, and the forest is infinite in cursing, which is very annoying. (Mugua will be killed last, or he will be resurrected indefinitely)

  After clearing the ambush, Mu Guiying appeared at the top left.

  Just wait for her in the wasteland. Don’t go there. Mu Guiying ares wasteland is only 100% terrain-adaptive, and female soldiers are 90%. The sooner you trigger Mu Guiying’s two one-on-one fights, the better, because Mu Guiying’s department including Mu Guiying will be resurrected indefinitely. Hey, I’m so angry.

  After triggering Mu Guiying’s two one-on-one fights, the plot prompts Jiao Zan and Meng Liang to retreat to the designated place below and run quickly.

  When they arrived at the designated place, Yang Zongbao appeared.

  Two 2b’s followed Yang Zongbao to find a place in Mu Guiying, but Yang Zongbao beat Mu Guiying one-on-one and the plot was caught. At this time, the plot gives a hint that the two 2b have to retreat to the designated place below, and there are also nine thieves and soldiers blocking the road.

  Finally, Jiao Zan and Meng Liang arrived at the designated place for customs clearance.

  Note: This level has been changed for several weeks. Just do it directly. The enemy will not be resurrected. Mu Guiying will be resurrected once. It is a simple level. At first, only the enemy sprayers, martial artists and a Feng Shui master went down, and a counselor would come down and dry them up, then Gong Bing and Bow Ride, and then the bear trainer. Finally, destroy the remaining troops and pass easily.

  R story Yang Yanshun (Feng Shui Master) joins in.

  The thirteenth pass will fight Tianmen array again.

  One-on-one: Yang Yanzhao-Bai Tianlong

  Yang Zongbao-Bai Tianlong

  Wang Gui-Taurus (Death)

  Dialogue: None

  Reward: [Wang Gui heads-on earth Taurus-Iron Helmet, none of us retreats-Meng De’s new book]

  This level is a broken array level.

  At the beginning, our army went up. When our whole army crossed the intersection, the enemy appeared.

  After destroying the enemy, the next round changed ranks and an ambush appeared. At the same time, our defense is lowered.

  After destroying the ambush again, we will change the formation again in the next round, and there will be an ambush again. At the same time, our attack and morale will be reduced.

  After eliminating this wave of ambush, it’s time for Mu Guiying’s solo performance. Finally, five Liao army generals appeared, all of whom were wiped out.

  Note:

  In the third round, our army was paralyzed.

  In the sixth round, our army banned the curse.

  In the ninth round, our army was paralyzed and poisoned.

  The twelfth round, our army paralysis+poisoning.

  In the fifteenth round, our army cursed+poisoned.

  R Plot Mu Guiying (God of War) and Yang Zongyuan (Tiger Riding with Yang Men) join in.

  Note: From this level, the following four levels triggered any one-on-one confrontation and dialogue about Yang Zongyuan, and he would die.

  Plot opening great meritorious service shop

  The 14th Gate of the Great Sky-Breaking Gate Array

  One-on-one hit: none

  Dialogue: Yang Zongyuan-Yale studies the ancient times

  Yang Zongyuan-Yelu Xidi

  Yang Zongyuan-Yelusha

  Yang Zongyuan-Xiao Tianzuo

  Yang Zongyuan-Xiao Tianyou

  Yang Zongyuan-Brother Yelvxiuge

  (Make sure Yang Zongyuan’s attention doesn’t trigger the dialogue)

  Reward: [Pass Award-No Arrow, Dark Iron Sword]

  At the beginning of the plot, Liulang died, and Zongbao inherited Liulang’s ability and learned to rise in stunts.

  Kill all the enemies under the high week, and then the enemies will appear in the east, just destroy them all. It’s a simple pass.

  The plot obtained Yang Yanzhao’s relic-Hummer (auxiliary explosive power 15%).

  The plot Yang Yande (Boxing Saint) brings his own gossip stick (counterattack after counterattack) to join.

  Plot opening small meritorious service shop

  The fifteenth level of the big skyshatter gate array II

  One-on-one: Yang Zongyuan-Xiao Tianzuo (dead)

  Yang Zongyuan-Yelv blamed (died)

  Yang Yande-Xiao Tianzuo (death)

  Dialogue: Yang Zongbao-Yelusha

  Yang Yanshun-the sorcerer Yelu Haonan

  Mu Guiying-The God of War Yelu Haonan

  (Make sure Yang Zongyuan’s memory doesn’t trigger dialogue and one-on-one hit. There is a lot of dialogue, so I won’t write it here)

  Reward: [Triggering Yelu Haonan’s dialogue and one-on-one hit-banana fan, Yang Yande’s one-on-one hit Xiao Tianzuo-Qingnangshu]

  Broken array prompt:

  Simon: repel Yerusha when there are 7 people left.

  North Gate: When the remaining 7 people repel Yeluxidi, and finally kill Xiao Tianyou.

  East Gate: Kill 4 generals first, and then kill the small soldiers (note that the generals in East Gate will return to their original positions with blood below 100).

  South Gate: Kill the soldier first, then the general (you can trigger the one-on-one fight to kill the general first, without affecting the broken array. )

  Middle Array: Kill the sorcerer Yelu Haonan first, or the soldier will be resurrected. Kill the soldier after Yelu Haonan dies, and finally kill the god of war Yelu Haonan, or the god of war Yelu Haonan will be resurrected.

  At the beginning, all our troops added attack and defense and played according to the tips of breaking the array.

  Pay attention to break the array of each door, don’t rush in, or there will be four ambushes in the four corners of Yeluhao South Central Array, and our army outside the Central Array will be in chaos. Therefore, after the array of each door is broken, all the people in this door stand in the intersection and wait, and after the other doors are broken, all enter the intersection and wait. In the next round, when our army is all operational, we will trigger the ambush.

  I remember that Yang Yanshun talked to Yelu Haonan, the magician, and after killing Yelu Haonan, he would become Yelu Haonan, the god of war, which finally triggered Mu Guiying’s dialogue and killed him.

  Plot opening great meritorious service shop

  The Battle of Liangmen Pass in the Sixteenth Pass

  One-on-one: Yang Zongyuan-Xiao Tianyou (retired)

  Yang Yande-Xiao Tianyou (retired)

  Dialogue: Yang Zongbao-Mysterious Military Commander

  Yang Zongyuan-Yelusha

  Yang Zongyuan-Brother Yelvxiuge

  Yang Zongyuan-Yale studies ancient times

  (Make sure Yang Zongyuan’s attention doesn’t trigger dialogue and one-on-one hit)

  Reward: (Triggering the dialogue between Yang Zongbao and the mysterious military commander, getting through the customs-golden cupping gun)

  This is a bit difficult, only 20 rounds, and our army will attack the city as soon as possible. It is suggested to attack the east side, and enemy reinforcements will appear behind the south side. The seduction tactics of this pass are useless, so we can only fight hard, and make good use of our personnel skills such as return, cursing, encouragement, great awakening and so on. If you can’t attack the city in six rounds, you will know what is difficult to fight. (Note: AI is defective. If our personnel are not confused or paralyzed at the end of action, when the enemy is in action, the mage will all use confusion or paralysis or ability reduction skills, so making good use of Great Awakening is the key to pass this level.)

  In the sixth round, the mysterious military commander of the enemy reinforcements appeared behind the South City with four rides and four bows, while Lin Xiao took three thieves and three tiger trainers and Zhao Yangqian took three thieves and three bear trainers on both sides of the upper left corner. At the same time, all the enemy troops attacked. Our army stood by the city and wiped out the enemy.

  Pay attention to Lin Xiao and Zhao Yangqian. These guys are God of War, and they have extremely high offensive and defensive abilities. But their spirit is low, and they all have an extra 15% damage from spells.

  The 17th Pass: The Pacification War of Liao State

  One-on-one: Yue Sheng-Lin Xiao

  Dialogue: Yang Zongbao-Yelusha

  Yang Zongyuan-Yelusha

  Yang Zongyuan-Xiao Taihou (death)

  (Keep Yang Zongyuan’s attention and don’t let him talk. )

  Reward: [Kill Brother Yelvxiuge-black silk scarf, Kill Ancient Yelvxuexue-White feather fan, Kill Jade Mirror-Bean Bag, Pass the Customs Award-Taiping Yaoshu]

  This pass is an siege war, and our army is divided into two parts, each attacking one side. Because the two sides are not connected with each other, we should arrange our staffing on both sides reasonably. Don’t rush into the city after killing the two infantry who blocked the door. When our army is operational in the next round, we will send one person to lead out the ambush, and others will give priority to killing the strategists who pose a great threat to our army. The ambush is three on one side and three on both sides, both sides are the same.

  After clearing the enemy, our personnel on both sides continued to move downwards. When you walk to the fence, stand in position, and wait for the next round of action, and also send one person to lead out the ambush. Both sides are the same.

  After clearing the enemy, our personnel on both sides attacked the troops on both sides of the door. After clearing the troops blocking the door on both sides, when our personnel meet to kill the two fighters blocking the last door, there is still the last wave of ambush on both sides of our army and behind the dead fighters, so pay attention to wait until the next round of action to kill the last fighters.

  Finally kill Xiao Taihou. Xiao Taihou must be killed last, or he will be resurrected indefinitely.

  The 18th Pass Xiongzhou Guard War

  One-on-one hit: Yang Zongyuan-Yin Qi (death) (all the enemy is in chaos+surrender, explosion)

  Meng Liang-Jiangjiao

  Dialogue: Yue Sheng-Lin Xiao

  Jiao Zan-Hu Tianzhang

  Reward: [No one retreats at this level. R The plot is won-your legend]

  This pass is a city defense, and there is nothing to say. Make good use of our military skills.

  In the fifth round, enemy reinforcements Lin Xiao and Zhao Yangqian each appeared up and down with three bows and two tactics and attacked both sides of our army.

  Triggering Yang Zongyuan and Yin Qi’s one-on-one fight as soon as possible will make this pass a lot easier and finally wipe out the enemy.

  The plot opens a small meritorious service shop.

  The 19th Pass Xiongzhou Retreates the Enemy

  One-on-one hit: none

  Dialogue: Mu Guiying-Jiang Drink (attack drops)

  Yang Zongbao-Jiang He

  Reward: [Destroy the enemy completely-White Tiger and Baoyu]

  At the beginning of this pass, we moved down and waited for the enemy to fight for the first time. Because the enemy didn’t have a counselor for the first time, Yang Yanshun and eight sisters and nine sisters could go up there to help Mu Guiying. Mu Guiying had better chop people every round, so that the enemy counselor can add blood to the enemy to prevent the output. Yang Yanshun adds blood or relieves Mu Guiying, and eight sisters and nine sisters export enemy counselors or just hit the nearest one.

  In the fifth round, the enemy attacked in the second array (all bow and ride), and played the same way. Lin Xiao and Zhao Yangqian will return to the enemy Zhongjun after being repelled.

  In the 10th round, all the enemies attacked. You can’t beat it. Find a chance to kill Jiang. Or set up a formation, fight and retreat, and retreat to the lower right corner of the city to fight back.

  Finally, kill Jiang and drink or completely destroy the enemy.

  Plot opening great meritorious service shop

  The 20th Pass Snowfield War

  One-on-one hit: Yang Zongyuan (attack and explosion reduction)-Zhang Rong (attack and defense reduction)

  Yang Zongbao-Ginger Drink (Returned)

  Dialogue: None

  Reward: [Triggering Yang Zongyuan’s One-on-One Fight-He Ting and Zhuge Jin]

  note:

  1. Several of the enemy’s well-known people have no plan (taking 15% extra spell damage) stunts. Although the attack and defense are extremely high, they are quite easy to solve.

  2. The first order of AI instruction of enemy counselor should be adding blood. Therefore, whether it is this level or the next big battle level, priority should be given to using range skill damage, or penetrating guns, bows, etc. Action instructions involving enemy planners.

  In the first round, all our troops went up, but not too much. Enemy mentally retarded counselors will rush up and expose themselves to our attack range, and kill them first.

  To get rid of the enemy vanguard, we can consider whether to play defense or attack. Remember to trigger Yang Zongyuan’s one-on-one hit.

  In the tenth round, Lin Xiao, an enemy reinforcement, led three riders, four thieves, three tactics and four cannons to appear at the lower right, and Zhao Yangqian led four thieves, four riders, three cannons and four tactics to appear at the upper left.

  When the remaining troops of our army are less than seven, it can trigger a one-on-one fight between Yang Zongbao and Jiang Drink, and Jiang Drink retreats. Our army’s overall offensive and defensive capabilities have increased, while the enemy’s overall capabilities have decreased.

  Finally, completely destroy the enemy and pass through.

Original ranking for the top 10 online dramas in 2022: "Punishing Crime" is at the bottom, and "Hunting Crime Picture Book" is only the seventh.

Looking back, from the end of each year to the beginning of the following year, there are really big dramas.

Like last year.

Only eight sets of CCTV have adopted the mode of "double drama overlapping broadcast" in prime time, and the spy war drama "Opponent" and the big IP drama "Knife in the Snow" have joined hands to offer an audio-visual feast for the audience.

Then, a set of CCTV also played the opening drama "In the World".

Not only has it received rave reviews, but it has also made a good start for the domestic drama market this year. But who would have thought that with the succession of Gentlemen in the East Eighth District and Brave and Fearless, the strong star drama in the past actually showed a trend of continuous decline in word of mouth.

Correspondingly, there is a surge in the number of online dramas.

Compared with Shangxing drama, the looser scale of online drama leads to more diversified themes and no special requirements for the schedule. In addition, the audience’s attention to online drama has greatly increased, making it grow into one of the most important components of the film and television drama market.

Next, I will bring you the best 10 domestic online dramas this year. The ranking refers to scores, ratings, themes, audience reputation, attention and many other factors. I hope to be a little reference for you when chasing dramas.

TOP10, Penalty Score: 7.0

Only from the actor configuration, assembled Li Youbin, Cheng Yu, Johnny, Yang Shining, Wang Yang and other people’s "Penalty Crime", which is completely the configuration of the star drama, but since the webcast was chosen, the natural drama side also has its own considerations.

The story of the play takes place in a place called Changwu.

Here, the Zhao family, headed by Zhao Xiaosheng, monopolized many industries such as mining and real estate by various illegal means, and the public officials who were wooed into the water were enough to scrape together a playing card.

This "Punishment for Crime" takes the confrontation between good and evil as the main line.

Speculation about the police "mole" and the undercover agent lurking in Zhao’s family is the biggest suspense in the first half of the drama, and it is the climax of the whole drama when the "King of Size" uncovers the mystery.

But later, when I saw that the "King" was Zhao Pengchao, the play had a little unfinished meaning.

The high-energy opening made the audience have high expectations for Penalty, but it was finally suspended in mid-air. The performances of Li Youbin and Cheng Yu remained stable, but Yang Shining was a pleasant surprise, and his acting skills made people sit up and take notice.

TOP9, "Kunlun Temple of God" score: 7.1

After the word-of-mouth decline of Yunnan Worm Valley last year, the series of Ghost Blowing Lights ushered in another heavyweight work, Kunlun Temple of God, which opened at 8.2 and then rushed to 8.3, which excited Pan Yueming and Yuqi Zhang.

Why is it higher than the score of Longling Cave?

In my opinion, a lot of real-life shooting, following the adaptation of the original work, including the casting of Ming Shu, A Xiang and others, are the reasons for the amazing feeling of the play, especially the Ake played by Sha Baoliang, which can’t be recognized without looking at the cast.

This season, I learned the lesson from Yunnan Worm Valley. Except for Peter Huang Zhi, there is no one character who plays a lot.

However, in the second half, this film "Kunlun Temple of God" was obviously lacking in stamina. Not only did the rhythm start to slow down, but a large number of green screen special effects began to replace the real scene, which made it easy for people to see the feeling of matting.

For a moment, I thought I was watching a crappy online movie.

Moreover, the emotional drama between Shirley Yang and Hu Bayi has also increased significantly, and even the scenes of Shirley Yang’s anger and Hu Bayi’s cold war have appeared. Coupled with the lack of some famous scenes, the score of Kunlun Temple has declined, which is expected.

TOP8, "Rock and Roll Flowers" Rating: 7.4

Domestic dramas with the theme of rock music are rare. This time, Yao Chen became the "first person to eat crabs".

The women’s rock band "Wild Flowers" had a great time. Peng Lai, played by Yao Chen, was the lead singer of the band, but faced with the betrayal of her husband and friends, she came to the United States alone in order to pursue her musical dream.

However, due to the huge cultural differences, Peng Lai was down and out during her 12 years in the United States. It was not until she received a phone call from her good friend Da Cui that she learned that her ex-husband had passed away. In order to take care of her daughter, she embarked on the road to return home.

As a 12-episode online drama, the main line of "Rock Wild Flowers" is a rock band.

But it is actually an urban family emotional drama covered with music. The emotional collision between Peng Lai’s mother and daughter, the affection between her and her mother, and the friendship with Da Cui and others all make this drama full of tender feelings.

What is particularly commendable is that smoking, drinking and swearing have not appeared in domestic dramas for a long time.

In my opinion, "Wild Flowers of Rock and Roll" may still be insufficient, but it is indeed a fresh attempt by the main creators. It represents that the online drama can completely shine differently in generate under the relatively relaxed creative environment.

TOP7, "Hunting Crime Picture Book" score: 7.5

Just like many small-budget online dramas, when "Hunting Crime Picture Book" was first broadcast, not many people cared. Until a few episodes later, the audience found that this crime-themed suspense drama seemed to be "something".

The series adopts the popular "double male host" setting.

Shen Yi, played by JC-T, is a portraitist with the special ability of "painting an old man at the age of three", that is, when you see a photo of someone at the age of three, you can draw his adult appearance, while Du Cheng, played by Jin Shijia, is a prosperous criminal police captain.

At first, Du Cheng was very critical of Shen Yi.

However, with the cooperation of the two men for many times, they have become more and more tacit. Apart from JC-T and Jin Shijia, they both contributed their due acting skills, and the stories in the series have taken into account the suspense and the depth that they are extremely suitable for social reality.

For this original work, the screenwriter Jia Dongyan encountered some difficulties:

He tried to sell the story, but Party A said that he would put the story of the portrait artist in an IP they had already bought, and only in this way would he consider cooperation.

However, Jia Dongyan’s insistence enabled the story of "Hunting Crime Picture Book" to be completely put on the screen.

TOP6. Out of Court score: 7.6

Although it is only a suspense crime online drama, Out of Court has attracted much attention since its establishment, because its main lineup is almost full, directed by Zhang Li of Ming Dynasty and Walking the Republic, and written by the fingerprint of White Night Chasing the Murder.

As for the leading role, it is Xia Yu, Luo Jin, Gao Ye, Junyan Jiao, Li Guangjie, Huo Qing and other Mesozoic powerhouses.

The play is divided into two paragraphs, Blind Area and Drowning Man, which are directed by Zhang Li and his disciple Huang Wei respectively. The former has 6 episodes and the latter has 15 episodes, making a total of 21 episodes. In my opinion, Blind Area is slightly better than Drowning Man.

Lu Nan played by Xia Yu is a judge, while Qiao Shaoting played by Luo Jin is a gold medal lawyer.

In Blind Area, Lunan is the absolute protagonist.

When he went to Nanjin for a short business trip to report to the president face to face, his superiors asked him to help pay attention to the death penalty review of a "bizarre corpse tragedy", and Lunan and Qiao Shaoting joined hands to finally solve the real mystery of the case.

But in "the drowning man", Qiao Shaoting is the protagonist.

When representing a "bizarre corpse case", Qiao Shaoting was framed and became a criminal suspect. At this time, the appearance of Xiao Zhen, a young female lawyer, became the dawn to tear open the truth of the case, and the infighting between the two law firms was also placed on the table.

The fast pace, meticulous logic, and the wonderful interpretations of the actors make this drama a masterpiece in this year’s domestic suspense drama, which is definitely worth seeing.

TOP5, Coward Rating: 7.7

The play is adapted from the novel "Raw Swallow" written by Zheng Zhi, a young writer. But it is a double-edged sword for the play itself, because the novel and the TV play are two different things, so the play is somewhat bleak.

But that’s just the only drawback.

The story takes place in the cold northeast. In the winter of 2001, Huang Shu, an 18-year-old girl, was killed and left naked in a snow pit in front of an unfinished building. The heavy snow covered up all clues related to the truth.

Ten years later, another girl’s body was thrown into the snow pit again, and the modus operandi was exactly the same as before, but the suspect in that year had already passed away, which made the old criminal police Feng Guojin fall into the fog again.

Two highly similar cases brought out the cruel and cruel youth of four boys and girls.

Compared with the original work, the online drama Coward "promoted" Qin Li to the leading role, making it run through, avoiding the problem of excessively fine narrative and timeline, and Oho Ou’s play in suspense themes has also made great progress.

In the cold winter in Northeast China, a science genius, a young poet, a ghost horse girl and a gentle beauty are entangled in the past like a mess, depicting a cruel story of youth about the North.

Finally, Yanhui Wang is 100% compatible with suspense crime dramas.

TOP4, Record of Mysteries in the Tang Dynasty: 7.7.

Yang Zhigang, who has been criticized for his broken lines, and William, who had a poor audience because of an incident, starred in The Mysteries of the Tang Dynasty. As a small-budget online drama, how much attention can they attract?

In addition to gimmicks, the most essential thing in film and television dramas is two words: quality.

It is said that Yang Zhigang can only play on the stage by his brother Guo Jingyu. This sentence is only half right. Objectively speaking, without the help of his brother Guo Jingyu, Yang Zhigang can’t have so many starring opportunities, but his acting skills are not bad.

That’s right, the producer of this "Tang Dynasty Paradox Record" is still Guo Jingyu.

The play sets the story in the reign of Li Dan in Tang Ruizong. At that time, Li Longji and his aunt Princess Taiping joined hands to break the dream that Queen Wei and Princess Anle were in charge, but after that, they became their main enemies.

Su Wuming, played by Yang Zhigang, is a close disciple of Di Renjie.

When he was a county commandant of Chang ‘an, he and Lu Lingfeng, the corps commander of Jin Wuwei, from constant friction to tacit cooperation, successively solved the strange case of Chang ‘an, uncovering those heavy "ghosts" under the night of Chang ‘an in the prosperous times.

The play has a total of 36 episodes and is divided into 8 cases.

It played down the reasoning part in the past costume suspense drama to the greatest extent, but focused on the word "paradox", reappearing the prosperity and tolerance of Chang ‘an, and Lu Lingfeng’s "three knives flow" was also quite interesting.

TOP3, "Beginning" score: 7.8

At the beginning of this year, Noon Sunshine, which has always been good at shooting drama, launched its own heavy transformation work-"Beginning", a light sci-fi online drama starring Angel and Bai Jingting, which is also the only one in Noon Sunshine this year."effectively broadcast the drama."

There are only 15 episodes of The Beginning, which tells the story of infinite flow.

Li Shiqing, a female college student, "came back from the dead" after a bus explosion. She gradually found herself in the time cycle before and after the bus explosion. In order to break this cycle, she found Xiao Heyun, a game architect, as an ally.

But the development of things, completely out of their expectation.

The old woman with all kinds of medicines, the gloomy middle-aged woman, the anchor called "Happy Brother", the old man who went to see his son with some watermelons, and the bus driver who looked strange, who is the "source of the explosion" among these people?

As a light sci-fi suspense online drama, The Beginning is undoubtedly a success.

In 15 episodes, it tells a story with clear story lines and strict logic, and under the interpretation of those "non-famous actors", one vivid character seems to break through the screen and become a fact in our lives.

In fact, the final ending of "The Beginning" did not end badly.

Many details have been suggested, including the scene of Wang Mengmeng smiling at his mother. It was Wang Mengmeng who arranged this cycle. Before that, she had been hovering over the bridge and bus that had an accident.

TOP2、《Meng Hua Lu score: 8.0

Andy, the screenwriter of Meng Hua Lu, forwarded a message praising her when it was popular. However, the attitude of "being on a par with Guan Hanqing" made Meng Hua Lu, which was already mired in the vortex of "wife literature", once again trigger a heated discussion.

The play is adapted from Guan Hanqing’s Yuan Zaju, Zhao Paner’s Romantic Salvation.

In the original work, Zhao Paner came to Tokyo by various means to save her sister Song Yinzhang, which is an important work of Guan Hanqing praising the awakening of women’s consciousness.

When it comes to TV dramas, it is obvious that female directors and screenwriters should also take the path of female themes.

But in my opinion:

Is Meng Hua Lu an excellent ancient doll?

That must be.

Is Meng Hua Lu an excellent work on women?

That’s not the designation.

Whether it is Gu Qianfan’s care for Zhao Paner, the second generation of super officials, or the awakening of women’s consciousness and the setting and lines of getting rid of the shackles of feudal male power in the play, it has nothing to do with the real female theme.

However, for the young audience who have had enough of "ugly men in ancient costumes" and "ordinary women in ancient times", the face value and acting skills of "Liu Tianxian" and Chen Xiao really set a good example for the younger generation.

TOP1The score of Foreign Material Records: 8.4

The origin of the story turned out to be such an incredible event:Shi Jian’s girlfriend drowned in a room where there was no water.

In order to find the truth, he opened a company called "Universal Brother", which specializes in "mysterious events".

Later, by chance, Shi Jian found a magic key that can reach anywhere. Then, magic items such as manipulating the fingers of objects, pendants that control water, and vanishing cream that can change shapes appeared one after another.

What kind of shocking secrets are hidden behind these things?

Some ordinary items suddenly have magical functions. This setting is not new, but Li Hongchou’s team (representing the series of Mao Cheat) picked up this setting and told a logical story.

In fact, as an early audience of Mao Cheat, I still want to talk about my feelings.

As a work of Li Hongchou’s team, the logic and the rigor of the story details of this novel are almost at the top of the domestic drama, but some of its actors can’t really interpret more complicated emotions.

Therefore, you can say that it is still a "grass-roots team" work.

However, for Li Hongchou, who pursues the ultimate creative path, maintains the stability of the team, and creates the initial heart, it is time to walk out of the spiritual home "International Village", because there is a bigger world outside.

Jiangsu: financial living water helps transform and upgrade the strong chain.

Our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.
Financial living water helps the transformation and upgrading of strong chain and complementary chain

Recently, Nanjing Branch of the People’s Bank of China released the information about financial support for the real economy in the first quarter of 2022: By the end of March, the balance of local and foreign currency loans in Jiangsu’s manufacturing industry was 2.39 trillion yuan, an increase of 247.643 billion yuan over the beginning of the year, up 11.54% year-on-year. Among them, the balance of manufacturing loans increased by 18.7% in March. So far, our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.

The continuous rise of manufacturing loans is behind the constant adaptation between the flow rate of financial living water and the growth rate of manufacturing development. Especially in the context of the current epidemic situation in many places, the province’s financial industry focuses on industrial chain reinforcement and transformation and upgrading, constantly innovating products and services, tilting credit resources, and comprehensively improving the quality and level of high-quality development of financial service manufacturing.

Solve the problem of "supply chain finance" and "support" the strong industrial chain

Some time ago, Mr. Wang of Taizhou had mixed feelings. Happily, his company successfully got an order of 10 million yuan from a large downstream enterprise; Worryingly, due to the epidemic situation and rising raw material prices and other factors, enterprises are short of funds for the time being and cannot afford to pay for raw materials. Knowing this situation, Bank of Jiangsu Taizhou Branch immediately issued a 10 million yuan "e-financing bill" on the "supply chain financial cloud platform". With the "e-financing bill", Mr. Wang obtained online financing and solved the urgent need.

"e-finance" is a supply chain financial product. In view of the financial difficulties in the manufacturing industry’s strong chain replenishment, transformation and upgrading, supply chain finance has become the key content of current financial industry innovation. Its innovation lies in transmitting its credit to small and micro enterprises in the upstream and downstream of the industrial chain without affecting the use of funds by large and medium-sized enterprises to meet the financing needs of small and micro enterprises.

To enhance the core competitiveness of manufacturing industry, financial innovation cannot be slow. Focusing on the "Three-year Action Plan for" Strong Industrial Chain "in Jiangsu Province (2021-2023)", the province’s financial industry is tailored and deeply connected, and efforts are made to break through the "blocking points" and "difficulties" of services.

In the past two years, Jiangsu Agricultural Bank’s manufacturing loans have shown a rapid growth trend, with an average annual increase of 27%. "We give priority to guarantee manufacturing loans from the aspects of separate credit plans, further optimizing the mechanism, and reducing fees and profits to reduce costs." Zhang Jianliang, president of the bank, said that in response to the three-year action plan of "strengthening the industrial chain", 50 service plans for key industrial chains have been completed, with an additional credit of 28 billion yuan.

Grasping real investment and expanding effective investment in manufacturing projects are the "highlights" of financial institutions. Bank of China Jiangsu Branch has formulated 18 measures for financial services in advanced manufacturing fields such as integrated circuits and new energy. Since the beginning of this year, the bank has successively lent $210 million and $150 million to Likai Precision and SK Hynix respectively, and invested 520 million yuan in Trina Solar. Data show that as of the end of February, the bank’s manufacturing loans increased by 16 billion yuan compared with the beginning of the year.

On the one hand, financial institutions increase manufacturing loans from their own perspective; on the other hand, the regulatory authorities vigorously guide them through policies. A few days ago, Suqian Central Sub-branch of the People’s Bank of China issued the Implementation Plan of "Four Billion Plans for Financial Services to the Real Economy", proposing to implement the "Billion Manufacturing Loan Strong Chain Plan" and actively guiding banking institutions to increase manufacturing credit support.

Give timely assistance to small and micro enterprises, and strengthen financial assistance to enterprises to help them out.

In March this year, a batch of Covid-19 antigen detection reagent products were approved, and Jiangsu Nantong Xiaoyu Environmental Protection Technology Co., Ltd. provided jamming for two of them. However, even if the daily production capacity exceeds 2 million sets, it still cannot meet the demand, and enterprises urgently need funds to purchase automated production equipment to expand production capacity and reserve raw materials.

Upon learning of this situation, Nantong Central Sub-branch of the People’s Bank of China immediately reported the relevant information to China Bank. Bank of China quickly opened up a "green channel" for enterprises, appropriately increased credit granting and reduced costs, and completed the credit granting in only three working days. According to the new credit scheme, the original 6 million yuan secured loan was optimized and upgraded to the current 10 million yuan credit loan, and the annual comprehensive financing interest rate was reduced from 5.1% to 3.7%. Xia Keyong, the person in charge of the enterprise, calculated an account: "In this way, we can build seven new automated production lines, add 1 million sets of jams per day, and reduce interest expenses by 140,000 yuan per year. It’s really great!"

Small and micro enterprises are the new force of economic development and the "capillary" of manufacturing industry. Since the beginning of this year, many places in Jiangsu have promoted financial institutions to make profits to the real economy, increase loans to small and micro enterprises, give play to the complementary role of social forces and government forces, and increase liquidity support for enterprises. According to the data of Nanjing Branch of the People’s Bank of China, in March, the short-term loans of enterprises in the province increased by 113.3 billion yuan, 2.7 times that of the same period of last year.

The relevant person in charge of the Nanjing Branch of the People’s Bank of China told the reporter that since the beginning of this year, the two direct tools have been successively converted through market-oriented methods, the rediscount quota for refinancing has been increased, and financing for small and micro enterprises has been supported in a more sustainable way. At the end of March, the rediscount balance of the province’s refinancing increased by 20.7% year-on-year, while the service coverage of inclusive finance continued to expand steadily.

At present, the epidemic situation is stable, and financial assistance to enterprises is constantly expanding. A few days ago, the four departments of Jiangsu jointly issued 12 measures to strengthen financial assistance to enterprises from four aspects: credit supply, fee reduction and profit reduction, and work together to smooth the operation of enterprise funds and fully help enterprises tide over the difficulties.

Solve the problem of "stuck neck" and empower science and technology enterprises with financial precision.

Jiangsu Jinge Network Technology Co., Ltd., located in Lianyungang, successfully obtained a loan of 5 million yuan from Suzhou Bank by way of intellectual property pledge, relying on its six invention patents and some software copyrights. "Compared with the previous methods of fixed assets mortgage loans, intellectual property pledge financing is faster and more convenient, which is really tailor-made for our technology-based enterprises with light assets and heavy research and development." Chen Zonghua, general manager of the company, said.

From January to March this year, the amount of intellectual property pledge in the province doubled compared with the same period of last year, but it is still far from enough. From the perspective of the whole province, there are nearly 300 state-level "specialized and innovative" enterprises and nearly 1,400 provincial-level "specialized and innovative" enterprises. The huge demand has forced financial institutions to improve quality and efficiency and help solve the "stuck neck" problem of science and technology enterprises.

Established in 2014, an electronics company in Nanjing is mainly engaged in the research and development and sales of high-end sensor chips. Bank of Nanjing has been a cooperative bank of the company since 2016. "Considering the characteristics of light assets and high growth of enterprises, we match credit loans according to the sales situation of enterprises. From the initial loan of 500,000 yuan to the current loan of 20 million yuan, we always accompany them to grow up and match different financial service plans at different stages." A person from Bank of Nanjing said that at present, the company has grown into a "specialized and innovative" enterprise in Nanjing and "cultivated unicorns", and completed the D round of financing, sprinting towards the IPO road.

"We must do everything possible to break the information asymmetry between banks and enterprises, promote the development of intellectual property pledge loan business on a larger scale, and turn more’ knowledge’ into’ capital’." The relevant person in charge of Jiangsu Banking Insurance Regulatory Bureau said that, to this end, they joined forces with the Provincial Science and Technology Department to launch a nine-month special campaign of bank-enterprise financing docking for 72,300 small and medium-sized science and technology enterprises in the province from April. Among them, several key indicators have been set, that is, the loan balance, the number of households with loans, the first loan, medium and long-term loans, credit loans and intellectual property pledge financing, etc., should be significantly increased.

The heads of credit management department and inclusive finance department of Nantong Rural Commercial Bank have become the leaders of science and technology loan finance, and the heads of 32 credit branches within their jurisdiction have become the first responsible persons, making every effort to promote the financial services of science and technology loans. "We will establish a financial service platform for technology-based enterprises, improve the resource allocation mechanism, incentive and restraint mechanism and risk control mechanism, improve the service product system, service mode system and service function system, give play to the role of financial guidance, and promote technology-based small and medium-sized enterprises to become small technology giants and reserve forces for high-tech enterprises." The relevant person in charge of the bank said. (Reporter Cui Wei Zhao Weili)

In-depth analysis of supply chain finance

Editor’s lead: With the deepening of socialized production mode, the market competition has changed from the competition between single customers to the competition between supply chains, and all parties in the same supply chain are interdependent, "one glory will be honored, and one loss will be lost". Therefore, "supply chain financing" series of financial products came into being. This article takes you in-depth analysis of supply chain finance, and I believe you will have a deeper understanding.

The concept of supply chain finance was first put forward by Shenzhen Development Bank in 2001, after which Shenzhen Development Bank initiated the warehouse receipt pledge business, creating a new model for financial development. However, before 2016, the development was quite slow. Except for Shenzhen Development Bank (later renamed Ping An Bank), only a few state-owned banks had trial business. It was not until 2016 that the state began to issue relevant policies that the development of supply chain finance was ushered in.

In 2016, the state encouraged the development of accounts receivable financing centered on core enterprises. In October 2017, it was first proposed that supply chain finance should support the development of the real economy. In 2019, it was proposed to reduce the dependence on mortgage guarantee and increase the proportion of credit loans and accounts receivable financing.

From 2021, the state put forward the concept of inclusive finance, and began to fully promote the development of inclusive finance. From the national policies, we can see that the country holds a very prudent and steady attitude on the road of promoting inclusive finance’s landing.

Mainly because of the emergence of a new format, its development is not yet mature, and the risks behind it have not been fully revealed. In order to ensure the financial stability of the country, a cautious attitude is adopted. However, a prudent attitude does not mean that the ultimate goal of the country is to develop supply chain finance, which is mainly based on accounts receivable. Supply chain finance is a means, and the core of the country wants to make funds flow into the 97% small and medium-sized enterprises in the real industry. Therefore, the scope of inclusive finance is now wider, including more than just a form of supply chain finance. From this we can determine that the core value of supply chain finance is:

  • Promote the development of inclusive finance, stimulate the development vitality of small and medium-sized enterprises, enhance their ability to resist risks, and lay a financial foundation for the steady development of China’s industrial supply chain.
  • Promote small and medium-sized enterprises from the survival line to the development line, and promote the overall industrial upgrading.

Then we should grasp this core and pay attention to risk exposure in the process of making a supply chain financial platform.

At present, there are two main trends in judging the repayment ability of enterprises, one is based solely on traditional bank risk control, and the other is based on traditional risk control combined with online data. As China’s data age has just begun, the data platforms of local governments and non-governmental organizations are still in the initial stage of construction, the construction of data channels is not complete, and the data collected at present is still under construction according to the data dimension of traditional bank risk control. Some platforms have added business travel, social media and other data, but the cash flow in the important banking system can not be fully obtained to judge the operation of enterprises.

The lack of data dimension leads us to have a poor grasp of the real business situation of the enterprise, and we are bound to be conservative in risk judgment, which affects the coverage of the enterprise and the financing amount of the enterprise.

In addition to the lack of risk control data, we basically judge the future repayment ability of enterprises based on the past data of enterprises at present, and do not predict the future repayment ability in combination with the development trend of enterprises. However, the enterprise will repay in the future, so it will be more stable to predict the future repayment ability than to control the risk based on the past repayment ability. Risk control based on past repayment ability is based on the assumption that enterprises will not be worse in the future than in the past. But this assumption is not reasonable.

There are also many core enterprises that have closed down frequently. The risk control based on future repayment ability is actually a more rational decision based on quantitative analysis. Predicting the future is uncertain, but at the same time it is pioneering. On the one hand, this pioneering may enable us to master more accurate repayment ability of enterprises, on the other hand, we can get higher financing for enterprises with sustained business growth, which will more effectively promote the development of high-quality enterprises. In fact, predicting the future is to help the whole ecology survive the fittest.

No matter from the national or private point of view, supply chain finance is generally started from core enterprises. Starting with core enterprises has several advantages: ① Core enterprises have a high trade status, which makes it easier to drive upstream and downstream small and medium-sized enterprises to do supply chain finance business together, which can make the traffic increase rapidly. ② Core enterprises have a relatively high degree of informatization, and the change cost is relatively lower in promoting the implementation of supply chain finance. (3) The core enterprises have strong credit standing and strong financial strength, and financing the upstream suppliers with the repayment ability of the core enterprises as the guarantee is in line with the current risk control cognition.

Let’s analyze the above three advantages in detail. Now supply chain finance is in the early stage of development, and it is still a blue ocean market, so that the rapid growth of traffic can quickly seize market share and have the first-Mover advantage.

So the first advantage is very important. The second advantage can be replaced by the informatization ability of core enterprises, and technology companies should have more advantages in informatization construction than core enterprises. Only with the help of the information system of core enterprises, the cost of transformation is lower, especially the saving of time cost to further promote the first-Mover advantage.

The third point is based on the upward transmission of credit of core enterprises, which is actually credit financing in essence, and its credit can only be transmitted upward, but not downward (downstream procurement financing does not rely on the credit of core enterprises), and accounts receivable financing is actually traditional financing, which is not supply chain finance in essence.

After analysis, we find that there is only one advantage of doing supply chain finance based on core enterprises, which is to seize market share quickly. But it also has a disadvantage, lack of penetration, and can’t really meet the financing needs of small and medium-sized enterprises in the whole industrial chain.

It is very important to seize market share quickly, and it must be the top priority for any enterprise. I want to say, can we do more than seize market share? It is the most important thing for us to seize market share quickly at this stage, but in the long run, we have to return to the financing needs and business scenarios of small and medium-sized enterprises, or to the thinking with small and medium-sized enterprises as the main body.

At present, there are many modes of supply chain finance in the market, such as prepayment financing, warehouse receipt financing, invoice financing and tax financing, which are all ways to directly finance small and medium-sized enterprises without core enterprises. But what I mainly discuss here is not the mode of financing, but the main role of financing.

Although accounts receivable financing centered on core enterprises is the most mainstream supply chain financial model in the market at present, it cannot benefit most small and medium-sized enterprises in the market because of its poor penetration, and the blank market is very large. I think it is also a first-Mover advantage to seize the blank market from small and medium-sized enterprises.

In the end, a situation will be formed, one is to expand the market upstream and downstream from the core enterprises, and the other is to expand the market around from small and medium-sized enterprises. If these two models can be combined in the future, a complete market network will be formed. So if someone cuts in from the core enterprises, someone cuts in from the small and medium-sized enterprises, and then the two are combined, it is equivalent to expanding the market at twice the speed.

  • While competing for traffic, various industrial platforms will lead to the fragmentation of the whole market. In order to expand customers, SMEs need to trade in multiple industrial platforms, and their transaction data are scattered and isolated, which makes it difficult to integrate into standardized data assets. In the supply chain financial services based on data assets, the services enjoyed by SMEs are still limited. However, each platform is "fragmented" and has not reached interconnection and mutual assistance. The fragmentation of the platform does not meet the real demands of SMEs.
  • Unilateral consideration of the needs of financial institutions, ignoring the needs of enterprises. At present, many financial service platforms are mainly built to cater to the financing process of financial institutions, which are not closely integrated with the trade process of enterprises, and the overall experience in the financing process of enterprises is poor and inefficient.
  • Regardless of the business prospects and business stability of small and medium-sized enterprises, in order to ensure risk control, a lower quota is given across the board according to the previous risk control model. However, although the small and medium-sized enterprises in the physical industry are small in scale, their business liquidity is usually millions, and the small-scale credit across the board cannot meet the capital needs of small and medium-sized enterprises.
  • Without considering the industry attributes of small and medium-sized enterprises, the overall supply and demand situation of the industry and price fluctuations, adopting a unified credit risk control model has low accuracy, which leads to the reduction of the overall quota for risk control.
  • At present, all supply chain financial platforms build platform standards from their own perspective, and cross-platform standards may be different, which is not conducive to cross-platform integration.
  • The upstream and downstream of each industry are actually cross-industries. For example, the upstream steel suppliers in the automobile manufacturing industry are not only involved in automobiles, but also in construction, roads, machinery, military industry and so on. The downstream 4S shop involves not only automobile manufacturing, but also lubricants, parts and so on. If the standardization is built by the core enterprises in a certain industry, its radiation scope is limited, and there is no way for the upstream and downstream to integrate standardization across industries.
  • Some regions are committed to formulating regional standardization, but the industry is not regional, and it is cross-regional, national or even global from the source to the terminal. Regional standardization also has limitations and cannot penetrate the entire industrial chain.

To sum up, if we can’t build cross-platform, cross-industry and cross-regional standardization, we can’t build a full-coverage financial service network. Therefore, the lack of standardization is a major factor hindering the development of supply chain finance in the future, which has not attracted the attention of the industry at present.

With the improvement of risk control, supply chain finance no longer needs the credit of core enterprises, and can meet the ultimate national expectation, that is, in the industrial network of the whole country, where there is a shortage of funds, funds will go, and social funds will be distributed more reasonably and evenly to maximize the utilization of funds. On the one hand, the perfection of risk control promotes the continuous expansion of supply chain finance in the direction of decentralization, on the other hand, the national expectation also drives the development of supply chain finance in the direction of decentralization. We should build a decentralized platform based on this foresight, create this first-Mover advantage in advance, and also promote the development speed of supply chain finance.

Demarcation should be understood from three angles.

(1) assets to the border. At present, there are many B2B industrial platforms, and there will be multiple industrial platforms in the same vertical field, and the management platforms of some core enterprises will also have sales modules to undertake online orders. When providing financial services, each industrial platform takes the orders in the platform as the target, and has its own platform boundaries.

Customers get credit on one platform based on the overall credit status of the enterprise, so once they get credit on one platform, it is difficult to get credit on other platforms, but customers’ transactions may not be limited to one platform, which leads to only a part of customers’ orders being financed. The boundary of this industrial platform leads to customers not being able to enjoy adequate financing services.

In the future, services will be provided by real financing scenarios of small and medium-sized enterprises, and breaking the boundaries of platforms will be a prerequisite for providing better financing services.

2 funds go to the border. Every financial institution gives credit to an enterprise based on its overall credit status and repayment ability.

Once a financial institution gives credit to an enterprise, it is basically difficult for the enterprise to get credit from other financial institutions, so the financing services enjoyed by the enterprise will be limited by the service types, interest rates, cycles and targets provided by the current financial institutions.

It is not flexible enough from the perspective of enterprise’s overall asset management. A more favorable way for enterprises is to have a professional platform to assume the responsibility of risk control and give flexible credit lines according to the overall dynamic repayment ability of enterprises. Then the financing application is diverted to various financial institutions through routers, and financial institutions only undertake financing services. In this model, financial institutions no longer undertake the credit granting work, or even the whole risk control outsourcing, which reduces the risk for financial institutions through risk transfer, and at the same time reduces the demand for organizational personnel, which can benefit enterprises and achieve the goal of inclusive finance.

For the platform, because of the provision of risk control services, it not only breaks the boundaries of financial institutions and provides more flexible financing services for enterprises, but also enhances the strategic position of the platform and becomes an indispensable existence in the whole model. At the same time, risk control can increase revenue for the platform. For enterprises, they can enjoy more flexible financial services and lower interest rates.

③ The type of financing service goes beyond the boundary. At present, various financial service platforms will launch a variety of financing service types, and each type needs to apply for a quota separately. The business model of enterprises is diversified, and many times a variety of financing services are needed to cooperate, but different quotas are scattered and fragmented, so enterprises need to make some matching when using them.

It is likely that there will be a target with a large amount, but at present, the quotas obtained by enterprises are scattered and unconnected, and none of them can meet the financing needs of the target. Therefore, the solution I propose is that the platform gives enterprises a comprehensive quota, which is applicable to all types of financing services launched by the platform. Enterprises only need to apply for the quota once, and the subsequent financing needs to be applied on demand, sharing a quota.

It not only reduces the operation of enterprises applying for credit, reduces the number of times that risk control calls their credit information, but also improves the utilization rate of credit lines. The premise of the type of financing service going to the border is that the capital side goes to the border.

At present, social funds are mainly concentrated in three places: banks, enterprises and individuals. Enterprises are the only export to create wealth. However, enterprises mainly use their own money to create wealth. Personal money is deposited in banks, and bank money is given to a small number of enterprises, that is, most money can only create a small amount of wealth for a small number of enterprises.

The uneven distribution of funds in the whole society also leads to the situation of insufficient utilization of funds. The state encourages inclusive finance to support the development of small and medium-sized enterprises, which is actually to distribute social funds in a balanced way, so that social funds can play a greater role. Banks give money to more enterprises to create more wealth, and enterprises can invest in production, investment and innovation with more funds, so that the gears of industrial upgrading can roll. In order for banks to give more money to more enterprises, the early stage must be to build a portrait and credit evaluation of enterprises in the whole society and do a good job in risk control.

In the later stage, it is to let banks give money to enterprises more smoothly and efficiently. Therefore, the automation of financial service process will be gradually popularized in the later period.

By then, the whole system will automatically provide financing services and automatic settlement according to the capital needs of enterprises. Enterprises can enjoy the support of bank funds at low cost, and the surplus profits can be further invested in innovative research and development, industrial upgrading, and enhance the profit rate of enterprises. Once the capital channel can operate without obstacles, it means that the capital turnover rate of the whole society will be improved, social wealth will continue to grow, and inflation can be reduced.

Therefore, the automation of financial service process is not only the demand of enterprises, but also the demand of the whole society and the whole country, and the future must be the direction encouraged by the state.

When the automation of financial service process reaches a certain popularity, the role of banks is to take over the distribution of social funds in an all-round way, and the role of enterprises is to innovate and connect. The comprehensive functions undertaken by the original enterprise as a single role are decomposed, and the capital functions are completely subcontracted to banks. Enterprises concentrate on the production and circulation of things, and the social division of labor is further reconstructed. After the social division of labor is clearer and finer, the overall social operation efficiency will be higher.

Therefore, the future development of supply chain finance is not only to support small and medium-sized enterprises in the real economy, but also to reconstruct the social division of labor and create a new social ecology.

 

This article was originally published by @ Weekend Living Room. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Fighting on Seven Platforms: The Current Development Situation of Head Content of Miniature Plays

The blue word cultural industry reviews above the point pay attention to and star the standard.

Recently, the State Administration of Radio, Film and Television (SARFT) intensively issued the Notice on Further Strengthening the Management of Network Micro-short Plays and Implementing the Creation Promotion Plan (click for me to view) and the Opinions on Promoting the Prosperity and Development of Short Plays (click for me to view), making policy adjustments to micro-short plays and short plays. At present, the competition among major platforms for miniseries has entered the stage of deep involution, and seven video platforms, namely Aauto Quicker, Tik Tok, Youku, Tencent, Mango TV, bilibili and iQiyi, have entered the game one after another. This paper focuses on the introduction of micro-short plays on the heads of major platforms for friends to grasp the current development of micro-short plays.

author | Professor Zhao Hui, National Social Science Art Project "Current Status, Problems, Countermeasures and Development Trends of Miniature Plays" Team: Zhao Hui, Tian Yawen, Wang Sihan, Bao Yan, Lin Yijia.

read and edit | Time

edit | Peninsula

source | Media No.1 (ID: zcfhxy)

Micro-short plays have entered the stage of deep involution, and various platforms have entered the game one after another, showing the appearance of a hundred flowers blooming.

In terms of short video platform, Aauto Quicker was the first to enter the game, with emotion, youth, family and comedy taking turns, followed by Tik Tok, who poked the pain point of life with content and paid attention to humanistic care. In terms of long video platform, Youku has always been the leader in word-of-mouth and quantity. Tencent has built a very aesthetic theater with ten points, Mango TV emphasizes quality, and short plays frequently appear in circles. bilibili has taken the road of creative brain-burning early, and Iqiyi finally joined and is catching up.

After experiencing brutal growth and fierce competition, short plays will eventually embark on the road of quality and diversification.

Aauto Quicker: Four major content tracks take turns to debut.

Since 2019, the number of short plays in Aauto Quicker has reached 12,000, and the number of short plays with the head star has exceeded 350. According to the summary data of Aauto Quicker Short Plays page, 203 short plays were launched from January to August in 2022, with sweet pets, ancient customs and families dominating.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 26, 2022.

By the end of 2021, among the 240+ short plays of Aauto Quicker Xingmang, more than 100 plays have exceeded 100 million, and there are more head contents such as "princess royal Up" with 350 million+plays and "Ten Thousand Slags in the Phoenix" with 420 million+plays. According to the data of Milan, from 2021 to 2022, Aauto Quicker’s short plays TOP5 were princess royal on the Top, Remarriage, Women’s Awakening, All Slags in the Morning, My Pride and Grandfather, all of which were love themes.

The four main content tracks of Aauto Quicker Xingmang short play are urban emotion, family empathy, youth inspirational and comedy. Comparing the content creation in January-March with that in April-July, we will find that the content of urban emotion is gradually declining, and more creators tend to try youth inspirational and comedy. In addition, the family empathy track has become the focus of Aauto Quicker’s short plays, and Nian Sa, Cheng Feng, Hutong Er and The Uneven Bowl of Water are broken because they are close to users’ lives.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

 

Tik Tok: Drama has gravity to release humanistic care.

Compared with Aauto Quicker, the short play track in Tik Tok started late. In 2021, Tik Tok launched a new plan. In June 2022, Tik Tok integrated and upgraded the original plan, and launched a drama gravity plan. According to the different types of creators, three tracks were built, namely, Dou+, Fenzhang and Drama Star. By August, 2022, there were 267 short plays on Tik Tok Platform in 2021-2022, with a wide range of themes, mainly urban, magical and emotional. # Tik Tok’s video content related to short plays has exceeded 30 billion.

△ Data monitoring time: January 1, 2022-August 7, 2022

According to the data of Milan, from 2021 to 2022, the short drama TOP5 on the Tik Tok platform was Night Diary, Confessions of an Evil Woman, My Landlord and Grandma, Your Motherhood Series 2 in the Future, and Strange Writer, which covered pension issues, doctor-patient disputes and real life pain points, and its content creation was full of humanistic care.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Tencent: Very theater, very aesthetic.

In December, 2021, Tencent released the Ten Theater, covering the drama content of comedy season, suspense season, national wind season, interactive season and other categories, marking the new stage of Tencent video’s exploration of the quality of micro-short dramas.

Previously, Tencent had begun to lay out mini-dramas and achieved good results. According TOP5 statistics from Milan, in 2021, the influences of Tencent’s mini-short plays were Dream, Brother, Please Follow the Script, Roll the Pinion, Give You My Exclusive Favor, The Little Fox Fairy of the General’s Family, with more than 20,000 online media reports, 303,000 mentions by Weibo and 320 million hits by Tencent.

In the short drama influence TOP5 from January to August 2022, "Please! Don’t spoil me achieved a score of 30 million+,with 1,886 articles reported by online media, 73,000 mentioned by Weibo and 460 million hits by Tencent. In addition, the sub-accounts of "Datang Snacks" exceeded 15 million, and the sub-accounts of "Wife’s Counter-offensive" and "Give You My Exclusive Favor" exceeded 10 million, all of which achieved good results.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Youku: Leading word of mouth, quantity first.

Youku launched the short drama business in 2019 and has always been a leader in word-of-mouth and commercialization. In September, 2021, Youku released a plan to boost short drama, which built a bridge of cooperation between short drama producers and major literary animation IP platforms, and participated in the project creation in the form of investment and accounting.

According to statistics from Milan, the number of short plays of Youku ranks first among the five platforms, and its quality and influence are also in the forefront. In 2021, in the TOP5 of Youku’s miniseries, Weibo mentioned 390,000 pieces of Heartbeat Love, and Weibo played it 486,000 times. From the layout to the frequent head works, and then to the new exploration of profit model, Youku has explored a development path of parallel development and integration with the industry in the long-term practice, which shows the determination of Youku platform to continue to invest in micro-short dramas.

In 2022, Youku’s short plays continued to exert their strength, adhering to the fundamental principle that content is the best quality, staying awake and insisting on content first. According to the statistics of Meilande, among the top five influential short plays of Youku in 2022, Don’t Run Wild with My Sister and I Haven’t seen the Only Daughter, all reached a high online volume, with 1,299 and 2,300 online media reports respectively, and Don’t Run Wild with My Sister reached 5 million in the first round.

It can be seen that Youku focuses on and even creates user needs in content creation, expanding sporadic explosions and fine products into normalized, characteristic and high-quality mass-produced content, creating unique advantages and forming core competitiveness. Take "The Maid of a Thousand Daughters" jointly produced by Youku and Datang Star as an example. This drama won tens of millions of points with millions of investments. The reason is that it completed a series of thoughts on users, focus and track with the platform at the creative stage. From the selling point in the early stage, the male actor Su moved to create it, and to the platform giving accurate second suggestions on drama logic and production details in the later stage, Youku has formed a set of effective micro-short dramas in the long-term exploration.

 

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Mango TV: strict quality control and diverse elements.

Mango TV devotes itself to creating Damang short plays, with love women as the main theme, and sweet pet plays as the mainstream, introducing fresh elements such as script killing, infinite flow, quick wear, etc. to avoid the homogenization of similar themes. For example, suspense elements are added to "The Woman Who Can’t Raid" to strengthen the story, and the fantasy setting is added to "The Queen of the Attack" to tell the story of the routine of chasing the wife crematorium.

Different from Tencent’s sweet pet short plays, mangoes are mostly customized, and the opinions of the platform are highly weighted, and strict quality control has achieved good results. In 2022, Mango TV launched the explosion of "Ignorance", with Douban score as high as 7, and the cumulative broadcast volume was nearly 600 million in the case of basically zero announcement.

In November 2022, Damang Project Studio reached a strategic cooperation with Tomato Fiction and Minimum Aperture Film, aiming at integrating the advantages of the three parties, building an industrial chain and promoting the symbiosis and mutual benefit of high-quality literary works and film and television dramas. It is reported that the Damang Project Studio and Tomato Fiction will jointly create 10 short plays, which will be produced by Minimum Aperture Films, among which "Lost in Ignorance 2" will be included, and drama series and novels will be launched simultaneously, so that drama series and online literature will collide with each other, transform each other, and maximize the volume and value of IP.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Bilibili: The Road to Creative Brain Burning

Although bilibili was a latecomer to the short play, his main light theater showed the characteristics of differentiation from the beginning. The works in the light theater tend to be younger as a whole, and almost all the contents are highly related to the current popular culture. The creativity with wide brain holes is often used to enhance the audience’s sense of gain.

In the first season of Light Theater, the masterpiece "Night Cat Express’s Dark Night Dream" and "Catch the Horse Detective", the former was shortlisted in the official short drama competition unit of Cannes International TV Festival, which is an urban fantasy story with metaphorical style, while the latter was located in the story of sand sculpture, with a large number of movie stalks such as Infernal Affairs and New never to lose added in style, and even bilibili’s characteristic stalks such as entrance examination and invitation code appeared.

In 2022, The Studio Diary, the opening work of the second season of Light Theater, went online, and landed on the hot list of Tik Tok and Zhihu and the hot post of Douban for many times. The broadcast volume of Tik Tok topic exceeded 160 million, and the total broadcast volume of bilibili exceeded 44.598 million. Sir, I want to calculate a divination, There is a peach blossom next door, and Struggle for the Dragon’s Sky, followed closely. In only two years of exploration, bilibili’s mini-plays showed uniqueness.

 

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Iqiyi: the new entrant of short play

Comparatively speaking, the micro-short drama creation of iQiyi platform is in a backward state among the five long video platforms. However, on November 10, 2022, iQiyi officially released the cooperation mode of network micro-short drama. For the upstream micro-short drama creators, a series with a single episode of 2 to 15 minutes and complete and coherent content can be launched on the iQiyi platform through the mode of member payment and accounting or CPM advertising. Among them, the content of a single episode with a duration of 2 to 10 minutes adopts CPM advertising accounting mode; For the content with a duration of 10 to 15 minutes in a single episode, the mode of member payment and accounting +CPM advertising accounting is adopted. In terms of the distribution of income from the payment of members, iQiyi continues the revenue statistics and sharing mechanism of the superposition of the new members, the effective viewing time of members and the advertising income, which have been applied in the online drama market, and at the same time opens seven-terminal data to the film. Aiqiyi’s inclusion of online miniseries in the platform accounting mode means that Aiqiyi hopes to attract more excellent content creators to produce diversified content, and the creators and viewers of miniseries will be able to achieve more fair and efficient content creation and consumption support.

The long video platform also actively seeks innovative development of drama forms with traditional satellite TV and other audio-visual platforms. For example, Tencent’s video and satellite TV resources are integrated to carry out drama reform with short band and long band, and Mango TV and Himalaya jointly launched the first domestic audio-video dual-platform simulcast short drama "The Rumor of Doctor Lu", and Youku’s multi-angle interactive short drama "When I Wake Up" is based on itself and pays attention to young positive energy users, and has made more explorations on the boundaries of micro-short dramas.

  

After maintaining the number one in China for four consecutive years-& ENSP; Where is the next springboard for Chengdu International Train?

● Improving the quality of China-Europe international supply chain alliance will cooperate in four aspects: promoting the high-quality operation of China-Europe trains, connecting different tracks, integrating documents and property rights, and developing multimodal transport by land, sea and air.

● Incrementally build an open logistics channel connecting China Unicom inland, radiating South Asia and Southeast Asia, and rely on the "Sichuan" train in 2021 to promote the construction of a new international trade pattern of "buying Sichuan and selling the whole world"

Chengdu international trains have accumulated more than 10,000 trains, ranking first in the country for four consecutive years. Next, how to deepen high-quality development? Recently, the third "Asia-Europe" Global Partner Conference held in Chengdu gave the answer.

Upgrading   International supply chain alliance shares dividends

What is a supply chain? "I personally understand that all of you present at today’s meeting are from banks, foreign trade enterprises, foreign railways, railway stations, governments, customs, etc., and are a supply chain service system of China-Europe trains." Zhang Xu, deputy general manager of Chengdu International Railway Port Investment Development Co., Ltd. believes that an important direction for the future development of China-Europe trains is the supply chain.

At the conference site, the China-Europe International Supply Chain Alliance was formally established. The alliance, in conjunction with the Trans-Eurasian International Transport Coordination Committee and china international freight forwarders association, organized international railway organizers such as Korea Railway Corporation, Chengdu Customs, freight forwarders, financial services institutions, Chongqing, Xi ‘an and other major domestic China-Europe train operators to carry out pragmatic cooperation in four aspects: promoting the high-quality operation of China-Europe trains, connecting different tracks, integrating documents and property rights, and developing multimodal transport by land, sea and air.

"The establishment of the alliance will accelerate the spillover effect of the channel." Ji Shouwen, a professor and doctoral supervisor at Beijing Jiaotong University, said that the National Development and Reform Commission’s "Research on the High-quality Development Ideas of China-Europe Trains" was the project leader.

How to reflect the spillover effect? Ji Shouwen pointed out that China-Europe trains promote the innovation of international supply chain operation mode, and mainly form three service chains: "train+park", "train+industry" and "train+trade".

Among them, the "train+park" service chain is based on the train, building various logistics industrial parks at home and abroad, and promoting the agglomeration of resource elements in the park. "CEIBS (Chengdu) promotes the transformation of Qingbaijiang old industrial zone into a’ smart industry city’ and develops three leading industries, namely’ basic smart industry, smart manufacturing industry and smart service industry’. It is estimated that the output value will reach 80 billion yuan in 2025." Ji Shouwen introduced that the "train+industry" service chain attracts advanced manufacturing and scarce resource processing industries to settle in cities, and at the same time promotes the "Belt and Road" international capacity cooperation. "Siemens’ second digital factory outside Chengdu is proof." He pointed out that the "train+trade" service chain can promote the development of international trade of featured products and promote the construction of regional international trade centers and cross-border e-commerce trading centers.

Increment   Accelerated expansion of international and domestic markets

"In the first three quarters of this year, ASEAN has become China’s largest trading partner. With the completion of China-Laos Railway in 2021, the China-Myanmar Railway has been accelerated. It is expected that it will reach Vientiane, Laos and Yangon, Myanmar in the fastest three days, radiating ASEAN and the market space of China-Europe train (Chengdu) will also be further expanded." At the conference site, the relevant person in charge of Chengdu International Railway Port Management Committee is highly looking forward to the future development.

How to seize the opportunity?

On the same day, Chengdu International Railway Port Investment and Development Co., Ltd., Yunnan Intercontinental Train Logistics Co., Ltd. and Laos Moding Special Economic Zone Development Group Co., Ltd. joined hands to sign a strategic cooperation agreement: jointly build a southbound railway intermodal passage, create an open logistics passage connecting the inland, radiating South Asia and Southeast Asia, and promote economic and trade exchanges between Sichuan, Laos and Myanmar. In the future, the three parties will further build an integrated multimodal transport information platform, support and promote the docking of logistics information systems, realize the service functions of railway maintenance and inquiry, and accelerate the integrated development.

In addition, representatives from 12 cities (states) including Luzhou, Ziyang, Deyang and Guangyuan jointly started the "Sichuan" train in 2021. "The origin of the China-Europe train’ Sichuan’ will promote the construction of a new international trade pattern of" buying Sichuan and selling the whole world "." Zheng Quanfeng, director of Chengdu International Railway Port Management Committee, said.

According to the statistics of Chengdu International Railway Port, China-Europe trains (Chengdu) have accumulated more than 6,000 trains, driving the province’s import and export trade by more than 10 billion US dollars annually, serving more than 10,000 domestic and foreign enterprises, and the degree of integration with local industries is as high as 67%. (Reporter   Chen Hao   Chen Bihong)

1.4 billion people can’t live in the existing houses! The former deputy director of the National Bureau of Statistics voiced

  According to media reports, on September 23, He Keng, deputy director of the 11th NPC Financial and Economic Committee and former deputy director of the National Bureau of Statistics, said at the 2023 China Real Economy Development Conference, "There is an oversupply of real estate now.How many vacant houses are there? The figures estimated by experts vary greatly.1.4 billion people may not be able to live.. It is unwise for so many vacant houses to vigorously develop real estate, so in this case, real estate enterprises must transform, transform early and take the initiative. "

  There has been endless discussion about how many houses there are in China and how many houses are vacant. In fact, in recent years, many institutions have published relevant research reports. For example, in 2017, CICC’s "Counting the Housing Stock in China" stated that at the end of 2017, housing vacancy rate in a broad sense and a narrow sense in China were 16.9% and 12.1% respectively, of which 14.7% and 9.7% were in urban areas.

  Southwestern University of Finance and Economics’s "Analysis of Vacancy of Urban Housing in China in 2017" said: In 2017, the urban area of housing vacancy rate in China was 21.4%.

  In August last year, a survey report on vacant housing in RealData drew people’s attention back to the topic of housing vacancy rate.

  The average vacancy rate in 28 cities is 12%

  In August last year, RealData announced the survey of vacant housing in 28 large and medium-sized cities in China. The results showed that,Housing vacancy rate, the capital of Jiangxi Province, ranks first among the 28 large and medium-sized cities surveyed, reaching 20%.In other words, one-fifth of the sold housing stock in Nanchang is vacant. The second place is Langfang, Hebei, with a vacancy rate of 19%.

  According to the shell report, after a thorough investigation of the communities within its business scope,Houses that have been unoccupied for more than 3 months are defined as "vacant houses", set the number of vacant households/total households is the city of housing vacancy rate. The report shows that the average housing vacancy rate of 28 large and medium-sized cities in China is 12%, which is relatively in a high range.

  Housing vacancy rate increases with the urban energy level, with an average of 7% in first-tier cities, 12% in second-tier cities and 16% in third-tier cities. Only 9 cities have a reasonable vacancy rate, most of them are between 10% and 15%, and 6 cities are above 15%.

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Image source: RealData

  In terms of cities, Shenzhen, Beijing and Shanghai have the lowest vacancy rates, all below 7%. Most cities such as Xi ‘an, Zhengzhou, Kunming, Hefei and Wuxi are between 10% and 15%. Nanchang, Langfang and Foshan housing vacancy rate are relatively high, all above 15%. Shell thinks that the regional differences in housing vacancy rate directly reflect the development potential of the real estate market. Generally speaking, the vacancy rate is 5%— 10% is reasonable, and below this range, the vacancy rate is considered to be too low, indicating that the housing demand is strong and the potential demand is high. If it is higher than 10%, it is considered that the vacancy rate is too high, indicating that there is an oversupply of housing and there is a risk of overstocking. RealData said that the statistics only selected the existing houses that have been sold, and compared with other statistics, the vacancy rate is low. In fact, there are broad and narrow definitions of vacancy rate.

  Generalized vacancy rate refers to As long as the house is unoccupied at a certain moment, it is vacant. It tends to overestimate the vacancy rate by treating all the houses under renovation and dangerous houses that are not suitable for living as vacant.

  Narrow vacancy rate The houses and dangerous houses under renovation are deducted from the generalized vacancy. The method is more scientific and reasonable. How to define unoccupied and the length of unoccupied time has become the key to vacancy rate statistics. The implementation standards of each country or region are also quite different — —

  The United States will include holiday houses, weekend houses and mobile houses in the statistics of vacant houses; The definition of vacant houses in Japan is that no one has lived for a long time and has not used tap water and electricity for five consecutive years; Vancouver, Canada, defines vacant rooms as empty for 25 days every month or empty for 4 months in a year; In Hong Kong, China, the houses under renovation are also included in the statistics of vacant houses.

  From January to August, the national commercial housing sales area decreased by 7.1% year-on-year.

  According to the National Bureau of Statistics, from January to August this year, the national investment in real estate development dropped by 8.8%. The national commercial housing sales area was 739.49 million square meters, down 7.1% year-on-year; The sales of commercial housing reached 7,815.8 billion yuan, down 3.2%.

  On September 15th, the data released by the National Bureau of Statistics showed that in August, the sales price of commercial housing in 70 large and medium-sized cities increased, and the number of cities decreased.The sales price of commercial housing in cities of all lines decreased month-on-month, and increased and decreased year-on-year.

  Among them, the decline in the second-hand housing market is more obvious.In August, the sales prices of second-hand houses in first-and second-tier cities decreased by 1.6% and 3.0% respectively year-on-year, and the decline rate was 0.2 and 0.3 percentage points higher than that of the previous month. The sales price of second-hand residential buildings in third-tier cities decreased by 3.5% year-on-year, the same as last month.

  National business daily Comprehensive Finance Association and National Bureau of Statistics.