Cctv newsAccording to the news of China Weather Network, today (March 25th), the heavy rainfall areas in the south of the Yangtze River and South China will be pressed to the south, and the heavy rain will be mainly concentrated in Guangxi, Guangdong and Fujian, and the local area will still be accompanied by strong convective weather. In terms of temperature, this Sunday, the north will gradually enter the warming mode; However, due to the continuous rainy weather in South China, the temperature will be suppressed until the end of March.

　　Heavy rainfall in South China continues to exert its strength. Guangdong, Fujian and other places need to be alert to secondary disasters.

　　Yesterday, heavy rainfall continued in Jiangnan and South China, and the local area was still accompanied by strong convective weather. Monitoring shows that from 08: 00 on the 24th to 06: 00 on the 25th, heavy rains fell in parts of southeastern Hunan, southwestern Jiangxi, southern Fujian, north-central Guangdong and northeastern Guangxi, and heavy rains occurred in Ganzhou, Jiangxi, Longyan, Fujian and Shaoguan, Guangdong.

　　Today, the heavy rainfall area will be pressed to the south, and the heavy rain will be mainly concentrated in Guangdong, southern Fujian and eastern Guangxi. From tomorrow, the precipitation in the south will be weakened, especially in the south of the Yangtze River and east of South China.

　　The Central Meteorological Observatory predicts that today, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, eastern Qinghai and central Gansu, and there will be medium snow in the local area. There are moderate to heavy rains in parts of southern Jiangnan and central and eastern South China, among which there are heavy rains or heavy rains in parts of southeastern Fujian and northern Guangdong.

　　Tomorrow, there will be light snow or sleet in parts of southern Xinjiang basin, northern and eastern Tibet, southern Qinghai, southern Gansu and northern Sichuan Plateau, and there will be medium snow in the local area. Some areas in southeastern Tibet, eastern Northwest China, southwestern Shanxi, eastern Southwest China, south-central Jiangnan, southern China, Taiwan Province Island and Hainan Island have moderate to moderate rain and local heavy rain.

　　Generally speaking, some areas in Guangdong, Jiangxi, Fujian and other places will be hit by continuous heavy rainfall, and the accumulated rainfall is large, and the rain is urgent. Attention should be paid to preventing secondary disasters such as geology and mountain torrents that may be induced by rainfall. However, the recent rainfall is beneficial to alleviate the meteorological drought in South China. After this round of heavy rainfall, Guangdong may meet the flood season standards and start the first flood season in South China.

　　The rainy weather in the south is frequently suppressed and warmed up, and the north is gradually warming up.

　　Under the combined influence of cold air and rainy weather, the temperature in South China will continue to drop today. The cumulative cooling in Guangxi and Guangdong will exceed 10℃, and the highest temperature today will mostly drop to around 20℃. Moreover, due to the frequent subsequent rainfall, the temperature in South China will not improve much until the end of March.

　　This Sunday, the temperature in most parts of the north will rise one after another, and the highest temperature on Sunday will generally return to a higher level than normal, and the warmer range will continue to increase at the beginning of next week. From the 27th, the highest temperature in most parts of Northeast China will return to above 15℃, and the cumulative temperature rise will generally exceed 10℃. The highest temperatures in North China and Huanghuai will gradually rise above 20℃, and the warmth will return.

　　In big cities, the highest temperature in Shenyang was only about 9℃ yesterday, and then the temperature will rise all the way, reaching 18℃ on the 28th and 20℃ on the 30th, or it will set a new high this year.

　　However, it should be noted that most of the north is still in the alternating period of winter and spring, and the temperature rises rapidly during the day, and it is still cold in the morning and evening, and the temperature difference will also widen. Around the 27th, the temperature difference between day and night in many places in the north will exceed 15℃, and even reach above 20℃ locally, reminding the public to pay attention to adding clothes to keep warm and avoid catching a cold.

1905 movie network news Take movies as a bridge and aesthetics as a way.Return to the film itself and witness the power of criticism.《Today shadowcriticize"Specially planned" Watching Movies ",50 hot films in the past five years x 50 professional film critics,An in-depth film appreciation class,A test of the strength of film critics.

Before the start of the year, if you ask the old editors what they expect from China movies in 2020, the answer is no doubt — — "Seal the universe".

　

In the summer of 2019, an animated film (hereinafter referred to as "Nezha") won 5.013 billion yuan at the box office by word of mouth, becoming the first animated film to top the box office in China.

Considering the determination of the following "deification" theme projects, professional film media, including Today Film Review, have predicted that Nezha will be the prelude to "deification universe" in 2020.

Unfortunately, affected by the epidemic, Legend of Deification became the first film to quit the Spring Festival. It is not known whether the first part of the trilogy of deities, which is scheduled to be released in the summer, can be released as scheduled.

　

However, while waiting for the "universe of deities" to take shape, Sha Dan, the curator of China Film Archive, who is a guest of "Watching the Movie", as a film history researcher and film critic, has freshly cracked the "heaven" big villain mystery of "Nezha".

Today’s film review: the antagonistic relationship in Ne Zha

Emotional opposition bred by Tai Chi Yin and Yang

For most China audiences, it is not easy to make a decision to go to the cinema to watch domestic animation.

On the road of "Nezha" to the top box office of Chinese movies in 2019, it has a solid accumulation of "Guo Man" films that have been well-received by people in recent years.

In addition to the "burning" texture that has been rapidly improved in animation technology, the content arrangement of these "Guo Man" works, which is most talked about by the audience, still lies in the great integration of the essence of traditional culture and the spirit of the new era.

"Everyone says that this movie is particularly popular, but from a professional point of view, (it can succeed) is not a burning problem, and there are very strong skills." From a professional perspective, the outstanding impression that Nezha brought to Shadan originated from the antagonistic relationship between the concepts of Yin and Yang.

“The aura of heaven and earth, after the year before last, gave birth to a mixed pearl … …"Do you remember whose tone this sentence appeared at the beginning of the film?

He is a potbellied, trumping Taiyi real person. At the same time, he is also the point of view of the whole film.

"Taiyi is a Taoist, and Taoism has a very important Tai Chi symbol." Digging deep into the essence of viewpoint, Shadan found the key to the narrative structure and character composition of Nezha — — The antagonistic relationship between Yin and Yang in Taiji.

From the narrow perspective of film language, Shadan introduced a film term (knowledge point): the opposition between sound and painting.

Sound is contrary to the content of the picture, that is, sound is not an accessory or supplement to the picture, but excavates the inner activities of the characters from the opposite direction, or creates some emotions and hints some thoughts. The opposition between sound and painting has produced a new appearance and formed a new quality.

In Nezha’s innumerable opposites between sound and painting, Shadan chose two typical paragraphs in which Nezha started from joy but fell into sadness.

First, it is a scene in which little Nezha tries to play with other children in Chentangguan.

Looking at the children playing hide-and-seek in the streets, Nezha in babbling spread out his arms and planned to join them, but he didn’t want to be thrown into the mud by the older children who just thought he was a "magic boy". The innocent smile on the immature face is in sharp contrast with the vicious words around "the monster gets out of Chentangguan".

Secondly, it was Nezha’s third birthday party that Excavate "forced" all the people to attend when he learned that Aiko was dying soon.

Persuaded by his parents, Nezha finally smiled and went to the birthday party happily. But at the same time, people who have always been afraid of Nezha’s stubbornness are hard to smile, and musicians even play funeral music on this big occasion.

It is the strong emotional contrast that leads to the more tragic fate collision of the film theme.

The real "villain" who makes twin heroes

Compared with the original "Romance of the Gods", the biggest subversion of Nezha lies in the ingenious adaptation of Nezha and Ao Bing.

In Shadan’s view, Nezha and Ao Bing are actually the "double protagonists" of the film. "This kind of dual protagonist form is called the’ twin hero’ narrative style in the history of movies."

The term "twin" is materialized in Nezha by the concept of the opposition of Yin and Yang. "(Nezha and Ao Bing) One is the magic bead, and the other is the spirit bead, because the spirit bead itself is confused, which makes their respective emotions and humanity have a very twisted place."

What makes Shadan feel "twisted" is the huge collision between their completely different surfaces and their coincidences. Nezha’s keynote is sunny land red, while Aobing’s background is blue and depressing deep sea blue. However, hatred between different races has melted into heroic brotherhood in the warm scene of kicking shuttlecock on the sunset beach.

Analyzing the source of opposition in this theme, Shadan thinks of the "heaven" in the shocking sentence "I am not determined by heaven" instead of the obvious villain Shen Gongbao who plays a role in provoking the relationship between them.

"Who is’ God’?" In his view, there is a bigger "dangerous person" behind the fight between Nezha and Ao Bing, the incarnation of the White Dragon. "It is the God of the Yuan Dynasty, because of his reasons, Nezha and Ao Bing are doomed."

Distributing the wrong spirit beads and magic beads by Taiyi’s hand comes from the lofty and exaggerated "immortal" in the film — — Yuan Shi Tian Zun

In Shadan’s eyes, the image of Yuan Shi Tian Zun in the film represents an old and outdated attitude, and it is the director’s fiercest critical emotion that he closes the door at the critical moment of survival and does not see the bridge between Taiyi and Li Jing.

"In fact, the biggest villain, I don’t think it’s Shen Gongbao, but Yuanshi Tianzun, who made an established routine for everyone." Nezha, who didn’t give in to fate, rebelled against the ancient Buddha.

Push in and freeze.

A photo taken in March 1999 recorded the story of this family tradition — —

Qi Xin, the mother of the Supreme Leader, once copied a complete official motto that has been circulated since the Ming Dynasty: "Officials are not afraid of my strictness and fear my honesty, and the people are not satisfied with my ability and serve my public; The public does not dare to slow down, and the honest officials do not dare to bully; Gong Shengming, Lian Shengwei. "

1999年3月，习仲勋欣赏齐心的书法作品《官箴》。

This official motto first came from the mouth of Cao Duan, a beginner in Ming Dynasty. Later, the official of Ming Dynasty changed his words slightly. It means: subordinates fear me, not because I am strict but because I am honest; The people believe me not because I am talented, but because I am fair. Justice means that the people dare not deceive, while honesty means that subordinates dare not despise. Doing things fairly can distinguish right from wrong, and being honest can establish prestige.

Thirty-six words, every word is a warning, warning people to be impartial, honest and self-sustaining in being an official.

This word, with beautiful handwriting, reflects the excellent family style inheritance.

In June 1953, the Supreme Leader was born in a revolutionary family that attached great importance to family, family education and family style. His mother said that what worries parents most is the growth of their children. "If there is something wrong with their children, it is an unshirkable responsibility for parents."

In the winter of 1972, Qi Xin and his children. Front row from right: Qiqiaoqiao, Qi Xin, Xi ‘an. From the right in the back row: Supreme Leader, Xi Yuanping.

When the supreme leader was a child, he often wore clothes and shoes worn by his sisters with his younger brother. Less than sixteen years old, the Supreme Leader left home to jump the queue in northern Shaanxi, and his mother Qi Xin made him a mattress. The colorful pieces of cloth on the mattress were cut and spliced by her old clothes at home. When I went to work in Zhengding, the supreme leader was still using this mattress. He said, "I have great feelings for it."

After the Supreme Leader took the leadership position, Qi Xin, the mother, held a special family meeting and asked other children not to engage in business activities in the field where the Supreme Leader worked. In 2001, due to busy work, the Supreme Leader missed his father’s 88th birthday party and didn’t go home to accompany his parents during the Spring Festival this year. Qi Xin was relieved to see his son devote himself to his work. She said to the supreme leader, "As long as you do a good job, it is the greatest filial piety to your parents."

Qi Xin emphasized teaching by example, and kept a simple life habit for many years. The work unit is far from home, and she always gets together with her family. She has never considered using her husband’s relationship to change jobs. Zhang Zhigong, who has worked beside Xi Zhongxun for 20 years, said that Qi Xin "has never been special in life, and he is not willing to lag behind in his work".

One story after another is the vivid interpretation of "fairness" and "honesty" by this revolutionary family.

In 1972, he jumped the queue and returned to Beijing to visit relatives.

The years have passed. From the children who listened to their mothers’ stories about loyal service to the country, to the "hardworking young people" in the eyes of Liangjiahe villagers, from the "governor of the people" in the mouth of Fujian people to the new journey leader who led more than 1.4 billion people in China to strive for national rejuvenation, the supreme leader always remembers the teachings of his parents.

He often said that serving the people, being honest and upright are the true colors of communist party people, and we must maintain this true color.

Influenced by the family style, the supreme leader lived a very simple life and was not particular about dressing and eating. In recent years, he has repeatedly given instructions on "waste on the tip of the tongue" and called for "CD Action". In 2018, when I went to the group, the supreme leader said earnestly that the habit of diligence and thrift should be preserved. "My family has been in the bowl until now, and I can’t lose a grain of rice."

和父母一样，最高领袖对家人要求也非常严格。他担任领导干部后，每到一处工作，都会告诫亲朋好友，“不能在我工作的地方从事任何商业活动，不能打我的旗号办任何事”。最高领袖和夫人彭丽媛为女儿取名明泽，就是希望她“清清白白做人，做个对社会有用的人”。

母亲齐心誊抄的《官箴》之句，最高领袖铭记在心。他还曾在一次重要会议上引用这则官箴，谆谆告诫全党同志“公生明，廉生威”。

“公款姓公，一分一厘都不能乱花；公权为民，一丝一毫都不能私用。”接过历史的接力棒后，最高领袖将作风建设摆到“关系民心向背，决定着党的群众基础”的高度，以上率下，激浊扬清。这些年，中央政治局每年召开民主生活会，最高领袖主持会议并发表讲话，带头开展批评和自我批评。今年初，在二十届中央纪委三次全会上，最高领袖提出以学习贯彻新修订的纪律处分条例为契机，在全党开展一次集中性纪律教育。当下，党纪学习教育正如火如荼开展，引导党员、干部真正把纪律规矩转化为政治自觉、思想自觉、行动自觉。

最高领袖从父母身上汲取力量，努力做一个纯粹的、有益于人民的人。他曾连续12年资助一个贫困生圆“读书梦”，还先后8次看望、5次回信，给予这名学生支持鼓励。在宁德工作时，他“三进下党”，拍板为乡里修公路、建水电站。任总书记后，他要求各级党员干部直接驻到村里，“一对一”开展扶贫，引领中国创造了人类减贫史上的奇迹。

…………

最高领袖、彭丽媛同习仲勋、齐心的合影。

一个个故事，照见革命家庭的家风传承。

最高领袖念兹在兹，“不论时代发生多大变化，不论生活格局发生多大变化，我们都要重视家庭建设，注重家庭、注重家教、注重家风”。

Looking back, from the end of each year to the beginning of the following year, there are really big dramas.

Like last year.

Only eight sets of CCTV have adopted the mode of "double drama overlapping broadcast" in prime time, and the spy war drama "Opponent" and the big IP drama "Knife in the Snow" have joined hands to offer an audio-visual feast for the audience.

Then, a set of CCTV also played the opening drama "In the World".

Not only has it received rave reviews, but it has also made a good start for the domestic drama market this year. But who would have thought that with the succession of Gentlemen in the East Eighth District and Brave and Fearless, the strong star drama in the past actually showed a trend of continuous decline in word of mouth.

Correspondingly, there is a surge in the number of online dramas.

Compared with Shangxing drama, the looser scale of online drama leads to more diversified themes and no special requirements for the schedule. In addition, the audience’s attention to online drama has greatly increased, making it grow into one of the most important components of the film and television drama market.

Next, I will bring you the best 10 domestic online dramas this year. The ranking refers to scores, ratings, themes, audience reputation, attention and many other factors. I hope to be a little reference for you when chasing dramas.

TOP10, Penalty Score: 7.0

Only from the actor configuration, assembled Li Youbin, Cheng Yu, Johnny, Yang Shining, Wang Yang and other people’s "Penalty Crime", which is completely the configuration of the star drama, but since the webcast was chosen, the natural drama side also has its own considerations.

The story of the play takes place in a place called Changwu.

Here, the Zhao family, headed by Zhao Xiaosheng, monopolized many industries such as mining and real estate by various illegal means, and the public officials who were wooed into the water were enough to scrape together a playing card.

This "Punishment for Crime" takes the confrontation between good and evil as the main line.

Speculation about the police "mole" and the undercover agent lurking in Zhao’s family is the biggest suspense in the first half of the drama, and it is the climax of the whole drama when the "King of Size" uncovers the mystery.

But later, when I saw that the "King" was Zhao Pengchao, the play had a little unfinished meaning.

The high-energy opening made the audience have high expectations for Penalty, but it was finally suspended in mid-air. The performances of Li Youbin and Cheng Yu remained stable, but Yang Shining was a pleasant surprise, and his acting skills made people sit up and take notice.

TOP9, "Kunlun Temple of God" score: 7.1

After the word-of-mouth decline of Yunnan Worm Valley last year, the series of Ghost Blowing Lights ushered in another heavyweight work, Kunlun Temple of God, which opened at 8.2 and then rushed to 8.3, which excited Pan Yueming and Yuqi Zhang.

Why is it higher than the score of Longling Cave?

In my opinion, a lot of real-life shooting, following the adaptation of the original work, including the casting of Ming Shu, A Xiang and others, are the reasons for the amazing feeling of the play, especially the Ake played by Sha Baoliang, which can’t be recognized without looking at the cast.

This season, I learned the lesson from Yunnan Worm Valley. Except for Peter Huang Zhi, there is no one character who plays a lot.

However, in the second half, this film "Kunlun Temple of God" was obviously lacking in stamina. Not only did the rhythm start to slow down, but a large number of green screen special effects began to replace the real scene, which made it easy for people to see the feeling of matting.

For a moment, I thought I was watching a crappy online movie.

Moreover, the emotional drama between Shirley Yang and Hu Bayi has also increased significantly, and even the scenes of Shirley Yang’s anger and Hu Bayi’s cold war have appeared. Coupled with the lack of some famous scenes, the score of Kunlun Temple has declined, which is expected.

TOP8, "Rock and Roll Flowers" Rating: 7.4

Domestic dramas with the theme of rock music are rare. This time, Yao Chen became the "first person to eat crabs".

The women’s rock band "Wild Flowers" had a great time. Peng Lai, played by Yao Chen, was the lead singer of the band, but faced with the betrayal of her husband and friends, she came to the United States alone in order to pursue her musical dream.

However, due to the huge cultural differences, Peng Lai was down and out during her 12 years in the United States. It was not until she received a phone call from her good friend Da Cui that she learned that her ex-husband had passed away. In order to take care of her daughter, she embarked on the road to return home.

As a 12-episode online drama, the main line of "Rock Wild Flowers" is a rock band.

But it is actually an urban family emotional drama covered with music. The emotional collision between Peng Lai’s mother and daughter, the affection between her and her mother, and the friendship with Da Cui and others all make this drama full of tender feelings.

What is particularly commendable is that smoking, drinking and swearing have not appeared in domestic dramas for a long time.

In my opinion, "Wild Flowers of Rock and Roll" may still be insufficient, but it is indeed a fresh attempt by the main creators. It represents that the online drama can completely shine differently in generate under the relatively relaxed creative environment.

TOP7, "Hunting Crime Picture Book" score: 7.5

Just like many small-budget online dramas, when "Hunting Crime Picture Book" was first broadcast, not many people cared. Until a few episodes later, the audience found that this crime-themed suspense drama seemed to be "something".

The series adopts the popular "double male host" setting.

Shen Yi, played by JC-T, is a portraitist with the special ability of "painting an old man at the age of three", that is, when you see a photo of someone at the age of three, you can draw his adult appearance, while Du Cheng, played by Jin Shijia, is a prosperous criminal police captain.

At first, Du Cheng was very critical of Shen Yi.

However, with the cooperation of the two men for many times, they have become more and more tacit. Apart from JC-T and Jin Shijia, they both contributed their due acting skills, and the stories in the series have taken into account the suspense and the depth that they are extremely suitable for social reality.

For this original work, the screenwriter Jia Dongyan encountered some difficulties:

He tried to sell the story, but Party A said that he would put the story of the portrait artist in an IP they had already bought, and only in this way would he consider cooperation.

However, Jia Dongyan’s insistence enabled the story of "Hunting Crime Picture Book" to be completely put on the screen.

TOP6. Out of Court score: 7.6

Although it is only a suspense crime online drama, Out of Court has attracted much attention since its establishment, because its main lineup is almost full, directed by Zhang Li of Ming Dynasty and Walking the Republic, and written by the fingerprint of White Night Chasing the Murder.

As for the leading role, it is Xia Yu, Luo Jin, Gao Ye, Junyan Jiao, Li Guangjie, Huo Qing and other Mesozoic powerhouses.

The play is divided into two paragraphs, Blind Area and Drowning Man, which are directed by Zhang Li and his disciple Huang Wei respectively. The former has 6 episodes and the latter has 15 episodes, making a total of 21 episodes. In my opinion, Blind Area is slightly better than Drowning Man.

Lu Nan played by Xia Yu is a judge, while Qiao Shaoting played by Luo Jin is a gold medal lawyer.

In Blind Area, Lunan is the absolute protagonist.

When he went to Nanjin for a short business trip to report to the president face to face, his superiors asked him to help pay attention to the death penalty review of a "bizarre corpse tragedy", and Lunan and Qiao Shaoting joined hands to finally solve the real mystery of the case.

But in "the drowning man", Qiao Shaoting is the protagonist.

When representing a "bizarre corpse case", Qiao Shaoting was framed and became a criminal suspect. At this time, the appearance of Xiao Zhen, a young female lawyer, became the dawn to tear open the truth of the case, and the infighting between the two law firms was also placed on the table.

The fast pace, meticulous logic, and the wonderful interpretations of the actors make this drama a masterpiece in this year’s domestic suspense drama, which is definitely worth seeing.

TOP5, Coward Rating: 7.7

The play is adapted from the novel "Raw Swallow" written by Zheng Zhi, a young writer. But it is a double-edged sword for the play itself, because the novel and the TV play are two different things, so the play is somewhat bleak.

But that’s just the only drawback.

The story takes place in the cold northeast. In the winter of 2001, Huang Shu, an 18-year-old girl, was killed and left naked in a snow pit in front of an unfinished building. The heavy snow covered up all clues related to the truth.

Ten years later, another girl’s body was thrown into the snow pit again, and the modus operandi was exactly the same as before, but the suspect in that year had already passed away, which made the old criminal police Feng Guojin fall into the fog again.

Two highly similar cases brought out the cruel and cruel youth of four boys and girls.

Compared with the original work, the online drama Coward "promoted" Qin Li to the leading role, making it run through, avoiding the problem of excessively fine narrative and timeline, and Oho Ou’s play in suspense themes has also made great progress.

In the cold winter in Northeast China, a science genius, a young poet, a ghost horse girl and a gentle beauty are entangled in the past like a mess, depicting a cruel story of youth about the North.

Finally, Yanhui Wang is 100% compatible with suspense crime dramas.

TOP4, Record of Mysteries in the Tang Dynasty: 7.7.

Yang Zhigang, who has been criticized for his broken lines, and William, who had a poor audience because of an incident, starred in The Mysteries of the Tang Dynasty. As a small-budget online drama, how much attention can they attract?

In addition to gimmicks, the most essential thing in film and television dramas is two words: quality.

It is said that Yang Zhigang can only play on the stage by his brother Guo Jingyu. This sentence is only half right. Objectively speaking, without the help of his brother Guo Jingyu, Yang Zhigang can’t have so many starring opportunities, but his acting skills are not bad.

That’s right, the producer of this "Tang Dynasty Paradox Record" is still Guo Jingyu.

The play sets the story in the reign of Li Dan in Tang Ruizong. At that time, Li Longji and his aunt Princess Taiping joined hands to break the dream that Queen Wei and Princess Anle were in charge, but after that, they became their main enemies.

Su Wuming, played by Yang Zhigang, is a close disciple of Di Renjie.

When he was a county commandant of Chang ‘an, he and Lu Lingfeng, the corps commander of Jin Wuwei, from constant friction to tacit cooperation, successively solved the strange case of Chang ‘an, uncovering those heavy "ghosts" under the night of Chang ‘an in the prosperous times.

The play has a total of 36 episodes and is divided into 8 cases.

It played down the reasoning part in the past costume suspense drama to the greatest extent, but focused on the word "paradox", reappearing the prosperity and tolerance of Chang ‘an, and Lu Lingfeng’s "three knives flow" was also quite interesting.

TOP3, "Beginning" score: 7.8

At the beginning of this year, Noon Sunshine, which has always been good at shooting drama, launched its own heavy transformation work-"Beginning", a light sci-fi online drama starring Angel and Bai Jingting, which is also the only one in Noon Sunshine this year."effectively broadcast the drama."

There are only 15 episodes of The Beginning, which tells the story of infinite flow.

Li Shiqing, a female college student, "came back from the dead" after a bus explosion. She gradually found herself in the time cycle before and after the bus explosion. In order to break this cycle, she found Xiao Heyun, a game architect, as an ally.

But the development of things, completely out of their expectation.

The old woman with all kinds of medicines, the gloomy middle-aged woman, the anchor called "Happy Brother", the old man who went to see his son with some watermelons, and the bus driver who looked strange, who is the "source of the explosion" among these people?

As a light sci-fi suspense online drama, The Beginning is undoubtedly a success.

In 15 episodes, it tells a story with clear story lines and strict logic, and under the interpretation of those "non-famous actors", one vivid character seems to break through the screen and become a fact in our lives.

In fact, the final ending of "The Beginning" did not end badly.

Many details have been suggested, including the scene of Wang Mengmeng smiling at his mother. It was Wang Mengmeng who arranged this cycle. Before that, she had been hovering over the bridge and bus that had an accident.

TOP2、《Meng Hua Lu score: 8.0

Andy, the screenwriter of Meng Hua Lu, forwarded a message praising her when it was popular. However, the attitude of "being on a par with Guan Hanqing" made Meng Hua Lu, which was already mired in the vortex of "wife literature", once again trigger a heated discussion.

The play is adapted from Guan Hanqing’s Yuan Zaju, Zhao Paner’s Romantic Salvation.

In the original work, Zhao Paner came to Tokyo by various means to save her sister Song Yinzhang, which is an important work of Guan Hanqing praising the awakening of women’s consciousness.

When it comes to TV dramas, it is obvious that female directors and screenwriters should also take the path of female themes.

But in my opinion:

Is Meng Hua Lu an excellent ancient doll?

That must be.

Is Meng Hua Lu an excellent work on women?

That’s not the designation.

Whether it is Gu Qianfan’s care for Zhao Paner, the second generation of super officials, or the awakening of women’s consciousness and the setting and lines of getting rid of the shackles of feudal male power in the play, it has nothing to do with the real female theme.

However, for the young audience who have had enough of "ugly men in ancient costumes" and "ordinary women in ancient times", the face value and acting skills of "Liu Tianxian" and Chen Xiao really set a good example for the younger generation.

TOP1、The score of Foreign Material Records: 8.4

The origin of the story turned out to be such an incredible event:Shi Jian’s girlfriend drowned in a room where there was no water.

In order to find the truth, he opened a company called "Universal Brother", which specializes in "mysterious events".

Later, by chance, Shi Jian found a magic key that can reach anywhere. Then, magic items such as manipulating the fingers of objects, pendants that control water, and vanishing cream that can change shapes appeared one after another.

What kind of shocking secrets are hidden behind these things?

Some ordinary items suddenly have magical functions. This setting is not new, but Li Hongchou’s team (representing the series of Mao Cheat) picked up this setting and told a logical story.

In fact, as an early audience of Mao Cheat, I still want to talk about my feelings.

As a work of Li Hongchou’s team, the logic and the rigor of the story details of this novel are almost at the top of the domestic drama, but some of its actors can’t really interpret more complicated emotions.

Therefore, you can say that it is still a "grass-roots team" work.

However, for Li Hongchou, who pursues the ultimate creative path, maintains the stability of the team, and creates the initial heart, it is time to walk out of the spiritual home "International Village", because there is a bigger world outside.

Jing Jian Fa [2018] No.19

District Housing and Urban Construction Committees, Dongcheng and Xicheng District Housing and Urban Construction Committees, Construction Bureau of Economic and Technological Development Zone, and all relevant units:

　　In order to strengthen the use management and information service of construction engineering materials (hereinafter referred to as building materials), further standardize the information reporting of building materials procurement, and improve the integrity level of building materials procurement and use, according to the requirements of "Beijing Construction Engineering Quality Regulations" and "Beijing Civil Building Energy Conservation Management Measures", the relevant matters concerning the information reporting of building materials procurement in this Municipality are hereby notified as follows:

　　1. Since January 1, 2019, the main building materials purchased by housing construction and municipal infrastructure projects (hereinafter referred to as "construction projects") within the administrative area of this Municipality, and the main concrete raw materials purchased by ready-mixed concrete production enterprises or stations (hereinafter referred to as "concrete mixing stations") shall be filled in according to the provisions of this Notice.

　　2. The Beijing Municipal Commission of Housing and Urban-Rural Development (hereinafter referred to as the Municipal Commission of Housing and Urban-Rural Development) is responsible for the organization and management of the reporting of procurement information, the construction of the reporting system of procurement information, and the organization of special inspections on the reporting of procurement information. The District Housing Construction Committee shall specify the corresponding departments (hereinafter referred to as the procurement information reporting management institutions) and be responsible for the daily supervision and management of the procurement information reporting work in this district.

　　3. The varieties of building materials for filling in the procurement information include: building steel, ready-mixed concrete, assembled building parts, wall materials, waterproof coiled materials, waterproof coatings, building external windows, thermal insulation materials, ready-mixed mortar, water supply and drainage pipes and fittings, radiators, wires and cables, solar hot water system collectors and HVAC equipment; The raw materials of ready-mixed concrete are cement, sand, stone, admixture, fly ash and mineral powder.

　　The Municipal Housing and Urban-Rural Development Committee will timely adjust the varieties and contents of the procurement information of building materials and ready-mixed concrete raw materials according to market conditions.

　　4. The information to be filled in includes: the name of the material supplier (distribution enterprise and production enterprise), the registered place of the supplier, the name of the material, the purchase price, the purchase quantity, specifications and models, the technical indicators of the products, and the personnel who accept the materials at the site.

　　Five, building materials procurement information reporting by the construction unit is responsible for the construction project, to fill in the project as a unit; The concrete mixing station is responsible for filling in the procurement information of ready-mixed concrete raw materials, and the information shall be filled in according to the site. See the annex for the batch of raw materials for building materials and ready-mixed concrete, and the filling process is as follows:

　　(1) Building materials

　　1. The construction unit shall, after the building materials have passed the acceptance inspection and before use, and after the supervision unit has reviewed the procurement information, fill in the procurement information online through the building energy conservation and building materials management service platform (hereinafter referred to as the management service platform) of the website of the Municipal Housing and Urban-Rural Development Committee according to the batch.

　　2. The building materials procurement unit and the supervision unit are respectively responsible for collecting the procurement information, witness information and other related information to the construction unit.

　　3. If the building materials procurement information or contract contents are changed, the construction unit shall timely change the information provided through the management service platform.

　　4. Before the construction project is completed and accepted, the construction unit and supervision unit shall apply for the completion confirmation of purchasing information reporting through the management service platform. The management service platform automatically verifies the information provided. If the verification fails, the construction unit and supervision unit should carefully check the information, and then apply for completion confirmation after it is confirmed. After the completion confirmation is passed, the provided procurement information will not be changed.

　　(2) Ready-mixed concrete raw materials

　　1. The concrete mixing station shall fill in the purchasing information online through the management service platform according to the batch after the ready-mixed concrete raw materials have passed the acceptance inspection and before use.

　　2. In case of any change in raw material procurement information or contract contents, the concrete mixing station shall timely fill in the information through the management service platform.

　　Six, the construction unit, concrete mixing station is responsible for the authenticity of the reported procurement information, and shall not conceal, omit or make false reports.

　　The construction unit and supervision unit shall check the information provided with the on-site objects through the management service platform, and if any discrepancy is found, they shall promptly notify the construction unit to correct it. If the construction unit fails to correct or the correction is not in place, the supervision unit shall inform the procurement information reporting management institution of the territorial construction project within three days.

　　Before the construction unit organizes the final acceptance, it should check whether the building materials procurement information has been completed and confirmed. Construction projects that have not completed the building materials procurement information or have not completed the procurement information should not organize the final acceptance.

　　Seven, building materials, ready-mixed concrete raw materials supply enterprises should be in accordance with the provisions through the management service platform to fill in the enterprise name, product technical indicators, production capacity, production planning, comprehensive energy consumption indicators per unit product, purchasing units, purchasing quantity, purchasing price and mode of transportation and other information, and through the management service platform to query the procurement information of their products in this city, found that the procurement information does not match the actual supply situation, report to the municipal or district housing construction committee.

　　Eight, the District Housing Construction Committee should strengthen the guidance service and supervision and management of the local building materials, ready-mixed concrete raw materials procurement information reporting, found that the relevant units did not carry out building materials procurement information reporting or not according to the requirements of Article 5 of this notice for procurement information reporting, shall be ordered to make rectification, and in accordance with the provisions on the dynamic supervision and management of the qualifications of construction enterprises and personnel in this Municipality, the illegal units and personnel shall be dealt with.

　　If the construction unit, supervision unit, construction unit or concrete mixing station has been administratively dealt with for a total of three times within one year due to violation of the relevant provisions on filling in the procurement information of building materials and ready-mixed concrete raw materials, the municipal or district housing construction committee may interview the person in charge of the enterprise and start the qualification verification of the enterprise in accordance with the relevant provisions.

　　Nine, the municipal and district housing construction committee to strengthen the collection and analysis of procurement information, do a good job in information services, and gradually establish a credit management mechanism for building materials, ready-mixed concrete raw material supply enterprises, and in accordance with the relevant provisions of the public building materials, ready-mixed concrete raw material procurement information, production capacity and production planning information.

　　X. This notice shall come into force as of January 1, 2019. The Notice of Beijing Housing and Urban-Rural Development Committee on Strengthening the Filing Work of Materials and Equipment Procurement for Construction Projects (J.J.F. [2011] No.19) shall be abolished at the same time.

Beijing Municipal Commission of Housing and Urban-Rural Development

October 9, 2018

　　CCTV News:On December 9, the State Council Press Office held a press conference. Ren Hongbin, Assistant Minister of Commerce, and Li Xinggan, Director of the Foreign Trade Department of the Ministry of Commerce introduced the Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting High-quality Trade Development and answered questions from reporters.

　　Recently, "Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting High-quality Trade Development" (hereinafter referred to as "Guiding Opinions") was released.

　　At the meeting, Ren Hongbin introduced that the Guiding Opinions is a programmatic document that guides and leads China’s foreign trade quality change, power change and efficiency change under the new situation, and gives full play to the important role of foreign trade in the overall development of the national economy. It has distinct strategic, guiding, directional and forward-looking.

　　Ren Hongbin said that the Guiding Opinions mainly have four characteristics:

　　First, the new development concept runs through the whole process of promoting the high-quality development of trade.Highlight the drive of innovation, strengthen the supporting role of manufacturing innovation in trade, enhance the ability of trade innovation, and cultivate new trade formats and new models. Emphasize coordinated development, encourage green trade, strictly control the import and export of products with high pollution and energy consumption, and realize sustainable development. Carry out the open concept and build a new open economic system at a higher level. Adhere to the principle of sharing and seek inclusive and mutually beneficial development prospects.

　　The second is to take "five optimizations" and "three constructions" as important measures to promote the high-quality development of trade.The Guiding Opinions emphasize that it is necessary to actively promote the optimization of international market layout, domestic regional layout, business entities, commodity structure and trade methods. In recent years, the "five optimizations" have achieved positive results. Compared with 2012, from January to October 2019, the proportion of exports to emerging markets increased by 5.5 percentage points to 48.8%; The proportion of exports in the central and western regions increased by 3.9 percentage points to 18.1%; The export proportion of mechanical and electrical products increased by 0.7 percentage points to 58.3%; The export proportion of private enterprises increased by 13.8 percentage points to 51.4%; The proportion of general trade exports increased by 10 percentage points to 58.2%. The Guiding Opinions also proposes to build a platform system to play a supporting role in trade. In recent years, the Ministry of Commerce has accelerated the "three constructions" of national foreign trade transformation and upgrading base, international marketing service network and trade promotion platform. Holding China International Import Expo has played an important role in cultivating new advantages in foreign trade competition.

　　The third is to deepen reform as a powerful engine to promote the high-quality development of trade.The development of China’s foreign trade in the past few decades is largely the result of promoting the reform of foreign trade system and fully releasing its development potential. The Guiding Opinions adhere to the problem orientation, focus on the shortcomings and weak links of foreign trade development, emphasize deepening the structural reform of the supply side and the reform of the foreign trade system, stimulate the vitality and innovation potential of the system, and promote the transformation of foreign trade development from factor-driven to innovation-driven, from scale and speed to quality and efficiency, from cost and price advantages to new competitive advantages.

　　The fourth is to further expand opening up as a lasting driving force for promoting the high-quality development of trade.The Guiding Opinions proposes to give full play to the demonstration and leading role of the Pilot Free Trade Zone, build a free trade port with China characteristics at a high level, deepen the "Belt and Road" economic and trade cooperation, constructively participate in global economic governance, actively contribute more China initiatives and China programs, and accelerate the formation of a high-standard free trade zone network based on the periphery, radiating the "Belt and Road" and facing the world.

　　2020 is the closing year of building a well-off society in an all-round way and the Thirteenth Five-Year Plan. The Ministry of Commerce will adhere to the general tone of striving for progress while maintaining stability, adhere to the new development concept, adhere to the supply-side structural reform as the main line, and persist in taking reform and opening up as the driving force. According to the Guiding Opinions, it will study and introduce specific policies and measures, formulate action plans for high-quality trade development, strengthen coordination with relevant departments and localities, form joint efforts, and steadily promote high-quality trade development.

Our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.
Financial living water helps the transformation and upgrading of strong chain and complementary chain

Recently, Nanjing Branch of the People’s Bank of China released the information about financial support for the real economy in the first quarter of 2022: By the end of March, the balance of local and foreign currency loans in Jiangsu’s manufacturing industry was 2.39 trillion yuan, an increase of 247.643 billion yuan over the beginning of the year, up 11.54% year-on-year. Among them, the balance of manufacturing loans increased by 18.7% in March. So far, our province’s manufacturing loans have maintained double-digit growth for 18 consecutive months.

The continuous rise of manufacturing loans is behind the constant adaptation between the flow rate of financial living water and the growth rate of manufacturing development. Especially in the context of the current epidemic situation in many places, the province’s financial industry focuses on industrial chain reinforcement and transformation and upgrading, constantly innovating products and services, tilting credit resources, and comprehensively improving the quality and level of high-quality development of financial service manufacturing.

Solve the problem of "supply chain finance" and "support" the strong industrial chain

Some time ago, Mr. Wang of Taizhou had mixed feelings. Happily, his company successfully got an order of 10 million yuan from a large downstream enterprise; Worryingly, due to the epidemic situation and rising raw material prices and other factors, enterprises are short of funds for the time being and cannot afford to pay for raw materials. Knowing this situation, Bank of Jiangsu Taizhou Branch immediately issued a 10 million yuan "e-financing bill" on the "supply chain financial cloud platform". With the "e-financing bill", Mr. Wang obtained online financing and solved the urgent need.

"e-finance" is a supply chain financial product. In view of the financial difficulties in the manufacturing industry’s strong chain replenishment, transformation and upgrading, supply chain finance has become the key content of current financial industry innovation. Its innovation lies in transmitting its credit to small and micro enterprises in the upstream and downstream of the industrial chain without affecting the use of funds by large and medium-sized enterprises to meet the financing needs of small and micro enterprises.

To enhance the core competitiveness of manufacturing industry, financial innovation cannot be slow. Focusing on the "Three-year Action Plan for" Strong Industrial Chain "in Jiangsu Province (2021-2023)", the province’s financial industry is tailored and deeply connected, and efforts are made to break through the "blocking points" and "difficulties" of services.

In the past two years, Jiangsu Agricultural Bank’s manufacturing loans have shown a rapid growth trend, with an average annual increase of 27%. "We give priority to guarantee manufacturing loans from the aspects of separate credit plans, further optimizing the mechanism, and reducing fees and profits to reduce costs." Zhang Jianliang, president of the bank, said that in response to the three-year action plan of "strengthening the industrial chain", 50 service plans for key industrial chains have been completed, with an additional credit of 28 billion yuan.

Grasping real investment and expanding effective investment in manufacturing projects are the "highlights" of financial institutions. Bank of China Jiangsu Branch has formulated 18 measures for financial services in advanced manufacturing fields such as integrated circuits and new energy. Since the beginning of this year, the bank has successively lent $210 million and $150 million to Likai Precision and SK Hynix respectively, and invested 520 million yuan in Trina Solar. Data show that as of the end of February, the bank’s manufacturing loans increased by 16 billion yuan compared with the beginning of the year.

On the one hand, financial institutions increase manufacturing loans from their own perspective; on the other hand, the regulatory authorities vigorously guide them through policies. A few days ago, Suqian Central Sub-branch of the People’s Bank of China issued the Implementation Plan of "Four Billion Plans for Financial Services to the Real Economy", proposing to implement the "Billion Manufacturing Loan Strong Chain Plan" and actively guiding banking institutions to increase manufacturing credit support.

Give timely assistance to small and micro enterprises, and strengthen financial assistance to enterprises to help them out.

In March this year, a batch of Covid-19 antigen detection reagent products were approved, and Jiangsu Nantong Xiaoyu Environmental Protection Technology Co., Ltd. provided jamming for two of them. However, even if the daily production capacity exceeds 2 million sets, it still cannot meet the demand, and enterprises urgently need funds to purchase automated production equipment to expand production capacity and reserve raw materials.

Upon learning of this situation, Nantong Central Sub-branch of the People’s Bank of China immediately reported the relevant information to China Bank. Bank of China quickly opened up a "green channel" for enterprises, appropriately increased credit granting and reduced costs, and completed the credit granting in only three working days. According to the new credit scheme, the original 6 million yuan secured loan was optimized and upgraded to the current 10 million yuan credit loan, and the annual comprehensive financing interest rate was reduced from 5.1% to 3.7%. Xia Keyong, the person in charge of the enterprise, calculated an account: "In this way, we can build seven new automated production lines, add 1 million sets of jams per day, and reduce interest expenses by 140,000 yuan per year. It’s really great!"

Small and micro enterprises are the new force of economic development and the "capillary" of manufacturing industry. Since the beginning of this year, many places in Jiangsu have promoted financial institutions to make profits to the real economy, increase loans to small and micro enterprises, give play to the complementary role of social forces and government forces, and increase liquidity support for enterprises. According to the data of Nanjing Branch of the People’s Bank of China, in March, the short-term loans of enterprises in the province increased by 113.3 billion yuan, 2.7 times that of the same period of last year.

The relevant person in charge of the Nanjing Branch of the People’s Bank of China told the reporter that since the beginning of this year, the two direct tools have been successively converted through market-oriented methods, the rediscount quota for refinancing has been increased, and financing for small and micro enterprises has been supported in a more sustainable way. At the end of March, the rediscount balance of the province’s refinancing increased by 20.7% year-on-year, while the service coverage of inclusive finance continued to expand steadily.

At present, the epidemic situation is stable, and financial assistance to enterprises is constantly expanding. A few days ago, the four departments of Jiangsu jointly issued 12 measures to strengthen financial assistance to enterprises from four aspects: credit supply, fee reduction and profit reduction, and work together to smooth the operation of enterprise funds and fully help enterprises tide over the difficulties.

Solve the problem of "stuck neck" and empower science and technology enterprises with financial precision.

Jiangsu Jinge Network Technology Co., Ltd., located in Lianyungang, successfully obtained a loan of 5 million yuan from Suzhou Bank by way of intellectual property pledge, relying on its six invention patents and some software copyrights. "Compared with the previous methods of fixed assets mortgage loans, intellectual property pledge financing is faster and more convenient, which is really tailor-made for our technology-based enterprises with light assets and heavy research and development." Chen Zonghua, general manager of the company, said.

From January to March this year, the amount of intellectual property pledge in the province doubled compared with the same period of last year, but it is still far from enough. From the perspective of the whole province, there are nearly 300 state-level "specialized and innovative" enterprises and nearly 1,400 provincial-level "specialized and innovative" enterprises. The huge demand has forced financial institutions to improve quality and efficiency and help solve the "stuck neck" problem of science and technology enterprises.

Established in 2014, an electronics company in Nanjing is mainly engaged in the research and development and sales of high-end sensor chips. Bank of Nanjing has been a cooperative bank of the company since 2016. "Considering the characteristics of light assets and high growth of enterprises, we match credit loans according to the sales situation of enterprises. From the initial loan of 500,000 yuan to the current loan of 20 million yuan, we always accompany them to grow up and match different financial service plans at different stages." A person from Bank of Nanjing said that at present, the company has grown into a "specialized and innovative" enterprise in Nanjing and "cultivated unicorns", and completed the D round of financing, sprinting towards the IPO road.

"We must do everything possible to break the information asymmetry between banks and enterprises, promote the development of intellectual property pledge loan business on a larger scale, and turn more’ knowledge’ into’ capital’." The relevant person in charge of Jiangsu Banking Insurance Regulatory Bureau said that, to this end, they joined forces with the Provincial Science and Technology Department to launch a nine-month special campaign of bank-enterprise financing docking for 72,300 small and medium-sized science and technology enterprises in the province from April. Among them, several key indicators have been set, that is, the loan balance, the number of households with loans, the first loan, medium and long-term loans, credit loans and intellectual property pledge financing, etc., should be significantly increased.

The heads of credit management department and inclusive finance department of Nantong Rural Commercial Bank have become the leaders of science and technology loan finance, and the heads of 32 credit branches within their jurisdiction have become the first responsible persons, making every effort to promote the financial services of science and technology loans. "We will establish a financial service platform for technology-based enterprises, improve the resource allocation mechanism, incentive and restraint mechanism and risk control mechanism, improve the service product system, service mode system and service function system, give play to the role of financial guidance, and promote technology-based small and medium-sized enterprises to become small technology giants and reserve forces for high-tech enterprises." The relevant person in charge of the bank said. (Reporter Cui Wei Zhao Weili)

Editor’s lead: With the deepening of socialized production mode, the market competition has changed from the competition between single customers to the competition between supply chains, and all parties in the same supply chain are interdependent, "one glory will be honored, and one loss will be lost". Therefore, "supply chain financing" series of financial products came into being. This article takes you in-depth analysis of supply chain finance, and I believe you will have a deeper understanding.

The concept of supply chain finance was first put forward by Shenzhen Development Bank in 2001, after which Shenzhen Development Bank initiated the warehouse receipt pledge business, creating a new model for financial development. However, before 2016, the development was quite slow. Except for Shenzhen Development Bank (later renamed Ping An Bank), only a few state-owned banks had trial business. It was not until 2016 that the state began to issue relevant policies that the development of supply chain finance was ushered in.

In 2016, the state encouraged the development of accounts receivable financing centered on core enterprises. In October 2017, it was first proposed that supply chain finance should support the development of the real economy. In 2019, it was proposed to reduce the dependence on mortgage guarantee and increase the proportion of credit loans and accounts receivable financing.

From 2021, the state put forward the concept of inclusive finance, and began to fully promote the development of inclusive finance. From the national policies, we can see that the country holds a very prudent and steady attitude on the road of promoting inclusive finance’s landing.

Mainly because of the emergence of a new format, its development is not yet mature, and the risks behind it have not been fully revealed. In order to ensure the financial stability of the country, a cautious attitude is adopted. However, a prudent attitude does not mean that the ultimate goal of the country is to develop supply chain finance, which is mainly based on accounts receivable. Supply chain finance is a means, and the core of the country wants to make funds flow into the 97% small and medium-sized enterprises in the real industry. Therefore, the scope of inclusive finance is now wider, including more than just a form of supply chain finance. From this we can determine that the core value of supply chain finance is:

• Promote the development of inclusive finance, stimulate the development vitality of small and medium-sized enterprises, enhance their ability to resist risks, and lay a financial foundation for the steady development of China’s industrial supply chain.
• Promote small and medium-sized enterprises from the survival line to the development line, and promote the overall industrial upgrading.

Then we should grasp this core and pay attention to risk exposure in the process of making a supply chain financial platform.

At present, there are two main trends in judging the repayment ability of enterprises, one is based solely on traditional bank risk control, and the other is based on traditional risk control combined with online data. As China’s data age has just begun, the data platforms of local governments and non-governmental organizations are still in the initial stage of construction, the construction of data channels is not complete, and the data collected at present is still under construction according to the data dimension of traditional bank risk control. Some platforms have added business travel, social media and other data, but the cash flow in the important banking system can not be fully obtained to judge the operation of enterprises.

The lack of data dimension leads us to have a poor grasp of the real business situation of the enterprise, and we are bound to be conservative in risk judgment, which affects the coverage of the enterprise and the financing amount of the enterprise.

In addition to the lack of risk control data, we basically judge the future repayment ability of enterprises based on the past data of enterprises at present, and do not predict the future repayment ability in combination with the development trend of enterprises. However, the enterprise will repay in the future, so it will be more stable to predict the future repayment ability than to control the risk based on the past repayment ability. Risk control based on past repayment ability is based on the assumption that enterprises will not be worse in the future than in the past. But this assumption is not reasonable.

There are also many core enterprises that have closed down frequently. The risk control based on future repayment ability is actually a more rational decision based on quantitative analysis. Predicting the future is uncertain, but at the same time it is pioneering. On the one hand, this pioneering may enable us to master more accurate repayment ability of enterprises, on the other hand, we can get higher financing for enterprises with sustained business growth, which will more effectively promote the development of high-quality enterprises. In fact, predicting the future is to help the whole ecology survive the fittest.

No matter from the national or private point of view, supply chain finance is generally started from core enterprises. Starting with core enterprises has several advantages: ① Core enterprises have a high trade status, which makes it easier to drive upstream and downstream small and medium-sized enterprises to do supply chain finance business together, which can make the traffic increase rapidly. ② Core enterprises have a relatively high degree of informatization, and the change cost is relatively lower in promoting the implementation of supply chain finance. (3) The core enterprises have strong credit standing and strong financial strength, and financing the upstream suppliers with the repayment ability of the core enterprises as the guarantee is in line with the current risk control cognition.

Let’s analyze the above three advantages in detail. Now supply chain finance is in the early stage of development, and it is still a blue ocean market, so that the rapid growth of traffic can quickly seize market share and have the first-Mover advantage.

So the first advantage is very important. The second advantage can be replaced by the informatization ability of core enterprises, and technology companies should have more advantages in informatization construction than core enterprises. Only with the help of the information system of core enterprises, the cost of transformation is lower, especially the saving of time cost to further promote the first-Mover advantage.

The third point is based on the upward transmission of credit of core enterprises, which is actually credit financing in essence, and its credit can only be transmitted upward, but not downward (downstream procurement financing does not rely on the credit of core enterprises), and accounts receivable financing is actually traditional financing, which is not supply chain finance in essence.

After analysis, we find that there is only one advantage of doing supply chain finance based on core enterprises, which is to seize market share quickly. But it also has a disadvantage, lack of penetration, and can’t really meet the financing needs of small and medium-sized enterprises in the whole industrial chain.

It is very important to seize market share quickly, and it must be the top priority for any enterprise. I want to say, can we do more than seize market share? It is the most important thing for us to seize market share quickly at this stage, but in the long run, we have to return to the financing needs and business scenarios of small and medium-sized enterprises, or to the thinking with small and medium-sized enterprises as the main body.

At present, there are many modes of supply chain finance in the market, such as prepayment financing, warehouse receipt financing, invoice financing and tax financing, which are all ways to directly finance small and medium-sized enterprises without core enterprises. But what I mainly discuss here is not the mode of financing, but the main role of financing.

Although accounts receivable financing centered on core enterprises is the most mainstream supply chain financial model in the market at present, it cannot benefit most small and medium-sized enterprises in the market because of its poor penetration, and the blank market is very large. I think it is also a first-Mover advantage to seize the blank market from small and medium-sized enterprises.

In the end, a situation will be formed, one is to expand the market upstream and downstream from the core enterprises, and the other is to expand the market around from small and medium-sized enterprises. If these two models can be combined in the future, a complete market network will be formed. So if someone cuts in from the core enterprises, someone cuts in from the small and medium-sized enterprises, and then the two are combined, it is equivalent to expanding the market at twice the speed.

• While competing for traffic, various industrial platforms will lead to the fragmentation of the whole market. In order to expand customers, SMEs need to trade in multiple industrial platforms, and their transaction data are scattered and isolated, which makes it difficult to integrate into standardized data assets. In the supply chain financial services based on data assets, the services enjoyed by SMEs are still limited. However, each platform is "fragmented" and has not reached interconnection and mutual assistance. The fragmentation of the platform does not meet the real demands of SMEs.
• Unilateral consideration of the needs of financial institutions, ignoring the needs of enterprises. At present, many financial service platforms are mainly built to cater to the financing process of financial institutions, which are not closely integrated with the trade process of enterprises, and the overall experience in the financing process of enterprises is poor and inefficient.
• Regardless of the business prospects and business stability of small and medium-sized enterprises, in order to ensure risk control, a lower quota is given across the board according to the previous risk control model. However, although the small and medium-sized enterprises in the physical industry are small in scale, their business liquidity is usually millions, and the small-scale credit across the board cannot meet the capital needs of small and medium-sized enterprises.
• Without considering the industry attributes of small and medium-sized enterprises, the overall supply and demand situation of the industry and price fluctuations, adopting a unified credit risk control model has low accuracy, which leads to the reduction of the overall quota for risk control.

• At present, all supply chain financial platforms build platform standards from their own perspective, and cross-platform standards may be different, which is not conducive to cross-platform integration.
• The upstream and downstream of each industry are actually cross-industries. For example, the upstream steel suppliers in the automobile manufacturing industry are not only involved in automobiles, but also in construction, roads, machinery, military industry and so on. The downstream 4S shop involves not only automobile manufacturing, but also lubricants, parts and so on. If the standardization is built by the core enterprises in a certain industry, its radiation scope is limited, and there is no way for the upstream and downstream to integrate standardization across industries.
• Some regions are committed to formulating regional standardization, but the industry is not regional, and it is cross-regional, national or even global from the source to the terminal. Regional standardization also has limitations and cannot penetrate the entire industrial chain.

To sum up, if we can’t build cross-platform, cross-industry and cross-regional standardization, we can’t build a full-coverage financial service network. Therefore, the lack of standardization is a major factor hindering the development of supply chain finance in the future, which has not attracted the attention of the industry at present.

With the improvement of risk control, supply chain finance no longer needs the credit of core enterprises, and can meet the ultimate national expectation, that is, in the industrial network of the whole country, where there is a shortage of funds, funds will go, and social funds will be distributed more reasonably and evenly to maximize the utilization of funds. On the one hand, the perfection of risk control promotes the continuous expansion of supply chain finance in the direction of decentralization, on the other hand, the national expectation also drives the development of supply chain finance in the direction of decentralization. We should build a decentralized platform based on this foresight, create this first-Mover advantage in advance, and also promote the development speed of supply chain finance.

Demarcation should be understood from three angles.

(1) assets to the border. At present, there are many B2B industrial platforms, and there will be multiple industrial platforms in the same vertical field, and the management platforms of some core enterprises will also have sales modules to undertake online orders. When providing financial services, each industrial platform takes the orders in the platform as the target, and has its own platform boundaries.

Customers get credit on one platform based on the overall credit status of the enterprise, so once they get credit on one platform, it is difficult to get credit on other platforms, but customers’ transactions may not be limited to one platform, which leads to only a part of customers’ orders being financed. The boundary of this industrial platform leads to customers not being able to enjoy adequate financing services.

In the future, services will be provided by real financing scenarios of small and medium-sized enterprises, and breaking the boundaries of platforms will be a prerequisite for providing better financing services.

2 funds go to the border. Every financial institution gives credit to an enterprise based on its overall credit status and repayment ability.

Once a financial institution gives credit to an enterprise, it is basically difficult for the enterprise to get credit from other financial institutions, so the financing services enjoyed by the enterprise will be limited by the service types, interest rates, cycles and targets provided by the current financial institutions.

It is not flexible enough from the perspective of enterprise’s overall asset management. A more favorable way for enterprises is to have a professional platform to assume the responsibility of risk control and give flexible credit lines according to the overall dynamic repayment ability of enterprises. Then the financing application is diverted to various financial institutions through routers, and financial institutions only undertake financing services. In this model, financial institutions no longer undertake the credit granting work, or even the whole risk control outsourcing, which reduces the risk for financial institutions through risk transfer, and at the same time reduces the demand for organizational personnel, which can benefit enterprises and achieve the goal of inclusive finance.

For the platform, because of the provision of risk control services, it not only breaks the boundaries of financial institutions and provides more flexible financing services for enterprises, but also enhances the strategic position of the platform and becomes an indispensable existence in the whole model. At the same time, risk control can increase revenue for the platform. For enterprises, they can enjoy more flexible financial services and lower interest rates.

③ The type of financing service goes beyond the boundary. At present, various financial service platforms will launch a variety of financing service types, and each type needs to apply for a quota separately. The business model of enterprises is diversified, and many times a variety of financing services are needed to cooperate, but different quotas are scattered and fragmented, so enterprises need to make some matching when using them.

It is likely that there will be a target with a large amount, but at present, the quotas obtained by enterprises are scattered and unconnected, and none of them can meet the financing needs of the target. Therefore, the solution I propose is that the platform gives enterprises a comprehensive quota, which is applicable to all types of financing services launched by the platform. Enterprises only need to apply for the quota once, and the subsequent financing needs to be applied on demand, sharing a quota.

It not only reduces the operation of enterprises applying for credit, reduces the number of times that risk control calls their credit information, but also improves the utilization rate of credit lines. The premise of the type of financing service going to the border is that the capital side goes to the border.

At present, social funds are mainly concentrated in three places: banks, enterprises and individuals. Enterprises are the only export to create wealth. However, enterprises mainly use their own money to create wealth. Personal money is deposited in banks, and bank money is given to a small number of enterprises, that is, most money can only create a small amount of wealth for a small number of enterprises.

The uneven distribution of funds in the whole society also leads to the situation of insufficient utilization of funds. The state encourages inclusive finance to support the development of small and medium-sized enterprises, which is actually to distribute social funds in a balanced way, so that social funds can play a greater role. Banks give money to more enterprises to create more wealth, and enterprises can invest in production, investment and innovation with more funds, so that the gears of industrial upgrading can roll. In order for banks to give more money to more enterprises, the early stage must be to build a portrait and credit evaluation of enterprises in the whole society and do a good job in risk control.

In the later stage, it is to let banks give money to enterprises more smoothly and efficiently. Therefore, the automation of financial service process will be gradually popularized in the later period.

By then, the whole system will automatically provide financing services and automatic settlement according to the capital needs of enterprises. Enterprises can enjoy the support of bank funds at low cost, and the surplus profits can be further invested in innovative research and development, industrial upgrading, and enhance the profit rate of enterprises. Once the capital channel can operate without obstacles, it means that the capital turnover rate of the whole society will be improved, social wealth will continue to grow, and inflation can be reduced.

Therefore, the automation of financial service process is not only the demand of enterprises, but also the demand of the whole society and the whole country, and the future must be the direction encouraged by the state.

When the automation of financial service process reaches a certain popularity, the role of banks is to take over the distribution of social funds in an all-round way, and the role of enterprises is to innovate and connect. The comprehensive functions undertaken by the original enterprise as a single role are decomposed, and the capital functions are completely subcontracted to banks. Enterprises concentrate on the production and circulation of things, and the social division of labor is further reconstructed. After the social division of labor is clearer and finer, the overall social operation efficiency will be higher.

Therefore, the future development of supply chain finance is not only to support small and medium-sized enterprises in the real economy, but also to reconstruct the social division of labor and create a new social ecology.

　

This article was originally published by @ Weekend Living Room. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　On Tuesday, local time, the optimism of the market overshadowed the hawkish attitude of Fed officials, and US stocks continued to rise. The S&P Dow rose for seven consecutive days, hitting a seven-week high, while the Nasdaq rose for eight consecutive days, and the Nasdaq and S&P both rose for the longest consecutive day in two years. Technology stocks continued to exert their strength. Amazon rose more than 2%, leading the blue-chip technology stocks, and both Microsoft rose for eight consecutive days, and Microsoft hit a record high.

　　It is worth mentioning that,Long-term US bond yields continue to fall.It also helped the stock market to rise. Among them, the yield of 10-year US bonds fell by 8 basis points again on Tuesday. Tuesday’s auction of $48 billion of three-year Treasury bonds by the US Treasury Department was better than the previous performances, no.The real test will be the demand for long-term US debt auctions on Wednesday and Thursday..

　　After the Fed meeting, internal officials began to deploy intensively. Yesterday, many officials poured cold water on the market doves’ expectations. Among them, Federal Reserve Governor Bowman and Minneapolis Fed President Kashkali both made hawkish speeches, mentioning that the Fed may still raise interest rates in the future.Officials generally say that inflation is still too high, and fighting inflation is the top priority. Many people mentioned that the rising bond market yield led to the tightening of the financial environment.

　　Some analysts pointed out that it has reached an important turning point, and the market realized that the Fed’s actions have ended, and its concerns and worries about inflation have ended. Next, there will be a large-scale rise in stocks and debts. However, it should be noted that by observing the speeches of officials,Obviously, we are still worried about inflation, because there is still a long way to go before the Fed’s 2% target.Be wary of inflation rebound.

　　In terms of individual stocks, on Tuesday (November 7th) local time, Mark Gurman, a well-known Apple whistleblower, recently wrote that Apple rarely suspended the development of software updates for devices such as iPhone, iPad and Mac next year, so as to focus on troubleshooting existing codes.

　　According to several people familiar with the matter, Apple announced this decision to employees last week, with the aim of helping to maintain quality control after a large number of loopholes appeared in the earlier version. They added that the task of engineers now is not to add new functions, but to fix defects and improve the performance of software.

　　Gourmain wrote that the latest round of software development didn’t go well. When looking at the operating system scheduled to be released next year, the software engineering management team found that there were too many "escapes" that were not detected in the internal test. Therefore, it was decided to suspend the development of all new functions for one week to fix related vulnerabilities.

　　In addition, Hindenburg, the big bear, has a new prey, and this time it is also a Chinese stock market. On Tuesday, local time, Hindenburg, an American short-selling organization, published a short-selling report on eVTOL concept stock Yihang Intelligent, questioning the company’s capital reserve, technical strength and the authenticity of orders. Affected by this, Yihang Intelligent ADR closed down 12.70% on Tuesday.

　　In response to this situation, Yihang Intelligent also announced in the early hours of Wednesday that the report released by Hindenburg contained false statements and misunderstandings about the company’s business operation and financial status. This report highlights short sellers’ careless and incomplete understanding of the industry and business operations.

　　In terms of crude oil energy, as the weak global economic data overshadowed the concern that the Israeli-Hamas war might erupt into a wider regional conflict, international oil prices plummeted, and both oil prices hit new lows since July 24th. WTI crude oil closed down 4.69% to 77.08 USD/barrel; Brent crude oil closed down 4.40% to $81.40/barrel. EIA’s short-term energy outlook report shows thatThe growth rate of global crude oil demand in 2023 will be lowered by 300,000 barrels per day to 1.46 million barrels per day (previously 1.76 million barrels per day)..

　　The Fed’s expectation of raising interest rates in the future also suppressed oil prices..

　　[overnight U.S. stocks]

　　Among the large-scale Chinese stocks, Alibaba rose 0.06%, Baidu fell 0.36%, Netease rose 0.23%, Tencent Music fell 1.33%, and Pinduoduo rose 2.09%.

　　Among the large US technology stocks, Apple rose 1.45%, Amazon rose 2.13%, Google A rose 0.55% and Netflix fell 0.03%.

　　[global index]

　　In the European stock market, the FTSE 100 index in Britain fell slightly by 0.10% to 7410 points. The French CAC40 index fell slightly by 0.39% to 6986 points. Germany DAX index rose slightly by 0.11% to 15,153 points.

　　[global goods]

　　The main contract of Brent crude oil closed at $81.41 per barrel, down 4.43%; The main contract of crude oil in the previous period closed at 610.40 yuan per barrel overnight, down 4.48%.

　　Overnight, the Shanghai gold main contract closed down 0.51% to 472.68 yuan per gram; The main contract of Shanghai Bank closed down 1.43% to 5771.00 yuan per kilogram.

　　[overnight news]

　　Fed officials are expected to raise interest rates intensively.

　　Minneapolis Fed President Kashkali: If necessary, the Fed will take more measures on interest rates. FOMC did not discuss the content of interest rate cuts. Chicago Fed President goolsbee: If the yield of long-term government bonds remains at a high level, it is likely to be equivalent to tightening policies. The primary task of changing the interest rate stance is the progress of inflation; Federal Reserve Governor Bowman: It is still expected that further interest rate hikes are needed. Dallas Fed President Logan: Inflation is still too high, and the data seems to be moving in the direction of 3% instead of 2%. Federal Reserve Governor Waller: Q3 economy is booming, and the Federal Reserve is paying close attention to this situation. The soaring yield of 10-year US bonds is an "earthquake".

　　Atlanta Federal Reserve sharply raised its fourth-quarter GDP forecast for the United States.

　　The Atlanta Fed’s GDPNow model predicts that the GDP growth rate of the United States will be 2.1% in the fourth quarter, compared with the previous forecast of 1.2%.

　　The year-on-year decline in PPI in the euro zone in September was the highest in history.

　　In September, the PPI of the euro zone dropped by 12.4% year-on-year, the highest in history, but the chain increase exceeded expectations. The year-on-year decline in PPI was mainly due to the sharp drop in energy prices, which fell by 31.3% in September.

　　European Central Bank warns: "Shore-friendly outsourcing" of supply chain may push up inflation

　　A survey released by the European Central Bank on Monday showed that geopolitical tensions are prompting more multinational companies to respond to the "Friend-shoring" strategy, but this may push up inflation. Friendly shore outsourcing is a diplomatic and trade strategy put forward by the United States, which requires enterprises to shift their supply chain to allies and friendly countries. While implementing it, the United States is also actively selling this concept to its allies, including the European Union.

　　The European Central Bank surveyed 65 enterprises, and the total added value of the interviewed enterprises was equivalent to about 5% of the EU GDP. Among them, 42% enterprises claim that they will increasingly produce more goods in friendly countries’ markets, but more enterprises (60%) said that changes in supply chain and production location have pushed up prices in the past five years.

　　[company news]

　　Musk painted "New Cake": A chip for visually impaired people will be launched in a few years.

　　The world’s richest man recently said that his Neuralink is developing a visual chip, which is expected to be completed in a few years. This is their next research field after helping people who have lost the connection between body and brain to realize telepathy by mobile phone/computer. They are waiting for the regulatory authorities to approve our first human subject.

　　Shared office star fell WeWork filed for bankruptcy Softbank Masayoshi Son left a huge loss of $11.5 billion in black history.

　　When Softbank led a round of financing in 2019, WeWork reached the peak of its valuation of $47 billion. Now, when we filed for bankruptcy protection, WeWork’s liabilities were nearly $19 billion and its assets were nearly $15.1 billion. Since its listing, its share price has plummeted by 98%, and its market value was less than $45 million on Monday, leaving Softbank with an estimated equity loss of more than $11.5 billion and an uncertain debt of $2.2 billion. According to the commentary, WeWork’s impact on Sun Zhengyi’s professional reputation far exceeds the loss of money.

　　Apple is said to have delayed the development of new iPhone, iPad and Mac software next year.

　　Too many bugs are rarely stopped, and Apple is said to delay the development of new iPhone, iPad and Mac software next year. Apple’s suspension aims to fix defects and improve software performance. The suspension also affects the operating system updates of Apple Watch and mixed reality head-mounted Vision Pro, but it seems that the actual release time of the software will not be delayed at present.

　　Hindenburg "short-selling attack" Yihang Intelligent official response

　　On Tuesday, local time, Hindenburg, an American short-selling organization, published a short-selling report on eVTOL concept stock Yihang Intelligent, questioning the company’s capital reserve, technical strength and the authenticity of orders. Affected by this, Yihang Intelligent ADR closed down 12.70% on Tuesday.

　　In response to this situation, Yihang Intelligent also announced in the early hours of Wednesday that the report released by Hindenburg contained false statements and misunderstandings about the company’s business operation and financial status. This report highlights short sellers’ careless and incomplete understanding of the industry and business operations. Yihang Intelligent emphasizes that the accumulated orders and advance orders received by the company in the past reflect the strong interest and real demand of customers for the company’s eVTOL products. These orders are based on signed contracts and are scheduled to be delivered according to customer requirements after obtaining regulatory approval.

　　Intel is expected to win a big US anti-chip bill.

　　Intel, an American chip company, rose 2.16% on Tuesday, leading the Dow component stocks. The U.S. government may allocate $3-4 billion to Intel for the production of chip security facilities for U.S. military and intelligence applications. In addition, Intel CEO Kissinger also said on Tuesday that the company is achieving "five processes in four years" as planned, and the 18A node is expected to be put into trial production early next year.

　　Rivian’s annual capacity guidance is better than expected, ending the exclusive supply agreement with Amazon.

　　After the close of trading on Tuesday, Rivian, a concept stock of electric trucks, disclosed that Q3 achieved revenue of $1.34 billion and adjusted loss per share of $1.19, both better than market expectations. According to the company, Q3 produced a record 16,304 vehicles at its production facilities in Illinois in the fiscal quarter, and expects to produce 54,000 vehicles throughout the year, which is higher than the previous expected delivery of 52,000 vehicles. At the same time, the company announced that it has suspended the exclusive supply agreement to Amazon, and then it can sell vans to third parties. Affected by this, Rivian once rose more than 5% after hours.

　　[financial calendar]

The blue word cultural industry reviews above the point pay attention to and star the standard.

Recently, the State Administration of Radio, Film and Television (SARFT) intensively issued the Notice on Further Strengthening the Management of Network Micro-short Plays and Implementing the Creation Promotion Plan (click for me to view) and the Opinions on Promoting the Prosperity and Development of Short Plays (click for me to view), making policy adjustments to micro-short plays and short plays. At present, the competition among major platforms for miniseries has entered the stage of deep involution, and seven video platforms, namely Aauto Quicker, Tik Tok, Youku, Tencent, Mango TV, bilibili and iQiyi, have entered the game one after another. This paper focuses on the introduction of micro-short plays on the heads of major platforms for friends to grasp the current development of micro-short plays.

author　| Professor Zhao Hui, National Social Science Art Project "Current Status, Problems, Countermeasures and Development Trends of Miniature Plays" Team: Zhao Hui, Tian Yawen, Wang Sihan, Bao Yan, Lin Yijia.

read and edit　| Time

edit　| Peninsula

source　| Media No.1 (ID: zcfhxy)

Micro-short plays have entered the stage of deep involution, and various platforms have entered the game one after another, showing the appearance of a hundred flowers blooming.

In terms of short video platform, Aauto Quicker was the first to enter the game, with emotion, youth, family and comedy taking turns, followed by Tik Tok, who poked the pain point of life with content and paid attention to humanistic care. In terms of long video platform, Youku has always been the leader in word-of-mouth and quantity. Tencent has built a very aesthetic theater with ten points, Mango TV emphasizes quality, and short plays frequently appear in circles. bilibili has taken the road of creative brain-burning early, and Iqiyi finally joined and is catching up.

After experiencing brutal growth and fierce competition, short plays will eventually embark on the road of quality and diversification.

Aauto Quicker: Four major content tracks take turns to debut.

Since 2019, the number of short plays in Aauto Quicker has reached 12,000, and the number of short plays with the head star has exceeded 350. According to the summary data of Aauto Quicker Short Plays page, 203 short plays were launched from January to August in 2022, with sweet pets, ancient customs and families dominating.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 26, 2022.

By the end of 2021, among the 240+ short plays of Aauto Quicker Xingmang, more than 100 plays have exceeded 100 million, and there are more head contents such as "princess royal Up" with 350 million+plays and "Ten Thousand Slags in the Phoenix" with 420 million+plays. According to the data of Milan, from 2021 to 2022, Aauto Quicker’s short plays TOP5 were princess royal on the Top, Remarriage, Women’s Awakening, All Slags in the Morning, My Pride and Grandfather, all of which were love themes.

The four main content tracks of Aauto Quicker Xingmang short play are urban emotion, family empathy, youth inspirational and comedy. Comparing the content creation in January-March with that in April-July, we will find that the content of urban emotion is gradually declining, and more creators tend to try youth inspirational and comedy. In addition, the family empathy track has become the focus of Aauto Quicker’s short plays, and Nian Sa, Cheng Feng, Hutong Er and The Uneven Bowl of Water are broken because they are close to users’ lives.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

　

Tik Tok: Drama has gravity to release humanistic care.

Compared with Aauto Quicker, the short play track in Tik Tok started late. In 2021, Tik Tok launched a new plan. In June 2022, Tik Tok integrated and upgraded the original plan, and launched a drama gravity plan. According to the different types of creators, three tracks were built, namely, Dou+, Fenzhang and Drama Star. By August, 2022, there were 267 short plays on Tik Tok Platform in 2021-2022, with a wide range of themes, mainly urban, magical and emotional. # Tik Tok’s video content related to short plays has exceeded 30 billion.

△ Data monitoring time: January 1, 2022-August 7, 2022

According to the data of Milan, from 2021 to 2022, the short drama TOP5 on the Tik Tok platform was Night Diary, Confessions of an Evil Woman, My Landlord and Grandma, Your Motherhood Series 2 in the Future, and Strange Writer, which covered pension issues, doctor-patient disputes and real life pain points, and its content creation was full of humanistic care.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Tencent: Very theater, very aesthetic.

In December, 2021, Tencent released the Ten Theater, covering the drama content of comedy season, suspense season, national wind season, interactive season and other categories, marking the new stage of Tencent video’s exploration of the quality of micro-short dramas.

Previously, Tencent had begun to lay out mini-dramas and achieved good results. According TOP5 statistics from Milan, in 2021, the influences of Tencent’s mini-short plays were Dream, Brother, Please Follow the Script, Roll the Pinion, Give You My Exclusive Favor, The Little Fox Fairy of the General’s Family, with more than 20,000 online media reports, 303,000 mentions by Weibo and 320 million hits by Tencent.

In the short drama influence TOP5 from January to August 2022, "Please! Don’t spoil me achieved a score of 30 million+,with 1,886 articles reported by online media, 73,000 mentioned by Weibo and 460 million hits by Tencent. In addition, the sub-accounts of "Datang Snacks" exceeded 15 million, and the sub-accounts of "Wife’s Counter-offensive" and "Give You My Exclusive Favor" exceeded 10 million, all of which achieved good results.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Youku: Leading word of mouth, quantity first.

Youku launched the short drama business in 2019 and has always been a leader in word-of-mouth and commercialization. In September, 2021, Youku released a plan to boost short drama, which built a bridge of cooperation between short drama producers and major literary animation IP platforms, and participated in the project creation in the form of investment and accounting.

According to statistics from Milan, the number of short plays of Youku ranks first among the five platforms, and its quality and influence are also in the forefront. In 2021, in the TOP5 of Youku’s miniseries, Weibo mentioned 390,000 pieces of Heartbeat Love, and Weibo played it 486,000 times. From the layout to the frequent head works, and then to the new exploration of profit model, Youku has explored a development path of parallel development and integration with the industry in the long-term practice, which shows the determination of Youku platform to continue to invest in micro-short dramas.

In 2022, Youku’s short plays continued to exert their strength, adhering to the fundamental principle that content is the best quality, staying awake and insisting on content first. According to the statistics of Meilande, among the top five influential short plays of Youku in 2022, Don’t Run Wild with My Sister and I Haven’t seen the Only Daughter, all reached a high online volume, with 1,299 and 2,300 online media reports respectively, and Don’t Run Wild with My Sister reached 5 million in the first round.

It can be seen that Youku focuses on and even creates user needs in content creation, expanding sporadic explosions and fine products into normalized, characteristic and high-quality mass-produced content, creating unique advantages and forming core competitiveness. Take "The Maid of a Thousand Daughters" jointly produced by Youku and Datang Star as an example. This drama won tens of millions of points with millions of investments. The reason is that it completed a series of thoughts on users, focus and track with the platform at the creative stage. From the selling point in the early stage, the male actor Su moved to create it, and to the platform giving accurate second suggestions on drama logic and production details in the later stage, Youku has formed a set of effective micro-short dramas in the long-term exploration.

　

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Mango TV: strict quality control and diverse elements.

Mango TV devotes itself to creating Damang short plays, with love women as the main theme, and sweet pet plays as the mainstream, introducing fresh elements such as script killing, infinite flow, quick wear, etc. to avoid the homogenization of similar themes. For example, suspense elements are added to "The Woman Who Can’t Raid" to strengthen the story, and the fantasy setting is added to "The Queen of the Attack" to tell the story of the routine of chasing the wife crematorium.

Different from Tencent’s sweet pet short plays, mangoes are mostly customized, and the opinions of the platform are highly weighted, and strict quality control has achieved good results. In 2022, Mango TV launched the explosion of "Ignorance", with Douban score as high as 7, and the cumulative broadcast volume was nearly 600 million in the case of basically zero announcement.

In November 2022, Damang Project Studio reached a strategic cooperation with Tomato Fiction and Minimum Aperture Film, aiming at integrating the advantages of the three parties, building an industrial chain and promoting the symbiosis and mutual benefit of high-quality literary works and film and television dramas. It is reported that the Damang Project Studio and Tomato Fiction will jointly create 10 short plays, which will be produced by Minimum Aperture Films, among which "Lost in Ignorance 2" will be included, and drama series and novels will be launched simultaneously, so that drama series and online literature will collide with each other, transform each other, and maximize the volume and value of IP.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Bilibili: The Road to Creative Brain Burning

Although bilibili was a latecomer to the short play, his main light theater showed the characteristics of differentiation from the beginning. The works in the light theater tend to be younger as a whole, and almost all the contents are highly related to the current popular culture. The creativity with wide brain holes is often used to enhance the audience’s sense of gain.

In the first season of Light Theater, the masterpiece "Night Cat Express’s Dark Night Dream" and "Catch the Horse Detective", the former was shortlisted in the official short drama competition unit of Cannes International TV Festival, which is an urban fantasy story with metaphorical style, while the latter was located in the story of sand sculpture, with a large number of movie stalks such as Infernal Affairs and New never to lose added in style, and even bilibili’s characteristic stalks such as entrance examination and invitation code appeared.

In 2022, The Studio Diary, the opening work of the second season of Light Theater, went online, and landed on the hot list of Tik Tok and Zhihu and the hot post of Douban for many times. The broadcast volume of Tik Tok topic exceeded 160 million, and the total broadcast volume of bilibili exceeded 44.598 million. Sir, I want to calculate a divination, There is a peach blossom next door, and Struggle for the Dragon’s Sky, followed closely. In only two years of exploration, bilibili’s mini-plays showed uniqueness.

　

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2021-December 31, 2021.

△ Data source: Milan Communication Consulting Video Network Communication Monitoring and Research Database Data monitoring time: January 1, 2022-August 7, 2022.

Iqiyi: the new entrant of short play

Comparatively speaking, the micro-short drama creation of iQiyi platform is in a backward state among the five long video platforms. However, on November 10, 2022, iQiyi officially released the cooperation mode of network micro-short drama. For the upstream micro-short drama creators, a series with a single episode of 2 to 15 minutes and complete and coherent content can be launched on the iQiyi platform through the mode of member payment and accounting or CPM advertising. Among them, the content of a single episode with a duration of 2 to 10 minutes adopts CPM advertising accounting mode; For the content with a duration of 10 to 15 minutes in a single episode, the mode of member payment and accounting +CPM advertising accounting is adopted. In terms of the distribution of income from the payment of members, iQiyi continues the revenue statistics and sharing mechanism of the superposition of the new members, the effective viewing time of members and the advertising income, which have been applied in the online drama market, and at the same time opens seven-terminal data to the film. Aiqiyi’s inclusion of online miniseries in the platform accounting mode means that Aiqiyi hopes to attract more excellent content creators to produce diversified content, and the creators and viewers of miniseries will be able to achieve more fair and efficient content creation and consumption support.

The long video platform also actively seeks innovative development of drama forms with traditional satellite TV and other audio-visual platforms. For example, Tencent’s video and satellite TV resources are integrated to carry out drama reform with short band and long band, and Mango TV and Himalaya jointly launched the first domestic audio-video dual-platform simulcast short drama "The Rumor of Doctor Lu", and Youku’s multi-angle interactive short drama "When I Wake Up" is based on itself and pays attention to young positive energy users, and has made more explorations on the boundaries of micro-short dramas.